What Are the Best Places to Invest in Airbnb in Thailand?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-05-04

The short-term rental market in Thailand spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Thailand across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Bangkok, Krung Thep Maha Nakhon leads by market size with 11,644 active listings and $628/month revenue. Across all ranked markets, average occupancy is 36.1% with $1,150/month in average revenue and $151/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Thailand by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Thailand attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Bangkok, Krung Thep Maha Nakhon leads with 11,644 active short-term rental listings and $628/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Bangkok, Krung Thep Maha Nakhon	11,644	$628	$69	39.7%	Low
2	Pattaya City, Chon Buri Province	5,464	$570	$87	35.5%	Low
3	Chiang Mai, Chiang Mai Province	3,047	$578	$62	41.6%	Low
4	Rawai, Phuket Province	1,971	$1,482	$227	38.2%	Low
5	Choeng Thale, Phuket Province	1,735	$1,776	$275	36.1%	Low
6	Patong, Phuket Province	1,587	$1,475	$176	36.7%	Low
7	Kamala, Phuket Province	1,069	$2,168	$293	39.1%	Low
8	Karon, Phuket Province	898	$1,541	$190	39.7%	Low
9	Ko Samui, Surat Thani Province	836	$2,962	$352	40.6%	Low
10	Chiang Mai City Municipality, Chiang Mai Province	764	$694	$61	41.4%	Low
11	Hua Hin, Prachuap Khiri Khan Province	762	$684	$88	41.4%	Low
12	Wichit, Phuket Province	496	$1,258	$143	40.1%	Low
13	Ko Tao, Surat Thani Province	471	$1,279	$137	34.0%	Low
14	Sakhu, Phuket Province	470	$688	$136	33.5%	Low
15	Chalong, Phuket Province	428	$1,219	$185	38.1%	Low
16	Ban Ao Nang, Krabi Province	425	$951	$96	38.0%	Low
17	Ao Nang, Krabi Province	388	$278	$96	18.7%	Low
18	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	353	$696	$84	39.2%	Low
19	Watthana, Bangkok	317	$934	$109	41.0%	Low
20	Baan Chaweng Noi, Surat Thani Province	317	$2,989	$303	42.3%	Low
21	Baan Lamai, Surat Thani Province	291	$1,481	$132	46.7%	Low
22	Baan Tai, Surat Thani Province	281	$1,425	$178	36.6%	Low
23	Pattaya City, Chon Buri	277	$809	$105	40.2%	Low
24	Baan Bang Rak, Surat Thani Province	266	$1,950	$236	41.5%	Low
