What Are the Best Places to Invest in Airbnb in Thailand?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-08-08

The short-term rental market in Thailand spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Thailand across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bangkok, Krung Thep Maha Nakhon leads by market size with 11,050 active listings and $610/month revenue. Across all ranked markets, average occupancy is 38.0% with $1,005/month in average revenue and $150/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Thailand by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Thailand attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bangkok, Krung Thep Maha Nakhon leads with 11,050 active short-term rental listings and $610/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bangkok, Krung Thep Maha Nakhon	11,050	$610	$72	38.9%	Low
2	Pattaya City, Chon Buri Province	5,124	$553	$87	35.8%	Low
3	Chiang Mai, Chiang Mai Province	3,000	$573	$65	41.0%	Low
4	Rawai, Phuket Province	2,426	$1,323	$222	40.0%	Low
5	Choeng Thale, Phuket Province	2,281	$1,573	$269	38.6%	Low
6	Pattaya, Chon Buri	2,097	$565	$125	37.3%	Low
7	Patong, Phuket Province	1,545	$1,394	$177	36.3%	Low
8	Karon, Phuket Province	1,176	$1,339	$189	40.1%	Low
9	Kamala, Phuket Province	1,058	$2,107	$296	39.6%	Low
10	Hua Hin, Prachuap Khiri Khan Province	910	$684	$95	41.4%	Low
11	Watthana, Bangkok	844	$767	$110	42.4%	Low
12	Ao Nang, Krabi	842	$765	$128	37.8%	Low
13	Ko Samui, Surat Thani Province	834	$2,870	$361	40.1%	Low
14	Ko Tao, Surat Thani Province	802	$841	$119	30.2%	Low
15	Chiang Mai City Municipality, Chiang Mai Province	706	$711	$63	41.6%	Low
16	Amphoe Mueang Chiang Mai, Chiang Mai	702	$512	$73	44.3%	Low
17	Pa Tong, Phuket	688	$1,120	$174	38.5%	Low
18	Wichit, Phuket Province	609	$1,051	$136	42.1%	Low
19	Chalong, Phuket Province	581	$1,035	$170	41.5%	Low
20	Khlong Toei, Bangkok	475	$581	$82	43.8%	Low
21	Sakhu, Phuket Province	460	$694	$140	34.8%	Low
22	Bo Phut, Surat Thani	440	$1,409	$223	45.1%	Low
23	Ban Ao Nang, Krabi Province	424	$942	$102	38.0%	Low
24	Khet Huai Khwang, Krung Thep Maha Nakhon	391	$323	$59	33.0%	Low
25	Kathu, Phuket Province	379	$1,038	$123	46.7%	Low
