Ko Samui District, Surat Thani Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ko Samui District, Surat Thani? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,990 per year — at a $279 nightly rate, 40.3% occupancy, and a $109 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 48 active listings, Ko Samui District is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ko Samui District?
In Ko Samui District, the headline Airbnb metrics are $26,990 in average annual revenue,40.3% occupancy, $279 ADR, and $109 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ko Samui District?
Understanding the monthly revenue variations for Airbnb listings in Ko Samui District is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ko Samui District is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ko Samui District across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,587 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ko Samui District
What Is the Monthly Airbnb Occupancy Rate in Ko Samui District?
Maximize your bookings by understanding the Ko Samui District STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ko Samui District:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ko Samui District
What Is the Average Airbnb Nightly Rate in Ko Samui District?
Effective short term rental pricing strategy in Ko Samui District involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ko Samui District typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $713+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Ko Samui District
What Is the RevPAR for Airbnb in Ko Samui District?
RevPAR in Ko Samui District is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $248 RevPAR.
Average Monthly RevPAR Trend in Ko Samui District
RevPAR Insights for Ko Samui District
- The average RevPAR in Ko Samui District is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($248) and bottom 25% ($18) is $230, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ko Samui District benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ko Samui District?
Ko Samui District's peak Airbnb season falls in February, January, December, while the softest stretch is April, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $5,904 per month
- Occupancy rates average 52.9%
- Daily rates average $339
Shoulder Season
- Revenue averages $4,211 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $269
Low Season (April, May, October)
- Revenue drops to average $1,070 per month
- Occupancy decreases to average 16.8%
- Daily rates adjust to average $239
Seasonality Insights for Ko Samui District
- Airbnb seasonality in Ko Samui District is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ko Samui District's highest earning potential, with monthly revenues climbing to $6,177, occupancy reaching 62.7%, and ADRs peaking at $407.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ko Samui District.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ko Samui District, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ko Samui District?
Low regulation and minimal registration activity in Ko Samui District, Surat Thani, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ko Samui District to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ko Samui District?
With a compact short-term rental market, Ko Samui District gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chaweng Beach | Chaweng is the most popular beach on the island, known for its vibrant nightlife, shopping, and dining options. It attracts a large number of tourists looking for a mix of relaxation and entertainment. | Chaweng Beach, Central Festival Samui, Black Moon Culture, Ark Bar, Chaweng Walking Street |
| Lamai Beach | Lamai Beach is quieter than Chaweng but still offers great restaurants and bars with a laid-back atmosphere. Ideal for families and couples seeking relaxation. | Lamai Beach, Hin Ta and Hin Yai Rocks, Lamai Night Plaza, Wat Khunaram, Grandfather and Grandmother Rocks |
| Bophut | Bophut is famous for its charming Fisherman’s Village, a blend of traditional Thai and modern amenities. It is popular among tourists looking for a more authentic experience. | Fisherman’s Village, Bophut Beach, Night Market, Bophut Hills, Wat Bophut |
| Maenam | Maenam offers a more serene environment with a beautiful beach, it's ideal for those looking for a quiet getaway. It's popular among long-term travelers and families. | Maenam Beach, Maenam Walking Street, Wat Na Phra Lan, Chinese Temple, Coconut Palm Beach |
| Nathon | Nathon is the main port town of Koh Samui and offers a more local experience. It's great for those who want to explore local culture and cuisine. | Nathon Pier, Nathon Market, Wat Khunaram, Hin Lad Waterfall, Chinese Temple |
| Bang Po | Bang Po is known for its quiet beaches and stunning sunset views. It's popular among travelers seeking peace and tranquility. | Bang Po Beach, Santi Phap Waterfall, Wat Phu Khao Thong, Miskawaan Health Group, Bang Po Fishing Village |
| Taling Ngam | Taling Ngam offers some of the most beautiful beaches and is less touristy, making it ideal for upscale guests looking for luxury and privacy. | Taling Ngam Beach, Lamai Viewpoint, Nikki Beach, Wat Khao Chedi, Sang Sang Beach']},{ |
With 7 distinct neighborhoods showing meaningful short-term rental activity, Ko Samui District offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ko Samui District?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ko Samui District
- The Ko Samui District Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ko Samui District, House properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 72.9% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Ko Samui District Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ko Samui District
- The dominant room capacity in Ko Samui District is 1 bedroom listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.3% of the active Airbnb listings in Ko Samui District, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ko Samui District.