25	Baan Sri Thanu, Surat Thani Province	265	$1,864	$196	39.5%	Low
26	Ao Nang, Krabi	255	$1,076	$124	36.1%	Low
27	Kathu, Phuket Province	249	$1,287	$142	44.6%	Low
28	Baan Plai Laem, Surat Thani Province	246	$2,229	$355	38.6%	Low
29	Suthep, Chiang Mai Province	237	$681	$59	45.6%	Low
30	Baan Bo Phut, Surat Thani Province	232	$2,129	$226	42.1%	Low
31	Baan Chaweng, Surat Thani Province	226	$1,186	$146	36.1%	Low
32	Nong Pa Khrang, Chiang Mai Province	216	$375	$43	41.2%	Low
33	Hat Yai, Songkhla Province	216	$437	$82	21.8%	Low
34	Pattaya, Chon Buri	215	$943	$186	32.2%	Low
35	Ratsada, Phuket Province	208	$462	$94	29.6%	Low
36	Baan Wang Ta Kien, Surat Thani Province	191	$1,972	$278	39.9%	Low
37	Nong Hoi, Chiang Mai Province	190	$846	$78	44.5%	Low
38	Ban Klong Haeng, Krabi Province	189	$893	$105	37.0%	Low
39	Choeng Mon, Surat Thani Province	186	$2,595	$387	35.8%	Low
40	Na Chom Thian, Chon Buri Province	181	$912	$174	28.9%	Low
41	Haad Phra Ae, Krabi Province	181	$631	$102	33.0%	Low
42	Nonthaburi City Municipality, Nonthaburi Province	178	$261	$31	41.3%	Low
43	Tambon Mai Khao, Chang Wat Phuket	168	$362	$72	35.7%	Low
44	Pai, Mae Hong Son Province	168	$311	$49	30.6%	Low
45	Khet Khlong Toei, Krung Thep Maha Nakhon	165	$859	$105	41.1%	Low
46	Cha-am, Phetchaburi Province	156	$527	$117	29.7%	Low
47	Thep Krasatti, Phuket Province	154	$1,017	$219	27.6%	Low
48	Pa Tong, Phuket	149	$2,426	$263	43.9%	Low
49	Sala Dan, Krabi Province	141	$953	$95	40.4%	Low
50	Mu Si, Nakhon Ratchasima Province	140	$712	$209	18.3%	Low
51	Chang Phueak, Chiang Mai Province	139	$645	$77	37.0%	Low
52	Baan Mae Nam, Surat Thani Province	138	$1,433	$228	39.7%	Low
53	San Sai Noi, Chiang Mai	136	$501	$46	46.6%	Low
54	Krabi, Krabi Province	135	$281	$64	27.0%	Low
55	Baan Thong Po, Surat Thani Province	129	$3,721	$384	42.5%	Low
56	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	125	$803	$132	32.0%	Low
57	Khet Huai Khwang, Krung Thep Maha Nakhon	122	$448	$62	29.8%	Low
58	Baan Klong Son, Trat Province	118	$1,180	$213	29.9%	Low
59	Chiang Rai, Chiang Rai Province	116	$272	$45	28.8%	Low
60	Baan Hin Kong, Surat Thani Province	115	$1,891	$166	46.7%	Low
61	Ko Pha-ngan, Surat Thani	113	$1,992	$185	41.5%	Low
62	Khlong Toei, Bangkok	112	$853	$92	43.7%	Low