26	Huai Khwang, Bangkok	378	$334	$63	37.6%	Low
27	Ao Nang, Krabi Province	378	$277	$103	19.1%	Low
28	Chang Phueak, Chiang Mai Province	362	$476	$66	41.6%	Low
29	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	349	$675	$84	40.8%	Low
30	Khet Khlong Toei, Krung Thep Maha Nakhon	326	$583	$88	40.7%	Low
31	Kammala, Phuket	323	$1,266	$219	47.8%	Low
32	Baan Chaweng Noi, Surat Thani Province	316	$2,795	$296	40.6%	Low
33	Pattaya City, Chon Buri	300	$767	$126	39.3%	Low
34	Ko Pha-ngan, Surat Thani	300	$1,290	$168	40.1%	Low
35	Baan Lamai, Surat Thani Province	295	$1,382	$135	44.6%	Low
36	Maret, Surat Thani	269	$1,189	$139	48.1%	Low
37	Baan Sri Thanu, Surat Thani Province	269	$1,810	$203	37.9%	Low
38	Na Chom Thian, Chon Buri Province	268	$691	$154	29.1%	Low
39	Baan Tai, Surat Thani Province	265	$1,420	$184	37.3%	Low
40	Hat Yai, Songkhla Province	264	$376	$83	23.5%	Low
41	Baan Bang Rak, Surat Thani Province	257	$2,043	$244	40.6%	Low
42	Nong Kae, Prachuap Khiri Khan	252	$492	$67	42.5%	Low
43	Ratsada, Phuket Province	249	$515	$111	32.5%	Low
44	Nong Prue, Chang Wat Chon Buri	247	$391	$81	33.5%	Low
45	Sala Dan, Krabi Province	247	$836	$113	40.9%	Low
46	Baan Plai Laem, Surat Thani Province	247	$2,162	$368	38.8%	Low
47	Nong Pa Khrang, Chiang Mai Province	239	$353	$46	42.2%	Low
48	Suthep, Chiang Mai Province	237	$691	$63	44.6%	Low
49	Amphoe Ko Pha-ngan, Surat Thani	235	$1,291	$205	42.4%	Low
50	San Sai Noi, Chiang Mai	227	$433	$54	45.1%	Low
51	Baan Bo Phut, Surat Thani Province	227	$2,084	$235	40.7%	Low
52	Ban Tai, Surat Thani	226	$627	$129	31.9%	Low
53	Mai Khao, Phuket	224	$843	$130	38.0%	Low
54	Pai, Mae Hong Son Province	218	$283	$51	31.9%	Low
55	Baan Chaweng, Surat Thani Province	213	$1,131	$152	36.6%	Low
56	Cha-am, Phetchaburi Province	199	$488	$114	30.9%	Low
57	Baan Wang Ta Kien, Surat Thani Province	194	$1,935	$290	39.9%	Low
58	Choeng Mon, Surat Thani Province	188	$2,516	$399	35.2%	Low
59	Ban Klong Haeng, Krabi Province	187	$889	$109	38.0%	Low
60	Nong Hoi, Chiang Mai Province	186	$828	$86	43.6%	Low
61	Mu Si, Nakhon Ratchasima Province	171	$731	$220	19.3%	Low
62	Nonthaburi City Municipality, Nonthaburi Province	170	$249	$32	40.6%	Low
63	Haad Phra Ae, Krabi Province	169	$719	$110	36.0%	Low
