Tourism statisticsRegion2026
Koh Samui Tourism Statistics: 71,087 Airbnb Stays
AirROI estimates 71,087 Airbnb stays in Koh Samui, in Surat Thani Province, Thailand, in the 12 months to October 2026, with Bo Phut the most booked town. The busiest month was January. All of Thailand had 32,974,321 foreign tourist arrivals in 2025, the Ministry of Tourism and Sports reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 560,895
- Typical Airbnb stay
- 7.9 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 98%
Key facts
Koh Samui Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Ministry of Tourism and Sports puts all of Thailand at 32,974,321 foreign tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Koh Samui at 71,087 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Koh Samui added up to 560,895 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Koh Samui lasted 7.9 nights in the 12 months to October 2026, booked about 60 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Koh Samui in the 12 months to October 2026, followed by February and August, with October the quietest.
- AirROI estimates Airbnb in Koh Samui had no single high season in the 12 months to October 2026: the three busiest months were January, February and August.
- AirROI estimates Airbnb stays in Koh Samui in February were booked furthest ahead, about 76 days, against 40 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 98% of Koh Samui Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 20% and the United Kingdom at 14%.
By place
- AirROI estimates Koh Samui took 8.2% of all Airbnb stays in Thailand in the 12 months to October 2026.
- AirROI estimates Bo Phut had the most Airbnb stays of Koh Samui's 16 towns in the 12 months to October 2026, at 12,102, ahead of Baan Chaweng Noi and Mae Nam.
Official numbers
How Many Tourists Visit Thailand?
The Ministry of Tourism and Sports counted 32,974,321 foreign tourist arrivals for all of Thailand in 2025. On AirROI's estimates, Koh Samui accounted for 8.2% of Airbnb stays in Thailand in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 32,974,321Foreign tourist arrivals, all of Thailand | Foreign tourists arriving in Thailand | 2025 | Ministry of Tourism and Sports |
Airbnb stays
Airbnb Stays in Koh Samui
Koh Samui had 4,657 Airbnb homes in the 12 months to October 2026. They took an estimated 71,087 stays and 560,895 nights. A typical stay lasted 7.9 nights and was booked about 60 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 16 towns it tracks in Koh Samui and Elsewhere on Koh Samui; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 4,657
- Airbnb stays, estimate
- 71,087
- Airbnb nights, estimate
- 560,895
- Typical stay
- 7.9 nights
- Booked ahead
- 60 days
Busiest months
When Is the Busiest Time in Koh Samui?
On Airbnb, January was the busiest month in Koh Samui in the 12 months to October 2026, then February and August. October was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, October last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, February, August, March, July, December, April, November, June, May, September, October.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.6% | 73 days |
| February | 9.9% | 76 days |
| August | 9.4% | 70 days |
| March | 9.3% | 62 days |
| July | 8.6% | 70 days |
| December | 8.3% | 74 days |
| April | 7.7% | 59 days |
| November | 7.6% | 53 days |
| June | 7.3% | 43 days |
| May | 7.3% | 46 days |
| September | 7.2% | 40 days |
| October | 6.8% | 44 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Koh Samui Airbnb Guests Come From?
Among Koh Samui Airbnb guests who left a review as of October 2026, nearly all came from abroad (98%), led by Germany at 20% and the United Kingdom at 14%, AirROI estimates. Among the same guests, London was the top origin city at 3.4%, ahead of Paris at 2.6%. The figures rest on 120,970 reviews, written over many years.
98% from abroad
Among guests who left a review, as of October 2026
- From abroad 98%
- From within Thailand 2%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Koh Samui
Bo Phut, Baan Chaweng Noi and Mae Nam took 32% of Airbnb stays in Koh Samui in the 12 months to October 2026. January is the busiest Airbnb month in 13 of the 16 towns, led by Bo Phut, and February in 2, led by Choeng Mon. Among guests who left a review, the share from abroad across these towns runs from 98% in Mae Nam to over 99% in Ban Bang Khao.
| Bo Phut | 12,102 |
| Baan Chaweng Noi | 5,950 |
| Mae Nam | 4,998 |
| Maret | 4,922 |
| Baan Lamai | 4,382 |
| Baan Bang Rak | 4,167 |
| Baan Tai | 3,622 |
| Baan Plai Laem | 2,967 |
| Baan Chaweng | 2,435 |
| Baan Thong Po | 2,351 |
| Choeng Mon | 2,288 |
| Bo Put | 2,228 |
| Baan Hua Thanon | 1,393 |
| Baan Harn | 1,181 |
| Ban Bang Khao | 556 |
| Tong Yang | 517 |
| Elsewhere on Koh Samui | 15,028 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 16 towns and Elsewhere on Koh Samui, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in Koh Samui
How many tourists visit Koh Samui?
Thailand as a whole had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. AirROI puts Koh Samui at 8.2% of Airbnb stays in Thailand in the 12 months to October 2026. AirROI estimates 71,087 Airbnb stays in Koh Samui in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Koh Samui?
The busiest Airbnb month in Koh Samui in the 12 months to October 2026 was January, then February and August.
What is the quietest month in Koh Samui?
October was the quietest Airbnb month in Koh Samui in the 12 months to October 2026, ranking 12th of 12, and September ranked 11th. Stays in October were booked about 44 days ahead, against 76 days for February.
How long is a typical Airbnb stay in Koh Samui?
A typical Airbnb stay in Koh Samui lasted 7.9 nights in the 12 months to October 2026, booked about 60 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.0 nights in September to 9.3 nights in January.
Where do Airbnb guests in Koh Samui come from?
Of Koh Samui Airbnb guests who left a review as of October 2026, 98% came from abroad, AirROI estimates. The largest groups were Germany at 20% and the United Kingdom at 14%. Among the same guests, the top origin city was London at 3.4%, ahead of Paris at 2.6%.
What is the most booked town in Koh Samui on Airbnb?
Bo Phut was the most booked town in Koh Samui on Airbnb, with an estimated 12,102 stays in the 12 months to October 2026, ahead of Baan Chaweng Noi and Mae Nam.
Are Airbnb stays the same as tourists?
No. The Ministry of Tourism and Sports counts foreign tourist arrivals (32,974,321 in 2025 across Thailand). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 71,087 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 16 towns and Elsewhere on Koh Samui. Month ranks compare each month's part of Airbnb nights. Origin rests on 120,970 reviews and describes guests who left a review, not everyone who stayed. Read the method page.