Sunlit Villa | 7BR Pool Villa | December Offer! Entire home · 7 bedrooms Rated 4.83 - Revenue
- ฿2.3M
- Occupancy
- 55.9%
- Daily rate
- ฿13,960
Airbnb market data · 202612 months to September 2026
The average Airbnb in Phuket brought in ฿316,779 over the 12 months through September 2026, in line with the Chang Wat Phuket average of ฿306,781.
The short answer
Listings averaged ฿4,376 a night, about 5% lower than the Chang Wat Phuket average of ฿4,615, and were booked on 38% of available nights, close to its 39%.
Timing matters: in November, the best month, the average listing earned about 3.6 times as much as in September, the slowest. With only 41 active listings, a few bookings can reorder the months.
With 41 active listings, Phuket is the fourth-largest of 5 Chang Wat Phuket markets AirROI tracks.
Browse the live Phuket Airbnb market See Every Phuket ListingRevenue
Gross bookings per Phuket listing averaged ฿316,779 over the 12 months to September 2026 (Chang Wat Phuket average: ฿306,781), before cleaning, platform and management costs and taxes.
The average Phuket listing brought in ฿107,000 in November, its best month, and ฿29,600 in September, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 3.6 times what September did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿57,000.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
November 2025 led on revenue and bookings; nightly rates peaked in January 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ฿29,576 | 26.3% | ฿4,196 | ฿986 | 34 days | 8.8 nights |
| Oct 2025 | ฿31,570 | 18.9% | ฿4,269 | ฿1,018 | 35 days | 5.9 nights |
| Nov 2025 | ฿106,598 | 65.0% | ฿4,413 | ฿3,553 | 44 days | 6.3 nights |
| Dec 2025 | ฿73,433 | 45.3% | ฿4,833 | ฿2,369 | 35 days | 8 nights |
| Jan 2026 | ฿92,839 | 56.0% | ฿4,970 | ฿2,995 | 58 days | 10.3 nights |
| Feb 2026 | ฿75,684 | 51.5% | ฿4,694 | ฿2,703 | 37 days | 11.3 nights |
| Mar 2026 | ฿62,984 | 45.3% | ฿4,281 | ฿2,032 | 26 days | 7.3 nights |
| Apr 2026 | ฿48,245 | 36.8% | ฿4,136 | ฿1,608 | 33 days | 8.5 nights |
| May 2026 | ฿41,849 | 40.0% | ฿3,864 | ฿1,350 | 14 days | 7.6 nights |
| Jun 2026 | ฿31,466 | 26.0% | ฿4,045 | ฿1,049 | 19 days | 7.6 nights |
| Jul 2026 | ฿50,202 | 36.9% | ฿4,278 | ฿1,619 | 50 days | 6 nights |
| Aug 2026 | ฿39,548 | 38.4% | ฿4,310 | ฿1,276 | 12 days | 7.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Phuket address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Phuket Airbnb took in ฿316,779 in the 12 months to September 2026, and run by its owner at everyday costs, about ฿18,900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ฿39,300 a month.
Cleaning it yourself keeps the ฿11,600 a year guests pay in cleaning fees, for about ฿19,900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ฿16,400 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ฿305,179 | ฿625,900 |
| Cleaning fees guests pay4% of Phuket bookings | ฿11,600 | ฿23,700 |
| Gross bookings | ฿316,779 | ฿649,600 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Phuket listings on Simplified Pricing, 3% for the rest | −฿41,400 | −฿84,800 |
| Cleaning and laundryPaid for by the cleaning fee; ฿0 if you clean yourself | −฿11,600 | −฿23,700 |
| Utilities and internetAbout 5% of bookings | −฿15,800 | −฿32,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −฿6,300 | −฿13,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −฿9,500 | −฿19,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −฿3,200 | −฿3,200 |
| Permit and registrationWhere one is required | −฿1,600 | −฿1,600 |
| Management฿0 when you run it; co-hosts charge from about 10% of nightly bookings | ฿0 | ฿0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ฿0 | ฿0 |
| Lodging taxesAdded to the guest's bill and passed on | ฿0 | ฿0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −฿89,400 | −฿178,300 |
| Left for housing costs, then profit | ฿227,379about ฿18,900 a month | ฿471,300about ฿39,300 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Phuket's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Phuket home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ฿54,100 a month, against ฿26,400 for the average one.
Occupancy
Phuket listings were booked on 38% of the nights they were open over the past year, in line with the Chang Wat Phuket average and 2 percentage points below the Thailand average (40%). Occupancy swings from 19% in October to 65% in November.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
November was the busiest month in Phuket, October the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Phuket, known as ADR (average daily rate), was ฿4,376 over the past year, about 5% below the Chang Wat Phuket average of ฿4,615 and about the same as the Thailand average (฿4,180). Rates peak in January at about ฿4,970 and bottom out in May at about ฿3,865.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
January rates ran 29% above May's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿4,360.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Phuket it averaged ฿1,730 over the past year, from about ฿986 in September to about ฿3,550 in November.
Per open night, by tier:
November RevPAR was about 3.6 times September's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿1,880. The 12-month RevPAR of ฿1,730 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 41 active listings, the monthly pattern in Phuket is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in September.
