Tourism statisticsState2026

Western Australia Tourism Statistics: 290,755 Airbnb Stays

Q: How many tourists visit Western Australia?

Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Western Australia at 9.5% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 290,755 Airbnb stays in Western Australia in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Western Australia?

June was the quietest Airbnb month in Western Australia in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 40 days ahead, against 88 days for December.

Q: How long is a typical Airbnb stay in Western Australia?

A typical Airbnb stay in Western Australia lasted 5.1 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.5 nights in September to 5.9 nights in July.

AirROI estimates 290,755 Airbnb stays in Western Australia in the 12 months to October 2026, with Busselton the most booked town. The busiest month was January. All of Australia had 7.6 million international tourist arrivals in 2024, Tourism Research Australia reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,479,794
Typical Airbnb stay: 5.1 nights
Busiest Airbnb month: January
From within Australia, among guests who left a review: 68%

Key facts

Western Australia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Tourism Research Australia puts all of Australia at 7.6 million international tourist arrivals in 2024.

Airbnb stays

AirROI puts Airbnb stays in Western Australia at 290,755 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Western Australia added up to 1,479,794 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Western Australia lasted 5.1 nights in the 12 months to October 2026, booked about 64 days ahead.

Busiest months

AirROI ranks January the busiest Airbnb month in Western Australia in the 12 months to October 2026, followed by December and October, with June the quietest.
AirROI estimates the four busiest Airbnb months in Western Australia ran unbroken from October to January in the 12 months to October 2026.
AirROI estimates Airbnb stays in Western Australia in December were booked furthest ahead, about 88 days, against 40 days for June, in the 12 months to October 2026.

Guests

AirROI estimates 68% of Western Australia Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 8.3% and Singapore at 6.5% were the top countries abroad.

By place

AirROI estimates Western Australia took 9.5% of all Airbnb stays in Australia in the 12 months to October 2026.
AirROI estimates Busselton had the most Airbnb stays of the 25 towns it lists in Western Australia in the 12 months to October 2026, at 25,601, ahead of Margaret River and Dunsborough.

Official numbers

How Many Tourists Visit Australia?

Tourism Research Australia counted 7.6 million international tourist arrivals for all of Australia in 2024. On AirROI's estimates, Western Australia accounted for 9.5% of Airbnb stays in Australia in the 12 months to October 2026.

Official tourism figures for Australia: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
7.6 millionInternational tourist arrivals, all of Australia	International visitor trips to Australia in the year ending December 2024	2024	Tourism Research Australia

Airbnb stays

Airbnb Stays in Western Australia

Western Australia had 9,183 Airbnb homes in the 12 months to October 2026. They took an estimated 290,755 stays and 1,479,794 nights. A typical stay lasted 5.1 nights and was booked about 64 days ahead. AirROI's figures cover the 89 towns it tracks in Western Australia; places it does not track are not counted, so every total is a floor.

Airbnb homes: 9,183
Airbnb stays, estimate: 290,755
Airbnb nights, estimate: 1,479,794
Typical stay: 5.1 nights
Booked ahead: 64 days

Busiest months

When Is the Busiest Time in Western Australia?

On Airbnb, January was the busiest month in Western Australia in the 12 months to October 2026, then December and October. June was the quietest. The four busiest months run unbroken from October to January.

January ranks first, June last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: January, December, October, November, March, September, April, February, July, August, May, June.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Western Australia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	January	9.6%	5.8 nights	75 days
2	December	9.5%	5.9 nights	88 days
3	October	9.2%	5.0 nights	64 days
4	November	9.1%	5.1 nights	80 days
5	March	8.8%	5.1 nights	55 days
6	September	8.3%	4.5 nights	52 days
7	April	8.3%	5.0 nights	64 days
8	February	7.9%	5.7 nights	61 days
9	July	7.5%	5.9 nights	47 days
10	August	7.4%	5.3 nights	46 days
11	May	7.2%	5.0 nights	48 days
12	June	7.1%	5.3 nights	40 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Western Australia Airbnb Guests Come From?