63	Nong Kae, Prachuap Khiri Khan	108	$725	$81	42.6%	Low
64	Ban Haad Rin, Surat Thani Province	108	$658	$118	23.7%	Low
65	Pak Kret City Municipality, Nonthaburi Province	105	$249	$41	28.2%	Low
66	Baan Chaloklum, Surat Thani Province	105	$1,302	$170	41.0%	Low
67	Si Sunthon, Phuket Province	102	$2,150	$332	35.3%	Low
68	Bang Sare, Chon Buri Province	100	$785	$185	28.6%	Low
69	Sunthonphu, Rayong Province	97	$438	$90	26.6%	Low
70	Khao Noi, Prachuap Khiri Khan Province	92	$838	$179	27.4%	Low
71	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	92	$265	$27	44.9%	Low
72	Baan Hua Thanon, Surat Thani Province	92	$2,526	$265	44.7%	Low
73	Haad Khlong Khong, Krabi Province	91	$1,748	$150	40.2%	Low
74	Ban Tai, Surat Thani	89	$633	$123	26.8%	Low
75	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	86	$201	$48	17.8%	Low
76	Mai Khao, Phuket	84	$1,605	$155	35.3%	Low
77	Baan Harn, Surat Thani Province	81	$1,813	$258	37.1%	Low
78	Tambon Ao Nang, Chang Wat Krabi	77	$1,931	$197	43.0%	Low
79	Tambon Cha-am, Chang Wat Phetchaburi	77	$673	$146	25.5%	Low
80	Talat Nuea, Phuket Province	76	$367	$47	39.3%	Low
81	Baan Maduea Wan, Surat Thani Province	75	$1,833	$165	40.5%	Low
82	Ban Na Tin, Krabi Province	74	$1,226	$152	38.9%	Low
83	Pa Khlok, Phuket Province	72	$4,799	$873	28.8%	Low
84	ตำบล หนองปรือ, Chang Wat Chon Buri	70	$601	$73	40.3%	Low
85	Khlong Dao, Krabi Province	70	$380	$93	30.4%	Low
86	Khao Chi Chan, Chon Buri Province	69	$899	$214	22.4%	Low
87	Bo Put, Surat Thani	66	$3,193	$281	45.6%	Low
88	Baan Wok Tum, Surat Thani Province	66	$1,841	$170	39.5%	Low
89	Bang Saen, Chon Buri Province	65	$391	$78	24.3%	Low
90	Krabi Noi, Krabi Province	65	$1,592	$165	32.6%	Low
91	Khet Phra Khanong, Krung Thep Maha Nakhon	65	$436	$49	39.1%	Low
92	Huai Khwang, Bangkok	64	$346	$61	31.9%	Low
93	Khet Khlong San, Krung Thep Maha Nakhon	64	$419	$33	48.3%	Low
94	Maret, Surat Thani	64	$1,726	$129	49.2%	Low
95	Khet Sathon, Krung Thep Maha Nakhon	63	$410	$63	38.0%	Low
96	Nong Prue, Chang Wat Chon Buri	62	$943	$149	32.0%	Low
97	Surat Thani, Surat Thani Province	62	$230	$38	20.9%	Low
98	Ban Ko Li Pe, Satun Province	61	$539	$115	30.2%	Low
99	Chong Pli, Krabi Province	60	$1,500	$143	40.2%	Low
100	Phuket City Municipality, Phuket Province	60	$278	$46	33.7%	Low

