St Leonards, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St Leonards, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,783 per year — at a $266 nightly rate, 28.2% occupancy, and a $74 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 124 active listings, St Leonards is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 55.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St Leonards?
In St Leonards, the headline Airbnb metrics are $17,783 in average annual revenue,28.2% occupancy, $266 ADR, and $74 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St Leonards?
Understanding the monthly revenue variations for Airbnb listings in St Leonards is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Leonards is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Leonards across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,485+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,833 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $842, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Leonards
What Is the Monthly Airbnb Occupancy Rate in St Leonards?
Maximize your bookings by understanding the St Leonards STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Leonards:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Leonards
What Is the Average Airbnb Nightly Rate in St Leonards?
Effective short term rental pricing strategy in St Leonards involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Leonards typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $416+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $167 per night.
Average Daily Rate (ADR) Trend by Month in St Leonards
What Is the RevPAR for Airbnb in St Leonards?
RevPAR in St Leonards is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $90 RevPAR.
- Best-in-class (Top 10%) achieve $128 RevPAR.
Average Monthly RevPAR Trend in St Leonards
RevPAR Insights for St Leonards
- The average RevPAR in St Leonards is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($128) and bottom 25% ($40) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St Leonards benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St Leonards?
St Leonards's peak Airbnb season falls in January, December, April, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, April)
- Revenue averages $3,503 per month
- Occupancy rates average 42.0%
- Daily rates average $288
Shoulder Season
- Revenue averages $1,963 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $268
Low Season (May, June, August)
- Revenue drops to average $1,387 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $250
Seasonality Insights for St Leonards
- Airbnb seasonality in St Leonards is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St Leonards's highest earning potential, with monthly revenues climbing to $4,741, occupancy reaching 52.1%, and ADRs peaking at $312.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,124, occupancy could drop to 17.1%, and ADRs may adjust to $246.
- Lower occupancy paired with meaningful seasonality means hosts in St Leonards need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St Leonards, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St Leonards?
Low regulation and minimal registration activity in St Leonards, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St Leonards to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St Leonards?
St Leonards is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Leonards Beach | A beautiful beach destination with a serene atmosphere, perfect for holidaymakers looking for relaxation by the water. Attracts families and couples seeking summer vacations with swimming and sunbathing activities. | St Leonards Beach, Nearby wineries, Fishing spots, Local cafes and restaurants, Water sports activities |
| St Leonards Village | A charming village offering local shops, cafes, and a friendly community vibe. Ideal for visitors looking for a more local experience while still being close to the beach. | Village shopping area, Local markets, Parks and playgrounds, Community events, Friendly eateries |
| Queenscliff | Just a short drive away, Queenscliff is known for its historic buildings and coastal views. An attractive option for tourists interested in history and seaside activities. | Queenscliff Historical Society, Point Lonsdale Lighthouse, Queenscliff Harbour, Beach activities, Local eateries with seafood |
| Point Lonsdale | A small coastal town that offers stunning beaches and quiet surroundings. Great for Airbnb guests looking for a peaceful getaway close to nature. | Point Lonsdale Beach, The Bluff, Local wildlife reserves, Cycling paths, Ocean views |
| Ocean Grove | Famous for its surf beach and vibrant atmosphere. Attracts surfers and young families looking for fun in the sun and beach activities. | Ocean Grove Main Beach, Surfing spots, Local markets, Bakeries and cafes, Community parks |
| Barwon Heads | A picturesque riverside town offering scenic views and a relaxed lifestyle. Great for guests wanting to explore nature and enjoy water-related activities. | Barwon Heads Beach, Thomson River, Local shops, Cafes with river views, Walking trails |
| Drysdale | A quiet suburban area close to the Bellarine Peninsula’s attractions. It offers a more residential experience while still being a short trip from popular tourist spots. | Local vineyards, Public parks, Historic railway station, Art galleries, Nearby coastal regions |
| Geelong | The nearest city with vibrant arts, culture, and dining experiences. Attracts urban travelers and those looking for entertainment, shopping, and dining variety. | Geelong Waterfront, Geelong Gallery, National Wool Museum, Geelong Botanical Gardens, Local festivals and events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St Leonards offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St Leonards?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Leonards
- The St Leonards Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Leonards, House properties are the most common (90.3%), reflecting the local real estate landscape.
- Houses represent a significant 90.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 3.2%) offer potential for unique stay experiences.