64	Si Sunthon, Phuket Province	169	$1,791	$334	36.4%	Low
65	Amphoe Thalang, Chang Wat Phuket	167	$1,300	$253	40.6%	Low
66	Phra Khanong, Bangkok	164	$459	$59	44.4%	Low
67	Mae Nam, Surat Thani	162	$1,571	$226	44.5%	Low
68	Tambon Mai Khao, Chang Wat Phuket	160	$351	$77	36.6%	Low
69	Sa Khu, Phuket	148	$762	$163	41.6%	Low
70	Thep Krasatti, Phuket Province	148	$968	$227	28.2%	Low
71	Krabi, Krabi Province	142	$272	$64	27.0%	Low
72	Ratchathewi, Bangkok	134	$650	$75	46.6%	Low
73	Baan Mae Nam, Surat Thani Province	132	$1,609	$253	39.2%	Low
74	Baan Thong Po, Surat Thani Province	130	$3,686	$382	42.2%	Low
75	Khet Phra Khanong, Krung Thep Maha Nakhon	126	$360	$52	39.2%	Low
76	Khet Sathon, Krung Thep Maha Nakhon	125	$404	$64	41.4%	Low
77	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	123	$858	$137	32.0%	Low
78	Baan Klong Son, Trat Province	123	$1,063	$212	29.4%	Low
79	Chiang Rai, Chiang Rai Province	118	$259	$46	28.6%	Low
80	Bang Sare, Chon Buri Province	118	$698	$177	31.4%	Low
81	Amphoe Ko Samui, Surat Thani	115	$1,218	$229	43.4%	Low
82	Baan Hin Kong, Surat Thani Province	111	$1,941	$167	47.1%	Low
83	Pak Kret City Municipality, Nonthaburi Province	104	$233	$43	26.5%	Low
84	Baan Chaloklum, Surat Thani Province	103	$1,232	$167	41.2%	Low
85	Sunthonphu, Rayong Province	101	$416	$92	27.8%	Low
86	Khet Khlong San, Krung Thep Maha Nakhon	100	$404	$45	45.0%	Low
87	Khet Ratchathewi, Krung Thep Maha Nakhon	100	$683	$86	41.3%	Low
88	Talat Nuea, Phuket Province	100	$330	$52	37.9%	Low
89	Ban Haad Rin, Surat Thani Province	100	$677	$140	24.3%	Low
90	Bang Rak, Bangkok	97	$690	$80	43.5%	Low
91	Khet Bang Rak, Krung Thep Maha Nakhon	94	$930	$101	40.5%	Low
92	Haad Khlong Khong, Krabi Province	92	$1,655	$154	42.3%	Low
93	Baan Hua Thanon, Surat Thani Province	91	$2,364	$275	42.0%	Low
94	Khao Noi, Prachuap Khiri Khan Province	90	$883	$168	29.5%	Low
95	Khuekkhak, Phang-nga Province	89	$660	$102	44.0%	Low
96	Pa Khlok, Phuket Province	89	$4,187	$849	29.4%	Low
97	Sathon, Bangkok	88	$654	$79	44.2%	Low
98	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	86	$264	$29	42.4%	Low
99	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	85	$190	$54	17.7%	Low
100	Phra Nakhon, Bangkok	83	$541	$70	38.9%	Low

