Modern ZEN Vibe 3BR Pool Villa Phuket Entire home · 3 bedrooms Rated 4.20 - Revenue
- ฿1.2M
- Occupancy
- 58.7%
- Daily rate
- ฿7,466
Airbnb market data · 202612 months to September 2026
The average Airbnb in Talat Yai brought in ฿150,762 over the 12 months through September 2026, about 64% less than the Phuket average of ฿423,309.
The short answer
Talat Yai is cheaper but busier than the Phuket average. Listings averaged ฿1,969 a night and were booked on 47% of available nights, against ฿5,410 and 41% for the Phuket average.
Timing matters: in January, the best month, the average listing earned about 4.6 times as much as in September, the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Talat Yai is the sixth-largest of 7 Phuket markets AirROI tracks.
Browse the live Talat Yai Airbnb market See Every Talat Yai ListingRevenue
Gross bookings per Talat Yai listing averaged ฿150,762 over the 12 months to September 2026 (Phuket average: ฿423,309), before cleaning, platform and management costs and taxes.
The average Talat Yai listing brought in ฿38,600 in January, its best month, and ฿8,350 in September, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 4.6 times what September did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿22,500.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ฿8,348 | 22.5% | ฿1,992 | ฿278 | 11 days | 6.3 nights |
| Oct 2025 | ฿24,640 | 47.3% | ฿1,997 | ฿795 | 29 days | 2.3 nights |
| Nov 2025 | ฿13,069 | 20.8% | ฿2,059 | ฿436 | 10 days | 3.8 nights |
| Dec 2025 | ฿34,812 | 60.4% | ฿2,095 | ฿1,123 | 10 days | 8.3 nights |
| Jan 2026 | ฿38,636 | 65.4% | ฿2,117 | ฿1,246 | 23 days | 6.4 nights |
| Feb 2026 | ฿34,273 | 62.2% | ฿2,051 | ฿1,224 | 36 days | 6.4 nights |
| Mar 2026 | ฿30,618 | 52.9% | ฿1,950 | ฿988 | 27 days | 6.7 nights |
| Apr 2026 | ฿23,206 | 42.1% | ฿1,937 | ฿774 | 25 days | 4.6 nights |
| May 2026 | ฿18,856 | 31.1% | ฿1,923 | ฿608 | 24 days | 4.3 nights |
| Jun 2026 | ฿15,556 | 26.8% | ฿1,765 | ฿519 | 12 days | 4 nights |
| Jul 2026 | ฿10,710 | 17.5% | ฿1,845 | ฿345 | 53 days | 3.5 nights |
| Aug 2026 | ฿17,583 | 31.1% | ฿1,817 | ฿567 | 18 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Talat Yai home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Talat Yai Airbnb took in ฿150,762 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ฿228,600, and run by its owner at everyday costs, about ฿13,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ฿142,262 | ฿215,800 |
| Cleaning fees guests pay6% of Talat Yai bookings | ฿8,500 | ฿12,800 |
| Gross bookings | ฿150,762 | ฿228,600 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Talat Yai listings on Simplified Pricing, 3% for the rest | −฿18,400 | −฿27,900 |
| Cleaning and laundryPaid for by the cleaning fee; ฿0 if you clean yourself | −฿8,500 | −฿12,800 |
| Utilities and internetAbout 5% of bookings | −฿7,500 | −฿11,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −฿3,000 | −฿4,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −฿4,500 | −฿6,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −฿1,500 | −฿1,500 |
| Permit and registrationWhere one is required | −฿800 | −฿800 |
| Management฿0 when you run it; co-hosts charge from about 10% of nightly bookings | ฿0 | ฿0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ฿0 | ฿0 |
| Lodging taxesAdded to the guest's bill and passed on | ฿0 | ฿0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −฿44,200 | −฿65,900 |
| Left for housing costs, then profit | ฿106,562about ฿8,900 a month | ฿162,700about ฿13,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Talat Yai's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Talat Yai home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ฿19,100 a month, against ฿12,600 for the average one.
Occupancy
Talat Yai listings were booked on 47% of the nights they were open over the past year, 6 percentage points above the Phuket average (41%) and 7 points above the Thailand average (40%). Occupancy swings from 18% in July to 65% in January.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
January was the busiest month in Talat Yai, July the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Talat Yai, known as ADR (average daily rate), was ฿1,969 over the past year, about 64% below the Phuket average of ฿5,410 and about 53% below the Thailand average of ฿4,180. Rates peak in January and December at about ฿2,115 and bottom out in June at about ฿1,765.
The top 10% charge about three times the rate of the bottom quarter.
January rates ran 20% above June's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿1,960.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Talat Yai it averaged ฿857 over the past year, from about ฿278 in September to about ฿1,250 in January.