Most Profitable Airbnb Markets in Thailand by Revenue

The most profitable Airbnb cities in Thailand are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Pa Khlok, Phuket Province leads with $4,799/month at $873 ADR and 28.8% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$4,799	72	$873	28.8%	Low
2	Baan Thong Po, Surat Thani Province	$3,721	129	$384	42.5%	Low
3	Bo Put, Surat Thani	$3,193	66	$281	45.6%	Low
4	Baan Chaweng Noi, Surat Thani Province	$2,989	317	$303	42.3%	Low
5	Ko Samui, Surat Thani Province	$2,962	836	$352	40.6%	Low
6	Choeng Mon, Surat Thani Province	$2,595	186	$387	35.8%	Low
7	Baan Hua Thanon, Surat Thani Province	$2,526	92	$265	44.7%	Low
8	Pa Tong, Phuket	$2,426	149	$263	43.9%	Low
9	Baan Plai Laem, Surat Thani Province	$2,229	246	$355	38.6%	Low
10	Kamala, Phuket Province	$2,168	1,069	$293	39.1%	Low
11	Si Sunthon, Phuket Province	$2,150	102	$332	35.3%	Low
12	Baan Bo Phut, Surat Thani Province	$2,129	232	$226	42.1%	Low
13	Ko Pha-ngan, Surat Thani	$1,992	113	$185	41.5%	Low
14	Baan Wang Ta Kien, Surat Thani Province	$1,972	191	$278	39.9%	Low
15	Baan Bang Rak, Surat Thani Province	$1,950	266	$236	41.5%	Low
16	Tambon Ao Nang, Chang Wat Krabi	$1,931	77	$197	43.0%	Low
17	Baan Hin Kong, Surat Thani Province	$1,891	115	$166	46.7%	Low
18	Baan Sri Thanu, Surat Thani Province	$1,864	265	$196	39.5%	Low
19	Baan Wok Tum, Surat Thani Province	$1,841	66	$170	39.5%	Low
20	Baan Maduea Wan, Surat Thani Province	$1,833	75	$165	40.5%	Low
21	Baan Harn, Surat Thani Province	$1,813	81	$258	37.1%	Low
22	Choeng Thale, Phuket Province	$1,776	1,735	$275	36.1%	Low
23	Haad Khlong Khong, Krabi Province	$1,748	91	$150	40.2%	Low
24	Maret, Surat Thani	$1,726	64	$129	49.2%	Low
25	Mai Khao, Phuket	$1,605	84	$155	35.3%	Low
26	Krabi Noi, Krabi Province	$1,592	65	$165	32.6%	Low
27	Karon, Phuket Province	$1,541	898	$190	39.7%	Low
28	Chong Pli, Krabi Province	$1,500	60	$143	40.2%	Low
29	Rawai, Phuket Province	$1,482	1,971	$227	38.2%	Low
30	Baan Lamai, Surat Thani Province	$1,481	291	$132	46.7%	Low
31	Patong, Phuket Province	$1,475	1,587	$176	36.7%	Low
32	Baan Mae Nam, Surat Thani Province	$1,433	138	$228	39.7%	Low
33	Baan Tai, Surat Thani Province	$1,425	281	$178	36.6%	Low
34	Baan Chaloklum, Surat Thani Province	$1,302	105	$170	41.0%	Low
35	Kathu, Phuket Province	$1,287	249	$142	44.6%	Low
36	Ko Tao, Surat Thani Province	$1,279	471	$137	34.0%	Low
37	Wichit, Phuket Province	$1,258	496	$143	40.1%	Low
38	Ban Na Tin, Krabi Province	$1,226	74	$152	38.9%	Low
39	Chalong, Phuket Province	$1,219	428	$185	38.1%	Low
40	Baan Chaweng, Surat Thani Province	$1,186	226	$146	36.1%	Low
41	Baan Klong Son, Trat Province	$1,180	118	$213	29.9%	Low
42	Ao Nang, Krabi	$1,076	255	$124	36.1%	Low
43	Thep Krasatti, Phuket Province	$1,017	154	$219	27.6%	Low
44	Sala Dan, Krabi Province	$953	141	$95	40.4%	Low
45	Ban Ao Nang, Krabi Province	$951	425	$96	38.0%	Low
46	Nong Prue, Chang Wat Chon Buri	$943	62	$149	32.0%	Low
47	Pattaya, Chon Buri	$943	215	$186	32.2%	Low
48	Watthana, Bangkok	$934	317	$109	41.0%	Low
49	Na Chom Thian, Chon Buri Province	$912	181	$174	28.9%	Low
