Tourism statisticsState2026

Queensland Tourism Statistics: 661,282 Airbnb Stays

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
3,341,198
Typical Airbnb stay
5.0 nights
Busiest Airbnb month
December
From within Australia, among guests who left a review
75%

Key facts

Queensland Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Tourism Research Australia puts all of Australia at 7.6 million international tourist arrivals in 2024.

Airbnb stays

  • AirROI puts Airbnb stays in Queensland at 661,282 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Queensland added up to 3,341,198 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Queensland lasted 5.0 nights in the 12 months to October 2026, booked about 64 days ahead.

Busiest months

  • AirROI ranks December the busiest Airbnb month in Queensland in the 12 months to October 2026, followed by September and October, with February the quietest.
  • AirROI estimates Airbnb in Queensland had no single high season in the 12 months to October 2026: the three busiest months were December, September and October.
  • AirROI estimates Airbnb stays in Queensland in December were booked furthest ahead, about 77 days, against 48 days for March, in the 12 months to October 2026.

Guests

  • AirROI estimates 75% of Queensland Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 5.5% and New Zealand at 4.3% were the top countries abroad.

By place

  • AirROI estimates Queensland took 21.6% of all Airbnb stays in Australia in the 12 months to October 2026.
  • AirROI estimates Gold Coast City had the most Airbnb stays of the 34 towns it lists in Queensland in the 12 months to October 2026, at 117,272, ahead of Greater Brisbane and Sunshine Coast Regional.

Official numbers

How Many Tourists Visit Australia?

Tourism Research Australia counted 7.6 million international tourist arrivals for all of Australia in 2024. On AirROI's estimates, Queensland accounted for 21.6% of Airbnb stays in Australia in the 12 months to October 2026.

Official tourism figures for Australia: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
7.6 millionInternational tourist arrivals, all of AustraliaInternational visitor trips to Australia in the year ending December 20242024Tourism Research Australia

Airbnb stays

Airbnb Stays in Queensland

Queensland had 25,141 Airbnb homes in the 12 months to October 2026. They took an estimated 661,282 stays and 3,341,198 nights. A typical stay lasted 5.0 nights and was booked about 64 days ahead. AirROI's figures cover the 122 towns it tracks in Queensland; places it does not track are not counted, so every total is a floor.

Airbnb homes
25,141
Airbnb stays, estimate
661,282
Airbnb nights, estimate
3,341,198
Typical stay
5.0 nights
Booked ahead
64 days

Busiest months

When Is the Busiest Time in Queensland?

On Airbnb, December was the busiest month in Queensland in the 12 months to October 2026, then September and October. February was the quietest. The busiest months do not sit together, so there is no single high season.

December ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: December, September, October, August, July, January, November, June, April, March, May, February.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Queensland by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
December9.2%77 days
September9.1%62 days
October9.1%66 days
August9.0%63 days
July8.9%71 days
January8.7%61 days
November8.3%63 days
June7.9%54 days
April7.8%64 days
March7.7%48 days
May7.3%57 days
February7.1%49 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Queensland Airbnb Guests Come From?

About seven in ten Queensland Airbnb guests who left a review as of October 2026 were from within Australia (75%), and the top countries abroad were the United Kingdom at 5.5% and New Zealand at 4.3%, AirROI estimates. Among the same guests, Brisbane was the top origin city at 6.3%, and Queensland itself came second at 4.3%. The figures rest on 1,776,034 reviews, written over many years.

75% from within Australia

Among guests who left a review, as of October 2026

  • From within Australia 75%
  • From abroad 25%

Top countries abroad

Among guests who left a review

  • United Kingdom 5.5%
  • New Zealand 4.3%
  • United States 3.8%
  • Canada 1.1%
  • Germany 1%

Top origin cities

Among guests who left a review

  • Brisbane 6.3%
  • Queensland 4.3%
  • Melbourne 3.2%
  • Sydney 2.5%

By town

Most Booked Towns in Queensland

Gold Coast City, Greater Brisbane and Sunshine Coast Regional took 47% of Airbnb stays in Queensland in the 12 months to October 2026. December is the busiest Airbnb month in 12 of the 34 towns, led by Greater Brisbane, and July in 8, led by Townsville. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 6% in Toowoomba to 49% in Airlie Beach.

Most Booked Towns in Queensland: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Gold Coast City117,272
Greater Brisbane114,046
Sunshine Coast Regional79,242
Noosa Heads28,693
Cairns26,385
Surfers Paradise20,972
Brisbane City19,690
Townsville14,575
Airlie Beach13,931
Port Douglas12,908
Cairns Regional12,422
Whitsunday Regional10,402
Scenic Rim Regional10,289
Toowoomba9,102
Hervey Bay7,692

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 34 of Queensland's 122 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Queensland

How many tourists visit Queensland?

Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Queensland at 21.6% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 661,282 Airbnb stays in Queensland in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Queensland?

The busiest Airbnb month in Queensland in the 12 months to October 2026 was December, then September and October.

What is the quietest month in Queensland?

February was the quietest Airbnb month in Queensland in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in February were booked about 49 days ahead, against 77 days for December.

How long is a typical Airbnb stay in Queensland?

A typical Airbnb stay in Queensland lasted 5.0 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.2 nights in September to 5.5 nights in July.

Where do Airbnb guests in Queensland come from?

Of Queensland Airbnb guests who left a review as of October 2026, 75% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 5.5% and New Zealand at 4.3%. Among the same guests, the top origin city was Brisbane at 6.3%, and Queensland itself came second at 4.3%.

What is the most booked town in Queensland on Airbnb?

Gold Coast City was the most booked town in Queensland on Airbnb, with an estimated 117,272 stays in the 12 months to October 2026, ahead of Greater Brisbane and Sunshine Coast Regional.

Are Airbnb stays the same as tourists?

No. Tourism Research Australia counts international tourist arrivals (7.6 million in 2024 across Australia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 661,282 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 122 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,776,034 reviews and describes guests who left a review, not everyone who stayed. Read the method page.