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Airbnb market data · 202612 months to September 2026

Ko Samui, Thailand Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
822
Avg. booking lead time
71 days
Listings showing a permit
0%
Peak revenue month
January
Lowest revenue month
September

The short answer

Ko Samui Airbnb Market at a Glance

Both rates and bookings run ahead of the Surat Thani Province average. Listings averaged ฿12,016 a night and were booked on 43% of available nights, against ฿7,945 and 40% for the Surat Thani Province average.

Timing matters: in January, usually the best month, the average listing earns about twice as much as in September, usually the slowest.

With 822 active listings, Ko Samui is the second-largest of 39 Surat Thani Province markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings grew 8%.

Map of Airbnb listings in Ko Samui Browse the live Ko Samui Airbnb market See Every Ko Samui Listing

Revenue

How Much Do Airbnb Hosts Make in Ko Samui?

Gross bookings per Ko Samui listing averaged ฿1,220,498 over the 12 months to September 2026 (Surat Thani Province average: ฿810,469), before cleaning, platform and management costs and taxes.

In a typical year, the average Ko Samui listing brings in ฿210,000 in January, its best month, and ฿103,000 in September, its slowest. October runs within 4% of September, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 5.2 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ฿359,000+ a month, about 3.7 times the typical property.
  • Strong performers (top 25%) earn ฿203,000 or more, roughly ฿110,000 a month above the median.
  • Typical properties (median) earn about ฿96,600 a month.
  • Entry-level properties (bottom 25%) earn ฿38,300 or less, about 40% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

January earns about twice what September does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, ฿152,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Ko Samui Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

January 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Ko Samui, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025฿112,45439.9%฿9,689฿3,74856 days6.6 nights
Oct 2025฿113,05536.0%฿9,458฿3,64753 days7.3 nights
Nov 2025฿108,43141.9%฿9,255฿3,61464 days7.2 nights
Dec 2025฿168,85347.3%฿11,218฿5,44797 days7.8 nights
Jan 2026฿203,87057.7%฿11,797฿6,57690 days8.8 nights
Feb 2026฿188,91160.9%฿11,476฿6,74786 days8.7 nights
Mar 2026฿177,50054.4%฿10,946฿5,72672 days7.7 nights
Apr 2026฿147,75845.7%฿10,426฿4,92569 days6.7 nights
May 2026฿128,16740.1%฿10,364฿4,13457 days7.2 nights
Jun 2026฿136,62142.9%฿10,672฿4,55452 days7.2 nights
Jul 2026฿194,56346.7%฿11,860฿6,27677 days7.6 nights
Aug 2026฿185,76651.2%฿11,834฿5,99275 days6 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

For a figure on one home rather than the whole Ko Samui market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.

Profit

Is an Airbnb in Ko Samui Profitable?

Yes, when it's run well. The average Ko Samui Airbnb took in ฿1,220,498 in the 12 months to September 2026, and run by its owner at everyday costs, about ฿73,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ฿155,000 a month.

Cleaning it yourself keeps the ฿41,000 a year guests pay in cleaning fees, for about ฿76,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ฿63,000 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Ko Samui Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Ko Samui Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings฿1,179,498฿2,475,000
Cleaning fees guests pay3% of Ko Samui bookings฿41,000฿86,000
Gross bookings฿1,220,498฿2,561,000
Running costs
Airbnb's feeAbout 13%: 15.5% for the 83% of Ko Samui listings on Simplified Pricing, 3% for the rest−฿163,000−฿343,000
Cleaning and laundryPaid for by the cleaning fee; ฿0 if you clean yourself−฿41,000−฿86,000
Utilities and internetAbout 5% of bookings−฿61,000−฿128,000
Guest suppliesToiletries, coffee, paper goods: about 2%−฿24,000−฿51,000
Repairs and upkeepIncluding linens and small replacements: about 3%−฿37,000−฿77,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−฿12,000−฿12,000
Permit and registrationWhere one is required−฿6,000−฿6,000
Management฿0 when you run it; co-hosts charge from about 10% of nightly bookings฿0฿0
Pricing and messaging toolsOptional; Airbnb's own tools are free฿0฿0
Lodging taxesAdded to the guest's bill and passed on฿0฿0
Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee−฿344,000−฿703,000
Left for housing costs, then profit฿876,498about ฿73,000 a month฿1,858,000about ฿155,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo fees Depend on the home

