Tourism statisticsCountry2026

Thailand Tourism Statistics: 33M Foreign Tourists in 2025

Q: How many tourists visit Thailand?

Thailand had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. Trips by residents of Thailand are not in that count. AirROI estimates 863,647 Airbnb stays in Thailand in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Thailand?

May was the quietest Airbnb month in Thailand in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 26 days ahead, against 53 days for January.

Q: How long is a typical Airbnb stay in Thailand?

A typical Airbnb stay in Thailand lasted 7.8 nights in the 12 months to October 2026, booked about 38 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in September to 9.3 nights in January.

Thailand recorded 32,974,321 foreign tourist arrivals in 2025, the Ministry of Tourism and Sports reports. This counts foreign arrivals only, so trips by residents of Thailand are not in it. AirROI estimates 863,647 Airbnb stays in Thailand in the 12 months to October 2026, with Bangkok the most booked city. The busiest month was January.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 6,760,586
Typical Airbnb stay: 7.8 nights
Busiest Airbnb month: January
From abroad, among guests who left a review: 97%

Key facts

Thailand Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Ministry of Tourism and Sports puts Thailand at 32,974,321 foreign tourist arrivals in 2025.

Airbnb stays

AirROI puts Airbnb stays in Thailand at 863,647 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Thailand added up to 6,760,586 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Thailand lasted 7.8 nights in the 12 months to October 2026, booked about 38 days ahead.

Busiest months

AirROI ranks January the busiest Airbnb month in Thailand in the 12 months to October 2026, followed by December and February, with May the quietest.
AirROI estimates the five busiest Airbnb months in Thailand ran unbroken from November to March in the 12 months to October 2026.
AirROI estimates Airbnb stays in Thailand in January were booked furthest ahead, about 53 days, against 24 days for September, in the 12 months to October 2026.

Guests

AirROI estimates 97% of Thailand Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 17% and the United Kingdom at 9.3%.

By place

AirROI ranks Thailand 5th for Airbnb stays among Asia's 33 countries in the 12 months to October 2026.
AirROI estimates Bangkok had the most Airbnb stays of the 63 towns it lists in Thailand in the 12 months to October 2026, at 262,466, ahead of Chiang Mai and Pattaya.

Official numbers

How Many Tourists Visit Thailand?

The Ministry of Tourism and Sports counted 32,974,321 foreign tourist arrivals in 2025.

Official tourism figures for Thailand: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
32,974,321Foreign tourist arrivals	Foreign tourists arriving in Thailand	2025	Ministry of Tourism and Sports

Airbnb stays

Airbnb Stays in Thailand

Thailand had 62,447 Airbnb homes in the 12 months to October 2026. They took an estimated 863,647 stays and 6,760,586 nights. A typical stay lasted 7.8 nights and was booked about 38 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 185 towns it tracks in Thailand; places it does not track are not counted, so every total is a floor.

Airbnb homes: 62,447
Airbnb stays, estimate: 863,647
Airbnb nights, estimate: 6,760,586
Typical stay: 7.8 nights
Booked ahead: 38 days

Busiest months

When Is the Busiest Time in Thailand?

On Airbnb, January was the busiest month in Thailand in the 12 months to October 2026, then December and February. May was the quietest. The five busiest months run unbroken from November to March.

January ranks first, May last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: January, December, February, March, November, August, July, April, October, September, June, May.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Thailand by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	January	10.1%	9.3 nights	53 days
2	December	9.5%	8.9 nights	50 days
3	February	9.4%	8.2 nights	47 days
4	March	8.8%	7.5 nights	34 days
5	November	8.7%	8.3 nights	49 days
6	August	8.3%	6.9 nights	36 days
7	July	7.9%	7.9 nights	37 days
8	April	7.7%	7.1 nights	36 days
9	October	7.6%	7.8 nights	35 days
10	September	7.5%	6.2 nights	24 days
11	June	7.4%	7.5 nights	26 days
12	May	7.1%	7.2 nights	26 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Thailand Airbnb Guests Come From?