50	Khao Chi Chan, Chon Buri Province	$899	69	$214	22.4%	Low
51	Ban Klong Haeng, Krabi Province	$893	189	$105	37.0%	Low
52	Khet Khlong Toei, Krung Thep Maha Nakhon	$859	165	$105	41.1%	Low
53	Khlong Toei, Bangkok	$853	112	$92	43.7%	Low
54	Nong Hoi, Chiang Mai Province	$846	190	$78	44.5%	Low
55	Khao Noi, Prachuap Khiri Khan Province	$838	92	$179	27.4%	Low
56	Pattaya City, Chon Buri	$809	277	$105	40.2%	Low
57	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$803	125	$132	32.0%	Low
58	Bang Sare, Chon Buri Province	$785	100	$185	28.6%	Low
59	Nong Kae, Prachuap Khiri Khan	$725	108	$81	42.6%	Low
60	Mu Si, Nakhon Ratchasima Province	$712	140	$209	18.3%	Low
61	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$696	353	$84	39.2%	Low
62	Chiang Mai City Municipality, Chiang Mai Province	$694	764	$61	41.4%	Low
63	Sakhu, Phuket Province	$688	470	$136	33.5%	Low
64	Hua Hin, Prachuap Khiri Khan Province	$684	762	$88	41.4%	Low
65	Suthep, Chiang Mai Province	$681	237	$59	45.6%	Low
66	Tambon Cha-am, Chang Wat Phetchaburi	$673	77	$146	25.5%	Low
67	Ban Haad Rin, Surat Thani Province	$658	108	$118	23.7%	Low
68	Chang Phueak, Chiang Mai Province	$645	139	$77	37.0%	Low
69	Ban Tai, Surat Thani	$633	89	$123	26.8%	Low
70	Haad Phra Ae, Krabi Province	$631	181	$102	33.0%	Low
71	Bangkok, Krung Thep Maha Nakhon	$628	11,644	$69	39.7%	Low
72	ตำบล หนองปรือ, Chang Wat Chon Buri	$601	70	$73	40.3%	Low
73	Chiang Mai, Chiang Mai Province	$578	3,047	$62	41.6%	Low
74	Pattaya City, Chon Buri Province	$570	5,464	$87	35.5%	Low
75	Ban Ko Li Pe, Satun Province	$539	61	$115	30.2%	Low
76	Cha-am, Phetchaburi Province	$527	156	$117	29.7%	Low
77	San Sai Noi, Chiang Mai	$501	136	$46	46.6%	Low
78	Ratsada, Phuket Province	$462	208	$94	29.6%	Low
79	Khet Huai Khwang, Krung Thep Maha Nakhon	$448	122	$62	29.8%	Low
80	Sunthonphu, Rayong Province	$438	97	$90	26.6%	Low
81	Hat Yai, Songkhla Province	$437	216	$82	21.8%	Low
82	Khet Phra Khanong, Krung Thep Maha Nakhon	$436	65	$49	39.1%	Low
83	Khet Khlong San, Krung Thep Maha Nakhon	$419	64	$33	48.3%	Low
84	Khet Sathon, Krung Thep Maha Nakhon	$410	63	$63	38.0%	Low
85	Bang Saen, Chon Buri Province	$391	65	$78	24.3%	Low
86	Khlong Dao, Krabi Province	$380	70	$93	30.4%	Low
87	Nong Pa Khrang, Chiang Mai Province	$375	216	$43	41.2%	Low
88	Talat Nuea, Phuket Province	$367	76	$47	39.3%	Low
89	Tambon Mai Khao, Chang Wat Phuket	$362	168	$72	35.7%	Low
90	Huai Khwang, Bangkok	$346	64	$61	31.9%	Low
91	Pai, Mae Hong Son Province	$311	168	$49	30.6%	Low
92	Krabi, Krabi Province	$281	135	$64	27.0%	Low
93	Ao Nang, Krabi Province	$278	388	$96	18.7%	Low
94	Phuket City Municipality, Phuket Province	$278	60	$46	33.7%	Low
95	Chiang Rai, Chiang Rai Province	$272	116	$45	28.8%	Low
96	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$265	92	$27	44.9%	Low
97	Nonthaburi City Municipality, Nonthaburi Province	$261	178	$31	41.3%	Low
98	Pak Kret City Municipality, Nonthaburi Province	$249	105	$41	28.2%	Low
99	Surat Thani, Surat Thani Province	$230	62	$38	20.9%	Low
100	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$201	86	$48	17.8%	Low