Most Profitable Airbnb Markets in Thailand by Revenue

The most profitable Airbnb cities in Thailand are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Pa Khlok, Phuket Province leads with $4,187/month at $849 ADR and 29.4% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$4,187	89	$849	29.4%	Low
2	Baan Thong Po, Surat Thani Province	$3,686	130	$382	42.2%	Low
3	Ko Samui, Surat Thani Province	$2,870	834	$361	40.1%	Low
4	Baan Chaweng Noi, Surat Thani Province	$2,795	316	$296	40.6%	Low
5	Choeng Mon, Surat Thani Province	$2,516	188	$399	35.2%	Low
6	Baan Hua Thanon, Surat Thani Province	$2,364	91	$275	42.0%	Low
7	Baan Plai Laem, Surat Thani Province	$2,162	247	$368	38.8%	Low
8	Kamala, Phuket Province	$2,107	1,058	$296	39.6%	Low
9	Baan Bo Phut, Surat Thani Province	$2,084	227	$235	40.7%	Low
10	Baan Bang Rak, Surat Thani Province	$2,043	257	$244	40.6%	Low
11	Baan Hin Kong, Surat Thani Province	$1,941	111	$167	47.1%	Low
12	Baan Wang Ta Kien, Surat Thani Province	$1,935	194	$290	39.9%	Low
13	Baan Sri Thanu, Surat Thani Province	$1,810	269	$203	37.9%	Low
14	Si Sunthon, Phuket Province	$1,791	169	$334	36.4%	Low
15	Haad Khlong Khong, Krabi Province	$1,655	92	$154	42.3%	Low
16	Baan Mae Nam, Surat Thani Province	$1,609	132	$253	39.2%	Low
17	Choeng Thale, Phuket Province	$1,573	2,281	$269	38.6%	Low
18	Mae Nam, Surat Thani	$1,571	162	$226	44.5%	Low
19	Baan Tai, Surat Thani Province	$1,420	265	$184	37.3%	Low
20	Bo Phut, Surat Thani	$1,409	440	$223	45.1%	Low
21	Patong, Phuket Province	$1,394	1,545	$177	36.3%	Low
22	Baan Lamai, Surat Thani Province	$1,382	295	$135	44.6%	Low
23	Karon, Phuket Province	$1,339	1,176	$189	40.1%	Low
24	Rawai, Phuket Province	$1,323	2,426	$222	40.0%	Low
25	Amphoe Thalang, Chang Wat Phuket	$1,300	167	$253	40.6%	Low
26	Amphoe Ko Pha-ngan, Surat Thani	$1,291	235	$205	42.4%	Low
27	Ko Pha-ngan, Surat Thani	$1,290	300	$168	40.1%	Low
28	Kammala, Phuket	$1,266	323	$219	47.8%	Low
29	Baan Chaloklum, Surat Thani Province	$1,232	103	$167	41.2%	Low
30	Amphoe Ko Samui, Surat Thani	$1,218	115	$229	43.4%	Low
31	Maret, Surat Thani	$1,189	269	$139	48.1%	Low
32	Baan Chaweng, Surat Thani Province	$1,131	213	$152	36.6%	Low
33	Pa Tong, Phuket	$1,120	688	$174	38.5%	Low
34	Baan Klong Son, Trat Province	$1,063	123	$212	29.4%	Low
35	Wichit, Phuket Province	$1,051	609	$136	42.1%	Low
36	Kathu, Phuket Province	$1,038	379	$123	46.7%	Low
37	Chalong, Phuket Province	$1,035	581	$170	41.5%	Low
38	Thep Krasatti, Phuket Province	$968	148	$227	28.2%	Low
39	Ban Ao Nang, Krabi Province	$942	424	$102	38.0%	Low
40	Khet Bang Rak, Krung Thep Maha Nakhon	$930	94	$101	40.5%	Low
41	Ban Klong Haeng, Krabi Province	$889	187	$109	38.0%	Low
42	Khao Noi, Prachuap Khiri Khan Province	$883	90	$168	29.5%	Low
43	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$858	123	$137	32.0%	Low
44	Mai Khao, Phuket	$843	224	$130	38.0%	Low
45	Ko Tao, Surat Thani Province	$841	802	$119	30.2%	Low
46	Sala Dan, Krabi Province	$836	247	$113	40.9%	Low
47	Nong Hoi, Chiang Mai Province	$828	186	$86	43.6%	Low
