Top 100 Best Places in Thailand to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Thailand‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Thailand. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Thailand for 2025.

Top Short-Term Rental Markets in Thailand

Rank:#1Market:BangkokCountry:ThailandProperties:13,857Monthly Revenue:$667.05Daily Rate (ADR):$67.96Occupancy:46.33%Regulation:Low
Rank:#2Market:Pattaya CityCountry:ThailandProperties:6,337Monthly Revenue:$672.55Daily Rate (ADR):$94.55Occupancy:41.74%Regulation:Low
Rank:#3Market:Chiang MaiCountry:ThailandProperties:3,571Monthly Revenue:$604.54Daily Rate (ADR):$55.72Occupancy:47.67%Regulation:Low
Rank:#4Market:RawaiCountry:ThailandProperties:1,859Monthly Revenue:$1709.68Daily Rate (ADR):$198.21Occupancy:44.95%Regulation:Low
Rank:#5Market:PatongCountry:ThailandProperties:1,835Monthly Revenue:$1575.88Daily Rate (ADR):$171.35Occupancy:43.01%Regulation:Low
Rank:#6Market:Choeng ThaleCountry:ThailandProperties:1,621Monthly Revenue:$1999.48Daily Rate (ADR):$267.42Occupancy:43.41%Regulation:Low
Rank:#7Market:KamalaCountry:ThailandProperties:988Monthly Revenue:$2610.90Daily Rate (ADR):$284.33Occupancy:49.22%Regulation:Low
Rank:#8Market:KaronCountry:ThailandProperties:937Monthly Revenue:$1710.12Daily Rate (ADR):$181.96Occupancy:46.08%Regulation:Low
Rank:#9Market:Ko SamuiCountry:ThailandProperties:911Monthly Revenue:$2984.83Daily Rate (ADR):$323.03Occupancy:46.59%Regulation:Low
Rank:#10Market:Hua HinCountry:ThailandProperties:778Monthly Revenue:$688.52Daily Rate (ADR):$86.66Occupancy:44.04%Regulation:Low
Rank:#11Market:Chiang Mai City MunicipalityCountry:ThailandProperties:655Monthly Revenue:$424.68Daily Rate (ADR):$56.21Occupancy:43.98%Regulation:Low
Rank:#12Market:WichitCountry:ThailandProperties:493Monthly Revenue:$1372.11Daily Rate (ADR):$124.84Occupancy:48.16%Regulation:Low
Rank:#13Market:Ko TaoCountry:ThailandProperties:488Monthly Revenue:$1195.43Daily Rate (ADR):$117.28Occupancy:42.46%Regulation:Low
Rank:#14Market:Ban Ao NangCountry:ThailandProperties:477Monthly Revenue:$912.00Daily Rate (ADR):$84.33Occupancy:44.08%Regulation:Low
Rank:#15Market:SakhuCountry:ThailandProperties:471Monthly Revenue:$904.14Daily Rate (ADR):$131.68Occupancy:42.00%Regulation:Low
Rank:#16Market:Ao NangCountry:ThailandProperties:437Monthly Revenue:$423.94Daily Rate (ADR):$88.03Occupancy:31.36%Regulation:Low
Rank:#17Market:Tambon Nong KaeCountry:ThailandProperties:390Monthly Revenue:$679.42Daily Rate (ADR):$82.48Occupancy:42.66%Regulation:Low
Rank:#18Market:ChalongCountry:ThailandProperties:373Monthly Revenue:$1061.97Daily Rate (ADR):$141.25Occupancy:41.59%Regulation:Low
Rank:#19Market:Baan Chaweng NoiCountry:ThailandProperties:331Monthly Revenue:$3124.40Daily Rate (ADR):$299.39Occupancy:48.11%Regulation:Low
Rank:#20Market:Baan LamaiCountry:ThailandProperties:312Monthly Revenue:$1323.66Daily Rate (ADR):$119.82Occupancy:49.78%Regulation:Low
Rank:#21Market:Baan TaiCountry:ThailandProperties:304Monthly Revenue:$1524.07Daily Rate (ADR):$187.69Occupancy:43.37%Regulation:Low
Rank:#22Market:Baan Bang RakCountry:ThailandProperties:292Monthly Revenue:$2236.93Daily Rate (ADR):$219.22Occupancy:49.19%Regulation:Low
Rank:#23Market:Nong Pa KhrangCountry:ThailandProperties:283Monthly Revenue:$366.99Daily Rate (ADR):$40.77Occupancy:46.97%Regulation:Low
Rank:#24Market:Baan Sri ThanuCountry:ThailandProperties:282Monthly Revenue:$1898.05Daily Rate (ADR):$178.87Occupancy:47.21%Regulation:Low