Estimate Your Own Ko Samui Airbnb Profit

The estimate starts from Ko Samui's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Ko Samui home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Ko Samui's Top Earners Get There

  • More nights booked. The busiest quarter of Ko Samui listings are booked on 70% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of ฿6,275 adds about ฿62,700 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ฿12,600 a night or more, against a median of ฿6,275. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ฿118,000 a year.
  • Open for the busy months. In a typical year, January brings the average listing about ฿210,000, against ฿103,000 in September, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Ko Samui listings average 4.79 stars, and 26% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ฿213,000 a month, against ฿102,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Ko Samui?

Ko Samui listings were booked on 43% of the nights they were open over the past year, 3 percentage points above the Surat Thani Province average (40%) and 3 points above the Thailand average (40%). In a typical year, occupancy swings from 39% in October to 64% in February.

The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 86%+ of open nights, 39 points above the median.
  • Strong performers (top 25%) fill 70% or more, roughly five nights a week.
  • Typical properties (median) fill about 47% of open nights.
  • Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.

February is usually the busiest month in Ko Samui, October the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Ko Samui?

The average nightly rate in Ko Samui, known as ADR (average daily rate), was ฿12,016 over the past year, about 51% above the Surat Thani Province average of ฿7,945 and about 2.9 times the Thailand average of ฿4,180. Averaged month by month over the past two years, rates peak in January at about ฿11,800 and bottom out in October and November at about ฿9,050.

Prices span a wide range: the top 10% charge about 8.1 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ฿23,100+ a night, about 3.7 times the median.
  • Strong performers (top 25%) charge ฿12,600 or more, about ฿6,300 above the median.
  • Typical properties (median) charge about ฿6,275 a night.
  • Entry-level properties (bottom 25%) charge ฿2,860 or less, about 46% of the median.

January rates run 30% above November's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ฿10,500. The 12-month ADR of ฿12,016 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Ko Samui?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ko Samui it averaged ฿4,600 over the past year, from about ฿3,420 in a typical September to about ฿6,820 in a typical February.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn ฿10,400+ per open night, about 3.5 times the median.
  • Strong performers (top 25%) earn ฿5,980 or more, about ฿3,000 a night above the median.
  • Typical properties (median) earn about ฿3,000 per open night.
  • Entry-level properties (bottom 25%) earn ฿1,360 or less, about 45% of the median.

February RevPAR is about twice September's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ฿5,010. The 12-month RevPAR of ฿4,600 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Ko Samui

Ko Samui has two high seasons, July–August and December–March, which makes it a moderately seasonal market. Business is slowest from September to November and slows again in May and June.

Average revenue by month in Ko Samui

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, ฿152,000.

Revenue by month in Ko Samui in numbers
Average monthly revenue per active listing in Ko Samui, by calendar month
Month Season Revenue per listing
JanuaryHigh season฿210,000
FebruaryHigh season฿191,000
MarchHigh season฿170,000
AprilShoulder season฿152,000
MayLow season฿119,000
JuneLow season฿125,000
JulyHigh season฿183,000
AugustHigh season฿185,000
SeptemberLow season฿103,000
OctoberLow season฿106,000
NovemberLow season฿108,000
DecemberHigh season฿174,000
Average monthly Airbnb revenue, occupancy and nightly rate in Ko Samui by season
Season Revenue per month Occupancy Nightly rate
High seasonJuly–August, December–March฿186,00055%฿11,332
Shoulder seasonApril฿152,00048%฿10,365
Low seasonMay–June, September–November฿112,00041%฿9,558

How Far in Advance Do Guests Book Airbnb in Ko Samui?