St Leonards Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Leonards
- The dominant room capacity in St Leonards is 4 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 71.0% of the active Airbnb listings in St Leonards, indicating a high concentration in these sizes.
- A significant 77.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Leonards.
St Leonards Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Leonards
- The most common guest capacity trend in St Leonards vacation rentals is listings accommodating 8+ guests (56.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the St Leonards STR market, accounting for 75.0% of listings.
- 78.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Leonards.
- On average, properties in St Leonards are equipped to host 6.6 guests.
How Do Listings in St Leonards Compare on Quality?
Listing quality in St Leonards can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St Leonards
- At 29 photos per listing on average, St Leonards hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St Leonards averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St Leonards?
Amenity Prevalence
Amenity Insights for St Leonards
- Essential amenities in St Leonards that guests expect include: TV, Heating, Air conditioning, Smoke alarm, Free parking on premises, Hot water, Dishes and silverware, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Leonards: TV, Heating, Air conditioning, Smoke alarm, Free parking on premises, Hot water, Dishes and silverware, Washer, Kitchen.
- Prioritize adding missing essentials: TV, Heating, Air conditioning, Smoke alarm, Free parking on premises, Hot water, Dishes and silverware, Washer, Kitchen.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Leonards to stay competitive.
Which Airbnb Amenities Boost Revenue in St Leonards?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St Leonards, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 95.2% | $18,398 | $5,696 | 223.0% |
Hot tubHigh opportunity | 4.8% | $51,232 | $16,083 | 218.6% |
Wifi | 86.3% | $19,516 | $6,879 | 183.7% |
Cooking basics | 92.7% | $18,610 | $7,215 | 157.9% |
PoolHigh opportunity | 8.1% | $38,581 | $15,959 | 141.7% |
Hair dryer | 81.5% | $19,823 | $8,828 | 124.5% |
GymHigh opportunity | 7.3% | $36,477 | $16,320 | 123.5% |
Exercise equipmentHigh opportunity | 6.5% | $35,994 | $16,527 | 117.8% |
Ping pong tableHigh opportunity | 6.5% | $35,940 | $16,531 | 117.4% |
Coffee maker | 64.5% | $21,884 | $10,327 | 111.9% |
Revenue Impact Insights for St Leonards
- Kitchen tops the revenue impact list with a 223.0% uplift — listings with this amenity earn $18,398 vs. $5,696 without it.
- High-opportunity amenities — Hot tub, Pool, Gym — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Wifi, Cooking basics, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in St Leonards.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St Leonards STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Leonards. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Leonards Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St Leonards
- The typical guest profile for Airbnb in St Leonards consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.9% of guests.
- Key international markets include Australia (96.9%) and United Kingdom (1.1%).
- Top languages spoken are English (64.7%) followed by French (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St Leonards?
Listings in St Leonards average 4.83 out of 5 overall, with about 37.3 reviews per active listing and 39.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St Leonards
- With an overall rating of 4.83, St Leonards listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St Leonards Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Leonards
- The most common availability pattern in St Leonards falls within the 271-366 days range, representing 72.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St Leonards (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St Leonards?
Average Booking Lead Time by Month
Booking Lead Time Insights for St Leonards
- The overall average booking lead time for vacation rentals in St Leonards is 53 days.
- Guests book furthest in advance for stays during December (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (77 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in St Leonards.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these St Leonards averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St Leonards?
Guests in St Leonards stay about 4.1 nights on average, generating roughly 1,975 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in St Leonards
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St Leonards
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (4.8 nights) and shorten in Aug (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St Leonards Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
8.9% of total
2 Nights
45 listings
36.3% of total
3 Nights
7 listings
5.6% of total
4-6 Nights
2 listings
1.6% of total
30+ Nights
59 listings
47.6% of total
Key Insights
- The most prevalent minimum stay requirement in St Leonards is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.6%) caters to monthly stays (30+ nights) in St Leonards, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.6% of St Leonards hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- A 2-night minimum appears standard (36.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Leonards.
St Leonards Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
1.6% of total
Limited
5 listings
4% of total
Flexible
20 listings
16.1% of total
Moderate
46 listings
37.1% of total
Firm
42 listings
33.9% of total
Strict
9 listings
7.3% of total
Cancellation Policy Insights for St Leonards
- The prevailing Airbnb cancellation policy trend in St Leonards is Moderate, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (41.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in St Leonards.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St Leonards.
