Cowes Family Retreat Entire home · 6 bedrooms Rated 4.84 - Revenue
- A$282,527
- Occupancy
- 49.9%
- Daily rate
- A$1,560
Prices in
Airbnb market data · 202612 months to September 2026
Cowes, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Cowes brought in A$37,808 over the 12 months through September 2026, in line with the Victoria average of A$36,652.
The short answer
Cowes Airbnb Market at a Glance
Cowes earns on price rather than volume. Listings averaged A$415 a night and were booked on 32% of available nights, against A$360 and 40% for the Victoria average.
Timing matters: in January, usually the best month, the average listing earns about 2.8 times as much as in May, usually the slowest.
With 747 active listings, Cowes is the second-largest of 199 Victoria markets AirROI tracks. From a year earlier, average revenue rose 5% while the number of active listings grew 12%.
Browse the live Cowes Airbnb market
See Every Cowes Listing
Revenue
How Much Do Airbnb Hosts Make in Cowes?
Gross bookings per Cowes listing averaged A$37,808 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Cowes listing brings in A$7,840 in January, its best month, and A$2,780 in May, its slowest. June runs within 1% of May, so either can be the slowest in a given year. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn A$8,780+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn A$5,650 or more, roughly A$2,400 a month above the median.
- Typical properties (median) earn about A$3,280 a month.
- Entry-level properties (bottom 25%) earn A$1,650 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.8 times what May does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average A$7,850 A$2,380
The dashed line is the average of the months shown, A$4,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Cowes Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$3,270 | 30.2% | A$382 | A$109 | 47 days | 3.4 nights |
| Oct 2025 | A$4,851 | 34.3% | A$427 | A$156 | 129 days | 3.7 nights |
| Nov 2025 | A$4,320 | 35.0% | A$417 | A$144 | 66 days | 4.1 nights |
| Dec 2025 | A$5,930 | 40.9% | A$449 | A$191 | 84 days | 4.9 nights |
| Jan 2026 | A$7,850 | 54.4% | A$449 | A$253 | 72 days | 4.2 nights |
| Feb 2026 | A$4,229 | 36.5% | A$407 | A$151 | 61 days | 3.9 nights |
| Mar 2026 | A$3,865 | 32.8% | A$405 | A$125 | 50 days | 2.9 nights |
| Apr 2026 | A$4,059 | 34.4% | A$400 | A$135 | 47 days | 3.3 nights |
| May 2026 | A$3,179 | 25.4% | A$407 | A$103 | 36 days | 3.3 nights |
| Jun 2026 | A$3,153 | 26.1% | A$408 | A$105 | 32 days | 3.3 nights |
| Jul 2026 | A$3,902 | 31.6% | A$405 | A$126 | 30 days | 3.6 nights |
| Aug 2026 | A$2,993 | 24.0% | A$409 | A$97 | 34 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Cowes listing earns about A$3,280 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Cowes Profitable?
Yes, when it's run well. The average Cowes Airbnb took in A$37,808 in the 12 months to September 2026, and run by its owner at everyday costs, about A$2,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,590 a month.
Cleaning it yourself keeps the A$3,620 a year guests pay in cleaning fees, for about A$2,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Cowes Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$34,188 | A$58,840 |
| Cleaning fees guests pay10% of Cowes bookings | A$3,620 | A$6,240 |
| Gross bookings | A$37,808 | A$65,080 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Cowes listings on Simplified Pricing, 3% for the rest | −A$5,080 | −A$8,740 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$3,620 | −A$6,240 |
| Utilities and internetAbout 5% of bookings | −A$1,890 | −A$3,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$760 | −A$1,300 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,130 | −A$1,950 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$380 | −A$380 |
| Permit and registrationWhere one is required | −A$190 | −A$190 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −A$13,050 | −A$22,050 |
| Left for housing costs, then profit | A$24,758about A$2,060 a month | A$43,030about A$3,590 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Cowes Airbnb Profit
The estimate starts from Cowes's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cowes home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Cowes's Top Earners Get There
- More nights booked. The busiest quarter of Cowes listings are booked on 48% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of A$355 adds about A$3,550 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$485 a night or more, against a median of A$355. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$3,420 a year.
- Open for the busy months. In a typical year, January brings the average listing about A$7,840, against A$2,780 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Cowes listings average 4.77 stars, and 36% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$5,420 a month, against A$3,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Cowes?
Cowes listings were booked on 32% of the nights they were open over the past year, 8 percentage points below the Victoria average (40%) and 11 points below the Australia average (43%). In a typical year, occupancy swings from 24% in August to 55% in January.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
January is usually the busiest month in Cowes, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 34% 55% 24%
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Cowes?
