Sathon Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Bangkok, Thailand
Is Airbnb profitable in Sathon in 2026? Explore comprehensive Airbnb analytics for Sathon, Bangkok, Thailand to uncover income potential. This 2026 STR market report for Sathon, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Sathon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sathon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sathon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sathon (2026)
Understanding the monthly revenue variations for Airbnb listings in Sathon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sathon is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sathon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,934+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,290 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $613 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $321, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sathon
Sathon Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sathon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sathon:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sathon
Average Daily Rate (ADR) Airbnb Trends in Sathon (2026)
Effective short term rental pricing strategy in Sathon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sathon typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Sathon
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Airbnb Seasonality Analysis & Trends in Sathon (2026)
Peak Season (December, November, January)
- Revenue averages $1,287 per month
- Occupancy rates average 52.4%
- Daily rates average $84
Shoulder Season
- Revenue averages $789 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $74
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $71
Seasonality Insights for Sathon
- The Airbnb seasonality in Sathon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sathon's highest earning potential, with monthly revenues capable of climbing to $1,438, occupancy reaching a high of 54.0%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sathon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sathon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sathon (2026)
Exploring the top neighborhoods for short-term rentals in Sathon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lumphini | A bustling area known for Lumphini Park, this location offers a mix of greenery in the city and a gateway to the business district of Bangkok. Popular among expats and tourists for its proximity to nightlife and cultural attractions. | Lumphini Park, Queen Sirikit National Convention Center, Silom Road, Bangkok Thai Cooking Academy, BTS Skytrain |
| Silom | Silom is Bangkok's financial hub, with a vibrant mix of street food, nightlife, and shopping. It attracts business travelers and tourists looking for entertainment and convenience. | Patpong Night Market, Lumpini Park, Silom Complex, Bangkok Art and Culture Center, Sky Bar |
| Sathorn | Known for its modern skyscrapers and luxury accommodations, Sathorn is a major business area that attracts professionals during the week and tourists on weekends. The area's amenities and modern vibe make it ideal for short-term rentals. | King Power Mahanakhon, Sathorn Unique Tower, Bangkok Riverside, Taksin Bridge, Street food stalls |
| Chinatown (Yaowarat) | Famous for its street food and vibrant atmosphere, Chinatown is a must-visit for foodies and those wanting to experience Bangkok's rich culture. This area is often busy with tourists looking for authentic Thai cuisine. | Yaowarat Road, Wat Traimit, Golden Buddha, Tin Tin Market, Street food stalls |
| Bang Rak | A charming area known for its riverside views and blend of historic and modern architecture. Popular with tourists for scenic walks along the Chao Phraya River and easy access to cultural sites. | Bangkokian Museum, Sri Maha Mariamman Temple, River City Bangkok, Chao Phraya River cruises, Street food markets |
| Thonglor | A trendy neighborhood with a reputation as a hotspot for dining, nightlife, and upscale shopping. It attracts a younger crowd and expats, making it popular for short-term rentals. | Sukhumvit Soi 55, Nihonmura Mall, J Avenue, Thonglor Art Village, Craft beer pubs |
| Khlong San | Emerging as a trendy neighborhood with waterfront views and new development, Khlong San is gaining popularity among tourists looking for a more local experience while still being close to popular attractions. | ICONSIAM Mall, King Taksin Bridge, Chao Phraya River views, Wat Yai Chaimongkol, Night markets |
| Riverside | The Riverside area of Bangkok offers a picturesque setting alongside the Chao Phraya River with numerous luxury hotels and breathtaking views. It's frequented by tourists desiring relaxation and scenic experiences. | Asiatique The Riverfront, Wat Arun, Bangkok Noi Canal, Riverside restaurants, Chao Phraya River boat tours |
Understanding Airbnb License Requirements & STR Laws in Sathon (2026)
While Sathon, Bangkok, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sathon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sathon (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sathonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6BR Penthouse in Sathon/CBD
Entire Place • 6 bedrooms
4 Bedroom House | 5 mins walk to BTS Saint Louis
Entire Place • 4 bedrooms
Private 2Bed 2Bath for 4 guest @heart of Sathorn
Private Room • 2 bedrooms
Private 2 bed for 3 to 4 guests + Terrace @Sathorn
Private Room • 2 bedrooms
S3 B - Cozy 1 BR 2 Beds, Heart of Bangkok, BTS!