Guests book Ko Samui stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. December stays are booked furthest out, about 91 days ahead, and September stays closest to arrival, about 47 days. A typical December booking is made in mid-September.

December stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Ko Samui

None of the 822 active listings in Ko Samui display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ko Samui.

Neighborhoods

Best Neighborhoods for Airbnb in Ko Samui

AirROI's area guide picks seven Ko Samui neighborhoods that draw short-term rental guests, led by Chaweng Beach, Lamai Beach and Bophut. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Ko Samui
Area Who it suits Landmarks nearby
Chaweng Beach The most famous and lively beach on the island, ideal for tourists who want nightlife, dining, and beach activities. A hub for visitors looking for entertainment and water sports.Chaweng Beach, Central Festival Samui, Chaweng Walking Street, KC Beach Club, Wat Plai Laem
Lamai Beach A more relaxed atmosphere than Chaweng, popular among families and couples. Offers a balance of beach serenity and access to vibrant local markets and cafes.Lamai Beach, Grandfather and Grandmother Rocks, Lamai Night Plaza, Wat Khunaram, Samui Aquarium and Tiger Zoo
Bophut Known for its charming Fisherman's Village with historical wooden shopfronts and a Friday night market. A favorite for its laid-back vibe and beachfront restaurants.Fisherman's Village, Bophut Beach, Bophut Night Market, Wat Phetchaburi, Samui Go Kart
Maenam A quieter alternative to the busier beaches, popular for long stretches of beach and a more local atmosphere. Attracts those looking for tranquility and relaxation.Maenam Beach, Santiburi Samui Country Club, Sirida Boutique Bed & Breakfast, Chinese Temple, Maenam Walking Street
Nathon The main port town of Koh Samui, offering a more authentic Thai experience away from tourist hotspots. Great for those interested in local culture and lifestyle.Nathon Beach, Ko Samui Hospital, Nathon Pier, Shopping at local markets, Wat Khunaram
Bang Po A serene beach area known for its stunning sunsets and less crowded atmosphere. Ideal for travelers seeking relaxation and nature.Bang Po Beach, Nikki Beach, Wat Phu Khao Thong, Palm trees and quiet sands, Fisherman's huts
Silver Beach A hidden gem with beautiful scenery and less commercialized than other beaches. It offers a perfect spot for relaxation and enjoying nature.Silver Beach, Restaurants along the beach, Snorkeling spots, Private villas, Stunning viewpoints

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Ko Samui Airbnb Listings by Type and Size

Entire homes make up 89% of listings in Ko Samui, ahead of private rooms at 10%. Houses account for 80% of the stock; apartments and condos come next at 11%.

Listings by room type

Ko Samui Airbnb listings by room type

  • Entire home 89%
  • Private room 10%
  • Hotel room <1%
  • Shared room <1%
Room types in numbers
Ko Samui Airbnb listings by room type
Room type Share of listings Listings
Entire home88.8%730
Private room10.0%82
Hotel room1.0%8
Shared room0.2%2

Houses dominate the property mix

Ko Samui Airbnb listings by property type

  • House 80%
  • Apartment/Condo 11%
  • Hotel/Boutique 8%
  • Cabin/Outdoor <1%
  • Others <1%
Property types in numbers
Ko Samui Airbnb listings by property type
Property type Share of listings Listings
House79.9%657
Apartment/Condo10.8%89
Hotel/Boutique8.3%68
Cabin/Outdoor0.7%6
Others0.2%2

How Many Bedrooms Do Airbnb Listings in Ko Samui Have?

Most Ko Samui homes are built for groups: 60% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (29%). Shares are of the 723 entire homes that give a bedroom count; rented rooms are left out.

