AirROI ranking · 20267 markets ranked
Best Places to Buy an Airbnb in Phuket, Thailand (2026)
Kammala is the best place to buy an Airbnb in Phuket in 2026, according to AirROI's ranking of 7 markets. Its listings averaged $15,500 in revenue over the 12 months to September 2026 and were booked on 48% of nights. It leads on the blend rather than on any one measure, placing 1st of 7 for occupancy, 2nd of 7 for revenue per listing and 2nd of 7 for market size. Pa Tong and Mai Khao come next.
- Markets tracked
- 7
- Active Airbnb listings
- 1,730
- Avg. revenue per listing
- $13,000
- Occupancy rate
- 41%
- Avg. nightly rate
- $165
- Avg. revenue, top 7 markets
- $11,200
The short answer
Phuket Airbnb Market at a Glance
Across Phuket, the 1,730 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $13,000 over the same period. They were booked on 41% of nights at about $165 a night; the ranking covers the 7 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 7 Airbnb markets in Phuket are
Each dot is one of the 7 markets AirROI tracks in Phuket, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 7
The Top 7 Airbnb Markets in Phuket
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Kammala High occupancy · High earnings | $15,500 | 48% | |
 Pa Tong Large market · High earnings | $14,000 | 39% | |
 Mai Khao Large market | $10,200 | 38% | |
| 4 |  Thep Krasattri High earnings | $19,800 | 37% |
| 5 |  Sa Khu | $8,360 | 40% |
| 6 |  Talat Yai High occupancy | $4,650 | 47% |
| 7 |  Amphoe Mueang Phuket High occupancy | $5,680 | 43% |
1. Kammala
Known for: High occupancy · High earnings
Top-earning Airbnb listings in Kammala - Avg. revenue
- $15,500
- Occupancy
- 48%
- Nightly rate
- $200
- Active listings
- 362
Where it places among the 7 ranked markets in Phuket
- Revenue 2nd of 7
- Occupancy 1st of 7
- Market size 2nd of 7
- Year-round 4th of 7
- Growth No prior year
- How it earns
- Kammala fills more nights than any other ranked market in Phuket: 48% of them, at about $200 a night. That adds up to $15,500 per listing over the year, the second-highest of the 7 ranked markets. A typical listing takes in about $1,330 a month; the top quarter clear $2,890 or more.
- When it earns
- Kammala's season runs from November to April, peaking in January at about $3,990 per listing; September, the quietest month, brings in about $959.
- What sells
- The most common entire home has 1 bedroom (53% of entire homes), and apartments and condos make up 64% of supply.
- Who it suits
- It suits buyers who can carry costs through a quiet September.
Revenue per listing by month
$3,990 $959- Median listing
- $1,330/mo
- Top 25% of listings
- $2,890+/mo
- Booked ahead
- 23 days
- Average stay
- 8 nights
- Most common home size
- 1 bedroom
- Superhosts
- 42%
Areas in the full report: Kata Beach · Karon Beach · Patong Beach
Full Kammala Airbnb report2. Pa Tong
Known for: Large market · High earnings
Top-earning Airbnb listings in Pa Tong - Avg. revenue
- $14,000
- Occupancy
- 39%
- Nightly rate
- $160
- Active listings
- 784
Where it places among the 7 ranked markets in Phuket
- Revenue 3rd of 7
- Occupancy 5th of 7
- Market size 1st of 7
- Year-round 1st of 7
- Growth No prior year
- How it earns
- Pa Tong is Phuket's largest Airbnb market, with 784 active listings to price against. Average revenue per listing came to $14,000, the third-highest of the 7 ranked markets. In a typical month the median listing brings in about $1,280, and the best quarter clear $2,980.
- When it earns
- Revenue in Pa Tong concentrates from October to February: November earns about $3,770 per listing, about 2.2 times as much as May. Stays are shorter than in most of Phuket, about 6 nights, so listings turn over often; guests book about 21 days ahead. Most hosts take one- or two-night bookings (79% of listings), more than in the typical market.
- Guest expectations
- Average ratings (4.60 stars) trail the typical market in Phuket (4.74), which leaves room for a well-run listing to stand out.
- What sells
- Private rooms are a large part of supply (36% of listings), which pulls the average nightly rate down.
