Phuket City Municipality, Phuket Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Phuket City Municipality, Phuket Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,448 per year — at a $47 nightly rate, 33.7% occupancy, and a $15 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 61 active listings, Phuket City Municipality is a boutique market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Phuket City Municipality?
In Phuket City Municipality, the headline Airbnb metrics are $3,448 in average annual revenue,33.7% occupancy, $47 ADR, and $15 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Phuket City Municipality?
Understanding the monthly revenue variations for Airbnb listings in Phuket City Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Phuket City Municipality is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Phuket City Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $706 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $358 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Phuket City Municipality
What Is the Monthly Airbnb Occupancy Rate in Phuket City Municipality?
Maximize your bookings by understanding the Phuket City Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Phuket City Municipality:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Phuket City Municipality
What Is the Average Airbnb Nightly Rate in Phuket City Municipality?
Effective short term rental pricing strategy in Phuket City Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Phuket City Municipality typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $85+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Phuket City Municipality
What Is the RevPAR for Airbnb in Phuket City Municipality?
RevPAR in Phuket City Municipality is currently $15. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $20 RevPAR.
- Best-in-class (Top 10%) achieve $27 RevPAR.
Average Monthly RevPAR Trend in Phuket City Municipality
RevPAR Insights for Phuket City Municipality
- The average RevPAR in Phuket City Municipality is $15. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($27) and bottom 25% ($7) is $19, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Phuket City Municipality benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $20+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Phuket City Municipality?
Phuket City Municipality's peak Airbnb season falls in January, December, February, while the softest stretch is March, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $745 per month
- Occupancy rates average 48.8%
- Daily rates average $52
Shoulder Season
- Revenue averages $470 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $50
Low Season (March, July, September)
- Revenue drops to average $334 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $48
Seasonality Insights for Phuket City Municipality
- Airbnb seasonality in Phuket City Municipality is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Phuket City Municipality's highest earning potential, with monthly revenues climbing to $914, occupancy reaching 55.6%, and ADRs peaking at $54.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $311, occupancy could drop to 24.2%, and ADRs may adjust to $47.
- Lower occupancy paired with meaningful seasonality means hosts in Phuket City Municipality need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Phuket City Municipality, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Phuket City Municipality?
Low regulation and minimal registration activity in Phuket City Municipality, Phuket Province, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Phuket City Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Phuket City Municipality?
Phuket City Municipality is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Patong Beach | The most famous beach in Phuket, known for its vibrant nightlife, water sports, and shopping. Ideal for attracting tourists seeking entertainment and beach activities. | Patong Beach, Bangla Road, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach |
| Old Phuket Town | Rich in history and culture, this area features beautifully preserved Sino-Portuguese architecture, local markets, and street art. Great for travelers seeking a cultural experience. | Thalang Road, Chinatown, Buddhist Temples, Local Markets, Street Art |
| Karon Beach | A more laid-back alternative to Patong Beach, Karon offers beautiful sandy beaches and a relaxed atmosphere, suitable for families and couples. | Karon Beach, Karon Viewpoint, Karon Night Market, Wat Suwan Khiri Khet, Big Buddha |
| Kata Beach | Known for its stunning scenery and family-friendly environment, Kata Beach is popular for swimming and surfing, appealing to a diverse range of tourists. | Kata Beach, Kata Noi Beach, Surf House Kata Beach, Kata Viewpoint, Kata Night Market |
| Bang Tao Beach | A long stretch of beautiful beach with luxury resorts, ideal for those looking for a more upscale experience. Attracts tourists seeking relaxation and luxury. | Bang Tao Beach, Xana Beach Club, Angsana Spa Phuket, Laguna Phuket Golf Club, Cherng Talay Market |
| Surin Beach | Known as 'Millionaire's Row', Surin Beach is famous for its high-end resorts and beaches. It attracts affluent travelers looking for luxury experiences. | Surin Beach, Laem Singh Viewpoint, Bangtao Beach, The Plaza Surin, Beach Clubs |
| Rawai Beach | A quieter beach area popular with expats and locals, offering a more authentic experience with seafood markets and local sightings. | Rawai Beach, Seafood Market, Promthep Cape, Ya Nui Beach, Rawai Park |
| Nai Harn | A secluded area with stunning beaches and a peaceful vibe, perfect for those seeking relaxation away from the tourist crowds. | Nai Harn Beach, Windmill Viewpoint, Ya Nui Beach, Nai Harn Lake, Local Restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Phuket City Municipality offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Phuket City Municipality?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Phuket City Municipality
- The Phuket City Municipality Airbnb market composition is heavily skewed towards Private Room listings, which make up 73.8% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Phuket City Municipality, Hotel/Boutique properties are the most common (45.9%), reflecting the local real estate landscape.