Rank:#25Market:Baan Plai LaemCountry:ThailandProperties:271Monthly Revenue:$2560.27Daily Rate (ADR):$323.48Occupancy:44.86%Regulation:Low
Rank:#26Market:RatsadaCountry:ThailandProperties:269Monthly Revenue:$524.84Daily Rate (ADR):$98.51Occupancy:36.75%Regulation:Low
Rank:#27Market:KathuCountry:ThailandProperties:261Monthly Revenue:$1047.31Daily Rate (ADR):$94.28Occupancy:48.74%Regulation:Low
Rank:#28Market:Baan ChawengCountry:ThailandProperties:246Monthly Revenue:$1192.08Daily Rate (ADR):$118.75Occupancy:45.15%Regulation:Low
Rank:#29Market:Baan Bo PhutCountry:ThailandProperties:232Monthly Revenue:$1962.15Daily Rate (ADR):$206.82Occupancy:47.60%Regulation:Low
Rank:#30Market:SuthepCountry:ThailandProperties:223Monthly Revenue:$520.62Daily Rate (ADR):$56.73Occupancy:47.41%Regulation:Low
Rank:#31Market:Choeng MonCountry:ThailandProperties:217Monthly Revenue:$2340.70Daily Rate (ADR):$374.52Occupancy:38.91%Regulation:Low
Rank:#32Market:Nong HoiCountry:ThailandProperties:215Monthly Revenue:$876.27Daily Rate (ADR):$73.83Occupancy:50.75%Regulation:Low
Rank:#33Market:Baan Wang Ta KienCountry:ThailandProperties:205Monthly Revenue:$2077.12Daily Rate (ADR):$257.52Occupancy:44.49%Regulation:Low
Rank:#34Market:Haad Phra AeCountry:ThailandProperties:191Monthly Revenue:$840.10Daily Rate (ADR):$94.67Occupancy:42.91%Regulation:Low
Rank:#35Market:Nonthaburi City MunicipalityCountry:ThailandProperties:189Monthly Revenue:$299.12Daily Rate (ADR):$30.00Occupancy:49.87%Regulation:Low
Rank:#36Market:Hat YaiCountry:ThailandProperties:188Monthly Revenue:$596.87Daily Rate (ADR):$80.22Occupancy:28.26%Regulation:Low
Rank:#37Market:Ban Klong HaengCountry:ThailandProperties:187Monthly Revenue:$984.08Daily Rate (ADR):$102.62Occupancy:41.64%Regulation:Low
Rank:#38Market:Tambon Mai KhaoCountry:ThailandProperties:184Monthly Revenue:$460.71Daily Rate (ADR):$62.55Occupancy:45.31%Regulation:Low
Rank:#39Market:Na Chom ThianCountry:ThailandProperties:169Monthly Revenue:$1428.56Daily Rate (ADR):$213.04Occupancy:34.63%Regulation:Low
Rank:#40Market:PaiCountry:ThailandProperties:169Monthly Revenue:$372.94Daily Rate (ADR):$45.65Occupancy:41.35%Regulation:Low
Rank:#41Market:PattayaCountry:ThailandProperties:166Monthly Revenue:$1467.80Daily Rate (ADR):$239.21Occupancy:35.53%Regulation:Low
Rank:#42Market:Cha-amCountry:ThailandProperties:153Monthly Revenue:$493.90Daily Rate (ADR):$99.59Occupancy:33.77%Regulation:Low
Rank:#43Market:Thep KrasattiCountry:ThailandProperties:152Monthly Revenue:$1359.59Daily Rate (ADR):$195.42Occupancy:37.36%Regulation:Low
Rank:#44Market:Baan Mae NamCountry:ThailandProperties:150Monthly Revenue:$1132.06Daily Rate (ADR):$190.50Occupancy:46.78%Regulation:Low
Rank:#45Market:Mu SiCountry:ThailandProperties:144Monthly Revenue:$750.94Daily Rate (ADR):$184.20Occupancy:20.28%Regulation:Low
Rank:#46Market:Tambon Hua HinCountry:ThailandProperties:142Monthly Revenue:$726.66Daily Rate (ADR):$119.48Occupancy:34.36%Regulation:Low
Rank:#47Market:Chiang RaiCountry:ThailandProperties:141Monthly Revenue:$268.35Daily Rate (ADR):$39.50Occupancy:32.88%Regulation:Low
Rank:#48Market:Pak Kret City MunicipalityCountry:ThailandProperties:133Monthly Revenue:$303.05Daily Rate (ADR):$43.53Occupancy:35.58%Regulation:Low
Rank:#49Market:Ban Haad RinCountry:ThailandProperties:131Monthly Revenue:$590.83Daily Rate (ADR):$113.46Occupancy:29.35%Regulation:Low