Ko Samui entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Ko Samui entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
Studio2.8%20
1 bedroom16.7%121
2 bedrooms20.9%151
3 bedrooms29.0%210
4 bedrooms13.6%98
5+ bedrooms17.0%123

What Each Home Size Earns in Ko Samui

A typical studio in Ko Samui earned ฿208,000 over the past year, against ฿2,430,000 for a home with five or more bedrooms.

What each home size earns in Ko Samui
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
Studio20฿208,000฿207,000฿1,69156%
1 bedroom121฿323,000฿497,000฿3,55049%
2 bedrooms151฿443,000฿625,000฿5,45446%
3 bedrooms210฿1,090,000฿1,230,000฿10,87045%
4 bedrooms98฿1,460,000฿1,970,000฿15,64645%
5+ bedrooms123฿2,430,000฿2,940,000฿34,80136%

How Many Guests Do Airbnbs in Ko Samui Sleep?

The most common capacity in Ko Samui is eight or more guests (29% of listings), and 55% of listings sleep six or more.

Ko Samui listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
Ko Samui listings by guest capacity
Guest capacity Share of listings Listings
2 guests20.8%164
3 guests3.0%24
4 guests19.3%152
5 guests1.5%12
6 guests24.7%195
7 guests1.4%11
8+ guests29.3%231

How Ko Samui Airbnb Listings Are Set Up

Ko Samui hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
20
Beds per listing
3.2
Show exact location
46%

What Amenities Do Airbnb Listings in Ko Samui Offer?

Pools are close to standard in Ko Samui: 89% of listings have one, and 100% offer free parking on site.

Share of Ko Samui listings with each common amenity

  • TV Nearly all
  • Wifi Nearly all
  • Air conditioning Nearly all
  • Free parking on premises 100%
  • Kitchen 94%
  • Pool 89%
  • Refrigerator 86%
  • Hot water 84%
  • Hair dryer 83%
  • Cooking basics 82%

Airbnb Amenities Linked to Higher Revenue in Ko Samui

Listings in Ko Samui with a gym earned about 2.7 times as much a year, on average, as those without: ฿1,910,000 against ฿701,000. The gap is smaller for a home movie theater (about 2.6 times as much) and a sound system (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Ko Samui listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Gym +173% on 43% of listings
  • Movie theater +165% on 4% of listings
  • Sound system +143% on 25% of listings
  • Kayak +132% on 4% of listings
  • Children's playroom +125% on 3% of listings
  • Doorman +122% on 1% of listings
  • BBQ grill +117% on 41% of listings
  • Pool table +108% on 10% of listings
  • Outdoor furniture +101% on 57% of listings
  • Sun loungers +99% on 44% of listings
Revenue by amenity in numbers
Average annual revenue of Ko Samui listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Gym43%฿1,910,000฿701,000+173%
Movie theater4%฿3,050,000฿1,150,000+165%
Sound system25%฿2,190,000฿904,000+143%
Kayak4%฿2,680,000฿1,160,000+132%
Children's playroom3%฿2,660,000฿1,180,000+125%
Doorman1%฿2,670,000฿1,200,000+122%
BBQ grill41%฿1,780,000฿821,000+117%
Pool table10%฿2,300,000฿1,100,000+108%
Outdoor furniture57%฿1,550,000฿774,000+101%
Sun loungers44%฿1,690,000฿851,000+99%

Guests

Who Books Airbnbs in Ko Samui?

Ko Samui runs on foreign visitors: 98% of guests who left reviews live outside Thailand. Germany leads with 19% of reviewers, ahead of France at 14%. Guests speak a mix of languages: English leads at 44%, followed by German and French.