- The presence of 45.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Phuket City Municipality Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Phuket City Municipality
- The dominant room capacity in Phuket City Municipality is 1 bedroom listings, making up 68.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.5% of the active Airbnb listings in Phuket City Municipality, indicating a high concentration in these sizes.
- With over half the market (68.9%) consisting of studios or 1-bedroom units, Phuket City Municipality is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Phuket City Municipality.
Phuket City Municipality Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Phuket City Municipality
- The most common guest capacity trend in Phuket City Municipality vacation rentals is listings accommodating 2 guests (44.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Phuket City Municipality STR market, accounting for 55.8% of listings.
- A significant 49.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Phuket City Municipality.
- On average, properties in Phuket City Municipality are equipped to host 2.1 guests.
How Do Listings in Phuket City Municipality Compare on Quality?
Listing quality in Phuket City Municipality can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Phuket City Municipality
- At 26.7 photos per listing on average, Phuket City Municipality hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Phuket City Municipality averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Phuket City Municipality?
Amenity Prevalence
Amenity Insights for Phuket City Municipality
- Essential amenities in Phuket City Municipality that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Phuket City Municipality: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Phuket City Municipality to stay competitive.
Which Airbnb Amenities Boost Revenue in Phuket City Municipality?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Phuket City Municipality, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 80.3% | $4,079 | $872 | 367.9% |
Room-darkening shades | 32.8% | $5,781 | $2,311 | 150.2% |
Free street parking | 18.0% | $6,777 | $2,716 | 149.5% |
BBQ grillHigh opportunity | 8.2% | $7,213 | $3,112 | 131.8% |
Long term stays allowed | 27.9% | $5,748 | $2,560 | 124.5% |
Coffee makerHigh opportunity | 8.2% | $6,469 | $3,179 | 103.5% |
Washer | 37.7% | $5,006 | $2,505 | 99.8% |
Toaster | 18.0% | $5,805 | $2,930 | 98.1% |
Cooking basics | 21.3% | $5,635 | $2,856 | 97.3% |
Iron | 41.0% | $4,841 | $2,482 | 95.1% |
Revenue Impact Insights for Phuket City Municipality
- TV tops the revenue impact list with a 367.9% uplift — listings with this amenity earn $4,079 vs. $872 without it.
- High-opportunity amenities — BBQ grill, Coffee maker — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding BBQ grill — it has the best combination of high revenue impact and low market saturation in Phuket City Municipality.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Phuket City Municipality STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Phuket City Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPhuket City Municipality Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Phuket City Municipality
- The typical guest profile for Airbnb in Phuket City Municipality consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.2% of guests.
- Key international markets include United Kingdom (15.8%) and Germany (14.1%).
- Top languages spoken are English (45.2%) followed by German (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Phuket City Municipality?
Listings in Phuket City Municipality average 4.75 out of 5 overall, with about 16.9 reviews per active listing and 29.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Phuket City Municipality
- An average rating of 4.75 places Phuket City Municipality in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.81), while Location (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Phuket City Municipality Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Phuket City Municipality
- The most common availability pattern in Phuket City Municipality falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Phuket City Municipality (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Phuket City Municipality?
Average Booking Lead Time by Month
Booking Lead Time Insights for Phuket City Municipality
- The overall average booking lead time for vacation rentals in Phuket City Municipality is 38 days.
- Guests book furthest in advance for stays during February (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Phuket City Municipality.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Phuket City Municipality averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Phuket City Municipality?
Guests in Phuket City Municipality stay about 8.7 nights on average, generating roughly 916 reservations and 15 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Phuket City Municipality
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Phuket City Municipality
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (10.4 nights) and shorten in May (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Phuket City Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
68.9% of total
2 Nights
2 listings
3.3% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
9 listings
14.8% of total
30+ Nights
7 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Phuket City Municipality is 1 Night, adopted by 68.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Phuket City Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Phuket City Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.9% of Phuket City Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Phuket City Municipality.
Phuket City Municipality Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
6.6% of total
Flexible
16 listings
26.2% of total
Moderate
16 listings
26.2% of total
Firm
23 listings
37.7% of total
Strict
2 listings
3.3% of total
Cancellation Policy Insights for Phuket City Municipality
- The prevailing Airbnb cancellation policy trend in Phuket City Municipality is Firm, used by 37.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (41.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.7% market standard in Phuket City Municipality.
- Using a Strict policy might deter some guests, as only 3.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Phuket City Municipality.
How Much Are Airbnb Cleaning Fees in Phuket City Municipality?
Cleaning fees in Phuket City Municipality are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Phuket City Municipality
- Only 27.9% of listings charge a cleaning fee, suggesting that most hosts in Phuket City Municipality bundle cleaning costs into the nightly rate.
