Hualien City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hualien County, Taiwan
Is Airbnb profitable in Hualien City in 2025? Explore comprehensive Airbnb analytics for Hualien City, Hualien County, Taiwan to uncover income potential. This 2025 STR market report for Hualien City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 506 active listings.
Whether you're considering an Airbnb investment in Hualien City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hualien City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hualien City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hualien City (2025)
Understanding the monthly revenue variations for Airbnb listings in Hualien City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hualien City is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hualien City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,482+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $153, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hualien City
Hualien City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hualien City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hualien City:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hualien City
Average Daily Rate (ADR) Airbnb Trends in Hualien City (2025)
Effective short term rental pricing strategy in Hualien City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hualien City typically peaks in April and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Hualien City
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Airbnb Seasonality Analysis & Trends in Hualien City (2025)
Peak Season (January, April, December)
- Revenue averages $832 per month
- Occupancy rates average 25.6%
- Daily rates average $121
Shoulder Season
- Revenue averages $632 per month
- Occupancy maintains around 19.9%
- Daily rates hold near $118
Low Season (February, June, September)
- Revenue drops to average $538 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $118
Seasonality Insights for Hualien City
- The Airbnb seasonality in Hualien City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hualien City's highest earning potential, with monthly revenues capable of climbing to $908, occupancy reaching a high of 26.5%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $531, occupancy could drop to 16.1%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hualien City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hualien City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hualien City (2025)
Exploring the top neighborhoods for short-term rentals in Hualien City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zhuilu Old Trail | A breathtaking hiking trail known for its stunning views of the Taroko Gorge. Popular with nature lovers and adventure seekers, this area attracts those looking for outdoor experiences and unique landscapes. | Taroko National Park, Zhuilu Old Trail, Eternal Spring Shrine, Qingshui Cliffs, Shakadang Trail |
| Hualien City Center | The vibrant heart of Hualien with numerous shops, restaurants, and local markets. This area is ideal for both tourists and locals, offering a taste of everyday life in Hualien. | Hualien Cultural and Creative Industries Park, Dongdamen Night Market, Hualien Railway Station, Zhikaxuan Forest Park, Taroko Park |
| Qixingtan Beach | A scenic beach area famous for its beautiful pebbled coast and clear blue waters. Great for relaxation and water activities, attracting beachgoers and families. | Qixingtan Scenic Area, Bicycling along the coast, Sunset viewing, Water sports facilities, Nearby seafood restaurants |
| Taroko Gorge | Renowned for its stunning marble cliffs and towering peaks, this national park is a must-visit destination for tourists seeking natural beauty and adventure activities like hiking. | Taroko Gorge, Liwu River, Eternal Spring Shrine, Buluowan, Shakadang Trail |
| Liyu Lake | A picturesque lake area known for its tranquility and outdoor activities. Popular for paddle boating and cycling, attracting families and nature enthusiasts. | Liyu Lake, Bicycle rentals, Campsites, Hiking trails, Local food stalls |
| Farglory Ocean Park | An amusement park that combines marine life with entertainment, popular with families and tourists seeking fun activities and shows. | Aquatic shows, Rides and attractions, Marine exhibits, Restaurants, Scenic views of the coast |
| Chishing Tan | A less crowded beach area that offers tranquility and stunning views, making it a favorite for those looking to escape the busier tourist spots. | Chishing Tan Beach, Local cafes, Pacific Ocean views, Sunbathing and swimming, Strolling pathways |
| Hualien Night Market | A lively night market offering a wide variety of local delicacies and unique Taiwanese street food experiences, drawing food lovers and night owls. | Night market stalls, Local snacks, Crafts and souvenirs, Live performances, Local culture immersion |
Understanding Airbnb License Requirements & STR Laws in Hualien City (2025)
While Hualien City, Hualien County, Taiwan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hualien City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hualien City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hualien Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hualien quality private room/KTV singing/electric mahjong/luxurious double living room/All rooms hav
Entire Place • 10 bedrooms
![• Water/Private sea view space of your own [Up to four travelers]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/hosting/Hosting-1098394593696226007/original/7831a0f4-9129-412e-a5ec-3ecd621791e2.jpeg?im_w=480&im_format=avif)