Guests book Phuket stays 37 days ahead on average (about five weeks). January stays are booked furthest out, about 58 days ahead, and August stays closest to arrival, about 12 days. A typical January booking is made in mid-November.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 41 active listings in Phuket display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Phuket.
Neighborhoods
AirROI's area guide picks eight Phuket neighborhoods that draw short-term rental guests, led by Patong Beach, Kata Beach and Karon Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Patong Beach | The most famous beach destination in Phuket, known for its vibrant nightlife, restaurants, and recreational activities. It's a perfect hotspot for tourists looking for fun and relaxation. | Bangla Road, Patong Beach, Jungceylon Shopping Mall, Freedom Beach, Simon Cabaret |
| Kata Beach | A popular family-friendly beach with beautiful views and a more relaxed atmosphere. Ideal for those seeking a quieter vacation spot without foregoing beach access. | Kata Noi Beach, Kata View Point, Big Buddha, Surf House Phuket, Kata Night Market |
| Karon Beach | Known for its long stretches of sand and less crowded atmosphere than Patong. Great for tourists who want to enjoy the beach and nearby local attractions. | Karon Temple, Karon View Point, Karon Beach, Phuket Sand Sculpture Park, Shopping at Karon Plaza |
| Phuket Town | The historical and cultural center of Phuket, offering a mix of Thai and colonial architecture with vibrant markets and cultural experiences. Great for those interested in local culture and history. | Old Town Phuket, Thalang Road, Chinpracha House, Phuket Weekend Market, Khao Rang Hill Viewpoint |
| Bang Tao Beach | Famous for its upscale resorts and quieter environment, suitable for families and couples looking for a peaceful getaway. Known for luxurious beach experiences. | Bang Tao Beach, Laguna Phuket, Villa Market Bang Tao, Dream Beach Club, Botanica Luxury Villas |
| Surin Beach | Often called 'millionaire's row' with its upscale villas and resorts. Attractive for tourists looking for luxury and fine dining experiences. | Surin Beach, Catch Beach Club, The Surin Phuket, Pansea Beach, Tarn Tara Spa and Wellness |
| Kamala Beach | A laid-back beach destination with a family-friendly vibe, ideal for those seeking peace away from the more hectic areas while still being close to amenities. | Kamala Beach, Phuket FantaSea, Laem Singh Viewpoint, Siam Niramit Phuket, Tsunami Memorial Park |
| Nai Harn Beach | Recognized for its beautiful scenery and local vibe. Popular with expatriates, offering a more casual atmosphere while still accessible to tourism-related activities. | Nai Harn Beach, Promthep Cape, Nai Harn Lake, Windmill Viewpoint, Rawai Beach |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 80% of listings in Phuket, alongside 8 private-room listings (20%). Apartments and condos account for 76% of the stock; hotels, guesthouses and B&Bs come next at 12%.
Mostly entire homes, with a private-room segment
Phuket Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.5% | 33 |
| Private room | 19.5% | 8 |
Apartments dominate the property mix
Phuket Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 75.6% | 31 |
| Hotel/Boutique | 12.2% | 5 |
| House | 12.2% | 5 |
Phuket's homes run small: studios and one-bedrooms make up 53% of entire homes, and only 13% of homes have three or more bedrooms. Shares are of the 32 entire homes that give a bedroom count; rented rooms are left out.
Phuket entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 12.5% | 4 |
| 1 bedroom | 40.6% | 13 |
| 2 bedrooms | 34.4% | 11 |
| 3 bedrooms | 9.4% | 3 |
| 5+ bedrooms | 3.1% | 1 |
A typical one-bedroom home in Phuket earned ฿208,000 over the past year, against ฿359,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | ฿208,000 | ฿229,000 | ฿3,314 | 43% |
| 2 bedrooms | 11 | ฿359,000 | ฿379,000 | ฿5,826 | 38% |
Most Phuket listings are sized for couples and small families: 84% sleep four guests or fewer, and just 3% take eight or more. Shares are of the 38 listings with a guest capacity on file (93% of the market).
Phuket listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 50.0% | 19 |
| 4 guests | 34.2% | 13 |
| 6 guests | 13.2% | 5 |
| 8+ guests | 2.6% | 1 |
Phuket hosts set up an average of 1.9 beds per listing, close to one bed per bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Phuket: 90% of listings have one, and 90% offer free parking on site.
Share of Phuket listings with each common amenity
Guests
Phuket runs on foreign visitors: 99% of guests who left reviews live outside Thailand. The United States leads with 18% of reviewers, ahead of Germany at 12%. Guests speak a mix of languages: English leads at 44%, followed by German and French.
99% of Phuket guests come from abroad
Where guests who left reviews live
Where Phuket guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Moscow | 6.4% |
| Paris | 5.1% |
| Dubai | 2.6% |
| London | 2.6% |
| Bédarieux | 1.3% |
Where Phuket guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 17.9% |
| Germany | 11.9% |
| France | 10.7% |
| United Kingdom | 9.5% |
| Russia | 6.0% |
Languages spoken by Phuket guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 44.0% |
| German | 10.1% |
| French | 9.2% |
| Russian | 6.4% |
| Spanish | 5.5% |
Phuket Airbnbs average 4.68 stars, and 17% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.65.