Revenue per listing by month
$3,770 $1,720- Median listing
- $1,280/mo
- Top 25% of listings
- $2,980+/mo
- Booked ahead
- 21 days
- Average stay
- 6 nights
- Most common home size
- 1 bedroom
- Superhosts
- 29%
Areas in the full report: Patong Beach · Kata Beach · Karon Beach
Full Pa Tong Airbnb report3. Mai Khao
Known for: Large market
Top-earning Airbnb listings in Mai Khao - Avg. revenue
- $10,200
- Occupancy
- 38%
- Nightly rate
- $120
- Active listings
- 246
Where it places among the 7 ranked markets in Phuket
- Revenue 4th of 7
- Occupancy 6th of 7
- Market size 3rd of 7
- Year-round 2nd of 7
- Growth No prior year
- How it earns
- Mai Khao is Phuket's third-largest Airbnb market, with 246 active listings to price against. Listings averaged $10,200 in revenue over the year, the fourth-highest of the 7 ranked markets. Its place at #3 rests on year-round demand (2nd of 7) rather than on revenue per listing. The gap between listings is wide: a typical one takes in about $945 a month, while the top quarter clear $2,680 and the top 10% $5,430, so pricing and presentation count for more here than in most of Phuket.
- When it earns
- In Mai Khao, the months from September to February earn above the yearly average, led by November at about $3,370 per listing; May is the low point at about $995. Nearly four in ten listings (38%) ask for a stay of a week or more.
- What sells
- One-bedroom homes lead the market (41% of entire homes), and apartments and condos make up 56% of supply.
- Who it suits
- Best for buyers who can ride out a slow May.
Revenue per listing by month
$3,370 $995- Median listing
- $945/mo
- Top 25% of listings
- $2,680+/mo
- Booked ahead
- 24 days
- Average stay
- 8 nights
- Most common home size
- 1 bedroom
- Superhosts
- 72%
4. Thep Krasattri
Known for: High earnings
Top-earning Airbnb listings in Thep Krasattri - Avg. revenue
- $19,800
- Occupancy
- 37%
- Nightly rate
- $320
- Active listings
- 77
Where it places among the 7 ranked markets in Phuket
- Revenue 1st of 7
- Occupancy 7th of 7
- Market size 5th of 7
- Year-round 7th of 7
- Growth No prior year
- How it earns
- Thep Krasattri earns on price: guests pay about $320 a night, about twice the Phuket average. That adds up to $19,800 per listing over the year, the highest of the 7 ranked markets. Month to month, the median listing earns about $2,160 and a top-quarter listing $4,610 or more. With 77 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Thep Krasattri's season runs from December to April, peaking in January at about $6,540 per listing; September, the quietest month, brings in about $959.
- What sells
- Big homes set the market: 70% of entire homes have three or more bedrooms, against about 24% in the typical market in Phuket, and houses make up 90% of supply.
- Guest expectations
- Guests rate listings highly, 4.83 stars on average against 4.74 for the typical market in Phuket, so reviews set a high bar.
- Who it suits
- A good fit for buyers who are prepared for thin bookings around September and can furnish and price for a premium stay.
Revenue per listing by month
$6,540 $959- Median listing
- $2,160/mo
- Top 25% of listings
- $4,610+/mo
- Booked ahead
- 21 days
- Average stay
- 7 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 36%
5. Sa Khu
Top-earning Airbnb listings in Sa Khu - Avg. revenue
- $8,360
- Occupancy
- 40%
- Nightly rate
- $145
- Active listings
- 183
Where it places among the 7 ranked markets in Phuket
- Revenue 5th of 7
- Occupancy 4th of 7
- Market size 4th of 7
- Year-round 3rd of 7
- Growth No prior year
- How it earns
- Sa Khu is Phuket's fourth-largest Airbnb market, with 183 active listings to price against. Listings averaged $8,360 in revenue over the year, the fifth-highest of the 7 ranked markets. A typical listing takes in about $853 a month; the top quarter clear $1,680 or more.
- When it earns
- Revenue in Sa Khu concentrates from November to March: January earns about $2,910 per listing, about four times as much as September. More than a quarter of listings (26%) ask for a stay of a week or more.
- What sells
- The most common entire home has 1 bedroom (53% of entire homes), and apartments and condos make up 62% of supply.
- Who it suits
- It suits buyers who can carry costs through a quiet September.