• Water/Private sea view space of your own [Up to four travelers]
Entire Place • 2 bedrooms
![[842] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom Kitch](https://a0.muscache.com/im/pictures/miso/Hosting-996193690083212319/original/ff1644f5-8f28-4645-9911-dceff3e487c8.jpeg?im_w=480&im_format=avif)
[842] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom Kitch
Private Room • 2 bedrooms
Hualien like a home plus homestay three stories cozy house ~ The wind of the Pacific and the Pacific
Entire Place • 5 bedrooms
(Travel subsidy can be requested) 1-16 people can accommodate 1-16 people, conveniently close to Hua
Entire Place • 5 bedrooms
![[832] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom ｜ Par](https://a0.muscache.com/im/pictures/miso/Hosting-1009030233719323719/original/18ad2ab9-6f44-4c02-84fa-230cc262b6da.jpeg?im_w=480&im_format=avif)
[832] 180 ° Seaview Elevator Room ｜ Dongdaemun Night Market ｜ New Amenities ｜ Private Bathroom ｜ Par
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hualien City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hualien City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renee | 6 | $102,201 | 61 | 2.46/5.0 |
| Lena | 2 | $86,787 | 236 | 4.95/5.0 |
| 知更鳥旅宿 | 8 | $77,612 | 295 | 3.08/5.0 |
| 開雄 | 5 | $66,136 | 79 | 1.96/5.0 |
| Mike | 1 | $64,290 | 10 | 5.00/5.0 |
| Tom | 9 | $53,982 | 1139 | 4.70/5.0 |
| Comet | 2 | $51,605 | 17 | 4.88/5.0 |
| Tsung Hsi | 3 | $50,257 | 88 | 3.30/5.0 |
| Jacob | 7 | $49,961 | 422 | 4.88/5.0 |
| Host #176899672 | 3 | $47,268 | 4 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hualien City.
Dive Deeper: Advanced Hualien City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hualien City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHualien City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hualien City
- The Hualien City Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.7% of the 506 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hualien City, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Hualien City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hualien City
- The dominant room capacity in Hualien City is 1 bedroom listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.0% of the active Airbnb listings in Hualien City, indicating a high concentration in these sizes.
Hualien City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hualien City
- The most common guest capacity trend in Hualien City vacation rentals is listings accommodating 2 guests (27.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hualien City STR market, accounting for 43.3% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hualien City.
- On average, properties in Hualien City are equipped to host 2.6 guests.
Hualien City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hualien City
- The most common availability pattern in Hualien City falls within the 271-366 days range, representing 85.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hualien City (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hualien City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
431 listings
88.3% of total
2 Nights
34 listings
7% of total
3 Nights
2 listings
0.4% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
4 listings
0.8% of total
30+ Nights
16 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hualien City is 1 Night, adopted by 88.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Hualien City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.3% of Hualien City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hualien City.
Hualien City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
92 listings
21.5% of total
Moderate
179 listings
41.8% of total
Firm
44 listings
10.3% of total
Strict
113 listings
26.4% of total
Cancellation Policy Insights for Hualien City
- The prevailing Airbnb cancellation policy trend in Hualien City is Moderate, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.8% market standard in Hualien City.
- Regularly review your cancellation policy against competitors and market demand shifts in Hualien City.
Hualien City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hualien City
- The overall average booking lead time for vacation rentals in Hualien City is 37 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hualien City.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Hualien City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hualien City (2025)
Amenity Prevalence
Amenity Insights for Hualien City
- Essential amenities in Hualien City that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hualien City: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hualien City to stay competitive.
Hualien City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hualien City
- The typical guest profile for Airbnb in Hualien City consists of a mix of domestic (39%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 38.9% of guests.
- Key international markets include Taiwan (38.9%) and United States (13.9%).
- Top languages spoken are English (41%) followed by Chinese (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hualien City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nanzhuang | 11 | $3,037 | $285.76 | 28% |
| Alishan Township | 48 | $1,970 | $143.80 | 39% |
| Zhuangwei | 32 | $1,626 | $228.98 | 24% |
| Yuanshan | 36 | $1,497 | $171.74 | 28% |
| Sanxing | 61 | $1,220 | $249.16 | 22% |
| Zhuqi Township | 27 | $1,210 | $111.86 | 35% |
| Fanlu Township | 29 | $1,160 | $109.55 | 33% |
| Dongshan | 108 | $1,094 | $208.92 | 21% |
| Manzhou | 12 | $1,066 | $119.18 | 31% |
| Wujie | 113 | $1,030 | $234.01 | 21% |