How Much Are Airbnb Cleaning Fees in St Leonards?
Cleaning fees in St Leonards are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St Leonards
- 87.9% of listings charge a cleaning fee, making it standard practice in St Leonards. Guests expect it and factor it into their booking decisions.
- The gap between the average ($164) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the St Leonards median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St Leonards Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Leonardsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seachange Family Escape with Pool and Spa Bath.
Entire Place • 5 bedrooms
Bella Beach Resort | Oasis with Heated Pool
Entire Place • 4 bedrooms
The Absolute Beach Escape | Paradise for 21
Entire Place • 6 bedrooms
Tranquil cottage~dog friendly~Wattletree Inn
Entire Place • 3 bedrooms
Rigby Retreat at St Leonards
Entire Place • 9 bedrooms
The Point Luxury Beachside Entertainer Heated Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St Leonards?
Learn from the best! This table showcases top-performing Airbnb hosts in St Leonards based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Exclusive | 5 | $269,618 | 96 | 4.94/5.0 |
| Michael | 3 | $116,264 | 96 | 4.97/5.0 |
| Paula | 1 | $92,105 | 20 | 5.00/5.0 |
| Aaron | 9 | $69,583 | 51 | 4.54/5.0 |
| Kate | 1 | $61,012 | 73 | 5.00/5.0 |
| Property Mums | 1 | $56,391 | 3 | 4.67/5.0 |
| Host On The Coast | 2 | $55,223 | 54 | 4.94/5.0 |
| Dianne | 1 | $52,995 | 9 | 5.00/5.0 |
| Amanda | 1 | $51,620 | 17 | 4.94/5.0 |
| Belinda | 2 | $49,630 | 291 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Leonards.
Who Are the Airbnb Hosts in St Leonards?
St Leonards has a relatively balanced host base.
Host Profile Insights for St Leonards
- A 38.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St Leonards averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St Leonards
These are the highest-grossing professional property management operations in St Leonards, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aaron | 9 | $69,583 | $309 | 21.0% | 4.54/5 |
| Property Mums | 1 | $56,391 | $2,597 | 15.9% | 4.67/5 |
| Host On The Coast | 2 | $55,223 | $382 | 31.6% | 4.94/5 |
| Catherine | 1 | $39,825 | $291 | 39.5% | 4.90/5 |
| Ocean Edge Holiday Rentals: Re | 3 | $34,221 | $263 | 19.7% | 4.65/5 |
| Regional Escapes | 3 | $18,302 | $252 | 17.6% | 4.62/5 |
Management Company Insights for St Leonards
- The leading management company, Aaron, operates 9 listings with $69,583 in gross revenue — a useful benchmark for what scale looks like in St Leonards.
- Top managers average 3 properties each, suggesting professional management in St Leonards still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St Leonards's Airbnb Market Compare to Nearby Cities?
How does the St Leonards Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, St Leonards has 27 percentage points lower occupancy and about $78 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| King Island Council | 15 | $3,341 | $445.71 | 31% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
Frequently Asked Questions About Airbnb in St Leonards
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St Leonards.
How much do Airbnb hosts make in St Leonards?
St Leonards hosts earn about $17,783 per year on average, with an average nightly rate of $266 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in St Leonards, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, St Leonards market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St Leonards?
The average Airbnb occupancy rate in St Leonards is 28.2%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St Leonards?
Listings in St Leonards average $266 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St Leonards?
St Leonards currently has about 124 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St Leonards?
AirROI currently classifies the short-term rental regulation level in St Leonards as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St Leonards?
RevPAR in St Leonards is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St Leonards?
Occupancy of 28.2% means St Leonards is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,783, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St Leonards?
The average booking lead time in St Leonards is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St Leonards?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St Leonards include St Leonards Beach, St Leonards Village, Queenscliff. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St Leonards?
entire_home listings make up 99.2% of the active supply in St Leonards. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St Leonards compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to St Leonards's $17,783 and 28.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St Leonards?
The average Airbnb stay length in St Leonards is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St Leonards?
Airbnb listings in St Leonards average 4.83 out of 5 overall. About 39.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St Leonards?
Kitchen and Hot tub are among the strongest revenue-linked amenities in St Leonards. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St Leonards?
Yes. About 87.9% of active Airbnb listings in St Leonards charge a cleaning fee, and the average fee is $164. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St Leonards?
At 38.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.