Entire Place • 1 bedroom
New Center 4 ppl Pool, BTS 9 min, Asian Pier
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sathon (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sathon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| June & Pop | 1 | $36,286 | 22 | 4.82/5.0 |
| T&K Real Estate Company Limite | 2 | $25,407 | 16 | 4.94/5.0 |
| Pat | 2 | $14,810 | 15 | 4.86/5.0 |
| Achiravit | 1 | $14,062 | 21 | 4.48/5.0 |
| Vic | 1 | $10,478 | 9 | 4.78/5.0 |
| Emily | 1 | $10,187 | 22 | 4.82/5.0 |
| Dan | 3 | $9,523 | 3 | Not Rated |
| Amornrat | 4 | $8,404 | 25 | 4.77/5.0 |
| Poom | 1 | $8,187 | 8 | 4.75/5.0 |
| Amorn | 1 | $7,010 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sathon.
Dive Deeper: Advanced Sathon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sathon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSathon Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sathon
- The Sathon Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.6% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sathon, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 21.4% portion, catering likely to families or larger groups.
- The presence of 21.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Sathon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sathon
- The dominant room capacity in Sathon is 1 bedroom listings, making up 53.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Sathon, indicating a high concentration in these sizes.
- With over half the market (53.6%) consisting of studios or 1-bedroom units, Sathon is particularly well-suited for individuals or couples.
Sathon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sathon
- The most common guest capacity trend in Sathon vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sathon STR market, accounting for 57.1% of listings.
- 10.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sathon.
- On average, properties in Sathon are equipped to host 3.1 guests.
Sathon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sathon
- The most common availability pattern in Sathon falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sathon (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sathon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
60.7% of total
2 Nights
3 listings
10.7% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Sathon is 1 Night, adopted by 60.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Sathon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Sathon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.7% of Sathon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sathon.
Sathon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
32.1% of total
Moderate
7 listings
25% of total
Firm
10 listings
35.7% of total
Strict
2 listings
7.1% of total
Cancellation Policy Insights for Sathon
- The prevailing Airbnb cancellation policy trend in Sathon is Firm, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.7% market standard in Sathon.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sathon.
Sathon STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sathon
- The overall average booking lead time for vacation rentals in Sathon is 24 days.
- Guests book furthest in advance for stays during January (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Sathon.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Sathon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sathon (2026)
Amenity Prevalence
Amenity Insights for Sathon
- Essential amenities in Sathon that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sathon: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sathon to stay competitive.
Sathon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sathon
- The typical guest profile for Airbnb in Sathon consists of predominantly international visitors (86%), with top international origins including Thailand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.6% of guests.
- Key international markets include United States (13.6%) and Thailand (13.6%).
- Top languages spoken are English (44.3%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Thailand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sathon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huai Yai | 36 | $1,984 | $287.17 | 32% |
| Nong Pla Lai | 13 | $1,685 | $240.23 | 31% |
| Ban Malai Thap Tai | 10 | $1,519 | $255.38 | 28% |
| Khet Bang Rak | 35 | $1,299 | $104.31 | 50% |
| Ban Nong Hiang | 56 | $1,169 | $216.74 | 37% |
| Ban Nong Bua | 34 | $1,162 | $179.93 | 28% |
| Bang Lamung | 16 | $1,089 | $242.13 | 25% |
| Pathum Wan | 27 | $1,083 | $106.21 | 48% |
| Khao Chi Chan | 71 | $1,028 | $216.66 | 27% |
| Suan Luang | 14 | $951 | $79.56 | 53% |