Revenue per listing by month
$2,910 $743- Median listing
- $853/mo
- Top 25% of listings
- $1,680+/mo
- Booked ahead
- 21 days
- Average stay
- 9 nights
- Most common home size
- 1 bedroom
- Superhosts
- 46%
6. Talat Yai
Known for: High occupancy
Top-earning Airbnb listings in Talat Yai - Avg. revenue
- $4,650
- Occupancy
- 47%
- Nightly rate
- $61
- Active listings
- 49
Where it places among the 7 ranked markets in Phuket
- Revenue 7th of 7
- Occupancy 2nd of 7
- Market size 6th of 7
- Year-round 5th of 7
- Growth No prior year
- How it earns
- Talat Yai earns on volume. Rates run below the Phuket average at about $61 a night, but listings book 47% of nights. Average revenue per listing came to $4,650, the seventh-highest of the 7 ranked markets. Its place at #6 rests on occupancy (2nd of 7) rather than on revenue per listing. In a typical month the median listing brings in about $529, and the best quarter clear $802. Its 49 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- In Talat Yai, the months from December to April earn above the yearly average, led by January at about $1,190 per listing; September is the low point at about $257.
- What sells
- Private rooms are a large part of supply (39% of listings), which pulls the average nightly rate down.
- Who it suits
- Best for buyers who can ride out a slow September and would rather price for occupancy than for rate.
Revenue per listing by month
$1,190 $257- Median listing
- $529/mo
- Top 25% of listings
- $802+/mo
- Booked ahead
- 21 days
- Average stay
- 7 nights
- Most common home size
- 1 bedroom
- Superhosts
- 43%
7. Amphoe Mueang Phuket
Known for: High occupancy
Top-earning Airbnb listings in Amphoe Mueang Phuket - Avg. revenue
- $5,680
- Occupancy
- 43%
- Nightly rate
- $175
- Active listings
- 31
Where it places among the 7 ranked markets in Phuket
- Revenue 6th of 7
- Occupancy 3rd of 7
- Market size 7th of 7
- Year-round 6th of 7
- Growth No prior year
- How it earns
- Amphoe Mueang Phuket books 43% of nights at about $175 a night, close to the typical market in Phuket. That adds up to $5,680 per listing over the year, the sixth-highest of the 7 ranked markets. Month to month, the median listing earns about $823 and a top-quarter listing $1,850 or more. With 31 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Amphoe Mueang Phuket's season runs from September to January, peaking in September at about $2,660 per listing; May, the quietest month, brings in about $446.
- What sells
- Big homes are common: 48% of entire homes have three or more bedrooms, against about 24% in the typical market in Phuket, and houses make up 68% of supply.
- Who it suits
- A good fit for buyers who are prepared for thin bookings around May and want a large home for groups and families.
Revenue per listing by month
$2,660 $446- Median listing
- $823/mo
- Top 25% of listings
- $1,850+/mo
- Booked ahead
- 22 days
- Average stay
- 9 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 29%
Full ranking
How All 7 Ranked Markets in Phuket Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Kammala High occupancy, high earnings | $15,513 | 48% | $202 | 24% | – | 362 | |
| Pa Tong Large market, high earnings | $14,044 | 39% | $162 | 46% | – | 784 | |
| Mai Khao Large market | $10,211 | 38% | $121 | 29% | – | 246 | |
| 4 | Thep Krasattri High earnings | $19,761 | 37% | $318 | 15% | – | 77 |
| 5 | Sa Khu | $8,360 | 40% | $144 | 26% | – | 183 |
| 6 | Talat Yai High occupancy | $4,646 | 47% | $61 | 22% | – | 49 |
| 7 | Amphoe Mueang Phuket High occupancy | $5,682 | 43% | $177 | 17% | – | 31 |
By measure
Phuket Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in Phuket
Average annual revenue per active listing over the past 12 months. Markets with at least 60 listings.
| # | Market | Revenue |
|---|---|---|
| Thep Krasattri #4 overall | $19,800 | |
| Kammala #1 overall | $15,500 | |
| Pa Tong #2 overall | $14,000 | |
| 4 | Mai Khao #3 overall | $10,200 |
| 5 | Sa Khu #5 overall | $8,360 |
Most expensive Airbnb markets in Phuket by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 60 listings.
| # | Market | Nightly |
|---|---|---|
| Thep Krasattri #4 overall | $320 | |
| Kammala #1 overall | $200 | |
| Pa Tong #2 overall | $160 | |
| 4 | Sa Khu #5 overall | $145 |
| 5 | Mai Khao #3 overall | $120 |
Highest-occupancy Airbnb markets in Phuket
Share of available nights booked over the past 12 months. Markets with at least 60 listings.