Most Expensive Airbnb Markets in Thailand by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Pa Khlok, Phuket Province commands the highest Airbnb nightly rate in Thailand at $873/night, generating $4,799/month at 28.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Pa Khlok, Phuket Province	$873	72	$4,799	28.8%	Low
2	Choeng Mon, Surat Thani Province	$387	186	$2,595	35.8%	Low
3	Baan Thong Po, Surat Thani Province	$384	129	$3,721	42.5%	Low
4	Baan Plai Laem, Surat Thani Province	$355	246	$2,229	38.6%	Low
5	Ko Samui, Surat Thani Province	$352	836	$2,962	40.6%	Low
6	Si Sunthon, Phuket Province	$332	102	$2,150	35.3%	Low
7	Baan Chaweng Noi, Surat Thani Province	$303	317	$2,989	42.3%	Low
8	Kamala, Phuket Province	$293	1,069	$2,168	39.1%	Low
9	Bo Put, Surat Thani	$281	66	$3,193	45.6%	Low
10	Baan Wang Ta Kien, Surat Thani Province	$278	191	$1,972	39.9%	Low
11	Choeng Thale, Phuket Province	$275	1,735	$1,776	36.1%	Low
12	Baan Hua Thanon, Surat Thani Province	$265	92	$2,526	44.7%	Low
13	Pa Tong, Phuket	$263	149	$2,426	43.9%	Low
14	Baan Harn, Surat Thani Province	$258	81	$1,813	37.1%	Low
15	Baan Bang Rak, Surat Thani Province	$236	266	$1,950	41.5%	Low
16	Baan Mae Nam, Surat Thani Province	$228	138	$1,433	39.7%	Low
17	Rawai, Phuket Province	$227	1,971	$1,482	38.2%	Low
18	Baan Bo Phut, Surat Thani Province	$226	232	$2,129	42.1%	Low
19	Thep Krasatti, Phuket Province	$219	154	$1,017	27.6%	Low
20	Khao Chi Chan, Chon Buri Province	$214	69	$899	22.4%	Low
21	Baan Klong Son, Trat Province	$213	118	$1,180	29.9%	Low
22	Mu Si, Nakhon Ratchasima Province	$209	140	$712	18.3%	Low
23	Tambon Ao Nang, Chang Wat Krabi	$197	77	$1,931	43.0%	Low
24	Baan Sri Thanu, Surat Thani Province	$196	265	$1,864	39.5%	Low
25	Karon, Phuket Province	$190	898	$1,541	39.7%	Low
26	Pattaya, Chon Buri	$186	215	$943	32.2%	Low
27	Ko Pha-ngan, Surat Thani	$185	113	$1,992	41.5%	Low
28	Bang Sare, Chon Buri Province	$185	100	$785	28.6%	Low
29	Chalong, Phuket Province	$185	428	$1,219	38.1%	Low
30	Khao Noi, Prachuap Khiri Khan Province	$179	92	$838	27.4%	Low
31	Baan Tai, Surat Thani Province	$178	281	$1,425	36.6%	Low
32	Patong, Phuket Province	$176	1,587	$1,475	36.7%	Low
33	Na Chom Thian, Chon Buri Province	$174	181	$912	28.9%	Low
34	Baan Wok Tum, Surat Thani Province	$170	66	$1,841	39.5%	Low
35	Baan Chaloklum, Surat Thani Province	$170	105	$1,302	41.0%	Low
36	Baan Hin Kong, Surat Thani Province	$166	115	$1,891	46.7%	Low
37	Baan Maduea Wan, Surat Thani Province	$165	75	$1,833	40.5%	Low
38	Krabi Noi, Krabi Province	$165	65	$1,592	32.6%	Low
39	Mai Khao, Phuket	$155	84	$1,605	35.3%	Low
40	Ban Na Tin, Krabi Province	$152	74	$1,226	38.9%	Low
41	Haad Khlong Khong, Krabi Province	$150	91	$1,748	40.2%	Low
42	Nong Prue, Chang Wat Chon Buri	$149	62	$943	32.0%	Low
43	Baan Chaweng, Surat Thani Province	$146	226	$1,186	36.1%	Low
44	Tambon Cha-am, Chang Wat Phetchaburi	$146	77	$673	25.5%	Low
45	Chong Pli, Krabi Province	$143	60	$1,500	40.2%	Low
46	Wichit, Phuket Province	$143	496	$1,258	40.1%	Low
47	Kathu, Phuket Province	$142	249	$1,287	44.6%	Low
48	Ko Tao, Surat Thani Province	$137	471	$1,279	34.0%	Low
