Tourism statisticsState2026

Victoria Tourism Statistics: 747,304 Airbnb Stays

Q: How many tourists visit Victoria?

Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Victoria at 24.4% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 747,304 Airbnb stays in Victoria in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Victoria?

May was the quietest Airbnb month in Victoria in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 38 days ahead, against 74 days for December.

Q: How long is a typical Airbnb stay in Victoria?

A typical Airbnb stay in Victoria lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead. By month, stays ran from 3.8 nights in September to 5.7 nights in July.

AirROI estimates 747,304 Airbnb stays in Victoria in the 12 months to October 2026, with Melbourne the most booked town. The busiest month was January. All of Australia had 7.6 million international tourist arrivals in 2024, Tourism Research Australia reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 3,665,995
Typical Airbnb stay: 4.9 nights
Busiest Airbnb month: January
From within Australia, among guests who left a review: 77%

Key facts

Victoria Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Tourism Research Australia puts all of Australia at 7.6 million international tourist arrivals in 2024.

Airbnb stays

AirROI puts Airbnb stays in Victoria at 747,304 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Victoria added up to 3,665,995 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Victoria lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead.

Busiest months

AirROI ranks January the busiest Airbnb month in Victoria in the 12 months to October 2026, followed by December and November, with May the quietest.
AirROI estimates Airbnb in Victoria had no single high season in the 12 months to October 2026: the three busiest months were January, December and November.
AirROI estimates Airbnb stays in Victoria in December were booked furthest ahead, about 74 days, against 36 days for June, in the 12 months to October 2026.

Guests

AirROI estimates 77% of Victoria Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 4.5% and the United States at 3.4% were the top countries abroad.

By place

AirROI estimates Victoria took 24.4% of all Airbnb stays in Australia in the 12 months to October 2026.
AirROI estimates Melbourne had the most Airbnb stays of the 44 towns it lists in Victoria in the 12 months to October 2026, at 371,418, ahead of Geelong and Daylesford.

Official numbers

How Many Tourists Visit Australia?

Tourism Research Australia counted 7.6 million international tourist arrivals for all of Australia in 2024. On AirROI's estimates, Victoria accounted for 24.4% of Airbnb stays in Australia in the 12 months to October 2026.

Official tourism figures for Australia: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
7.6 millionInternational tourist arrivals, all of Australia	International visitor trips to Australia in the year ending December 2024	2024	Tourism Research Australia

Airbnb stays

Airbnb Stays in Victoria

Victoria had 31,822 Airbnb homes in the 12 months to October 2026. They took an estimated 747,304 stays and 3,665,995 nights. A typical stay lasted 4.9 nights and was booked about 56 days ahead. AirROI's figures cover the 176 towns it tracks in Victoria; places it does not track are not counted, so every total is a floor.

Airbnb homes: 31,822
Airbnb stays, estimate: 747,304
Airbnb nights, estimate: 3,665,995
Typical stay: 4.9 nights
Booked ahead: 56 days

Busiest months

When Is the Busiest Time in Victoria?

On Airbnb, January was the busiest month in Victoria in the 12 months to October 2026, then December and November. May was the quietest. The busiest months do not sit together, so there is no single high season.

January ranks first, May last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: January, December, November, March, September, October, July, August, February, April, June, May.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Victoria by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	January	10.0%	5.4 nights	62 days
2	December	9.6%	5.3 nights	74 days
3	November	8.5%	4.7 nights	65 days
4	March	8.4%	4.2 nights	63 days
5	September	8.4%	3.8 nights	43 days
6	October	8.3%	4.5 nights	58 days
7	July	8.2%	5.7 nights	39 days
8	August	8.1%	4.9 nights	38 days
9	February	8.0%	5.1 nights	50 days
10	April	7.9%	4.5 nights	48 days
11	June	7.4%	4.7 nights	36 days
12	May	7.2%	4.7 nights	38 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Victoria Airbnb Guests Come From?

About eight in ten Victoria Airbnb guests who left a review as of October 2026 were from within Australia (77%), and the top countries abroad were the United Kingdom at 4.5% and the United States at 3.4%, AirROI estimates. Among the same guests, Melbourne was the top origin city at 15%, and Victoria itself came second at 5.5%. The figures rest on 2,339,158 reviews, written over many years.

77% from within Australia

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United Kingdom 4.5%
United States 3.4%
New Zealand 2.6%
Singapore 2%

Top origin cities

Among guests who left a review

Melbourne 15%
Victoria 5.5%
Sydney 2.6%
Adelaide 1.3%
New South Wales 1.1%

By town

Most Booked Towns in Victoria

Melbourne, Geelong and Daylesford took 54% of Airbnb stays in Victoria in the 12 months to October 2026. January is the busiest Airbnb month in 27 of the 44 towns, led by Geelong, and July in 5, led by Bright. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 5.5% in Beechworth to 39% in Apollo Bay.