48	Pattaya City, Chon Buri	$767	300	$126	39.3%	Low
49	Watthana, Bangkok	$767	844	$110	42.4%	Low
50	Ao Nang, Krabi	$765	842	$128	37.8%	Low
51	Sa Khu, Phuket	$762	148	$163	41.6%	Low
52	Mu Si, Nakhon Ratchasima Province	$731	171	$220	19.3%	Low
53	Haad Phra Ae, Krabi Province	$719	169	$110	36.0%	Low
54	Chiang Mai City Municipality, Chiang Mai Province	$711	706	$63	41.6%	Low
55	Bang Sare, Chon Buri Province	$698	118	$177	31.4%	Low
56	Sakhu, Phuket Province	$694	460	$140	34.8%	Low
57	Na Chom Thian, Chon Buri Province	$691	268	$154	29.1%	Low
58	Suthep, Chiang Mai Province	$691	237	$63	44.6%	Low
59	Bang Rak, Bangkok	$690	97	$80	43.5%	Low
60	Hua Hin, Prachuap Khiri Khan Province	$684	910	$95	41.4%	Low
61	Khet Ratchathewi, Krung Thep Maha Nakhon	$683	100	$86	41.3%	Low
62	Ban Haad Rin, Surat Thani Province	$677	100	$140	24.3%	Low
63	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$675	349	$84	40.8%	Low
64	Khuekkhak, Phang-nga Province	$660	89	$102	44.0%	Low
65	Sathon, Bangkok	$654	88	$79	44.2%	Low
66	Ratchathewi, Bangkok	$650	134	$75	46.6%	Low
67	Ban Tai, Surat Thani	$627	226	$129	31.9%	Low
68	Bangkok, Krung Thep Maha Nakhon	$610	11,050	$72	38.9%	Low
69	Khet Khlong Toei, Krung Thep Maha Nakhon	$583	326	$88	40.7%	Low
70	Khlong Toei, Bangkok	$581	475	$82	43.8%	Low
71	Chiang Mai, Chiang Mai Province	$573	3,000	$65	41.0%	Low
72	Pattaya, Chon Buri	$565	2,097	$125	37.3%	Low
73	Pattaya City, Chon Buri Province	$553	5,124	$87	35.8%	Low
74	Phra Nakhon, Bangkok	$541	83	$70	38.9%	Low
75	Ratsada, Phuket Province	$515	249	$111	32.5%	Low
76	Amphoe Mueang Chiang Mai, Chiang Mai	$512	702	$73	44.3%	Low
77	Nong Kae, Prachuap Khiri Khan	$492	252	$67	42.5%	Low
78	Cha-am, Phetchaburi Province	$488	199	$114	30.9%	Low
79	Chang Phueak, Chiang Mai Province	$476	362	$66	41.6%	Low
80	Phra Khanong, Bangkok	$459	164	$59	44.4%	Low
81	San Sai Noi, Chiang Mai	$433	227	$54	45.1%	Low
82	Sunthonphu, Rayong Province	$416	101	$92	27.8%	Low
83	Khet Sathon, Krung Thep Maha Nakhon	$404	125	$64	41.4%	Low
84	Khet Khlong San, Krung Thep Maha Nakhon	$404	100	$45	45.0%	Low
85	Nong Prue, Chang Wat Chon Buri	$391	247	$81	33.5%	Low
86	Hat Yai, Songkhla Province	$376	264	$83	23.5%	Low
87	Khet Phra Khanong, Krung Thep Maha Nakhon	$360	126	$52	39.2%	Low
88	Nong Pa Khrang, Chiang Mai Province	$353	239	$46	42.2%	Low
89	Tambon Mai Khao, Chang Wat Phuket	$351	160	$77	36.6%	Low
90	Huai Khwang, Bangkok	$334	378	$63	37.6%	Low
91	Talat Nuea, Phuket Province	$330	100	$52	37.9%	Low
92	Khet Huai Khwang, Krung Thep Maha Nakhon	$323	391	$59	33.0%	Low
93	Pai, Mae Hong Son Province	$283	218	$51	31.9%	Low
94	Ao Nang, Krabi Province	$277	378	$103	19.1%	Low
95	Krabi, Krabi Province	$272	142	$64	27.0%	Low
96	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$264	86	$29	42.4%	Low
97	Chiang Rai, Chiang Rai Province	$259	118	$46	28.6%	Low
98	Nonthaburi City Municipality, Nonthaburi Province	$249	170	$32	40.6%	Low
99	Pak Kret City Municipality, Nonthaburi Province	$233	104	$43	26.5%	Low
100	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$190	85	$54	17.7%	Low