Ko Samui District Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ko Samui District
- The most common guest capacity trend in Ko Samui District vacation rentals is listings accommodating 6 guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ko Samui District STR market, accounting for 52.1% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ko Samui District.
- On average, properties in Ko Samui District are equipped to host 4.4 guests.
How Do Listings in Ko Samui District Compare on Quality?
Listing quality in Ko Samui District can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ko Samui District
- At 42.7 photos per listing on average, Ko Samui District hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ko Samui District averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ko Samui District?
Amenity Prevalence
Amenity Insights for Ko Samui District
- Essential amenities in Ko Samui District that guests expect include: Wifi, Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Ko Samui District.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ko Samui District: Wifi, Air conditioning, Free parking on premises, TV.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ko Samui District to stay competitive.
Which Airbnb Amenities Boost Revenue in Ko Samui District?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ko Samui District, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 81.3% | $32,722 | $2,151 | 1421.4% |
Smoke alarm | 22.9% | $71,757 | $13,681 | 424.5% |
Ceiling fan | 31.3% | $56,257 | $13,687 | 311.0% |
Outdoor shower | 16.7% | $72,542 | $17,880 | 305.7% |
BBQ grill | 20.8% | $66,232 | $16,663 | 297.5% |
Sun loungers | 29.2% | $56,320 | $14,913 | 277.7% |
Dryer | 14.6% | $68,302 | $19,937 | 242.6% |
Wine glasses | 47.9% | $42,443 | $12,773 | 232.3% |
Sound system | 22.9% | $58,126 | $17,733 | 227.8% |
Oven | 33.3% | $50,266 | $15,352 | 227.4% |
Revenue Impact Insights for Ko Samui District
- Kitchen tops the revenue impact list with a 1421.4% uplift — listings with this amenity earn $32,722 vs. $2,151 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ko Samui District STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ko Samui District. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKo Samui District Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ko Samui District
- The typical guest profile for Airbnb in Ko Samui District consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.3% of guests.
- Key international markets include France (18%) and United Kingdom (12.8%).
- Top languages spoken are English (43.2%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ko Samui District?
Listings in Ko Samui District average 4.78 out of 5 overall, with about 9.8 reviews per active listing and 29.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ko Samui District
- An average rating of 4.78 places Ko Samui District in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Location (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Ko Samui District Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ko Samui District
- The most common availability pattern in Ko Samui District falls within the 271-366 days range, representing 52.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ko Samui District (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ko Samui District?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ko Samui District
- The overall average booking lead time for vacation rentals in Ko Samui District is 35 days.
- Guests book furthest in advance for stays during March (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Ko Samui District.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Ko Samui District averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ko Samui District?
Guests in Ko Samui District stay about 7.8 nights on average, generating roughly 599 reservations and 12.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ko Samui District
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ko Samui District
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 12.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (9.8 nights) and shorten in Oct (5.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ko Samui District Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.9% of total
2 Nights
5 listings
10.4% of total
3 Nights
8 listings
16.7% of total
4-6 Nights
3 listings
6.3% of total
7-29 Nights
5 listings
10.4% of total
30+ Nights
16 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ko Samui District is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Ko Samui District, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Ko Samui District hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ko Samui District.
Ko Samui District Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
6.3% of total
Super Strict 60 Days
2 listings
4.2% of total
Flexible
7 listings
14.6% of total
Moderate
4 listings
8.3% of total
Firm
20 listings
41.7% of total
Strict
12 listings
25% of total
Cancellation Policy Insights for Ko Samui District
- The prevailing Airbnb cancellation policy trend in Ko Samui District is Firm, used by 41.7% of listings.
- A majority (66.7%) of hosts in Ko Samui District utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.7% market standard in Ko Samui District.
- Regularly review your cancellation policy against competitors and market demand shifts in Ko Samui District.
How Much Are Airbnb Cleaning Fees in Ko Samui District?
Cleaning fees in Ko Samui District are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ko Samui District
- About 52.1% of Ko Samui District listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $56 is close to the median ($47), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ko Samui District median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ko Samui District Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ko Samui Districtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Private Beachfront Villa Fisherman Village
Entire Place • 6 bedrooms
Amaze seaview Villa at Chaweng | 40m Pool
Entire Place • 8 bedrooms
Luxury 6 bedroom beachfront villa. Ko Samui
Entire Place • 6 bedrooms
Staylar Seaview Pool Villa - Coral Cove, Samui CC6
Entire Place • 5 bedrooms
Villa Sea Stone @BV Estates
Entire Place • 3 bedrooms
Staylar Seaview Pool Villa - Coral Cove CC1
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ko Samui District?