Location scores highest in Phuket; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.72 |
| Cleanliness | 4.69 |
| Communication | 4.73 |
| Location | 4.74 |
| Check-in | 4.73 |
| Value | 4.65 |
Booking patterns
Nearly all Phuket listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Phuket listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.2% | 30 |
| 181-270 days | 24.4% | 10 |
| 91-180 days | 2.4% | 1 |
Days a year Phuket listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.4% | 1 |
| 91-180 days | 29.3% | 12 |
| 31-90 days | 39.0% | 16 |
| 1-30 days | 29.3% | 12 |
The average Phuket booking lasts 8.6 nights, longest in February and shortest in October. Listings took about 9 bookings each over the year. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Phuket
Average nights per booking, by month of stay
37% of listings in Phuket accept stays of one or two nights; the most common minimum is a week or more.
Minimum stay set by Phuket listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Phuket, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 37% on Flexible or Moderate.
Cancellation policies of Phuket listings, from most to least flexible
Share of listings by the policy they use
About six in ten Phuket listings charge a cleaning fee. The typical fee is ฿1,006, and some higher fees lift the average to ฿1,759. Spread over the average stay of 8.6 nights, that adds roughly ฿115 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Phuket, a seven-bedroom home, took in ฿2,290,000 over the past year, about 7.2 times the city's average of ฿317,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Sunlit Villa | 7BR Pool Villa | December Offer! Entire home · 7 bedrooms Rated 4.83
3 Bedroom luxury beachfront suite-Mai Khao Phuket Entire home · 3 bedrooms Rated 4.93
Baan Mai Khao 8/188 Pool access by Villacarte Entire home · 2 bedrooms Rated 5.00
Tropical Poolside Villa (SGB4) Entire home · 2 bedrooms Rated 4.60
L08 Penthouse Suite, Modern Condo On Bangla Road Entire home · 1 bedroom Rated 4.44
L02 Bangla Suites, Modern Studio On Bangla Road Entire home · 1 bedroom Rated 5.00 Only 7% of Phuket listings are classed as professionally managed. Superhosts run 44% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
AirROI also tracks listings in this area under other names: Phuket City Municipality (54 active listings) and Phuket (41) have their own pages and are left out of the comparison below.
Of the eight nearby markets in the table, all within 10 km, Kamala (6 km away) earned the most per listing, about 2.8 times as much as Phuket. Kathu was the busiest, booked on 48% of nights against 38% in Phuket.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Amphoe Thalang 1 km | 211 | ฿461,795 | ฿6,867 | 40% |
| Choeng Thale 1 km | 2,414 | ฿628,814 | ฿8,350 | 40% |
| Si Sunthon 3 km | 175 | ฿730,220 | ฿9,952 | 38% |
| Thep Krasatti 6 km | 143 | ฿395,337 | ฿7,540 | 28% |
| Kamala 6 km | 1,047 | ฿889,127 | ฿9,955 | 41% |
| Ko Kaeo 9 km | 56 | ฿406,597 | ฿5,827 | 33% |
| Kathu 10 km | 415 | ฿394,656 | ฿3,822 | 48% |
| Sakhu 10 km | 462 | ฿281,730 | ฿4,294 | 35% |
See all 5 Chang Wat Phuket Airbnb markets
Markets elsewhere in Thailand with a similar nightly rate and occupancy to Phuket:
FAQ
An active Phuket Airbnb grossed ฿316,779 on average in the 12 months to September 2026, according to AirROI's tracking of 41 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ฿76,600 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Phuket listings earn between ฿21,000 and ฿76,600 in a typical month, and the top tenth ฿130,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Phuket were booked on 38% of available nights over the past year. That compares with 39% for the Chang Wat Phuket average. November was the busiest month.
The average booked night in Phuket cost ฿4,376 before fees. Half of listings charge between ฿2,270 and ฿5,680, so bedroom count and location move the price more than the average suggests.
None of the active Phuket listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Phuket Airbnb grossed ฿316,779 in the 12 months to September 2026, in line with the Chang Wat Phuket average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ฿227,379 a year (about ฿18,900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ฿39,300 a month. Check a specific home in the Airbnb estimator.
November paid best over the past year, at ฿107,000 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Phuket listing was open to book earned ฿1,730 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ฿2,970 or more.
Phuket stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Phuket Airbnb stay lasted 8.6 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Phuket Airbnbs 4.68 out of 5 on average. Guests score location highest and value lowest.
Patong Beach, Kata Beach and Karon Beach draw the most short-term rental interest in Phuket. The neighborhood guide explains what brings guests to each.
AirROI counted 41 active Airbnb listings in Phuket as of September 2026. The closest tracked market is Amphoe Thalang, 1 km away.
In Phuket, about six in ten listings add a cleaning fee. The median fee is ฿1,006, and some higher fees lift the average to ฿1,759.
Method
Figures on this page cover 41 active Airbnb listings in Phuket from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Thai baht at ฿32.4 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.