Tourism statisticsCity2026
Ko Samui Tourism Statistics: 15,730 Airbnb Stays
AirROI estimates 15,730 Airbnb stays in Ko Samui, in Surat Thani Province, Thailand, in the 12 months to October 2026. The busiest month was January, and the quietest was October. All of Thailand had 32,974,321 foreign tourist arrivals in 2025, the Ministry of Tourism and Sports reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 124,057
- Typical Airbnb stay
- 7.9 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 98%
Key facts
Ko Samui Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Ministry of Tourism and Sports puts all of Thailand at 32,974,321 foreign tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Ko Samui at 15,730 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Ko Samui added up to 124,057 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Ko Samui lasted 7.9 nights in the 12 months to October 2026, booked about 65 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Ko Samui in the 12 months to October 2026, followed by August and February, with October the quietest.
- AirROI estimates Airbnb in Ko Samui had no single high season in the 12 months to October 2026: the three busiest months were January, August and February.
- AirROI estimates Airbnb stays in Ko Samui in December were booked furthest ahead, about 85 days, against 41 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 98% of Ko Samui Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 18% and France at 14%.
By place
- AirROI estimates Ko Samui took 1.8% of all Airbnb stays in Thailand in the 12 months to October 2026.
- AirROI ranks Ko Samui 10th for Airbnb stays among the 63 towns it lists in Thailand in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Thailand?
The Ministry of Tourism and Sports counted 32,974,321 foreign tourist arrivals for all of Thailand in 2025. On AirROI's estimates, Ko Samui accounted for 1.8% of Airbnb stays in Thailand in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 32,974,321Foreign tourist arrivals, all of Thailand | Foreign tourists arriving in Thailand | 2025 | Ministry of Tourism and Sports |
Airbnb stays
Airbnb Stays in Ko Samui
Ko Samui had 1,006 Airbnb homes in the 12 months to October 2026. They took an estimated 15,730 stays and 124,057 nights. A typical stay lasted 7.9 nights and was booked about 65 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 1,006
- Airbnb stays, estimate
- 15,730
- Airbnb nights, estimate
- 124,057
- Typical stay
- 7.9 nights
- Booked ahead
- 65 days
Busiest months
When Is the Busiest Time in Ko Samui?
On Airbnb, January was the busiest month in Ko Samui in the 12 months to October 2026, then August and February. October was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, October last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, August, February, March, July, December, April, June, September, May, November, October.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.3% | 81 days |
| August | 9.8% | 71 days |
| February | 9.7% | 79 days |
| March | 9.7% | 66 days |
| July | 8.7% | 75 days |
| December | 8.5% | 85 days |
| April | 7.9% | 63 days |
| June | 7.6% | 50 days |
| September | 7.4% | 41 days |
| May | 7.2% | 52 days |
| November | 6.9% | 59 days |
| October | 6.4% | 46 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Ko Samui Airbnb Guests Come From?
Among Ko Samui Airbnb guests who left a review as of October 2026, nearly all came from abroad (98%), led by Germany at 18% and France at 14%, AirROI estimates. Among the same guests, London was the top origin city at 3.6%, ahead of Paris at 2.8%. The figures rest on 27,759 reviews, written over many years.
98% from abroad
Among guests who left a review, as of October 2026
- From abroad 98%
- From within Thailand 2%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Ko Samui
How many tourists visit Ko Samui?
Thailand as a whole had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. AirROI puts Ko Samui at 1.8% of Airbnb stays in Thailand in the 12 months to October 2026. AirROI estimates 15,730 Airbnb stays in Ko Samui in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Ko Samui?
The busiest Airbnb month in Ko Samui in the 12 months to October 2026 was January, then August and February.
What is the quietest month in Ko Samui?
October was the quietest Airbnb month in Ko Samui in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in October were booked about 46 days ahead, against 85 days for December.
How long is a typical Airbnb stay in Ko Samui?
A typical Airbnb stay in Ko Samui lasted 7.9 nights in the 12 months to October 2026, booked about 65 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in September to 8.8 nights in January.
Where do Airbnb guests in Ko Samui come from?
Of Ko Samui Airbnb guests who left a review as of October 2026, 98% came from abroad, AirROI estimates. The largest groups were Germany at 18% and France at 14%. Among the same guests, the top origin city was London at 3.6%, ahead of Paris at 2.8%.
Are Airbnb stays the same as tourists?
No. The Ministry of Tourism and Sports counts foreign tourist arrivals (32,974,321 in 2025 across Thailand). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 15,730 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 15,730 stays at 7.89 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 27,759 reviews and describes guests who left a review, not everyone who stayed. Read the method page.