49	Sakhu, Phuket Province	$136	470	$688	33.5%	Low
50	Tambon Hua Hin, Chang Wat Prachuap Khiri Khan	$132	125	$803	32.0%	Low
51	Baan Lamai, Surat Thani Province	$132	291	$1,481	46.7%	Low
52	Maret, Surat Thani	$129	64	$1,726	49.2%	Low
53	Ao Nang, Krabi	$124	255	$1,076	36.1%	Low
54	Ban Tai, Surat Thani	$123	89	$633	26.8%	Low
55	Ban Haad Rin, Surat Thani Province	$118	108	$658	23.7%	Low
56	Cha-am, Phetchaburi Province	$117	156	$527	29.7%	Low
57	Ban Ko Li Pe, Satun Province	$115	61	$539	30.2%	Low
58	Watthana, Bangkok	$109	317	$934	41.0%	Low
59	Pattaya City, Chon Buri	$105	277	$809	40.2%	Low
60	Khet Khlong Toei, Krung Thep Maha Nakhon	$105	165	$859	41.1%	Low
61	Ban Klong Haeng, Krabi Province	$105	189	$893	37.0%	Low
62	Haad Phra Ae, Krabi Province	$102	181	$631	33.0%	Low
63	Ban Ao Nang, Krabi Province	$96	425	$951	38.0%	Low
64	Ao Nang, Krabi Province	$96	388	$278	18.7%	Low
65	Sala Dan, Krabi Province	$95	141	$953	40.4%	Low
66	Ratsada, Phuket Province	$94	208	$462	29.6%	Low
67	Khlong Dao, Krabi Province	$93	70	$380	30.4%	Low
68	Khlong Toei, Bangkok	$92	112	$853	43.7%	Low
69	Sunthonphu, Rayong Province	$90	97	$438	26.6%	Low
70	Hua Hin, Prachuap Khiri Khan Province	$88	762	$684	41.4%	Low
71	Pattaya City, Chon Buri Province	$87	5,464	$570	35.5%	Low
72	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	$84	353	$696	39.2%	Low
73	Hat Yai, Songkhla Province	$82	216	$437	21.8%	Low
74	Nong Kae, Prachuap Khiri Khan	$81	108	$725	42.6%	Low
75	Nong Hoi, Chiang Mai Province	$78	190	$846	44.5%	Low
76	Bang Saen, Chon Buri Province	$78	65	$391	24.3%	Low
77	Chang Phueak, Chiang Mai Province	$77	139	$645	37.0%	Low
78	ตำบล หนองปรือ, Chang Wat Chon Buri	$73	70	$601	40.3%	Low
79	Tambon Mai Khao, Chang Wat Phuket	$72	168	$362	35.7%	Low
80	Bangkok, Krung Thep Maha Nakhon	$69	11,644	$628	39.7%	Low
81	Krabi, Krabi Province	$64	135	$281	27.0%	Low
82	Khet Sathon, Krung Thep Maha Nakhon	$63	63	$410	38.0%	Low
83	Chiang Mai, Chiang Mai Province	$62	3,047	$578	41.6%	Low
84	Khet Huai Khwang, Krung Thep Maha Nakhon	$62	122	$448	29.8%	Low
85	Huai Khwang, Bangkok	$61	64	$346	31.9%	Low
86	Chiang Mai City Municipality, Chiang Mai Province	$61	764	$694	41.4%	Low
87	Suthep, Chiang Mai Province	$59	237	$681	45.6%	Low
88	Pai, Mae Hong Son Province	$49	168	$311	30.6%	Low
89	Khet Phra Khanong, Krung Thep Maha Nakhon	$49	65	$436	39.1%	Low
90	Phra Nakhon Si Ayutthaya City Municipality, Phra Nakhon Si Ayutthaya Province	$48	86	$201	17.8%	Low
91	Talat Nuea, Phuket Province	$47	76	$367	39.3%	Low
92	Phuket City Municipality, Phuket Province	$46	60	$278	33.7%	Low
93	San Sai Noi, Chiang Mai	$46	136	$501	46.6%	Low
94	Chiang Rai, Chiang Rai Province	$45	116	$272	28.8%	Low
95	Nong Pa Khrang, Chiang Mai Province	$43	216	$375	41.2%	Low
96	Pak Kret City Municipality, Nonthaburi Province	$41	105	$249	28.2%	Low
97	Surat Thani, Surat Thani Province	$38	62	$230	20.9%	Low
98	Khet Khlong San, Krung Thep Maha Nakhon	$33	64	$419	48.3%	Low
99	Nonthaburi City Municipality, Nonthaburi Province	$31	178	$261	41.3%	Low
100	Samrong Nuea Subdistrict Municipality, Samut Prakan Province	$27	92	$265	44.9%	Low

