Muar, Johor Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Muar, Johor? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,657 per year — at a $94 nightly rate, 16.5% occupancy, and a $16 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 117 active listings, Muar is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 67.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Muar?
In Muar, the headline Airbnb metrics are $4,657 in average annual revenue,16.5% occupancy, $94 ADR, and $16 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Muar?
Understanding the monthly revenue variations for Airbnb listings in Muar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muar is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,377+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $700 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $133, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muar
What Is the Monthly Airbnb Occupancy Rate in Muar?
Maximize your bookings by understanding the Muar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muar:
- Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 25% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muar
What Is the Average Airbnb Nightly Rate in Muar?
Effective short term rental pricing strategy in Muar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muar typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Muar
What Is the RevPAR for Airbnb in Muar?
RevPAR in Muar is currently $16. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $20 RevPAR.
- Best-in-class (Top 10%) achieve $39 RevPAR.
Average Monthly RevPAR Trend in Muar
RevPAR Insights for Muar
- The average RevPAR in Muar is $16. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($39) and bottom 25% ($5) is $34, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Muar benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $20+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Muar?
Muar's peak Airbnb season falls in March, December, April, while the softest stretch is January, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, December, April)
- Revenue averages $654 per month
- Occupancy rates average 22.3%
- Daily rates average $98
Shoulder Season
- Revenue averages $524 per month
- Occupancy maintains around 17.5%
- Daily rates hold near $98
Low Season (January, September, November)
- Revenue drops to average $434 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $97
Seasonality Insights for Muar
- The Airbnb seasonality pattern in Muar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muar's highest earning potential, with monthly revenues climbing to $734, occupancy reaching 22.8%, and ADRs peaking at $100.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $406, occupancy could drop to 13.3%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Muar need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Muar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Muar?
Low regulation and minimal registration activity in Muar, Johor, Malaysia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Muar to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Muar?
Muar is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taman Tanjung Emas | A popular waterfront location that offers beautiful views of the river and plenty of recreational activities. Ideal for families and tourists looking for a serene environment. | Tanjung Emas Park, Muar River, Muar Waterfront, Kampung Hulu Mosque, Muar Historical Places Museum |
| Bandar Maharani | The central business district of Muar, bustling with shops, eateries, and cultural attractions. It's the perfect place for investors targeting city-centric tourists and business travelers. | Muar Grand Hotel, Muar River Cruise, Muar Night Market, Local dining spots, Historic buildings like Jamek Mosque |
| Bukit Pasir | An upcoming residential area that is gaining popularity for its tranquility and accessibility. Ideal for those who seek a peaceful stay not far from the town center. | Local hawker centers, Natural parks, Community events, Serene atmosphere |
| Taman Sayang | A residential neighborhood that offers a mix of nature and culture. Perfect for longer stays and attracting families looking for comfort and local experiences. | Community parks, Muar's traditional eateries, Proximity to schools and markets |
| Muar Town Center | The heart of Muar, filled with local shops, cultural sites, and dining options. Great for tourists looking to immerse themselves in the local culture and convenience. | Local marketplaces, Street food stalls, Cultural landmarks, Shopping precincts |
| Sungai Balang | A quiet, rural area that offers a unique agritourism experience. Perfect for those looking for a rustic getaway and a taste of the countryside lifestyle. | Rice paddies, Local farms, Traditional Malay houses, Cultural festivals |
| Parit Jawa | Known for its fishing and water activities, it's a hidden gem for nature lovers and adventure seekers. Ideal for those looking for experiences off the beaten path. | Fishing spots, Water sports activities, Natural beauty, Cultural interaction with fishermen |
| Laman Skor | A new development featuring modern amenities and recreational facilities, catering to both young families and business travelers. Perfect for short-term and long-term stays. | Modern shopping areas, Fitness centers, Community events, Proximity to major roads |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Muar offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Muar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muar
- The Muar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muar, House properties are the most common (89.7%), reflecting the local real estate landscape.
- Houses represent a significant 89.7% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
Muar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muar
- The dominant room capacity in Muar is 3 bedrooms listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.9% of the active Airbnb listings in Muar, indicating a high concentration in these sizes.
- A significant 64.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muar.
Muar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muar
- The most common guest capacity trend in Muar vacation rentals is listings accommodating 8+ guests (59%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Muar STR market, accounting for 72.7% of listings.
- 76.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muar.
- On average, properties in Muar are equipped to host 6.2 guests.
How Do Listings in Muar Compare on Quality?
Listing quality in Muar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Muar
- At 21.4 photos per listing on average, Muar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Muar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Muar?
Amenity Prevalence
Amenity Insights for Muar
- Essential amenities in Muar that guests expect include: Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muar: Air conditioning, Free parking on premises, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muar to stay competitive.
Which Airbnb Amenities Boost Revenue in Muar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Muar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Board gamesHigh opportunity | 6.8% | $11,854 | $4,129 | 187.1% |
Barbecue utensilsHigh opportunity | 5.1% | $11,699 | $4,276 | 173.6% |
Outdoor showerHigh opportunity | 5.1% | $11,334 | $4,296 | 163.8% |
Free parking on premises | 95.7% | $4,782 | $1,853 | 158.1% |
Sound systemHigh opportunity | 4.3% | $10,453 | $4,398 | 137.7% |
Exterior security cameras on property | 17.1% | $8,957 | $3,770 | 137.6% |
OvenHigh opportunity | 5.1% | $10,274 | $4,353 | 136.0% |
Kitchen | 74.4% | $5,457 | $2,335 | 133.7% |
Microwave | 23.9% | $8,064 | $3,585 | 125.0% |
Hair dryer | 46.2% | $6,612 | $2,981 | 121.8% |
Revenue Impact Insights for Muar
- Board games tops the revenue impact list with a 187.1% uplift — listings with this amenity earn $11,854 vs. $4,129 without it.