The average nightly rate in Cowes, known as ADR (average daily rate), was A$415 over the past year, about 15% above the Victoria average of A$360 and about 8% above the Australia average of A$385. In a typical year, rates peak in January at about A$450 and bottom out in September at about A$360.
The top 10% charge about 2.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge A$640+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge A$485 or more, about A$130 above the median.
- Typical properties (median) charge about A$355 a night.
- Entry-level properties (bottom 25%) charge A$270 or less, about three-quarters of the median.
January rates run 24% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average A$449 A$339
The dashed line is the average of the months shown, A$395.
What Is the RevPAR for Airbnb in Cowes?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Cowes it averaged A$136 over the past year, from about A$90 in a typical May to about A$253 in a typical January.
Per open night, by tier:
- Best-in-class properties (top 10%) earn A$231+ per open night, about twice the median.
- Strong performers (top 25%) earn A$163 or more, about A$50 a night above the median.
- Typical properties (median) earn about A$113 per open night.
- Entry-level properties (bottom 25%) earn A$74 or less, about two-thirds of the median.
January RevPAR is about 2.8 times May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average A$253 A$77
The dashed line is the average of the months shown, A$135.
Seasonality
Best and Worst Months for Airbnb in Cowes
Cowes has two high seasons, October and December–January, which makes it a highly seasonal market. Business is slowest from May to September and slows again in March. A listing earns about 95% more a month in December through February than in June through August.
Average revenue by month in Cowes
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average A$7,840 A$2,780
The dashed line is the average of the 12 calendar months, A$4,100.
Revenue by month in Cowes in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | A$7,840 |
| February | Shoulder season | A$3,970 |
| March | Low season | A$3,600 |
| April | Shoulder season | A$4,130 |
| May | Low season | A$2,780 |
| June | Low season | A$2,810 |
| July | Low season | A$3,430 |
| August | Low season | A$2,830 |
| September | Low season | A$3,230 |
| October | High season | A$4,670 |
| November | Shoulder season | A$4,070 |
| December | High season | A$5,820 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–January | A$6,830 | 48% | A$441 |
| High seasonOctober | A$4,670 | 35% | A$401 |
| Shoulder seasonFebruary, April, November | A$4,060 | 36% | A$391 |
| Low seasonMarch, May–September | A$3,110 | 28% | A$381 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
How Far in Advance Do Guests Book Airbnb in Cowes?
Guests book Cowes stays 65 days ahead on average (about two months), so guests here plan well ahead. October stays are booked furthest out, about 116 days ahead, and July stays closest to arrival, about 29 days. A typical October booking is made in late June.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 54 days 129 days 27 days
The 12-month figure of 65 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Cowes
None of the 747 active listings in Cowes display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Cowes.
Neighborhoods
Best Neighborhoods for Airbnb in Cowes
AirROI's area guide picks five Cowes neighborhoods that draw short-term rental guests, led by Cowes Beach, Silverleaves and Cowes Town. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cowes Beach | The main beach in Cowes, known for its golden sand and calm waters. Perfect for families and beachgoers, making it a hot spot for tourists during warmer months. | Cowes Beach, Cowes Jetty, Phillip Island Nature Parks, Penguin Parade, Cowes Cultural Centre, Fisherman's Wharf |
| Silverleaves | A quieter, more relaxed area with proximity to pristine beaches and nature. Ideal for guests looking for a peaceful retreat close to nature, especially during the holiday season. | Silverleaves Beach, Ecologic Park, Cowes Golf Club, Phillip Island Wildlife Park, Ventnor Beach, Rhyll Inlet |
| Cowes Town | The heart of Cowes, filled with shops, cafes, and local dining. Attractive for tourists wanting to experience the local culture and community vibe. | Cowes Foreshore, Cowes Main Street, Local restaurants and cafes, Cowes Arts Centre, Market Day events |
| The Nobbies | A stunning coastal area known for its breathtaking views and wildlife. Great for nature lovers and those interested in marine activities and scenery. | The Nobbies Centre, Nobbies Boardwalk, Seal Rocks, Cape Woolamai, Wildlife viewing opportunities |
| Phillip Island | The island itself offers diverse attractions and activities, making it a prime destination for vacationers. A hub for nature, wildlife and entertainment. | Penguin Parade, Phillip Island Circuit, The Nobbies, Krys Lintner Park, Whale watching tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Cowes Airbnb Listings by Type and Size
Almost every Airbnb in Cowes is an entire home: 97% of listings, with private rooms at 3%. Houses account for 85% of the stock; apartments and condos come next at 9%.
