Zug Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zug, Switzerland
Is Airbnb profitable in Zug in 2025? Explore comprehensive Airbnb analytics for Zug, Zug, Switzerland to uncover income potential. This 2025 STR market report for Zug, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Zug, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zug Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zug Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zug (2025)
Understanding the monthly revenue variations for Airbnb listings in Zug is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zug is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zug across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,198 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,119, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zug
Zug Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zug STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zug:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zug
Average Daily Rate (ADR) Airbnb Trends in Zug (2025)
Effective short term rental pricing strategy in Zug involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zug typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Zug
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Airbnb Seasonality Analysis & Trends in Zug (2025)
Peak Season (September, July, October)
- Revenue averages $3,144 per month
- Occupancy rates average 42.6%
- Daily rates average $236
Shoulder Season
- Revenue averages $2,830 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $229
Low Season (February, April, August)
- Revenue drops to average $2,249 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $237
Seasonality Insights for Zug
- The Airbnb seasonality in Zug shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zug's highest earning potential, with monthly revenues capable of climbing to $3,155, occupancy reaching a high of 47.9%, and ADRs peaking at $259.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,858, occupancy could drop to 31.6%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zug.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zug seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zug (2025)
Exploring the top neighborhoods for short-term rentals in Zug? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zug Old Town | Charming historic district with cobblestone streets and beautiful architecture. Attracts tourists interested in history and culture, with close proximity to Lake Zug. | Zug Castle, Zuger Stadtmuseum, Church of St. Oswald, Lake Zug promenade, Zug Christmas Market, Historic wooden bridges |
| Zug Lakefront | Scenic area along the shores of Lake Zug, popular for outdoor activities and breathtaking views. Ideal for guests looking for a relaxing lakeside stay. | Lake Zug boat tours, Zug waterfront parks, Beaches at Zug, Lake promenade, Cycling paths, Zug's Two Towers |
| Walchwil | A tranquil village located close to Zug, known for its lovely views and access to nature. Great spot for guests seeking a peaceful retreat. | Walchwil Castle, Hiking trails, Views over Lake Zug, Local vineyards, Nature parks, Biking paths |
| Cham | A lively suburb of Zug with a mix of urban amenities and scenic nature. Attractive for both business travelers and families. | Zentrum Cham, Hiking around the Zugerberg, Shopping centers, Local restaurants, Lakefront activities, Culture at the Cham theater |
| Steinhausen | A cozy borough known for its easy access to Zug and serene residential neighborhoods. Suitable for guests looking for a quiet environment near urban amenities. | Steinhausen Church, Local parks, Hiking and nature walks, Historical sites, Community events, Local markets |
| Risch | A picturesque village near Zug, offering beautiful views and direct access to the lake. Ideal for nature lovers and those looking for tranquility. | Risch-Rotkreuz railway station, Lakeside parks, Viewpoints over the lake, Nature trails, Biking routes, Community festivals |
| Hünenberg | A charming community that balances rural and suburban living, attracting guests interested in outdoor activities and family-friendly options. | Hünenberg Castle, Natural parks, Cycling paths, Local farms, Community events, Family-friendly attractions |
| Baar | A residential area that offers convenience and proximity to Zug, making it appealing for business travelers and visitors looking for local experiences. | Baar Castle, Shopping centers, Local cuisine, Cultural events, Hiking nearby, Proximity to major businesses |
Understanding Airbnb License Requirements & STR Laws in Zug (2025)
While Zug, Zug, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zug to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zug (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zugbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Park Tower 23D With Breathtaking Lake View
Entire Place • 2 bedrooms
Park Tower 22A With Breathtaking View
Entire Place • 1 bedroom
City Center Postplatz Apartment with a Balcony
Entire Place • 2 bedrooms
Lovely 2 bedroom apartment in Zug city center
Entire Place • 2 bedrooms
Ariser City View 1 Business Apartment Zug
Entire Place • 1 bedroom
Park Tower 23A With Breathtaking View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zug (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zug based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 11 | $477,265 | 761 | 4.82/5.0 |
| Ariser | 7 | $176,559 | 143 | 4.96/5.0 |
| Priska | 2 | $86,504 | 130 | 4.92/5.0 |
| Stephanie | 4 | $86,315 | 60 | 4.63/5.0 |
| Lukas | 1 | $62,977 | 115 | 4.76/5.0 |
| Bettina | 1 | $51,033 | 135 | 4.96/5.0 |
| Lukas | 3 | $44,785 | 23 | 4.82/5.0 |
| Christian | 1 | $40,458 | 47 | 4.98/5.0 |
| Zug Youth Hostel | 5 | $37,753 | 8 | 4.67/5.0 |
| Pietro | 1 | $36,574 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zug.
Dive Deeper: Advanced Zug STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zug. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZug Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zug
- The Zug Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zug, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Zug Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zug
- The dominant room capacity in Zug is 1 bedroom listings, making up 54.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.6% of the active Airbnb listings in Zug, indicating a high concentration in these sizes.
- With over half the market (54.1%) consisting of studios or 1-bedroom units, Zug is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (1.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Zug.
Zug Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zug
- The most common guest capacity trend in Zug vacation rentals is listings accommodating 2 guests (33.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zug STR market, accounting for 60.8% of listings.
- On average, properties in Zug are equipped to host 2.6 guests.
Zug Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zug
- The most common availability pattern in Zug falls within the 271-366 days range, representing 54.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zug (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zug Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
37.8% of total
2 Nights
5 listings
6.8% of total
3 Nights
12 listings
16.2% of total
4-6 Nights
7 listings
9.5% of total
7-29 Nights
4 listings
5.4% of total
30+ Nights
18 listings
24.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zug is 1 Night, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.3%) caters to monthly stays (30+ nights) in Zug, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.8% of Zug hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zug.
Zug Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
23.9% of total
Moderate
29 listings
40.8% of total
Firm
10 listings
14.1% of total
Strict
15 listings
21.1% of total
Cancellation Policy Insights for Zug
- The prevailing Airbnb cancellation policy trend in Zug is Moderate, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.8% market standard in Zug.
- Regularly review your cancellation policy against competitors and market demand shifts in Zug.
Zug STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zug
- The overall average booking lead time for vacation rentals in Zug is 43 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Zug.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Zug averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zug (2025)
Amenity Prevalence
Amenity Insights for Zug
- Essential amenities in Zug that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zug: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zug to stay competitive.
Zug Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zug
- The typical guest profile for Airbnb in Zug consists of predominantly international visitors (76%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 24.4% of guests.
- Key international markets include Switzerland (24.4%) and United States (15.8%).
- Top languages spoken are English (41.8%) followed by German (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zug Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 548 | $6,064 | $524.03 | 51% |
| Rothenburg | 11 | $5,709 | $293.66 | 64% |
| Matten bei Interlaken | 63 | $5,284 | $330.86 | 59% |
| Grindelwald | 510 | $5,251 | $378.61 | 56% |
| Zermatt | 815 | $4,927 | $488.52 | 47% |
| Interlaken | 313 | $4,832 | $390.31 | 54% |
| Bassersdorf | 16 | $4,604 | $383.02 | 49% |
| Oberhofen am Thunersee | 27 | $4,533 | $309.16 | 54% |
| Ittenheim | 21 | $4,514 | $279.01 | 42% |
| Sigriswil | 102 | $4,486 | $283.58 | 55% |