About seven in ten Western Australia Airbnb guests who left a review as of October 2026 were from within Australia (68%), and the top countries abroad were the United Kingdom at 8.3% and Singapore at 6.5%, AirROI estimates. Among the same guests, Perth was the top origin city at 15%, and Western Australia itself came second at 3.7%. The figures rest on 803,035 reviews, written over many years.

68% from within Australia

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United Kingdom 8.3%
Singapore 6.5%
New Zealand 1.7%
United States 1.5%

Top origin cities

Among guests who left a review

Perth 15%
Western Australia 3.7%
Melbourne 2.4%
Sydney 1.9%

By town

Most Booked Towns in Western Australia

Busselton, Margaret River and Dunsborough took 24% of Airbnb stays in Western Australia in the 12 months to October 2026. October is the busiest Airbnb month in 9 of the 25 towns, led by Margaret River, and January in 8, led by Busselton. Among guests who left a review, the share from abroad across these towns runs from 20% in Yallingup to 52% in City of Canning.

Most Booked Towns in Western Australia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Busselton	25,601	99,398	3.9 nights	22%	Singapore	January
2	Margaret River	25,068	83,873	3.3 nights	37%	UK	October
3	Dunsborough	18,044	75,477	4.2 nights	21%	Singapore	January
4	Perth	15,746	99,679	6.3 nights	44%	UK	October
5	Fremantle	13,065	70,748	5.4 nights	39%	UK	October
6	City of Stirling	11,976	92,725	7.7 nights	46%	UK	November
7	Albany	11,095	43,444	3.9 nights	24%	UK	January
8	Mandurah	10,054	45,379	4.5 nights	22%	Singapore	January
9	Yallingup	8,822	34,558	3.9 nights	20%	UK	January
10	Joondalup	4,945	35,737	7.2 nights	41%	UK	October
11	Cottesloe	4,905	32,820	6.7 nights	44%	UK	October
12	Kalbarri	4,393	18,305	4.2 nights	36%	UK	October
13	Shire Of Denmark	4,199	18,841	4.5 nights	22%	UK	January
14	Geraldton	4,062	22,349	5.5 nights	35%	China	October
15	Gnarabup	3,990	15,511	3.9 nights	31%	UK	January
16	Rockingham	3,834	24,048	6.3 nights	34%	UK	January
17	City of Vincent	3,758	27,393	7.3 nights	42%	UK	October
18	City of Cockburn	3,527	25,607	7.3 nights	45%	UK	November
19	Exmouth	3,487	19,695	5.6 nights	32%	UK	July
20	Scarborough	3,330	23,585	7.1 nights	43%	UK	November
21	South Fremantle	3,165	21,566	6.8 nights	37%	UK	December
22	City of Melville	3,131	24,466	7.8 nights	43%	Singapore	November
23	City of Canning	2,937	25,889	8.8 nights	52%	Singapore	September
24	City of Bayswater	2,794	20,941	7.5 nights	45%	Singapore	October
25	City of Wanneroo	2,484	20,444	8.2 nights	39%	UK	November

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 25 of Western Australia's 89 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Western Australia

How many tourists visit Western Australia?

Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Western Australia at 9.5% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 290,755 Airbnb stays in Western Australia in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Western Australia?

The busiest Airbnb month in Western Australia in the 12 months to October 2026 was January, then December and October. The four busiest months run from October to January.

What is the quietest month in Western Australia?

June was the quietest Airbnb month in Western Australia in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 40 days ahead, against 88 days for December.

How long is a typical Airbnb stay in Western Australia?

A typical Airbnb stay in Western Australia lasted 5.1 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.5 nights in September to 5.9 nights in July.

Where do Airbnb guests in Western Australia come from?

Of Western Australia Airbnb guests who left a review as of October 2026, 68% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 8.3% and Singapore at 6.5%. Among the same guests, the top origin city was Perth at 15%, and Western Australia itself came second at 3.7%.

What is the most booked town in Western Australia on Airbnb?

Busselton was the most booked town in Western Australia on Airbnb, with an estimated 25,601 stays in the 12 months to October 2026, ahead of Margaret River and Dunsborough.

Are Airbnb stays the same as tourists?

No. Tourism Research Australia counts international tourist arrivals (7.6 million in 2024 across Australia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 290,755 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 89 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 803,035 reviews and describes guests who left a review, not everyone who stayed. Read the method page.