Per open night, by tier:
January RevPAR was about 4.5 times September's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ฿742. The 12-month RevPAR of ฿857 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 49 active listings, the monthly pattern in Talat Yai is noisy, since a few long or pricey stays can lift a month; revenue peaked in January and bottomed out in September.
Guests book Talat Yai stays 21 days ahead on average (about three weeks). July stays are booked furthest out, about 53 days ahead, and November stays closest to arrival, about 10 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 49 active listings in Talat Yai display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Talat Yai.
Neighborhoods
AirROI's area guide picks eight Talat Yai neighborhoods that draw short-term rental guests, led by Old Town Phuket, Patong Beach and Karon Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Old Town Phuket | A culturally rich area known for its Sino-Portuguese architecture and vibrant local markets. Ideal for tourists wanting an authentic experience of Phuket's history and culture. | Thalang Road, Phuket Trickeye Museum, Sino-Portuguese Houses, Jui Tui Shrine, Buddhist Temples |
| Patong Beach | Famous for its nightlife and water sports, making it a hotspot for partygoers and beach lovers. A prime choice for travelers looking for beach activities and vibrant nightlife. | Bangla Road, Patong Beach, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach |
| Karon Beach | Known for its beautiful beaches and family-friendly atmosphere, it's perfect for those looking to relax with access to water activities and local dining. | Karon Beach, Big Buddha, Karon Temple, Karon Viewpoint, Wat Suwan Khiri Khet |
| Kamala Beach | A calmer alternative to Patong, great for families and those seeking a more tranquil experience. Close to attractions like the Phuket Fantasea show. | Kamala Beach, Phuket Fantasea, Tsunami Memorial Park, Surin Beach, Secret Beach |
| Surin Beach | A luxurious beach area often referred to as 'Millionaire's Row'. Attracts affluent travelers looking for upscale accommodations and fine dining. | Surin Beach, Bangtao Beach, Laem Singh Viewpoint, Luxury villas, Beach clubs |
| Nai Harn Beach | A serene beach area known for its natural beauty, popular with both tourists and locals. Ideal for those seeking a peaceful getaway with a community vibe. | Nai Harn Beach, Promthep Cape, Ya Nui Beach, Windmill Viewpoint, Nai Harn Temple |
| Bang Tao Beach | Famous for its long stretch of beach and luxury resorts. A favorite among families and those looking to enjoy water activities and a relaxed atmosphere. | Bang Tao Beach, Laguna Phuket, Dream Beach Club, Catch Beach Club, Fisherman Way |
| Rawai Beach | Known for its seafood and local Thai culture. An excellent choice for tourists looking for authenticity and beautiful views. | Rawai Beach, Seafood Market, Promthep Cape, Racha Island, Coral Island |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Talat Yai is a room-rental market as much as a whole-home one: private rooms account for 39% of listings, against 59% for entire homes. Apartments and condos are the most common property type at 55%, about 1.6 times the share of hotels, guesthouses and B&Bs (35%).
Private rooms are a large share of supply
Talat Yai Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.2% | 29 |
| Private room | 38.8% | 19 |
| Shared room | 2.0% | 1 |
Listings by property type
Talat Yai Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 55.1% | 27 |
| Hotel/Boutique | 34.7% | 17 |
| House | 10.2% | 5 |
The most common size among Talat Yai's 29 entire homes with a bedroom count is one bedroom (17 homes).
Talat Yai entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 17.2% | 5 |
| 1 bedroom | 58.6% | 17 |
| 2 bedrooms | 10.3% | 3 |
| 3 bedrooms | 10.3% | 3 |
| 4 bedrooms | 3.4% | 1 |
Most Talat Yai listings are sized for couples and small families: 86% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 42 listings with a guest capacity on file (86% of the market).
Talat Yai listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 71.4% | 30 |
| 3 guests | 9.5% | 4 |
| 4 guests | 4.8% | 2 |
| 5 guests | 4.8% | 2 |
| 6 guests | 2.4% | 1 |
| 8+ guests | 7.1% | 3 |
Talat Yai hosts set up an average of 1.7 beds per listing. 63% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Talat Yai: 61% of listings have one, and 80% offer free parking on site.
Share of Talat Yai listings with each common amenity
Guests
Talat Yai runs on foreign visitors: 99% of guests who left reviews live outside Thailand. The United States leads with 13% of reviewers, ahead of France at 10%. Guests speak a mix of languages: English leads at 43%, followed by German and Spanish.