Most Expensive Airbnb Markets in Thailand by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Pa Khlok, Phuket Province commands the highest Airbnb nightly rate in Thailand at $849/night, generating $4,187/month at 29.4% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$849	89	$4,187	29.4%	Low
2	Choeng Mon, Surat Thani Province	$399	188	$2,516	35.2%	Low
3	Baan Thong Po, Surat Thani Province	$382	130	$3,686	42.2%	Low
4	Baan Plai Laem, Surat Thani Province	$368	247	$2,162	38.8%	Low
5	Ko Samui, Surat Thani Province	$361	834	$2,870	40.1%	Low
6	Si Sunthon, Phuket Province	$334	169	$1,791	36.4%	Low
7	Baan Chaweng Noi, Surat Thani Province	$296	316	$2,795	40.6%	Low
8	Kamala, Phuket Province	$296	1,058	$2,107	39.6%	Low
9	Baan Wang Ta Kien, Surat Thani Province	$290	194	$1,935	39.9%	Low
10	Baan Hua Thanon, Surat Thani Province	$275	91	$2,364	42.0%	Low
11	Choeng Thale, Phuket Province	$269	2,281	$1,573	38.6%	Low
12	Baan Mae Nam, Surat Thani Province	$253	132	$1,609	39.2%	Low
13	Amphoe Thalang, Chang Wat Phuket	$253	167	$1,300	40.6%	Low
14	Baan Bang Rak, Surat Thani Province	$244	257	$2,043	40.6%	Low
15	Baan Bo Phut, Surat Thani Province	$235	227	$2,084	40.7%	Low
16	Amphoe Ko Samui, Surat Thani	$229	115	$1,218	43.4%	Low
17	Thep Krasatti, Phuket Province	$227	148	$968	28.2%	Low
18	Mae Nam, Surat Thani	$226	162	$1,571	44.5%	Low
19	Bo Phut, Surat Thani	$223	440	$1,409	45.1%	Low
20	Rawai, Phuket Province	$222	2,426	$1,323	40.0%	Low
21	Mu Si, Nakhon Ratchasima Province	$220	171	$731	19.3%	Low
22	Kammala, Phuket	$219	323	$1,266	47.8%	Low
23	Baan Klong Son, Trat Province	$212	123	$1,063	29.4%	Low
24	Amphoe Ko Pha-ngan, Surat Thani	$205	235	$1,291	42.4%	Low
25	Baan Sri Thanu, Surat Thani Province	$203	269	$1,810	37.9%	Low
26	Karon, Phuket Province	$189	1,176	$1,339	40.1%	Low
27	Baan Tai, Surat Thani Province	$184	265	$1,420	37.3%	Low
28	Bang Sare, Chon Buri Province	$177	118	$698	31.4%	Low
29	Patong, Phuket Province	$177	1,545	$1,394	36.3%	Low
30	Pa Tong, Phuket	$174	688	$1,120	38.5%	Low
31	Chalong, Phuket Province	$170	581	$1,035	41.5%	Low
32	Ko Pha-ngan, Surat Thani	$168	300	$1,290	40.1%	Low
33	Khao Noi, Prachuap Khiri Khan Province	$168	90	$883	29.5%	Low
34	Baan Hin Kong, Surat Thani Province	$167	111	$1,941	47.1%	Low
35	Baan Chaloklum, Surat Thani Province	$167	103	$1,232	41.2%	Low
36	Sa Khu, Phuket	$163	148	$762	41.6%	Low
37	Haad Khlong Khong, Krabi Province	$154	92	$1,655	42.3%	Low
38	Na Chom Thian, Chon Buri Province	$154	268	$691	29.1%	Low
39	Baan Chaweng, Surat Thani Province	$152	213	$1,131	36.6%	Low
40	Sakhu, Phuket Province	$140	460	$694	34.8%	Low
41	Ban Haad Rin, Surat Thani Province	$140	100	$677	24.3%	Low
42	Maret, Surat Thani	$139	269	$1,189	48.1%	Low
43	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$137	123	$858	32.0%	Low
44	Wichit, Phuket Province	$136	609	$1,051	42.1%	Low
45	Baan Lamai, Surat Thani Province	$135	295	$1,382	44.6%	Low
46	Mai Khao, Phuket	$130	224	$843	38.0%	Low
47	Ban Tai, Surat Thani	$129	226	$627	31.9%	Low
48	Ao Nang, Krabi	$128	842	$765	37.8%	Low