- The average cleaning fee of $24 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Phuket City Municipality median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Phuket City Municipality Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Phuket City Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Phuket Old Town Retreat
Entire Place • 2 bedrooms
Luxury Height I Rooftop Garden-2Pool near Old Town
Entire Place • 1 bedroom
Cozy room with unique decoration in Phuket Town
Private Room • 1 bedroom
The Classic Home in Phuket town
Private Room • 5 bedrooms
Lotus House@phuket
Entire Place • 3 bedrooms
Old Town Phuket Triple Escape
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Phuket City Municipality?
Learn from the best! This table showcases top-performing Airbnb hosts in Phuket City Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priyanut | 6 | $21,775 | 32 | 4.56/5.0 |
| Auntie & Niece PHUKET | 4 | $20,713 | 84 | 4.88/5.0 |
| Paul | 1 | $16,546 | 41 | 4.56/5.0 |
| Wilasinee | 1 | $14,841 | 45 | 4.89/5.0 |
| Fai | 1 | $12,371 | 36 | 4.78/5.0 |
| Yaa Tookta Homestay | 8 | $11,991 | 275 | 4.90/5.0 |
| Pekky | 2 | $11,859 | 21 | 4.79/5.0 |
| Kornnisa | 1 | $9,934 | 54 | 4.74/5.0 |
| Wimvipa | 1 | $9,442 | 7 | 4.71/5.0 |
| Sipim | 1 | $8,644 | 74 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Phuket City Municipality.
Who Are the Airbnb Hosts in Phuket City Municipality?
Phuket City Municipality is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Phuket City Municipality
- With 54.1% Superhosts, Phuket City Municipality has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Phuket City Municipality averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Phuket City Municipality's Airbnb Market Compare to Nearby Cities?
How does the Phuket City Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pa Tong, Phuket City Municipality has 10 percentage points lower occupancy and about $210 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 10 | $5,232 | $1697.74 | 22% |
| Pa Khlok | 71 | $4,921 | $876.21 | 29% |
| Ban Khlong Son | 25 | $2,858 | $339.55 | 42% |
| Pa Tong | 149 | $2,271 | $257.58 | 44% |
| Haad Klong Jaak | 35 | $2,267 | $216.66 | 42% |
| Kamala | 1,094 | $2,202 | $290.01 | 40% |
| Si Sunthon | 104 | $2,148 | $327.75 | 36% |
| Tambon Ao Nang | 78 | $1,938 | $197.36 | 42% |
| Kuala Teriang | 12 | $1,851 | $234.76 | 32% |
| Choeng Thale | 1,782 | $1,782 | $275.10 | 37% |
Frequently Asked Questions About Airbnb in Phuket City Municipality
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Phuket City Municipality.
How much do Airbnb hosts make in Phuket City Municipality?
Phuket City Municipality hosts earn about $3,448 per year on average, with an average nightly rate of $47 and RevPAR of $15. Those figures describe the typical revenue environment for active listings in Phuket City Municipality, Phuket Province, not the ceiling for the best operators. Source: AirROI 2026 data, Phuket City Municipality market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Phuket City Municipality?
The average Airbnb occupancy rate in Phuket City Municipality is 33.7%. January is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Phuket City Municipality?
Listings in Phuket City Municipality average $47 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Phuket City Municipality?
Phuket City Municipality currently has about 61 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Phuket City Municipality?
AirROI currently classifies the short-term rental regulation level in Phuket City Municipality as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Phuket City Municipality?
RevPAR in Phuket City Municipality is about $15. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Phuket City Municipality?
Occupancy of 33.7% means Phuket City Municipality is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,448, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Phuket City Municipality?
The average booking lead time in Phuket City Municipality is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Phuket City Municipality?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Phuket City Municipality include Patong Beach, Old Phuket Town, Karon Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Phuket City Municipality?
private_room listings make up 73.8% of the active supply in Phuket City Municipality. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Phuket City Municipality compare to nearby Airbnb markets?
Among neighboring markets, Ban Khao Pi Lai posts $62,781 in average annual revenue with 21.9% occupancy, compared to Phuket City Municipality's $3,448 and 33.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Phuket City Municipality?
The average Airbnb stay length in Phuket City Municipality is about 8.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Phuket City Municipality?
Airbnb listings in Phuket City Municipality average 4.75 out of 5 overall. About 29.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Phuket City Municipality?
TV and Room-darkening shades are among the strongest revenue-linked amenities in Phuket City Municipality. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Phuket City Municipality?
Yes. About 27.9% of active Airbnb listings in Phuket City Municipality charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Phuket City Municipality?
A 54.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.