Among Thailand Airbnb guests who left a review as of October 2026, nearly all came from abroad (97%), led by the United States at 17% and the United Kingdom at 9.3%, AirROI estimates. Among the same guests, London was the top origin city at 2.6%, ahead of Paris at 1.4%. The figures rest on 1,898,559 reviews, written over many years.

97% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 17%
United Kingdom 9.3%
Germany 9%
France 6.9%
Australia 3.1%
China 2.3%

Top origin cities

Among guests who left a review

London 2.6%
Paris 1.4%
New York 1.3%
Bangkok 1.3%
Berlin 1%

By town

Most Booked Towns in Thailand

Bangkok, Chiang Mai and Pattaya took 50% of Airbnb stays in Thailand in the 12 months to October 2026. January is the busiest Airbnb month in 45 of the 63 towns, led by Chiang Mai, and February in 9, led by Ao Nang. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 90% in Hua Hin to over 99% in Ko Tao.

Most Booked Towns in Thailand: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Bangkok	262,466	2,082,148	7.9 nights	98%	US	December
2	Chiang Mai	83,662	653,256	7.8 nights	97%	US	January
3	Pattaya	81,595	771,435	9.4 nights	95%	US	January
4	Patong	35,022	216,622	6.2 nights	over 99%	US	January
5	Rawai	26,662	240,707	9.0 nights	97%	US	January
6	Ao Nang	26,038	130,167	5.0 nights	over 99%	France	February
7	Choeng Thale	25,134	214,910	8.6 nights	97%	US	January
8	Kamala	19,968	155,211	7.8 nights	99%	US	January
9	Hua Hin	18,829	217,054	11.5 nights	90%	US	January
10	Ko Samui	15,730	124,057	7.9 nights	98%	Germany	January
11	Karon	15,678	120,206	7.7 nights	over 99%	US	January
12	Ko Tao	12,300	58,955	4.8 nights	over 99%	Germany	August
13	Bo Phut	12,102	91,980	7.6 nights	98%	Germany	January
14	Ko Pha-ngan	11,050	83,867	7.6 nights	99%	Germany	January
15	Wichit	7,847	72,035	9.2 nights	97%	US	January
16	Chalong	6,363	61,082	9.6 nights	99%	US	January
17	Sakhu	6,254	47,666	7.6 nights	98%	US	January
18	Baan Chaweng Noi	5,950	39,283	6.6 nights	99%	Germany	January
19	Suthep	5,649	51,529	9.1 nights	94%	China	February
20	Maret	5,547	48,749	8.8 nights	over 99%	Germany	January
21	Kathu	5,070	59,259	11.7 nights	98%	France	January
22	Mae Nam	4,998	39,229	7.8 nights	98%	Germany	January
23	Nong Hoi	4,449	30,460	6.8 nights	98%	US	January
24	Baan Lamai	4,382	43,311	9.9 nights	over 99%	Germany	January
25	Hat Yai	4,366	16,826	3.9 nights	97%	Malaysia	June
26	Baan Sri Thanu	4,337	29,058	6.7 nights	99%	Germany	January
27	Baan Bang Rak	4,167	33,714	8.1 nights	99%	UK	January
28	Baan Tai	3,622	26,370	7.3 nights	99%	Germany	January
29	Sala Dan	3,288	23,790	7.2 nights	over 99%	Germany	January
30	Mai Khao	3,067	28,211	9.2 nights	97%	UK	January
31	Ban Tai	3,054	18,786	6.2 nights	98%	Germany	August
32	Ban Klong Haeng	3,053	16,076	5.3 nights	99%	Germany	January
33	Baan Plai Laem	2,967	26,392	8.9 nights	98%	Germany	January
34	Baan Wang Ta Kien	2,882	21,098	7.3 nights	99%	Germany	January
35	Ratsada	2,832	16,264	5.7 nights	98%	US	January
36	Pai	2,779	17,596	6.3 nights	97%	UK	January
37	Nong Pa Khrang	2,705	29,482	10.9 nights	94%	US	January
38	Na Chom Thian	2,608	16,884	6.5 nights	78%	Thailand	January
39	San Sai Noi	2,574	28,365	11.0 nights	95%	China	January
40	Nong Prue	2,543	21,028	8.3 nights	95%	US	December
41	Chiang Rai	2,503	11,432	4.6 nights	97%	US	January
42	Cha-am	2,496	21,444	8.6 nights	80%	Thailand	February
43	Baan Chaweng	2,435	21,279	8.7 nights	99%	Germany	January
44	Krabi	2,353	11,265	4.8 nights	over 99%	Germany	February
45	Baan Thong Po	2,351	16,003	6.8 nights	over 99%	Germany	January
46	Choeng Mon	2,288	17,716	7.7 nights	99%	UK	February
47	Bo Put	2,228	16,309	7.3 nights	98%	Germany	January
48	Baan Hin Kong	2,009	17,187	8.6 nights	99%	Germany	January
49	Mu Si	1,913	4,719	2.5 nights	60%	Thailand	December
50	Si Sunthon	1,906	14,889	7.8 nights	95%	US	January
51	Amphoe Thalang	1,831	15,816	8.6 nights	96%	US	January
52	Haad Phra Ae	1,603	12,004	7.5 nights	99%	Germany	February
53	Pak Kret District	1,533	9,979	6.5 nights	88%	US	December
54	Phuket	1,400	9,029	6.5 nights	over 99%	US	January
55	Baan Klong Son	1,372	7,813	5.7 nights	89%	Germany	February
56	Talat Nuea	1,347	9,895	7.3 nights	98%	US	January
57	Bang Sare	1,328	11,152	8.4 nights	71%	Thailand	February
58	Nonthaburi City Municipality	1,291	18,889	14.6 nights	98%	US	December
59	Thep Krasatti	1,214	6,491	5.3 nights	97%	US	January
60	Pa Daet	1,062	8,599	8.1 nights	94%	US	January
61	Khuekkhak	1,059	8,468	8.0 nights	96%	Germany	January
62	Ban Haad Rin	958	4,961	5.2 nights	over 99%	Germany	March
63	Sunthonphu	671	4,997	7.4 nights	81%	Thailand	February