- High-opportunity amenities — Board games, Barbecue utensils, Outdoor shower — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Board games — it has the best combination of high revenue impact and low market saturation in Muar.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Muar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Muar
- The typical guest profile for Airbnb in Muar consists of primarily domestic travelers (77%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 76.8% of guests.
- Key international markets include Malaysia (76.8%) and Singapore (17.6%).
- Top languages spoken are English (44%) followed by Malay (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Muar?
Listings in Muar average 4.71 out of 5 overall, with about 31.8 reviews per active listing and 10.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Muar
- An average rating of 4.71 places Muar in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Cleanliness (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 10.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 10.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Muar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muar
- The most common availability pattern in Muar falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Muar (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Muar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Muar
- The overall average booking lead time for vacation rentals in Muar is 47 days.
- Guests book furthest in advance for stays during February (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Muar.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Muar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Muar?
Guests in Muar stay about 2 nights on average, generating roughly 1,423 reservations and 12.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Muar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Muar
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 12.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (2.3 nights) and shorten in Jan (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Muar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
115 listings
98.3% of total
2 Nights
2 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Muar is 1 Night, adopted by 98.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Muar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 98.3% of Muar hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muar.
Muar Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.9% of total
Flexible
51 listings
43.6% of total
Moderate
36 listings
30.8% of total
Firm
21 listings
17.9% of total
Strict
8 listings
6.8% of total
Cancellation Policy Insights for Muar
- The prevailing Airbnb cancellation policy trend in Muar is Flexible, used by 43.6% of listings.
- The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Muar may expect booking flexibility.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.6% market standard in Muar.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Muar.
How Much Are Airbnb Cleaning Fees in Muar?
Cleaning fees in Muar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Muar
- Only 35.0% of listings charge a cleaning fee, suggesting that most hosts in Muar bundle cleaning costs into the nightly rate.
- The average cleaning fee of $16 is close to the median ($12), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Muar median of $12. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Muar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
G Well Homestay- Place for Gatherings
Entire Place • 5 bedrooms
House No.6 Homestay @ Sungai Abong Muar
Entire Place • 5 bedrooms
3 Bedroom House With Kids Pool
Entire Place • 1 bedroom
Rumah Sapiah Muar
Entire Place • 6 bedrooms
G1 Homestay
Entire Place • 6 bedrooms
A Simple One
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Muar?
Learn from the best! This table showcases top-performing Airbnb hosts in Muar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ng | 2 | $39,969 | 69 | 4.94/5.0 |
| 紫萱 | 2 | $30,109 | 2 | Not Rated |
| Long Stay Muar | 14 | $29,664 | 73 | 4.30/5.0 |
| 文辉 | 2 | $29,633 | 140 | 4.80/5.0 |
| Lekhong | 2 | $19,272 | 83 | 4.67/5.0 |
| FaIn | 11 | $19,201 | 278 | 4.66/5.0 |
| Ahmad Naqib Akmal | 1 | $18,057 | 36 | 4.86/5.0 |
| Hashim | 1 | $17,730 | 9 | 5.00/5.0 |
| CherYang | 1 | $17,426 | 79 | 4.92/5.0 |
| ZoeyBii | 1 | $15,984 | 16 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muar.
Who Are the Airbnb Hosts in Muar?
Muar has a relatively balanced host base.
Host Profile Insights for Muar
- Only 24.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 49.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Muar averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Muar's Airbnb Market Compare to Nearby Cities?
How does the Muar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Genting Sempah, Muar has 15 percentage points lower occupancy and about $514 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 16 | $5,090 | $607.96 | 31% |
| Kampung Janda Baik | 23 | $2,063 | $320.61 | 19% |
| Si Rusa | 11 | $1,821 | $251.87 | 22% |
| Jeram | 11 | $1,548 | $202.24 | 23% |
| Ulu Tiram | 10 | $1,480 | $232.01 | 21% |
| Bukit Tinggi | 86 | $1,272 | $174.36 | 22% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,227 | $193.22 | 24% |
| Kuala Sungai Baru | 13 | $1,171 | $164.46 | 21% |
| Batang Kali | 12 | $1,015 | $160.29 | 17% |
| Pulau Sebang | 89 | $914 | $208.45 | 19% |
Frequently Asked Questions About Airbnb in Muar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Muar.
How much do Airbnb hosts make in Muar?
Muar hosts earn about $4,657 per year on average, with an average nightly rate of $94 and RevPAR of $16. Those figures describe the typical revenue environment for active listings in Muar, Johor, not the ceiling for the best operators. Source: AirROI 2026 data, Muar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Muar?
The average Airbnb occupancy rate in Muar is 16.5%. March is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Muar?
Listings in Muar average $94 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Muar?
Muar currently has about 117 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Muar?
AirROI currently classifies the short-term rental regulation level in Muar as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Muar?
RevPAR in Muar is about $16. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Muar?
Occupancy of 16.5% means Muar is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,657, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Muar?
The average booking lead time in Muar is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Muar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Muar include Taman Tanjung Emas, Bandar Maharani, Bukit Pasir. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Muar?
entire_home listings make up 77.8% of the active supply in Muar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Muar compare to nearby Airbnb markets?
Among neighboring markets, Genting Sempah posts $61,082 in average annual revenue with 31.1% occupancy, compared to Muar's $4,657 and 16.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Muar?
The average Airbnb stay length in Muar is about 2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Muar?
Airbnb listings in Muar average 4.71 out of 5 overall. About 10.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Muar?
Board games and Barbecue utensils are among the strongest revenue-linked amenities in Muar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Muar?
Yes. About 35.0% of active Airbnb listings in Muar charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Muar?
At 24.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.