49	Pattaya City, Chon Buri	$126	300	$767	39.3%	Low
50	Pattaya, Chon Buri	$125	2,097	$565	37.3%	Low
51	Kathu, Phuket Province	$123	379	$1,038	46.7%	Low
52	Ko Tao, Surat Thani Province	$119	802	$841	30.2%	Low
53	Cha-am, Phetchaburi Province	$114	199	$488	30.9%	Low
54	Sala Dan, Krabi Province	$113	247	$836	40.9%	Low
55	Ratsada, Phuket Province	$111	249	$515	32.5%	Low
56	Haad Phra Ae, Krabi Province	$110	169	$719	36.0%	Low
57	Watthana, Bangkok	$110	844	$767	42.4%	Low
58	Ban Klong Haeng, Krabi Province	$109	187	$889	38.0%	Low
59	Ao Nang, Krabi Province	$103	378	$277	19.1%	Low
60	Khuekkhak, Phang-nga Province	$102	89	$660	44.0%	Low
61	Ban Ao Nang, Krabi Province	$102	424	$942	38.0%	Low
62	Khet Bang Rak, Krung Thep Maha Nakhon	$101	94	$930	40.5%	Low
63	Hua Hin, Prachuap Khiri Khan Province	$95	910	$684	41.4%	Low
64	Sunthonphu, Rayong Province	$92	101	$416	27.8%	Low
65	Khet Khlong Toei, Krung Thep Maha Nakhon	$88	326	$583	40.7%	Low
66	Pattaya City, Chon Buri Province	$87	5,124	$553	35.8%	Low
67	Khet Ratchathewi, Krung Thep Maha Nakhon	$86	100	$683	41.3%	Low
68	Nong Hoi, Chiang Mai Province	$86	186	$828	43.6%	Low
69	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$84	349	$675	40.8%	Low
70	Hat Yai, Songkhla Province	$83	264	$376	23.5%	Low
71	Khlong Toei, Bangkok	$82	475	$581	43.8%	Low
72	Nong Prue, Chang Wat Chon Buri	$81	247	$391	33.5%	Low
73	Bang Rak, Bangkok	$80	97	$690	43.5%	Low
74	Sathon, Bangkok	$79	88	$654	44.2%	Low
75	Tambon Mai Khao, Chang Wat Phuket	$77	160	$351	36.6%	Low
76	Ratchathewi, Bangkok	$75	134	$650	46.6%	Low
77	Amphoe Mueang Chiang Mai, Chiang Mai	$73	702	$512	44.3%	Low
78	Bangkok, Krung Thep Maha Nakhon	$72	11,050	$610	38.9%	Low
79	Phra Nakhon, Bangkok	$70	83	$541	38.9%	Low
80	Nong Kae, Prachuap Khiri Khan	$67	252	$492	42.5%	Low
81	Chang Phueak, Chiang Mai Province	$66	362	$476	41.6%	Low
82	Chiang Mai, Chiang Mai Province	$65	3,000	$573	41.0%	Low
83	Khet Sathon, Krung Thep Maha Nakhon	$64	125	$404	41.4%	Low
84	Krabi, Krabi Province	$64	142	$272	27.0%	Low
85	Chiang Mai City Municipality, Chiang Mai Province	$63	706	$711	41.6%	Low
86	Suthep, Chiang Mai Province	$63	237	$691	44.6%	Low
87	Huai Khwang, Bangkok	$63	378	$334	37.6%	Low
88	Phra Khanong, Bangkok	$59	164	$459	44.4%	Low
89	Khet Huai Khwang, Krung Thep Maha Nakhon	$59	391	$323	33.0%	Low
90	San Sai Noi, Chiang Mai	$54	227	$433	45.1%	Low
91	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$54	85	$190	17.7%	Low
92	Khet Phra Khanong, Krung Thep Maha Nakhon	$52	126	$360	39.2%	Low
93	Talat Nuea, Phuket Province	$52	100	$330	37.9%	Low
94	Pai, Mae Hong Son Province	$51	218	$283	31.9%	Low
95	Nong Pa Khrang, Chiang Mai Province	$46	239	$353	42.2%	Low
96	Chiang Rai, Chiang Rai Province	$46	118	$259	28.6%	Low
97	Khet Khlong San, Krung Thep Maha Nakhon	$45	100	$404	45.0%	Low
98	Pak Kret City Municipality, Nonthaburi Province	$43	104	$233	26.5%	Low
99	Nonthaburi City Municipality, Nonthaburi Province	$32	170	$249	40.6%	Low
100	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$29	86	$264	42.4%	Low

