Tourism statisticsState2026
Johor Tourism Statistics: 160,817 Airbnb Stays
AirROI estimates 160,817 Airbnb stays in Johor in the 12 months to October 2026, with Johor Bahru the most booked town. The busiest month was December. All of Malaysia had 37,961,485 visitors in 2024, Tourism Malaysia reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 514,027
- Typical Airbnb stay
- 3.2 nights
- Busiest Airbnb month
- December
- From abroad, among guests who left a review
- 66%
Key facts
Johor Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Tourism Malaysia puts all of Malaysia at 37,961,485 visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Johor at 160,817 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Johor added up to 514,027 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Johor lasted 3.2 nights in the 12 months to October 2026, booked about 21 days ahead.
Busiest months
- AirROI ranks December the busiest Airbnb month in Johor in the 12 months to October 2026, followed by June and September, with April the quietest.
- AirROI estimates Airbnb in Johor had no single high season in the 12 months to October 2026: the three busiest months were December, June and September.
- AirROI estimates Airbnb stays in Johor in February were booked furthest ahead, about 29 days, against 16 days for April, in the 12 months to October 2026.
Guests
- AirROI estimates 66% of Johor Airbnb guests who left a review as of October 2026 came from abroad, led by Singapore at 57% and Indonesia at 2.1%.
By place
- AirROI estimates Johor took 15.3% of all Airbnb stays in Malaysia in the 12 months to October 2026.
- AirROI estimates Johor Bahru had the most Airbnb stays of the 10 towns it lists in Johor in the 12 months to October 2026, at 103,538, ahead of Iskandar Puteri and Bandar Penawar.
Official numbers
How Many Tourists Visit Malaysia?
Tourism Malaysia counted 37,961,485 visitors for all of Malaysia in 2024. On AirROI's estimates, Johor accounted for 15.3% of Airbnb stays in Malaysia in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 37,961,485Visitors, all of Malaysia | International visitor arrivals to Malaysia in 2024, tourists and same-day excursionists together | 2024 | Tourism Malaysia |
Airbnb stays
Airbnb Stays in Johor
Johor had 9,011 Airbnb homes in the 12 months to October 2026. They took an estimated 160,817 stays and 514,027 nights. A typical stay lasted 3.2 nights and was booked about 21 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 20 towns it tracks in Johor; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 9,011
- Airbnb stays, estimate
- 160,817
- Airbnb nights, estimate
- 514,027
- Typical stay
- 3.2 nights
- Booked ahead
- 21 days
Busiest months
When Is the Busiest Time in Johor?
On Airbnb, December was the busiest month in Johor in the 12 months to October 2026, then June and September. April was the quietest. The busiest months do not sit together, so there is no single high season.
December ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: December, June, September, August, July, January, November, March, October, May, February, April.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| December | 11.3% | 24 days |
| June | 9.6% | 19 days |
| September | 9.1% | 16 days |
| August | 8.7% | 22 days |
| July | 8.6% | 26 days |
| January | 8.1% | 24 days |
| November | 8.0% | 21 days |
| March | 7.8% | 19 days |
| October | 7.7% | 22 days |
| May | 7.5% | 18 days |
| February | 7.5% | 29 days |
| April | 6.1% | 16 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Johor Airbnb Guests Come From?
Among Johor Airbnb guests who left a review as of October 2026, 66% came from abroad, led by Singapore at 57% and Indonesia at 2.1%, AirROI estimates. Among the same guests, Kuala Lumpur was the top origin city at 16%, ahead of Johor Bahru at 14%. The figures rest on 410,899 reviews, written over many years.
66% from abroad
Among guests who left a review, as of October 2026
- From abroad 66%
- From within Malaysia 34%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Johor
Johor Bahru, Iskandar Puteri and Bandar Penawar took 87% of Airbnb stays in Johor in the 12 months to October 2026. December is the busiest Airbnb month in 8 of the 10 towns, led by Johor Bahru, and June in 1, led by Pasir Gudang. Among guests who left a review, the share from abroad across these towns runs from 21% in Muar to 74% in Johor Bahru.
| Johor Bahru | 103,538 |
| Iskandar Puteri | 33,012 |
| Bandar Penawar | 4,047 |
| Tebrau | 3,016 |
| Kluang | 2,444 |
| Masai | 2,189 |
| Batu Pahat | 1,966 |
| Pasir Gudang | 1,900 |
| Kulai | 1,856 |
| Muar | 1,721 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 10 of Johor's 20 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Johor
How many tourists visit Johor?
Malaysia as a whole had 37,961,485 visitors in 2024, according to Tourism Malaysia. AirROI puts Johor at 15.3% of Airbnb stays in Malaysia in the 12 months to October 2026. AirROI estimates 160,817 Airbnb stays in Johor in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Johor?
The busiest Airbnb month in Johor in the 12 months to October 2026 was December, then June and September.
What is the quietest month in Johor?
April was the quietest Airbnb month in Johor in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in April were booked about 16 days ahead, against 29 days for February.
How long is a typical Airbnb stay in Johor?
A typical Airbnb stay in Johor lasted 3.2 nights in the 12 months to October 2026, booked about 21 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.3 nights in September to 4.8 nights in July.
Where do Airbnb guests in Johor come from?
Of Johor Airbnb guests who left a review as of October 2026, 66% came from abroad, AirROI estimates. The largest groups were Singapore at 57% and Indonesia at 2.1%. Among the same guests, the top origin city was Kuala Lumpur at 16%, ahead of Johor Bahru at 14%.
What is the most booked town in Johor on Airbnb?
Johor Bahru was the most booked town in Johor on Airbnb, with an estimated 103,538 stays in the 12 months to October 2026, ahead of Iskandar Puteri and Bandar Penawar.
Are Airbnb stays the same as tourists?
No. Tourism Malaysia counts visitors (37,961,485 in 2024 across Malaysia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 160,817 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 20 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 410,899 reviews and describes guests who left a review, not everyone who stayed. Read the method page.