| # | Market | Occupancy |
|---|---|---|
| Kammala #1 overall | 48% | |
| Sa Khu #5 overall | 40% | |
| Pa Tong #2 overall | 39% | |
| 4 | Mai Khao #3 overall | 38% |
| 5 | Thep Krasattri #4 overall | 37% |
Most year-round Airbnb markets in Phuket
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 60 listings.
| # | Market | Slow month |
|---|---|---|
| Pa Tong #2 overall | 46% | |
| Mai Khao #3 overall | 29% | |
| Sa Khu #5 overall | 26% | |
| 4 | Kammala #1 overall | 24% |
| 5 | Thep Krasattri #4 overall | 15% |
Largest Airbnb markets in Phuket
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Pa Tong #2 overall | 784 | |
| Kammala #1 overall | 362 | |
| Mai Khao #3 overall | 246 | |
| 4 | Sa Khu #5 overall | 183 |
| 5 | Thep Krasattri #4 overall | 77 |
| 6 | Talat Yai #6 overall | 49 |
| 7 | Amphoe Mueang Phuket #7 overall | 31 |
Seasonality
When Airbnbs in Phuket Earn the Most
January is the best month for nearly six in ten ranked markets in Phuket. September is the most common slowest month, in 4 markets.
January earns about 2.1 times what September does
Average revenue per listing across the 7 ranked markets in Phuket, by month
| Month | Avg. revenue per listing | Best month for | Highest-ranked examples |
|---|---|---|---|
| January | $3,400 | 4 markets | Kammala, Thep Krasattri, Sa Khu |
| February | $2,640 | – | – |
| March | $2,260 | – | – |
| April | $1,940 | – | – |
| May | $1,640 | – | – |
| June | $1,860 | – | – |
| July | $2,200 | – | – |
| August | $1,950 | – | – |
| September | $1,600 | 1 market | Amphoe Mueang Phuket |
| October | $2,190 | – | – |
| November | $3,100 | 2 markets | Pa Tong, Mai Khao |
| December | $2,910 | – | – |
Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.
Method
How the Ranking Works
The ranking covers the 7 markets in Phuket with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Phuket
What is the best place to buy an Airbnb in Phuket?
Kammala ranks first of the 7 markets in Phuket in AirROI's ranking, with US$15,500 in average revenue per listing and 48% occupancy. Pa Tong and Mai Khao follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in Phuket?
By revenue per listing, among markets with at least 60 listings, Thep Krasattri leads at US$19,800 a year, ahead of Kammala at US$15,500. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in Phuket?
The average active listing in Phuket earned US$13,000 over the 12 months to September 2026, at 41% occupancy. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
Where is Airbnb demand highest in Phuket?
Among ranked markets with at least 60 listings, Kammala has the highest occupancy, with 48% of available nights booked, followed by Sa Khu at 40%. Its listings average about US$200 a night and US$15,500 a year.
Where are Airbnb nightly rates highest in Phuket?
Among ranked markets with at least 60 listings, Thep Krasattri has the highest average nightly rate, about US$320, followed by Kammala at US$200. Mai Khao is the least expensive, at about US$120. The average booked night in Phuket costs about US$165.
What is the best month for Airbnb in Phuket?
January is the highest-earning month for 4 of the 7 ranked markets, followed by November (2). September is the most common slowest month, in 4 of the 7 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.
Which Airbnb markets in Phuket earn the most evenly through the year?
Among ranked markets with at least 60 listings, Pa Tong has the steadiest income: its slowest month, May, still earns about half of its best. Mai Khao follows, at 29%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
How many Airbnb listings are there in Phuket?
AirROI tracked 1,730 active Airbnb listings in Phuket over the 12 months to September 2026, across 7 markets. The largest ranked market is Pa Tong, with 784 listings, followed by Kammala with 362.
Directory
All 7 Airbnb Markets in Phuket
Every Phuket city with an AirROI Airbnb market report, A–Z, with its active listing count.
A
- Amphoe Mueang Phuket 31 listings
K
- Kammala 362 listings
M
- Mai Khao 246 listings
P
- Pa Tong 784 listings
S
- Sa Khu 183 listings
T
- Talat Yai 49 listings
- Thep Krasattri 77 listings