Most Booked Towns in Victoria: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Melbourne	371,418	2,128,029	5.7 nights	30%	UK	December
2	Geelong	17,810	83,240	4.7 nights	12%	UK	January
3	Daylesford	16,628	44,971	2.7 nights	7.6%	UK	September
4	Bright	16,167	55,916	3.5 nights	7.5%	UK	July
5	Cowes	15,984	62,556	3.9 nights	19%	UK	January
6	Torquay	10,901	50,866	4.7 nights	16%	UK	January
7	Apollo Bay	10,649	37,120	3.5 nights	39%	UK	January
8	Ballarat	10,401	39,719	3.8 nights	8%	New Zealand	October
9	Shire of Colac Otway	9,676	33,037	3.4 nights	30%	UK	January
10	Lorne	8,593	33,091	3.9 nights	22%	UK	January
11	Halls Gap	8,579	25,797	3.0 nights	20%	UK	September
12	Shire of Hepburn	8,435	25,927	3.1 nights	8.2%	UK	December
13	Ocean Grove	8,333	40,142	4.8 nights	8.1%	UK	January
14	Bendigo	8,018	30,756	3.8 nights	6%	New Zealand	September
15	Warrnambool	7,560	29,817	3.9 nights	19%	UK	January
16	Shire of South Gippsland	7,114	26,307	3.7 nights	16%	UK	January
17	Port Fairy	7,100	27,821	3.9 nights	18%	UK	January
18	Inverloch	5,763	25,277	4.4 nights	9.9%	UK	January
19	Beechworth	4,424	13,170	3.0 nights	5.5%	UK	April
20	Anglesea	4,320	19,957	4.6 nights	13%	UK	January
21	Lakes Entrance	4,263	15,069	3.5 nights	20%	China	January
22	Castlemaine	4,057	11,688	2.9 nights	6.8%	UK	November
23	Shire of East Gippsland	4,035	16,287	4.0 nights	21%	UK	January
24	Surf Coast Shire	3,846	16,512	4.3 nights	18%	UK	January
25	Mildura	3,737	18,864	5.0 nights	6.2%	US	September
26	Echuca	3,404	12,182	3.6 nights	3.8%	New Zealand	January
27	Cape Woolamai	3,338	14,069	4.2 nights	15%	UK	January
28	Port Campbell	3,091	6,947	2.2 nights	52%	UK	January
29	Bass Coast Shire	3,032	11,676	3.9 nights	14%	UK	January
30	Mansfield	2,976	9,914	3.3 nights	9.6%	Singapore	July
31	Ventnor	2,543	11,325	4.5 nights	20%	US	January
32	St Kilda	2,511	17,338	6.9 nights	39%	UK	November
33	Yarrawonga	2,511	10,183	4.1 nights	3.8%	US	January
34	Portarlington	2,508	11,309	4.5 nights	5.5%	UK	January
35	Metung	2,500	9,431	3.8 nights	12%	China	January
36	Rye	2,449	10,056	4.1 nights	11%	UK	December
37	Sandy Point	2,193	9,376	4.3 nights	27%	UK	January
38	Aireys Inlet	2,189	9,915	4.5 nights	13%	UK	January
39	Mount Beauty	2,169	9,787	4.5 nights	8.1%	US	July
40	St Leonards	2,096	8,873	4.2 nights	4.4%	UK	January
41	South Yarra	2,003	14,437	7.2 nights	36%	UK	November
42	Paynesville	1,864	7,934	4.3 nights	15%	UK	January
43	Dinner Plain	1,486	6,003	4.0 nights	9.1%	US	July
44	Mount Buller	1,150	4,363	3.8 nights	11%	Singapore	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 44 of Victoria's 176 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Victoria

How many tourists visit Victoria?

Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Victoria at 24.4% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 747,304 Airbnb stays in Victoria in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Victoria?

The busiest Airbnb month in Victoria in the 12 months to October 2026 was January, then December and November.

What is the quietest month in Victoria?

May was the quietest Airbnb month in Victoria in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 38 days ahead, against 74 days for December.

How long is a typical Airbnb stay in Victoria?

A typical Airbnb stay in Victoria lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead. By month, stays ran from 3.8 nights in September to 5.7 nights in July.

Where do Airbnb guests in Victoria come from?

Of Victoria Airbnb guests who left a review as of October 2026, 77% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 4.5% and the United States at 3.4%. Among the same guests, the top origin city was Melbourne at 15%, and Victoria itself came second at 5.5%.

What is the most booked town in Victoria on Airbnb?

Melbourne was the most booked town in Victoria on Airbnb, with an estimated 371,418 stays in the 12 months to October 2026, ahead of Geelong and Daylesford.

Are Airbnb stays the same as tourists?

No. Tourism Research Australia counts international tourist arrivals (7.6 million in 2024 across Australia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 747,304 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 176 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,339,158 reviews and describes guests who left a review, not everyone who stayed. Read the method page.