Highest Occupancy Airbnb Markets in Thailand

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kammala, Phuket leads Thailand with 47.8% occupancy, $1,266/month revenue, and 323 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Kammala, Phuket	47.8%	323	$1,266	$219	Low
2	Kathu, Phuket Province	46.7%	379	$1,038	$123	Low
3	Bo Phut, Surat Thani	45.1%	440	$1,409	$223	Low
4	Amphoe Mueang Chiang Mai, Chiang Mai	44.3%	702	$512	$73	Low
5	Khlong Toei, Bangkok	43.8%	475	$581	$82	Low
6	Watthana, Bangkok	42.4%	844	$767	$110	Low
7	Wichit, Phuket Province	42.1%	609	$1,051	$136	Low
8	Chang Phueak, Chiang Mai Province	41.6%	362	$476	$66	Low
9	Chiang Mai City Municipality, Chiang Mai Province	41.6%	706	$711	$63	Low
10	Chalong, Phuket Province	41.5%	581	$1,035	$170	Low
11	Hua Hin, Prachuap Khiri Khan Province	41.4%	910	$684	$95	Low
12	Chiang Mai, Chiang Mai Province	41.0%	3,000	$573	$65	Low
13	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	40.8%	349	$675	$84	Low
14	Khet Khlong Toei, Krung Thep Maha Nakhon	40.7%	326	$583	$88	Low
15	Baan Chaweng Noi, Surat Thani Province	40.6%	316	$2,795	$296	Low
16	Ko Pha-ngan, Surat Thani	40.1%	300	$1,290	$168	Low
17	Ko Samui, Surat Thani Province	40.1%	834	$2,870	$361	Low
18	Karon, Phuket Province	40.1%	1,176	$1,339	$189	Low
19	Rawai, Phuket Province	40.0%	2,426	$1,323	$222	Low
20	Kamala, Phuket Province	39.6%	1,058	$2,107	$296	Low
21	Pattaya City, Chon Buri	39.3%	300	$767	$126	Low
22	Bangkok, Krung Thep Maha Nakhon	38.9%	11,050	$610	$72	Low
23	Choeng Thale, Phuket Province	38.6%	2,281	$1,573	$269	Low
24	Pa Tong, Phuket	38.5%	688	$1,120	$174	Low
25	Ban Ao Nang, Krabi Province	38.0%	424	$942	$102	Low
26	Ao Nang, Krabi	37.8%	842	$765	$128	Low
27	Huai Khwang, Bangkok	37.6%	378	$334	$63	Low
28	Pattaya, Chon Buri	37.3%	2,097	$565	$125	Low
29	Patong, Phuket Province	36.3%	1,545	$1,394	$177	Low
30	Pattaya City, Chon Buri Province	35.8%	5,124	$553	$87	Low
31	Sakhu, Phuket Province	34.8%	460	$694	$140	Low
32	Khet Huai Khwang, Krung Thep Maha Nakhon	33.0%	391	$323	$59	Low
33	Ko Tao, Surat Thani Province	30.2%	802	$841	$119	Low
34	Ao Nang, Krabi Province	19.1%	378	$277	$103	Low

How to Choose an Airbnb Investment Market in Thailand

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Thailand tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Thailand

Understanding the regulatory environment is critical for any Airbnb investment in Thailand. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Thailand

This page ranks Airbnb markets in Thailand across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Thailand.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Thailand.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Thailand and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Thailand, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Thailand

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thailand.

What are the best places to invest in Airbnb in Thailand?

Bangkok, Krung Thep Maha Nakhon leads this ranking for Thailand with 11,050 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Thailand?

Pa Khlok, Phuket Province posts the highest average monthly revenue in this ranking at $4,187. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Thailand?

Maret, Surat Thani has the highest occupancy rate in this comparison at 48.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Thailand have the lowest regulation?

Bangkok (Krung Thep Maha Nakhon), Pattaya City (Chon Buri Province), Chiang Mai (Chiang Mai Province) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Thailand in 2026?

The markets ranked here average 38.0% occupancy, and the top performer posts $4,187 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Thailand for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Thailand?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Thailand?

First-time investors in Thailand should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Thailand?

Across the markets ranked here, the average occupancy rate in Thailand is 38.0%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Thailand?

Regulation is one of the most overlooked risks in short-term rental investing. In Thailand, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Thailand?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Thailand ranking has about 227 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Thailand?

Seasonal markets in Thailand experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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