Tourism statisticsState2026
Phuket Province Tourism Statistics: 165,226 Airbnb Stays
AirROI estimates 165,226 Airbnb stays in Phuket Province in the 12 months to October 2026, with Patong the most booked town. The busiest month was January. All of Thailand had 32,974,321 foreign tourist arrivals in 2025, the Ministry of Tourism and Sports reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,312,590
- Typical Airbnb stay
- 7.9 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 98%
Key facts
Phuket Province Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Ministry of Tourism and Sports puts all of Thailand at 32,974,321 foreign tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Phuket Province at 165,226 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Phuket Province added up to 1,312,590 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Phuket Province lasted 7.9 nights in the 12 months to October 2026, booked about 40 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Phuket Province in the 12 months to October 2026, followed by February and December, with June the quietest.
- AirROI estimates the five busiest Airbnb months in Phuket Province ran unbroken from November to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Phuket Province in January were booked furthest ahead, about 60 days, against 21 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 98% of Phuket Province Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 15% and the United Kingdom at 10%.
By place
- AirROI estimates Phuket Province took 19.1% of all Airbnb stays in Thailand in the 12 months to October 2026.
- AirROI estimates Patong had the most Airbnb stays of the 16 towns it lists in Phuket Province in the 12 months to October 2026, at 35,022, ahead of Rawai and Choeng Thale.
Official numbers
How Many Tourists Visit Thailand?
The Ministry of Tourism and Sports counted 32,974,321 foreign tourist arrivals for all of Thailand in 2025. On AirROI's estimates, Phuket Province accounted for 19.1% of Airbnb stays in Thailand in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 32,974,321Foreign tourist arrivals, all of Thailand | Foreign tourists arriving in Thailand | 2025 | Ministry of Tourism and Sports |
Airbnb stays
Airbnb Stays in Phuket Province
Phuket Province had 13,848 Airbnb homes in the 12 months to October 2026. They took an estimated 165,226 stays and 1,312,590 nights. A typical stay lasted 7.9 nights and was booked about 40 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 22 towns it tracks in Phuket Province; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 13,848
- Airbnb stays, estimate
- 165,226
- Airbnb nights, estimate
- 1,312,590
- Typical stay
- 7.9 nights
- Booked ahead
- 40 days
Busiest months
When Is the Busiest Time in Phuket Province?
On Airbnb, January was the busiest month in Phuket Province in the 12 months to October 2026, then February and December. June was the quietest. The five busiest months run unbroken from November to March.
January ranks first, June last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, February, December, November, March, August, April, October, July, September, May, June.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 11.1% | 60 days |
| February | 9.6% | 49 days |
| December | 9.4% | 52 days |
| November | 9.2% | 53 days |
| March | 9.0% | 36 days |
| August | 7.7% | 31 days |
| April | 7.7% | 35 days |
| October | 7.6% | 37 days |
| July | 7.5% | 30 days |
| September | 7.3% | 21 days |
| May | 6.9% | 24 days |
| June | 6.9% | 25 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Phuket Province Airbnb Guests Come From?
Among Phuket Province Airbnb guests who left a review as of October 2026, nearly all came from abroad (98%), led by the United States at 15% and the United Kingdom at 10%, AirROI estimates. Among the same guests, London was the top origin city at 2.9%, ahead of Dubai at 1.5%. The figures rest on 307,978 reviews, written over many years.
98% from abroad
Among guests who left a review, as of October 2026
- From abroad 98%
- From within Thailand 2%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Phuket Province
Patong, Rawai and Choeng Thale took 53% of Airbnb stays in Phuket Province in the 12 months to October 2026. January is the busiest Airbnb month in all 16 towns. Among guests who left a review, the share from abroad across these towns runs from 95% in Si Sunthon to over 99% in Patong.
| Patong | 35,022 |
| Rawai | 26,662 |
| Choeng Thale | 25,134 |
| Kamala | 19,968 |
| Karon | 15,678 |
| Wichit | 7,847 |
| Chalong | 6,363 |
| Sakhu | 6,254 |
| Kathu | 5,070 |
| Mai Khao | 3,067 |
| Ratsada | 2,832 |
| Si Sunthon | 1,906 |
| Amphoe Thalang | 1,831 |
| Phuket | 1,400 |
| Talat Nuea | 1,347 |
| Thep Krasatti | 1,214 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 16 of Phuket Province's 22 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Phuket Province
How many tourists visit Phuket Province?
Thailand as a whole had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. AirROI puts Phuket Province at 19.1% of Airbnb stays in Thailand in the 12 months to October 2026. AirROI estimates 165,226 Airbnb stays in Phuket Province in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Phuket Province?
The busiest Airbnb month in Phuket Province in the 12 months to October 2026 was January, then February and December. The five busiest months run from November to March.
What is the quietest month in Phuket Province?
June was the quietest Airbnb month in Phuket Province in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 25 days ahead, against 60 days for January.
How long is a typical Airbnb stay in Phuket Province?
A typical Airbnb stay in Phuket Province lasted 7.9 nights in the 12 months to October 2026, booked about 40 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.4 nights in September to 9.2 nights in December.
Where do Airbnb guests in Phuket Province come from?
Of Phuket Province Airbnb guests who left a review as of October 2026, 98% came from abroad, AirROI estimates. The largest groups were the United States at 15% and the United Kingdom at 10%. Among the same guests, the top origin city was London at 2.9%, ahead of Dubai at 1.5%.
What is the most booked town in Phuket Province on Airbnb?
Patong was the most booked town in Phuket Province on Airbnb, with an estimated 35,022 stays in the 12 months to October 2026, ahead of Rawai and Choeng Thale.
Are Airbnb stays the same as tourists?
No. The Ministry of Tourism and Sports counts foreign tourist arrivals (32,974,321 in 2025 across Thailand). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 165,226 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 22 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 307,978 reviews and describes guests who left a review, not everyone who stayed. Read the method page.