Pattaya Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chon Buri, Thailand
Is Airbnb profitable in Pattaya in 2025? Explore comprehensive Airbnb analytics for Pattaya, Chon Buri, Thailand to uncover income potential. This 2025 STR market report for Pattaya, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 138 active listings.
Whether you're considering an Airbnb investment in Pattaya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pattaya Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pattaya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pattaya (2025)
Understanding the monthly revenue variations for Airbnb listings in Pattaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pattaya is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pattaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,521+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $938 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $419, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pattaya
Pattaya Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pattaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pattaya:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pattaya
Average Daily Rate (ADR) Airbnb Trends in Pattaya (2025)
Effective short term rental pricing strategy in Pattaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pattaya typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Pattaya
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Airbnb Seasonality Analysis & Trends in Pattaya (2025)
Peak Season (January, December, February)
- Revenue averages $3,061 per month
- Occupancy rates average 50.1%
- Daily rates average $229
Shoulder Season
- Revenue averages $2,132 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $215
Low Season (August, September, October)
- Revenue drops to average $1,489 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $122
Seasonality Insights for Pattaya
- The Airbnb seasonality in Pattaya shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pattaya's highest earning potential, with monthly revenues capable of climbing to $3,190, occupancy reaching a high of 53.9%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,391, occupancy could drop to 27.5%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pattaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pattaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pattaya (2025)
Exploring the top neighborhoods for short-term rentals in Pattaya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jomtien Beach | A quieter alternative to Pattaya Beach, known for its beautiful sunsets and family-friendly atmosphere. Popular among both locals and tourists for its long stretch of beach and vibrant nightlife. | Jomtien Beach, Pattaya Floating Market, Dinosaur Park, Underwater World Pattaya, Jomtien Night Market |
| Pattaya Beach | The most famous beach in Pattaya, known for its bustling nightlife, restaurants, and entertainment options. Attracts a lot of tourists looking for convenience and accessibility to various attractions. | Central Festival Pattaya, Walking Street, Pattaya Viewpoint, Ripley's Believe It or Not!, Pattaya Beach Road |
| Naklua | A more upscale area in Pattaya, known for its luxury resorts and quieter beaches. Ideal for those looking for a more relaxed and sophisticated atmosphere. | The Sanctuary of Truth, Pattaya Dolphin World, Naklua Market, Lan Po Naklua Market, Na Jomtien Beach |
| Sukhumvit Road | A major thoroughfare and hotspot for shopping and dining, Sukhumvit Road offers a mix of urban living and accessibility. Great for travelers who want to explore the city's lifestyle. | Terminal 21, EmQuartier, Emporium, K-Village, Soi Cowboy |
| Tukcom Pattaya | A technology and electronics hub in Pattaya, attracting both tourists and locals. Appeals to those looking for shopping and entertainment related to technology. | Tukcom Pattaya, Big C Extra, Outlet Mall, Pattaya Kart, Mimosa Pattaya |
| Pratumnak Hill | A residential area offering stunning views of the bay and a mix of luxury and budget accommodations. Popular for its closer proximity to various attractions while retaining a quieter ambiance. | Pratumnak Hill Viewpoint, Buddha Mountain, Royal Varuna Yacht Club, Cosy Beach, Market on the Hill |
| Central Pattaya | The heart of Pattaya with plenty of shopping, dining, and entertainment options. Great for tourists wanting to be in the middle of everything. | The Avenue Pattaya, Pattaya Night Bazaar, Art in Paradise, SoFi Pattaya, Pattaya Memorial Hospital |
| Ban Amphur | A more serene beach area south of Pattaya, known for its beautiful surroundings and less crowded beaches. Ideal for families and couples looking for relaxation. | Ban Amphur Beach, Wat Yan Sangwararam, Nong Nooch Tropical Garden, Sukhumvit Country Club, Cartoon Network Amazone Water Park |
Understanding Airbnb License Requirements & STR Laws in Pattaya (2025)
While Pattaya, Chon Buri, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pattaya to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pattaya (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pattayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Emmarin Villa Pattaya | 10BR Luxury Pool Villa
Entire Place • 10 bedrooms
Great Oasis
Entire Place • 10 bedrooms
Emmarin Villa Pattaya | 8 BR Luxury Pool Villa
Entire Place • 8 bedrooms
Ultra Luxury 4-5 Beds Pool Villa
Entire Place • 4 bedrooms
TML - Pattaya Luxury Villa 6 Rooms 8 Bathrooms (Private Pool, KTV, Sauna, Fitness Area)
Entire Place • 8 bedrooms
Stylish 2-Villa Combination by Hi At Home
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pattaya (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pattaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Panupone | 5 | $312,815 | 28 | 4.51/5.0 |
| Taridar | 2 | $302,579 | 3 | Not Rated |
| Changjiang | 2 | $209,190 | 14 | 4.71/5.0 |
| Chananphicha | 3 | $161,305 | 45 | 4.94/5.0 |
| Perry | 1 | $129,785 | 64 | 5.00/5.0 |
| Ratthanan | 2 | $112,922 | 76 | 4.82/5.0 |
| Armie | 2 | $75,908 | 86 | 4.98/5.0 |
| 伟 | 1 | $74,799 | 6 | 5.00/5.0 |
| Hans | 2 | $68,196 | 100 | 4.74/5.0 |
| Toktak | 10 | $67,359 | 754 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pattaya.