Nearly all listings rent the whole place
Cowes Airbnb listings by room type
- Entire home 97%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.5% | 721 |
| Private room | 3.5% | 26 |
Houses dominate the property mix
Cowes Airbnb listings by property type
- House 85%
- Apartment/Condo 9%
- Hotel/Boutique 3%
- Cabin/Outdoor 2%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 84.6% | 632 |
| Apartment/Condo | 9.4% | 70 |
| Hotel/Boutique | 3.3% | 25 |
| Cabin/Outdoor | 2.0% | 15 |
| Others | 0.7% | 5 |
How Many Bedrooms Do Airbnb Listings in Cowes Have?
Most Cowes homes are built for groups: 78% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (38%).
Cowes entire homes by number of bedrooms
Entire homes with each number of bedrooms
1%
6%
15%
38%
29%
11%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.3% | 9 |
| 1 bedroom | 5.6% | 40 |
| 2 bedrooms | 14.8% | 106 |
| 3 bedrooms | 38.3% | 275 |
| 4 bedrooms | 29.4% | 211 |
| 5+ bedrooms | 10.7% | 77 |
What Each Home Size Earns in Cowes
A typical one-bedroom home in Cowes earned A$12,900 over the past year, against A$58,100 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 40 | A$12,900 | A$19,300 | A$289 | 31% |
| 2 bedrooms | 106 | A$21,500 | A$26,600 | A$280 | 34% |
| 3 bedrooms | 275 | A$28,200 | A$32,900 | A$365 | 33% |
| 4 bedrooms | 211 | A$36,200 | A$42,300 | A$469 | 32% |
| 5+ bedrooms | 77 | A$58,100 | A$78,200 | A$800 | 32% |
How Many Guests Do Airbnbs in Cowes Sleep?
Cowes is a group-trip market: 53% of listings sleep eight or more guests, about three times the share of the next most common size, six guests (18%).
Cowes listings by guest capacity
Share of listings by the number of guests they sleep
5%
1%
10%
5%
18%
9%
53%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.6% | 34 |
| 3 guests | 1.5% | 11 |
| 4 guests | 9.5% | 70 |
| 5 guests | 5.3% | 39 |
| 6 guests | 17.7% | 130 |
| 7 guests | 8.7% | 64 |
| 8+ guests | 52.6% | 386 |
How Cowes Airbnb Listings Are Set Up
Cowes hosts set up an average of 4.9 beds per listing. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 4.9
- Show exact location
- 32%
What Amenities Do Airbnb Listings in Cowes Offer?
Free on-site parking is close to standard in Cowes: 97% of listings offer it, and 93% have a washer.
Share of Cowes listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Cowes
Listings in Cowes with self check-in earned about 2.2 times as much a year, on average, as those without: A$42,600 against A$19,800. The gap is smaller for a pool table (about twice as much) and free street parking (about 80% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Cowes listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Self check-in | 79% | A$42,600 | A$19,800 | +115% |
| Pool table | 8% | A$73,400 | A$34,900 | +111% |
| Free street parking | 67% | A$44,300 | A$24,500 | +81% |
| Children's playroom | 4% | A$63,800 | A$36,700 | +74% |
| BBQ grill | 75% | A$42,200 | A$24,400 | +73% |
| Backyard | 74% | A$42,300 | A$25,200 | +68% |
| Hot tub | 11% | A$57,100 | A$35,300 | +61% |
| Game console | 6% | A$57,600 | A$36,500 | +58% |
| Sound system | 16% | A$53,200 | A$34,900 | +53% |
| Outdoor shower | 14% | A$53,500 | A$35,300 | +52% |
Guests
Who Books Airbnbs in Cowes?
Most Cowes guests are domestic, but a sizeable minority come from abroad: 19% of those who left reviews live outside Australia, led by visitors from the United Kingdom and Singapore.
81% of Cowes guests are domestic
Where guests who left reviews live
- Domestic 81%
- International 19%
Where Cowes guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Melbourne | 22.4% |
| Sydney | 1.6% |
Where Cowes guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Australia | 81.1% |
| United Kingdom | 3.5% |
| Singapore | 3.4% |
| United States | 2.6% |
| New Zealand | 1.3% |
Languages spoken by Cowes guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 62.4% |
| Chinese | 7.5% |
| French | 4.4% |
| Spanish | 3.8% |
| German | 3.0% |
What Are Airbnb Guest Ratings in Cowes?
Cowes Airbnbs average 4.77 stars, and 36% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.91 for check-in.