Rank:#50Market:Baan Thong PoCountry:ThailandProperties:130Monthly Revenue:$3972.71Daily Rate (ADR):$382.40Occupancy:48.05%Regulation:Low
Rank:#51Market:Chang PhueakCountry:ThailandProperties:129Monthly Revenue:$507.64Daily Rate (ADR):$69.01Occupancy:36.81%Regulation:Low
Rank:#52Market:Bang SareCountry:ThailandProperties:129Monthly Revenue:$720.77Daily Rate (ADR):$160.30Occupancy:30.96%Regulation:Low
Rank:#53Market:Samrong Nuea Subdistrict MunicipalityCountry:ThailandProperties:126Monthly Revenue:$262.09Daily Rate (ADR):$27.39Occupancy:47.88%Regulation:Low
Rank:#54Market:Baan Klong SonCountry:ThailandProperties:123Monthly Revenue:$1680.35Daily Rate (ADR):$206.50Occupancy:38.77%Regulation:Low
Rank:#55Market:Khao NoiCountry:ThailandProperties:120Monthly Revenue:$962.91Daily Rate (ADR):$141.73Occupancy:36.67%Regulation:Low
Rank:#56Market:KrabiCountry:ThailandProperties:118Monthly Revenue:$329.13Daily Rate (ADR):$55.05Occupancy:34.22%Regulation:Low
Rank:#57Market:Sala DanCountry:ThailandProperties:118Monthly Revenue:$831.04Daily Rate (ADR):$82.14Occupancy:43.76%Regulation:Low
Rank:#58Market:Ao NangCountry:ThailandProperties:115Monthly Revenue:$1421.39Daily Rate (ADR):$140.16Occupancy:42.08%Regulation:Low
Rank:#59Market:Baan Hin KongCountry:ThailandProperties:108Monthly Revenue:$2012.14Daily Rate (ADR):$151.90Occupancy:56.96%Regulation:Low
Rank:#60Market:Haad Khlong KhongCountry:ThailandProperties:106Monthly Revenue:$1521.08Daily Rate (ADR):$129.36Occupancy:44.71%Regulation:Low
Rank:#61Market:Baan ChaloklumCountry:ThailandProperties:103Monthly Revenue:$1310.48Daily Rate (ADR):$152.02Occupancy:48.59%Regulation:Low
Rank:#62Market:SunthonphuCountry:ThailandProperties:102Monthly Revenue:$521.34Daily Rate (ADR):$89.93Occupancy:31.40%Regulation:Low
Rank:#63Market:Baan Hua ThanonCountry:ThailandProperties:99Monthly Revenue:$2490.77Daily Rate (ADR):$259.48Occupancy:50.93%Regulation:Low
Rank:#64Market:Talat NueaCountry:ThailandProperties:91Monthly Revenue:$370.14Daily Rate (ADR):$40.17Occupancy:43.02%Regulation:Low
Rank:#65Market:Phra Nakhon Si Ayutthaya City MunicipalityCountry:ThailandProperties:87Monthly Revenue:$246.09Daily Rate (ADR):$46.93Occupancy:22.74%Regulation:Low
Rank:#66Market:Khao Chi ChanCountry:ThailandProperties:85Monthly Revenue:$1099.63Daily Rate (ADR):$213.27Occupancy:32.50%Regulation:Low
Rank:#67Market:Tambon Cha-amCountry:ThailandProperties:82Monthly Revenue:$791.64Daily Rate (ADR):$134.45Occupancy:30.45%Regulation:Low
Rank:#68Market:Khlong DaoCountry:ThailandProperties:82Monthly Revenue:$537.88Daily Rate (ADR):$93.27Occupancy:41.39%Regulation:Low
Rank:#69Market:Baan Maduea WanCountry:ThailandProperties:79Monthly Revenue:$1868.67Daily Rate (ADR):$144.49Occupancy:50.11%Regulation:Low
Rank:#70Market:Surat ThaniCountry:ThailandProperties:76Monthly Revenue:$198.94Daily Rate (ADR):$37.03Occupancy:22.76%Regulation:Low
Rank:#71Market:Tambon Ao NangCountry:ThailandProperties:75Monthly Revenue:$1755.38Daily Rate (ADR):$179.27Occupancy:43.72%Regulation:Low
Rank:#72Market:Ban Na TinCountry:ThailandProperties:74Monthly Revenue:$1305.39Daily Rate (ADR):$152.74Occupancy:48.23%Regulation:Low
Rank:#73Market:Baan HarnCountry:ThailandProperties:73Monthly Revenue:$1936.84Daily Rate (ADR):$238.21Occupancy:45.57%Regulation:Low
Rank:#74Market:Ban Ko Li PeCountry:ThailandProperties:69Monthly Revenue:$517.00Daily Rate (ADR):$101.31Occupancy:34.10%Regulation:Low
Rank:#75Market:Bang SaenCountry:ThailandProperties:67Monthly Revenue:$427.17Daily Rate (ADR):$74.76Occupancy:27.39%Regulation:Low