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 63 of Thailand's 185 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Thailand

How many tourists visit Thailand?

Thailand had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. Trips by residents of Thailand are not in that count. AirROI estimates 863,647 Airbnb stays in Thailand in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Thailand?

The busiest Airbnb month in Thailand in the 12 months to October 2026 was January, then December and February. The five busiest months run from November to March.

What is the quietest month in Thailand?

May was the quietest Airbnb month in Thailand in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 26 days ahead, against 53 days for January.

How long is a typical Airbnb stay in Thailand?

A typical Airbnb stay in Thailand lasted 7.8 nights in the 12 months to October 2026, booked about 38 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in September to 9.3 nights in January.

Where do Airbnb guests in Thailand come from?

Of Thailand Airbnb guests who left a review as of October 2026, 97% came from abroad, AirROI estimates. The largest groups were the United States at 17% and the United Kingdom at 9.3%. Among the same guests, the top origin city was London at 2.6%, ahead of Paris at 1.4%.

What is the most booked town in Thailand on Airbnb?

Bangkok was the most booked town in Thailand on Airbnb, with an estimated 262,466 stays in the 12 months to October 2026, ahead of Chiang Mai and Pattaya.

Are Airbnb stays the same as tourists?

No. The Ministry of Tourism and Sports counts foreign tourist arrivals (32,974,321 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 863,647 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 185 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,898,559 reviews and describes guests who left a review, not everyone who stayed. Read the method page.