Check-in scores highest in Cowes; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.69 |
| Communication | 4.88 |
| Location | 4.88 |
| Check-in | 4.91 |
| Value | 4.68 |
Booking patterns
How Guests Book in Cowes: Stays, Rules and Fees
About nine in ten Cowes listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Cowes listings are open to guests
Share of listings by days a year
- 271-366 days 58%
- 181-270 days 32%
- 91-180 days 9%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.2% | 435 |
| 181-270 days | 31.9% | 238 |
| 91-180 days | 8.8% | 66 |
| 31-90 days | 1.1% | 8 |
Days a year Cowes listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 10%
- 91-180 days 33%
- 31-90 days 35%
- 1-30 days 21%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.5% | 11 |
| 181-270 days | 9.8% | 73 |
| 91-180 days | 32.8% | 245 |
| 31-90 days | 35.1% | 262 |
| 1-30 days | 20.9% | 156 |
What Is the Average Length of Stay for Airbnb in Cowes?
The average Cowes booking lasts 3.9 nights, longest in December and shortest in March. Listings took about 21 bookings each over the year, some 15,700 in all. About six in ten listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Cowes
Average nights per booking, by month of stay
Average 3.5 nights 4.7 nights 2.8 nights
Two-year average by calendar month.
Cowes Airbnb Minimum Stay Requirements
85% of listings in Cowes accept stays of one or two nights.
Minimum stay set by Cowes listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Cowes?
Firm is the most common cancellation policy in Cowes, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Cowes listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Cowes?
About nine in ten Cowes listings charge a cleaning fee. The typical fee is about A$140. Spread over the average stay of 3.9 nights, that adds roughly A$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- A$140
- Average cleaning fee
- A$177
- Listings charging a fee
- 90.2%
- Share of gross revenue
- 9.6%
Top earners
Top-Earning Airbnbs and Hosts in Cowes
The top-grossing Airbnb in Cowes, a six-bedroom home, took in A$283,000 over the past year, about 7.5 times the city's average of A$37,800. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Cowes Family Retreat Entire home · 6 bedrooms Rated 4.84 
Ella Phillip Island Entire home · 5 bedrooms Rated 4.86 - Revenue
- A$272,517
- Occupancy
- 55.8%
- Daily rate
- A$1,359
Casa Bella on Beach Entire home · 5 bedrooms Rated 4.71 - Revenue
- A$264,922
- Occupancy
- 30.1%
- Daily rate
- A$2,357
Encanto in Cowes Entire home · 6 bedrooms Rated 4.69 - Revenue
- A$203,451
- Occupancy
- 46.2%
- Daily rate
- A$1,186
Currawong Paradise Indoor heated pool, sauna & spa Entire home · 4 bedrooms Rated 4.92 - Revenue
- A$187,469
- Occupancy
- 73.0%
- Daily rate
- A$661
SaltCove Entire home · 6 bedrooms Rated 4.97 - Revenue
- A$184,708
- Occupancy
- 47.2%
- Daily rate
- A$1,079
Who Are the Top Airbnb Hosts in Cowes?
Phillip Island Holiday Homes is the top-grossing host in Cowes, with A$7.80 million in bookings across 138 listings over the past year. The market is concentrated: the ten top-grossing hosts run 44% of its 747 listings. Per listing, a smaller operator earns more: Denise grossed A$124,000 per listing, about 2.2 times Phillip Island Holiday Homes' A$56,500.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Phillip Island Holiday Homes | 138 | A$7,802,634 | A$56,541 | 4.69/5 | |
| Mathijs | 32 | A$1,521,739 | A$47,554 | 4.84/5 | |
| Matt | 27 | A$1,499,587 | A$55,540 | 4.82/5 | |
| 4 | Ready Set Stay | 28 | A$963,303 | A$34,404 | 4.74/5 |
| 5 | Mauro (Manage My Getaways) | 11 | A$740,578 | A$67,325 | 4.91/5 |
| 6 | Coastal Stays | 43 | A$716,910 | A$16,672 | 4.56/5 |
| 7 | First National | 35 | A$684,650 | A$19,561 | 4.48/5 |
| 8 | Denise | 3 | A$371,924 | A$123,975 | 4.91/5 |
| 9 | Mackaloucoo Retreats | 3 | A$299,934 | A$99,978 | 4.93/5 |
| 10 | Host Easy BnB | 9 | A$237,218 | A$26,358 | 4.85/5 |
Who Are the Airbnb Hosts in Cowes?
