Region market dataSurat Thani2026
Koh Samui Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 4,702 active Airbnb homes on Koh Samui: 3,696 in 15 towns, led by Bo Phut, Baan Chaweng Noi, Mae Nam, Maret, Baan Lamai and Baan Bang Rak, and 1,006 elsewhere. These homes took an estimated 71,789 stays in the 12 months to October 2026, 35% of them in Bo Phut, Baan Chaweng Noi and Mae Nam. A typical stay ran 7.9 nights and the average home earned ฿946,419 at 44% occupancy. Of these homes, 69% are houses, 19% are apartments or condos and 20% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 4,702
- Avg. revenue per home
- ฿946,419
- Occupancy rate
- 44%
- Avg. nightly rate
- ฿9,019
Towns
Koh Samui Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Bo Phut | 14,330 | ฿7,618 |
|---|---|---|---|
| 2 | Baan Chaweng Noi | 5,950 | ฿9,994 |
| 3 | Mae Nam | 4,998 | ฿7,911 |
| 4 | Maret | 4,922 | ฿4,590 |
| 5 | Baan Lamai | 4,382 | ฿4,558 |
| 6 | Baan Bang Rak | 4,167 | ฿8,366 |
| 7 | Baan Tai | 3,622 | ฿6,348 |
| 8 | Baan Plai Laem | 2,967 | ฿12,175 |
| 9 | Baan Chaweng | 2,435 | ฿5,111 |
| 10 | Baan Thong Po | 2,351 | ฿13,445 |
| 11 | Choeng Mon | 2,288 | ฿13,705 |
| 12 | Baan Hua Thanon | 1,393 | ฿9,636 |
| 13 | Baan Harn | 1,181 | ฿9,018 |
| 14 | Ban Bang Khao | 556 | ฿14,584 |
| 15 | Tong Yang | 517 | ฿21,356 |
| Elsewhere on Koh Samui | 15,730 | ฿11,622 |
Figures cover the 12 months to October 2026. Region figures add up these 15 towns and Elsewhere on Koh Samui, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in Thai baht, converted from US dollars at ฿32.6 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate on Koh Samui
Across the 11 towns with 100 or more Airbnb homes, revenue per home runs from ฿521,064 in Baan Chaweng to ฿1,663,036 in Baan Thong Po a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Baan Thong Po ฿1,663,036
- Baan Chaweng Noi ฿1,267,599
- Choeng Mon ฿1,119,477
- Baan Plai Laem ฿1,007,783
- Baan Bang Rak ฿1,003,421
Occupancy, top 5
Nights booked, AirROI estimate
- Maret 50%
- Baan Lamai 48%
- Mae Nam 45%
- Bo Phut 45%
- Baan Thong Po 45%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Baan Lamai ฿4,558
- Maret ฿4,590
- Baan Chaweng ฿5,111
- Baan Tai ฿6,348
- Bo Phut ฿7,618
Among the 11 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on Koh Samui
Among guests who left a review, Germany is the top home country in 7 of the 8. Houses are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Bo Phut
Of the 11 towns on Koh Samui with 100 or more homes, Bo Phut had the most Airbnb homes, at 898, in the 12 months to October 2026.
- 4Maret
Of the 11 towns on Koh Samui with 100 or more homes, Maret had the highest occupancy, at 50%, in the 12 months to October 2026.
- 5Baan Lamai
Of the 11 towns on Koh Samui with 100 or more homes, Baan Lamai had the longest typical stay, at 9.9 nights, and had the lowest nightly rate, at ฿4,558, in the 12 months to October 2026.
- 6Baan Bang Rak
Of the 11 towns on Koh Samui with 100 or more homes, Baan Bang Rak had the biggest share of apartments and condos, at 38%, in the 12 months to October 2026. Among guests who left a review, the United Kingdom was the top home country for Baan Bang Rak, at 18%.
When
Busiest and Quietest Months on Koh Samui
January, February and August rank as the busiest months for Airbnb nights on Koh Samui, and September and October as the quietest. January is the busiest month in 12 of the 15 towns, while Choeng Mon and Baan Harn peak in February, and Tong Yang in August. Across the 15 towns, nightly rates run lowest in September, at about ฿7,618, and highest in January, at about ฿9,408. Across the 15 towns, stays run longest in January, at 9.3 nights, and shortest in September, at 6.0 nights.
January ranks first, October last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, February, August, March, July, December, April, November, June, May, September, October.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | January | 10.6% | ฿9,408 |
| 2 | February | 9.9% | ฿9,278 |
| 3 | August | 9.4% | ฿8,757 |
| 4 | March | 9.3% | ฿8,920 |
| 5 | July | 8.7% | ฿8,790 |
| 6 | December | 8.3% | ฿8,920 |
| 7 | April | 7.7% | ฿8,497 |
| 8 | November | 7.6% | ฿7,650 |
| 9 | June | 7.3% | ฿7,911 |
| 10 | May | 7.3% | ฿7,976 |
| 11 | September | 7.2% | ฿7,618 |
| 12 | October | 6.8% | ฿7,748 |
Who comes
Where Guests Come From on Koh Samui
Among guests who left a review, 98% come from abroad. Among those guests, the largest groups from abroad come from Germany, the United Kingdom and France. The top home cities among those guests are London, Paris and Berlin. Baan Thong Po and Baan Lamai draw the most from abroad, at over 99%, among towns with 100 or more homes.
98% from abroad
Among guests who left a review, as of October 2026
- From abroad 98%
- From within Thailand 2%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Koh Samui Airbnb Data
How much do Airbnb homes earn on Koh Samui?
AirROI estimates the average Airbnb home on Koh Samui earned ฿946,419 in the 12 months to October 2026, at 44% occupancy and ฿9,019 a night. Across towns with 100 or more homes, revenue per home runs from ฿521,064 in Baan Chaweng to ฿1,663,036 in Baan Thong Po.
Which of the 15 Koh Samui towns get the most Airbnb stays?
Bo Phut (14,330), Baan Chaweng Noi (5,950) and Mae Nam (4,998) on Koh Samui, by AirROI's estimated stays in the 12 months to October 2026.
When is Koh Samui busiest on Airbnb?
AirROI ranks January first for Airbnb nights on Koh Samui and October last, in the 12 months to October 2026.
How long do Airbnb guests stay on Koh Samui?
AirROI puts the typical Airbnb stay on Koh Samui at 7.9 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 6.6 nights in Baan Chaweng Noi to 9.9 nights in Baan Lamai.
How many Airbnb homes are there on Koh Samui?
AirROI counts 4,702 active Airbnb homes on Koh Samui, as of October 2026, 1,006 of them filed under Koh Samui as a whole. Town by town, that runs from 50 in Ban Bang Khao to 898 in Bo Phut.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Koh Samui name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.