98% of Ko Samui guests come from abroad

Where guests who left reviews live

  • International 98%
  • Domestic 2%

Where Ko Samui guests come from: top cities

Share of guests who left reviews

  • London 4%
  • Paris 3%
  • Berlin 2%
  • Dubai 2%
Top origin cities in numbers
Where Ko Samui guests come from: top cities
Origin city Share of guests
London3.6%
Paris2.7%
Berlin1.9%
Dubai1.6%

Where Ko Samui guests come from: top countries

Share of guests who left reviews

  • Germany 19%
  • France 14%
  • United Kingdom 13%
  • United States 8%
  • Australia 6%
Top origin countries in numbers
Where Ko Samui guests come from: top countries
Origin country Share of guests
Germany18.8%
France13.6%
United Kingdom13.5%
United States8.2%
Australia5.9%

Languages spoken by Ko Samui guests

Share of guests who left reviews

  • English 44%
  • German 15%
  • French 12%
  • Spanish 6%
  • Russian 3%
Top languages in numbers
Languages spoken by Ko Samui guests
Language Share of guests
English43.7%
German15.1%
French12.4%
Spanish6.3%
Russian3.2%

What Are Airbnb Guest Ratings in Ko Samui?

Ko Samui Airbnbs average 4.79 stars, and 26% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.65, against 4.86 for check-in.

Check-in scores highest in Ko Samui; location is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.80
  • Cleanliness 4.78
  • Communication 4.85
  • Location 4.65
  • Check-in 4.86
  • Value 4.72
Category scores in numbers
Ko Samui guest ratings by category
Category Average rating (out of 5)
Accuracy4.80
Cleanliness4.78
Communication4.85
Location4.65
Check-in4.86
Value4.72

Booking patterns

How Guests Book in Ko Samui: Stays, Rules and Fees

About three-quarters of Ko Samui listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 26% of listings; blocked nights include any the host closes off.

Days a year Ko Samui listings are open to guests

Share of listings by days a year

  • 271-366 days 48%
  • 181-270 days 26%
  • 91-180 days 21%
  • 31-90 days 5%
Open days in numbers
Days a year Ko Samui listings are open to guests
Days a year Share of listings Listings
271-366 days48.3%397
181-270 days26.0%214
91-180 days21.0%173
31-90 days4.6%38

Days a year Ko Samui listings are booked or blocked

Share of listings by days a year

  • 271-366 days 5%
  • 181-270 days 21%
  • 91-180 days 26%
  • 31-90 days 25%
  • 1-30 days 22%
Booked or blocked days in numbers
Days a year Ko Samui listings are booked or blocked
Days a year Share of listings Listings
271-366 days5.2%43
181-270 days21.4%176
91-180 days26.4%217
31-90 days25.2%207
1-30 days21.8%179

What Is the Average Length of Stay for Airbnb in Ko Samui?

The average Ko Samui booking lasts 7.8 nights, longest in January and shortest in September. Listings took about 16 bookings each over the year, some 13,200 in all. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.

Average length of stay by month in Ko Samui

Average nights per booking, by month of stay

Two-year average by calendar month.

Ko Samui Airbnb Minimum Stay Requirements

Only 33% of listings in Ko Samui accept stays of one or two nights; the most common minimum is three nights.

Minimum stay set by Ko Samui listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 17% 143 listings
  • 2 Nights 16% 128 listings
  • 3 Nights 42% 342 listings
  • 4-6 Nights 18% 147 listings
  • 7-29 Nights 7% 54 listings
  • 30+ Nights 1% 7 listings

What Cancellation Policies Do Airbnb Hosts Use in Ko Samui?

Firm is the most common cancellation policy in Ko Samui, used by 57% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than eight in ten listings use Firm or stricter terms, against 14% on Flexible or Moderate.

Cancellation policies of Ko Samui listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 7% 54 listings
  • Moderate 8% 65 listings
  • Limited 4% 34 listings
  • Firm 57% 471 listings
  • Strict 20% 161 listings
  • Super Strict 30 Days 2% 20 listings
  • Super Strict 60 Days 2% 17 listings

How Much Are Airbnb Cleaning Fees in Ko Samui?

About six in ten Ko Samui listings charge a cleaning fee. The typical fee is ฿1,493, and some higher fees lift the average to ฿2,954. Spread over the average stay of 7.8 nights, that adds roughly ฿190 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.