Professional management companies run a quarter of Cowes listings and owners run the rest. Superhosts run 35% of listings. Most hosts still vet their guests: only 26% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 34.5%
- Professional management
- 24.8%
- Cohosted listings
- 17.0%
- Instant Book enabled
- 26.2%
- Simplified Pricing
- 83.4%
Largest Airbnb Management Companies in Cowes
5 management companies run five or more active Airbnb listings in Cowes, and companies run 39% of its 747 active listings. Phillip Island Holiday Homes is the largest, with 138 listings and an average guest rating of 4.72; the next largest are First National Real Estate, Ready Set Stay, (Manage My Getaways) and Hometime. Among the five largest, (Manage My Getaways)'s homes rate highest, at 4.90.
The five largest run 29% of Cowes's listings
Share of Cowes's 747 active Airbnb listings each company runs as host or co-host
- Phillip Island Holiday Homes 18% · 138
- First National Real Estate 5% · 35
- Ready Set Stay 4% · 28
- (Manage My Getaways) 1% · 11
- Hometime <1% · 6
- All other listings 71%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Victoria, with a profile of each.
Nearby markets
Cowes vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Smiths Beach (6 km away, 97 listings) earned the most per listing, about 23% more than Cowes. Surf Beach, Bass Coast Shire and Dromana were the busiest, each booked on 36% of nights against 32% in Cowes.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ventnor 4 km | 125 | A$38,438 | A$407 | 34% |
| Smiths Beach 6 km | 97 | A$46,628 | A$489 | 34% |
| Rhyll 6 km | 54 | A$40,533 | A$425 | 33% |
| Surf Beach 8 km | 64 | A$46,296 | A$440 | 36% |
| Cape Woolamai 12 km | 168 | A$34,655 | A$408 | 33% |
| Bass Coast Shire 12 km | 120 | A$44,016 | A$428 | 36% |
| San Remo 15 km | 93 | A$46,299 | A$505 | 32% |
| Dromana 26 km | 41 | A$40,440 | A$531 | 36% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,961 listings
- Bright Airbnb data 507 listings
- Torquay Airbnb data 497 listings
- Daylesford Airbnb data 455 listings
- Apollo Bay Airbnb data 440 listings
- Geelong Airbnb data 435 listings
- Southbank Airbnb data 426 listings
- Ocean Grove Airbnb data 419 listings
See all 199 Victoria Airbnb markets
Markets Similar to Cowes
Markets elsewhere in Australia with a similar nightly rate and occupancy to Cowes:
- Middleton Airbnb data SA · A$393/night · 32.3%
- Forster Airbnb data NSW · A$396/night · 32.0%
- Sanctuary Point Airbnb data NSW · A$407/night · 33.7%
- Ulladulla Airbnb data NSW · A$440/night · 31.7%
- Bawley Point Airbnb data NSW · A$446/night · 31.6%
- Smiths Lake Airbnb data NSW · A$451/night · 33.1%
FAQ
Cowes Airbnb FAQ
How much do Airbnb hosts make in Cowes?
An active Cowes Airbnb grossed A$37,808 on average in the 12 months to September 2026, according to AirROI's tracking of 747 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$5,650 or more in a typical month.
How much can I make on Airbnb in Cowes?
It depends most on the home's size, location and how it's run. The middle half of Cowes listings earn between A$1,650 and A$5,650 in a typical month, and the top tenth A$8,780 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Cowes?
Listings in Cowes were booked on 32% of available nights over the past year. That compares with 40% for the Victoria average. January is usually the busiest month.
How much does an Airbnb cost per night in Cowes?
The average booked night in Cowes cost A$415 before fees. Half of listings charge between A$270 and A$485, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Cowes?
None of the active Cowes listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Cowes?
Yes, when it's run well. The average Cowes Airbnb grossed A$37,808 in the 12 months to September 2026, in line with the Victoria average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$24,758 a year (about A$2,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,590 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Cowes?
January usually pays best, averaging A$7,840 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Cowes?
Each night a Cowes listing was open to book earned A$136 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$231 or more.
How far in advance do guests book Airbnbs in Cowes?
Cowes stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Cowes?
The average Cowes Airbnb stay lasted 3.9 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Cowes rated?
Guests rate Cowes Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Cowes?
Cowes Beach, Silverleaves and Cowes Town draw the most short-term rental interest in Cowes. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Cowes?
AirROI counted 747 active Airbnb listings in Cowes as of September 2026. The closest tracked market is Ventnor, 4 km away.
How much are Airbnb cleaning fees in Cowes?
In Cowes, about nine in ten listings add a cleaning fee, and the typical fee is about A$140.
Method
About This Data
Figures on this page cover 747 active Airbnb listings in Cowes from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.