Rank:#76Market:Si SunthonCountry:ThailandProperties:65Monthly Revenue:$1886.31Daily Rate (ADR):$242.15Occupancy:45.38%Regulation:Low
Rank:#77Market:Baan Wok TumCountry:ThailandProperties:65Monthly Revenue:$1835.43Daily Rate (ADR):$151.11Occupancy:50.07%Regulation:Low
Rank:#78Market:บ้านอ่าวน้ำเมาCountry:ThailandProperties:64Monthly Revenue:$1420.42Daily Rate (ADR):$112.94Occupancy:43.92%Regulation:Low
Rank:#79Market:Pa KhlokCountry:ThailandProperties:63Monthly Revenue:$5209.60Daily Rate (ADR):$808.22Occupancy:34.15%Regulation:Low
Rank:#80Market:Nong KaeCountry:ThailandProperties:62Monthly Revenue:$786.81Daily Rate (ADR):$93.49Occupancy:39.98%Regulation:Low
Rank:#81Market:Si RachaCountry:ThailandProperties:61Monthly Revenue:$233.21Daily Rate (ADR):$51.82Occupancy:32.66%Regulation:Low
Rank:#82Market:Ao NuiCountry:ThailandProperties:61Monthly Revenue:$835.77Daily Rate (ADR):$99.72Occupancy:40.26%Regulation:Low
Rank:#83Market:Mae HiaCountry:ThailandProperties:60Monthly Revenue:$612.67Daily Rate (ADR):$93.78Occupancy:38.85%Regulation:Low
Rank:#84Market:Krabi NoiCountry:ThailandProperties:60Monthly Revenue:$1978.47Daily Rate (ADR):$178.16Occupancy:41.91%Regulation:Low
Rank:#85Market:Ban TaiCountry:ThailandProperties:59Monthly Revenue:$675.98Daily Rate (ADR):$114.08Occupancy:32.97%Regulation:Low
Rank:#86Market:Ban Bang KhaoCountry:ThailandProperties:58Monthly Revenue:$2976.49Daily Rate (ADR):$409.92Occupancy:43.65%Regulation:Low
Rank:#87Market:Tong YangCountry:ThailandProperties:57Monthly Revenue:$2582.27Daily Rate (ADR):$569.50Occupancy:39.52%Regulation:Low
Rank:#88Market:Nong PrueCountry:ThailandProperties:56Monthly Revenue:$1039.06Daily Rate (ADR):$194.44Occupancy:30.61%Regulation:Moderate
Rank:#89Market:Ban Nong HiangCountry:ThailandProperties:56Monthly Revenue:$1516.79Daily Rate (ADR):$216.95Occupancy:40.18%Regulation:Low
Rank:#90Market:Phet Pha-nganCountry:ThailandProperties:55Monthly Revenue:$1618.54Daily Rate (ADR):$155.24Occupancy:44.53%Regulation:Low
Rank:#91Market:Moo 1Country:ThailandProperties:52Monthly Revenue:$1676.59Daily Rate (ADR):$139.22Occupancy:50.07%Regulation:Low
Rank:#92Market:Chong PliCountry:ThailandProperties:50Monthly Revenue:$1827.28Daily Rate (ADR):$166.10Occupancy:44.06%Regulation:Low
Rank:#93Market:Ban YidCountry:ThailandProperties:49Monthly Revenue:$246.93Daily Rate (ADR):$29.78Occupancy:44.43%Regulation:Low
Rank:#94Market:Hat Khai MukCountry:ThailandProperties:49Monthly Revenue:$627.91Daily Rate (ADR):$102.27Occupancy:32.03%Regulation:Low
Rank:#95Market:Sima MongkhonCountry:ThailandProperties:47Monthly Revenue:$756.73Daily Rate (ADR):$177.44Occupancy:22.19%Regulation:Low
Rank:#96Market:Baan Bai LanCountry:ThailandProperties:47Monthly Revenue:$649.29Daily Rate (ADR):$73.01Occupancy:42.06%Regulation:Low
Rank:#97Market:KanchanaburiCountry:ThailandProperties:46Monthly Revenue:$242.13Daily Rate (ADR):$45.39Occupancy:22.15%Regulation:Low
Rank:#98Market:Ao LukyonCountry:ThailandProperties:46Monthly Revenue:$339.54Daily Rate (ADR):$73.31Occupancy:24.06%Regulation:Low
Rank:#99Market:Mai KhaoCountry:ThailandProperties:45Monthly Revenue:$1378.06Daily Rate (ADR):$130.70Occupancy:43.82%Regulation:Low
Rank:#100Market:San Phra NetCountry:ThailandProperties:44Monthly Revenue:$857.56Daily Rate (ADR):$103.58Occupancy:40.75%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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