Median cleaning fee
฿1,493
Average cleaning fee
฿2,954
Listings charging a fee
59.4%
Share of gross revenue
3.4%

Top earners

Top-Earning Airbnbs and Hosts in Ko Samui

The top-grossing Airbnb in Ko Samui, a nine-bedroom home, took in ฿14,000,000 over the past year, about 12 times the city's average of ฿1,220,000. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.

9BR Peninsula Ocean Estate | Chef, Cinema & Pool 9BR Peninsula Ocean Estate | Chef, Cinema & Pool Entire home · 9 bedrooms Rated 5.00
Revenue
฿14M
Occupancy
28.9%
Daily rate
฿104,264
Villa Hanna Luxury Beachfront Koh Samui Villa Hanna Luxury Beachfront Koh Samui Entire home · 5 bedrooms Rated 4.91
Revenue
฿9.9M
Occupancy
68.6%
Daily rate
฿37,071
Moonstone - Samui's Premiere Private Villa Moonstone - Samui's Premiere Private Villa Entire home · 6 bedrooms Rated 4.98
Revenue
฿9.8M
Occupancy
43.4%
Daily rate
฿67,225
VILLA SYAMA -  Direct Beach Access VILLA SYAMA - Direct Beach Access Entire home · 6 bedrooms Rated 4.92
Revenue
฿9.2M
Occupancy
77.5%
Daily rate
฿31,916
Samui’s Most Luxurious Private Beach Villa Samui’s Most Luxurious Private Beach Villa Entire home · 5 bedrooms Rated 4.72
Revenue
฿8.7M
Occupancy
72.0%
Daily rate
฿30,600
KOVE 5-Bedroom Beachfront Sunset Villa w/ Staff KOVE 5-Bedroom Beachfront Sunset Villa w/ Staff Entire home · 5 bedrooms Rated 4.98
Revenue
฿8.7M
Occupancy
82.1%
Daily rate
฿27,546

Who Are the Top Airbnb Hosts in Ko Samui?

Sunshine Samui Villas is the top-grossing host in Ko Samui, with ฿66.9 million in bookings across 28 listings over the past year. Together, the ten top-grossing hosts run 17% of the market's 822 listings. Per listing, a smaller operator earns more: Daniel grossed ฿4.03 million per listing, 69% more than Sunshine Samui Villas' ฿2.39 million.

Top Airbnb hosts in Ko Samui by revenue
# Host Listings Gross revenue Per listing Avg. rating
Sunshine Samui Villas 28฿66,943,138฿2,390,8264.81/5
Stephanie 28฿52,903,656฿1,889,4164.79/5
Daniel 9฿36,273,861฿4,030,4294.77/5
4 Siam-CS Management 25฿30,213,258฿1,208,5304.59/5
5 Alexandre 13฿22,783,172฿1,752,5524.58/5
6 The Luxe Nomad 11฿22,468,181฿2,042,5624.94/5
7 Cindy 9฿20,489,970฿2,276,6634.73/5
8 Laurent 8฿18,833,857฿2,354,2324.90/5
9 David 2฿18,759,904฿9,379,9525.00/5
10 Beyond 10฿18,236,779฿1,823,6784.89/5

Who Are the Airbnb Hosts in Ko Samui?

Only 4% of Ko Samui listings are classed as professionally managed, though 33% of listings have a co-host. Superhosts run 52% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.

Superhosts
52.1%
Professional management
4.3%
Cohosted listings
33.3%
Instant Book enabled
54.6%
Simplified Pricing
83.1%

Largest Airbnb Management Companies in Ko Samui

4 management companies run five or more active Airbnb listings in Ko Samui, and companies run 16% of its 822 active listings. Siam-CS Management is the largest, with 27 listings and an average guest rating of 4.60; the next largest are Premium Investment, Inspiring Villas and Mr Property Siam. Among the four largest, Mr Property Siam's homes rate highest, at 4.73.