Dive Deeper: Advanced Pattaya STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pattaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPattaya Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pattaya
- The Pattaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 138 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pattaya, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Pattaya Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pattaya
- The dominant room capacity in Pattaya is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Pattaya, indicating a high concentration in these sizes.
- A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pattaya.
Pattaya Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pattaya
- The most common guest capacity trend in Pattaya vacation rentals is listings accommodating 8+ guests (46.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Pattaya STR market, accounting for 66.7% of listings.
- 49.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pattaya.
- On average, properties in Pattaya are equipped to host 5.1 guests.
Pattaya Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pattaya
- The most common availability pattern in Pattaya falls within the 271-366 days range, representing 60.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pattaya (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pattaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
39.9% of total
2 Nights
14 listings
10.1% of total
3 Nights
5 listings
3.6% of total
4-6 Nights
16 listings
11.6% of total
7-29 Nights
10 listings
7.2% of total
30+ Nights
38 listings
27.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pattaya is 1 Night, adopted by 39.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.5%) caters to monthly stays (30+ nights) in Pattaya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.9% of Pattaya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pattaya.
Pattaya Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Super Strict 60 Days
3 listings
2.2% of total
Flexible
29 listings
21.3% of total
Moderate
30 listings
22.1% of total
Firm
36 listings
26.5% of total
Strict
37 listings
27.2% of total
Cancellation Policy Insights for Pattaya
- The prevailing Airbnb cancellation policy trend in Pattaya is Strict, used by 27.2% of listings.
- A majority (53.7%) of hosts in Pattaya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.2% market standard in Pattaya.
- Regularly review your cancellation policy against competitors and market demand shifts in Pattaya.
Pattaya STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pattaya
- The overall average booking lead time for vacation rentals in Pattaya is 52 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Pattaya.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Pattaya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pattaya (2025)
Amenity Prevalence
Amenity Insights for Pattaya
- Essential amenities in Pattaya that guests expect include: Air conditioning, TV, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Pattaya.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pattaya: Air conditioning, TV, Wifi, Free parking on premises.
- Prioritize adding missing essentials: TV, Wifi, Free parking on premises.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pattaya to stay competitive.
Pattaya Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pattaya
- The typical guest profile for Airbnb in Pattaya consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Thai.
- Domestic travelers account for 18.2% of guests.
- Key international markets include Thailand (18.2%) and United States (10.1%).
- Top languages spoken are English (47.9%) followed by Thai (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pattaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huai Yai | 42 | $1,940 | $329.92 | 33% |
| Nong Pla Lai | 13 | $1,900 | $249.73 | 33% |
| Ban Malai Thap Tai | 10 | $1,790 | $264.98 | 32% |
| Ban Nong Hiang | 56 | $1,419 | $216.04 | 39% |
| Nong Prue | 48 | $1,271 | $216.97 | 31% |
| Na Chom Thian | 197 | $1,166 | $201.36 | 34% |
| Bang Lamung | 21 | $1,148 | $256.52 | 25% |
| Ban Nong Bua | 35 | $1,128 | $207.07 | 28% |
| Khao Chi Chan | 82 | $1,120 | $212.38 | 32% |
| Hua Hin District | 10 | $1,082 | $139.28 | 41% |