99% of Talat Yai guests come from abroad
Where guests who left reviews live
Where Talat Yai guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 2.9% |
| Amsterdam | 2.3% |
| Paris | 2.3% |
| Los Angeles | 1.7% |
Where Talat Yai guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 13.1% |
| France | 10.1% |
| Germany | 9.1% |
| United Kingdom | 7.6% |
| India | 7.6% |
Languages spoken by Talat Yai guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 42.7% |
| German | 10.3% |
| Spanish | 10.3% |
| French | 9.0% |
| Chinese | 5.6% |
Talat Yai Airbnbs average 4.73 stars, and 29% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.71.
Communication scores highest in Talat Yai; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.76 |
| Communication | 4.84 |
| Location | 4.71 |
| Check-in | 4.82 |
| Value | 4.73 |
Booking patterns
Nearly all Talat Yai listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Talat Yai listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 69.4% | 34 |
| 181-270 days | 26.5% | 13 |
| 91-180 days | 4.1% | 2 |
Days a year Talat Yai listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.1% | 3 |
| 91-180 days | 30.6% | 15 |
| 31-90 days | 49.0% | 24 |
| 1-30 days | 14.3% | 7 |
The average Talat Yai booking lasts 7.3 nights, longest in December and shortest in October. Listings took about 14 bookings each over the year. 56% of listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Talat Yai
Average nights per booking, by month of stay
About six in ten listings in Talat Yai accept stays of one or two nights.
Minimum stay set by Talat Yai listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Talat Yai, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 49% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Talat Yai listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Talat Yai listings charge a cleaning fee. The typical fee is about ฿811. Spread over the average stay of 7.3 nights, that adds roughly ฿110 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Talat Yai, a three-bedroom home, took in ฿1,210,000 over the past year, about 8 times the city's average of ฿151,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Modern ZEN Vibe 3BR Pool Villa Phuket Entire home · 3 bedrooms Rated 4.20
Solin House Phuket Town | Cozy Stay 3BR Entire home · 3 bedrooms Rated 4.91
Baan Old Town Boutique Stay, Mai Khao Private room · 1 bedroom Rated 4.86
Baan Old Town Boutique Stay, Panwa Entire home · 1 bedroom Rated 4.62
Beautiful apartment in Phuket, Thailand Entire home · 1 bedroom Rated 4.67
Phuket Town Old Street Central Festival Shopping Mall CHILLVA Frog Night Market Rooftop Infinity… Entire home · 2 bedrooms Rated 5.00 Fewer than 1% of Talat Yai listings are classed as professionally managed, though 27% of listings have a co-host. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 8 km, Wichit (3 km away) earned the most per listing, about three times as much as Talat Yai.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Phuket City Municipality 0 km | 54 | ฿123,796 | ฿1,572 | 34% |
| Talat Nuea 1 km | 101 | ฿137,296 | ฿1,652 | 38% |
| Ratsada 1 km | 240 | ฿216,441 | ฿3,510 | 33% |
| Wichit 3 km | 617 | ฿458,971 | ฿4,487 | 43% |
| Amphoe Mueang Phuket 6 km | 31 | ฿184,380 | ฿5,747 | 43% |
| Kathu 6 km | 415 | ฿394,656 | ฿3,822 | 48% |
| Chalong 7 km | 603 | ฿416,170 | ฿5,238 | 42% |
| Ko Kaeo 8 km | 56 | ฿406,597 | ฿5,827 | 33% |
See all 7 Phuket Airbnb markets
Markets elsewhere in Thailand with a similar nightly rate and occupancy to Talat Yai:
FAQ
An active Talat Yai Airbnb grossed ฿150,762 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ฿26,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Talat Yai listings earn between ฿9,860 and ฿26,000 in a typical month, and the top tenth ฿41,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Talat Yai were booked on 47% of available nights over the past year. That compares with 41% for the Phuket average. January was the busiest month.
The average booked night in Talat Yai cost ฿1,969 before fees. Half of listings charge between ฿1,135 and ฿2,280, so bedroom count and location move the price more than the average suggests.
None of the active Talat Yai listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Talat Yai Airbnb grossed ฿150,762 in the 12 months to September 2026, 64% below the Phuket average of ฿423,309, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ฿13,600 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
January paid best over the past year, at ฿38,600 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Talat Yai listing was open to book earned ฿857 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ฿1,410 or more.
Talat Yai stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Talat Yai Airbnb stay lasted 7.3 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Talat Yai Airbnbs 4.73 out of 5 on average. Guests score communication highest and location lowest.
Old Town Phuket, Patong Beach and Karon Beach draw the most short-term rental interest in Talat Yai. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Talat Yai as of September 2026. The closest tracked market is Talat Nuea, 1 km away.
In Talat Yai, nearly six in ten listings add a cleaning fee, and the typical fee is about ฿811.
Method
Figures on this page cover 49 active Airbnb listings in Talat Yai from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Thai baht at ฿32.4 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.