The four largest run 7% of Ko Samui's listings

Share of Ko Samui's 822 active Airbnb listings each company runs as host or co-host

  • Siam-CS Management 3% · 27
  • Premium Investment 2% · 15
  • Inspiring Villas <1% · 6
  • Mr Property Siam <1% · 6
  • All other listings 93%

Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.

See the largest management companies in Surat Thani Province, with a profile of each.

Nearby markets

Ko Samui vs. Nearby Airbnb Markets

AirROI also tracks listings in this area under other names: Amphoe Ko Samui (150 active listings) and Ko Samui District (49) have their own pages and are left out of the comparison below.

Ko Samui earns about as much per listing as Bo Put, the top earner of the eight nearby markets in the table, all within 7 km. Bo Phut was the busiest, booked on 47% of nights against 43% in Ko Samui.

Airbnb markets near Ko Samui: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Baan Bo Phut 3 km 221฿891,366฿7,69543%
Baan Chaweng 3 km 206฿493,531฿4,86339%
Bo Phut 3 km 514฿625,602฿6,93647%
Baan Bang Rak 3 km 250฿938,613฿8,09044%
Baan Chaweng Noi 5 km 304฿1,227,710฿9,70744%
Baan Plai Laem 6 km 245฿925,212฿11,68140%
Baan Mae Nam 6 km 129฿669,312฿8,57841%
Bo Put 7 km 75฿1,279,240฿9,19744%

Other Airbnb Markets in Surat Thani Province

See all 39 Surat Thani Province Airbnb markets

FAQ

Ko Samui Airbnb FAQ

How much do Airbnb hosts make in Ko Samui?

An active Ko Samui Airbnb grossed ฿1,220,498 on average in the 12 months to September 2026, according to AirROI's tracking of 822 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ฿203,000 or more in a typical month.

How much can I make on Airbnb in Ko Samui?

It depends most on the home's size, location and how it's run. The middle half of Ko Samui listings earn between ฿38,300 and ฿203,000 in a typical month, and the top tenth ฿359,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Ko Samui?

Listings in Ko Samui were booked on 43% of available nights over the past year. That compares with 40% for the Surat Thani Province average. February is usually the busiest month.

How much does an Airbnb cost per night in Ko Samui?

The average booked night in Ko Samui cost ฿12,016 before fees. Half of listings charge between ฿2,860 and ฿12,600, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Ko Samui?

None of the active Ko Samui listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Ko Samui?

Yes, when it's run well. The average Ko Samui Airbnb grossed ฿1,220,498 in the 12 months to September 2026, 51% above the Surat Thani Province average of ฿810,469. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ฿876,498 a year (about ฿73,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ฿155,000 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Ko Samui?

January usually pays best, averaging ฿210,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Ko Samui?

Each night a Ko Samui listing was open to book earned ฿4,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ฿10,400 or more.

How far in advance do guests book Airbnbs in Ko Samui?

Ko Samui stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Ko Samui?

The average Ko Samui Airbnb stay lasted 7.8 nights over the past year. A listing took 16 reservations over the year on average.

How are Airbnbs in Ko Samui rated?

Guests rate Ko Samui Airbnbs 4.79 out of 5 on average. Guests score check-in highest and location lowest.

What are the best neighborhoods for Airbnb in Ko Samui?

Chaweng Beach, Lamai Beach and Bophut draw the most short-term rental interest in Ko Samui. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Ko Samui?

AirROI counted 822 active Airbnb listings in Ko Samui as of September 2026. The closest tracked market is Baan Bo Phut, 3 km away.

How much are Airbnb cleaning fees in Ko Samui?

In Ko Samui, about six in ten listings add a cleaning fee. The median fee is ฿1,493, and some higher fees lift the average to ฿2,954.

Method

About This Data

Figures on this page cover 822 active Airbnb listings in Ko Samui from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Thai baht at ฿32.4 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.