Learn from the best! This table showcases top-performing Airbnb hosts in Ko Samui District based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 1 | $233,706 | 6 | 5.00/5.0 |
| Luxy Samui | 1 | $214,180 | 14 | 5.00/5.0 |
| Staylar Villas | 2 | $133,645 | 36 | 4.72/5.0 |
| Siam-CS Management | 4 | $112,099 | 43 | 4.62/5.0 |
| Guillaume | 1 | $99,622 | 1 | Not Rated |
| Anna | 2 | $63,873 | 9 | 5.00/5.0 |
| Emmanuel | 1 | $50,105 | 16 | 5.00/5.0 |
| Inter Property | 1 | $49,246 | 9 | 4.89/5.0 |
| Delphine | 2 | $40,041 | 16 | 5.00/5.0 |
| Cindy | 1 | $37,954 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ko Samui District.
Who Are the Airbnb Hosts in Ko Samui District?
Ko Samui District is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ko Samui District
- With 50.0% Superhosts, Ko Samui District has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ko Samui District averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ko Samui District
These are the highest-grossing professional property management operations in Ko Samui District, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Staylar Villas | 2 | $133,645 | $446 | 41.7% | 4.72/5 |
| Siam-CS Management | 4 | $112,099 | $167 | 57.8% | 4.62/5 |
Management Company Insights for Ko Samui District
- The leading management company, Staylar Villas, operates 2 listings with $133,645 in gross revenue — a useful benchmark for what scale looks like in Ko Samui District.
- Top managers average 3 properties each, suggesting professional management in Ko Samui District still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 12.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ko Samui District's Airbnb Market Compare to Nearby Cities?
How does the Ko Samui District Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bo Phut, Ko Samui District has 7 percentage points lower occupancy and about $7 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Krut | 29 | $4,248 | $650.24 | 40% |
| Baan Thong Po | 134 | $3,696 | $389.50 | 42% |
| Baan Taling Ngam | 37 | $3,315 | $404.32 | 36% |
| Tong Yang | 53 | $3,302 | $653.82 | 30% |
| Baan Chaweng Noi | 324 | $3,012 | $296.02 | 43% |
| Ko Samui | 855 | $2,993 | $349.10 | 41% |
| Ban Bang Khao | 53 | $2,867 | $431.16 | 32% |
| Bo Put | 66 | $2,818 | $277.01 | 45% |
| Baan Pang Ka | 16 | $2,633 | $242.28 | 41% |
| Bo Phut | 22 | $2,607 | $286.16 | 47% |
Frequently Asked Questions About Airbnb in Ko Samui District
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ko Samui District.
How much do Airbnb hosts make in Ko Samui District?
Ko Samui District hosts earn about $26,990 per year on average, with an average nightly rate of $279 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Ko Samui District, Surat Thani, not the ceiling for the best operators. Source: AirROI 2026 data, Ko Samui District market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ko Samui District?
The average Airbnb occupancy rate in Ko Samui District is 40.3%. February is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ko Samui District?
Listings in Ko Samui District average $279 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ko Samui District?
Ko Samui District currently has about 48 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ko Samui District?
AirROI currently classifies the short-term rental regulation level in Ko Samui District as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ko Samui District?
RevPAR in Ko Samui District is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ko Samui District?
At 40.3% occupancy, Ko Samui District can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,990, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ko Samui District?
The average booking lead time in Ko Samui District is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ko Samui District?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ko Samui District include Chaweng Beach, Lamai Beach, Bophut. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ko Samui District?
entire_home listings make up 83.3% of the active supply in Ko Samui District. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ko Samui District compare to nearby Airbnb markets?
Among neighboring markets, Baan Thong Krut posts $50,972 in average annual revenue with 39.6% occupancy, compared to Ko Samui District's $26,990 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ko Samui District?
The average Airbnb stay length in Ko Samui District is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ko Samui District?
Airbnb listings in Ko Samui District average 4.78 out of 5 overall. About 29.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ko Samui District?
Kitchen and Smoke alarm are among the strongest revenue-linked amenities in Ko Samui District. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ko Samui District?
Yes. About 52.1% of active Airbnb listings in Ko Samui District charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ko Samui District?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.