Highest Occupancy Airbnb Markets in Thailand

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Baan Chaweng Noi, Surat Thani Province leads Thailand with 42.3% occupancy, $2,989/month revenue, and 317 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Baan Chaweng Noi, Surat Thani Province	42.3%	317	$2,989	$303	Low
2	Chiang Mai, Chiang Mai Province	41.6%	3,047	$578	$62	Low
3	Hua Hin, Prachuap Khiri Khan Province	41.4%	762	$684	$88	Low
4	Chiang Mai City Municipality, Chiang Mai Province	41.4%	764	$694	$61	Low
5	Watthana, Bangkok	41.0%	317	$934	$109	Low
6	Ko Samui, Surat Thani Province	40.6%	836	$2,962	$352	Low
7	Wichit, Phuket Province	40.1%	496	$1,258	$143	Low
8	Bangkok, Krung Thep Maha Nakhon	39.7%	11,644	$628	$69	Low
9	Karon, Phuket Province	39.7%	898	$1,541	$190	Low
10	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	39.2%	353	$696	$84	Low
11	Kamala, Phuket Province	39.1%	1,069	$2,168	$293	Low
12	Rawai, Phuket Province	38.2%	1,971	$1,482	$227	Low
13	Chalong, Phuket Province	38.1%	428	$1,219	$185	Low
14	Ban Ao Nang, Krabi Province	38.0%	425	$951	$96	Low
15	Patong, Phuket Province	36.7%	1,587	$1,475	$176	Low
16	Choeng Thale, Phuket Province	36.1%	1,735	$1,776	$275	Low
17	Pattaya City, Chon Buri Province	35.5%	5,464	$570	$87	Low
18	Ko Tao, Surat Thani Province	34.0%	471	$1,279	$137	Low
19	Sakhu, Phuket Province	33.5%	470	$688	$136	Low
20	Ao Nang, Krabi Province	18.7%	388	$278	$96	Low

How to Choose an Airbnb Investment Market in Thailand

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Thailand tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Thailand

Understanding the regulatory environment is critical for any Airbnb investment in Thailand. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Thailand

This page ranks Airbnb markets in Thailand across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Thailand.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Thailand.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Thailand and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Thailand, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Thailand

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Thailand.

What are the best places to invest in Airbnb in Thailand?

Bangkok, Krung Thep Maha Nakhon leads this ranking for Thailand with 11,644 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Thailand?

Pa Khlok, Phuket Province posts the highest average monthly revenue in this ranking at $4,799. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Thailand?

Maret, Surat Thani has the highest occupancy rate in this comparison at 49.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Thailand have the lowest regulation?

Bangkok (Krung Thep Maha Nakhon), Pattaya City (Chon Buri Province), Chiang Mai (Chiang Mai Province) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Thailand in 2026?

The markets ranked here average 36.1% occupancy, and the top performer posts $4,799 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Thailand for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Thailand?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Thailand?

First-time investors in Thailand should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Thailand?

Across the markets ranked here, the average occupancy rate in Thailand is 36.1%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Thailand?

Regulation is one of the most overlooked risks in short-term rental investing. In Thailand, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Thailand?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Thailand ranking has about 140 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Thailand?

Seasonal markets in Thailand experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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