Blairgowrie, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Blairgowrie, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,208 per year — at a $345 nightly rate, 38.1% occupancy, and a $137 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Blairgowrie is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Blairgowrie?
In Blairgowrie, the headline Airbnb metrics are $36,208 in average annual revenue,38.1% occupancy, $345 ADR, and $137 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Blairgowrie?
Understanding the monthly revenue variations for Airbnb listings in Blairgowrie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blairgowrie is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blairgowrie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,757+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,503 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,792 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,804, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blairgowrie
What Is the Monthly Airbnb Occupancy Rate in Blairgowrie?
Maximize your bookings by understanding the Blairgowrie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blairgowrie:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blairgowrie
What Is the Average Airbnb Nightly Rate in Blairgowrie?
Effective short term rental pricing strategy in Blairgowrie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blairgowrie typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $540+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $425 or more.
- Typical properties (Median) charge around $301 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Blairgowrie
What Is the RevPAR for Airbnb in Blairgowrie?
RevPAR in Blairgowrie is currently $137. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $91 RevPAR.
- Typical properties (Median) generate $118 RevPAR.
- Strong performers (Top 25%) earn $153 RevPAR.
- Best-in-class (Top 10%) achieve $218 RevPAR.
Average Monthly RevPAR Trend in Blairgowrie
RevPAR Insights for Blairgowrie
- The average RevPAR in Blairgowrie is $137. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($218) and bottom 25% ($91) is $127, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Blairgowrie benchmarks. If your RevPAR falls below the median of $118, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $153+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Blairgowrie?
Blairgowrie's peak Airbnb season falls in January, December, November, while the softest stretch is May, August, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, November)
- Revenue averages $6,906 per month
- Occupancy rates average 49.4%
- Daily rates average $421
Shoulder Season
- Revenue averages $3,172 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $324
Low Season (May, August, October)
- Revenue drops to average $1,870 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $284
Seasonality Insights for Blairgowrie
- Airbnb seasonality in Blairgowrie is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Blairgowrie's highest earning potential, with monthly revenues climbing to $8,064, occupancy reaching 58.0%, and ADRs peaking at $457.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,572, occupancy could drop to 18.0%, and ADRs may adjust to $263.
- Lower occupancy paired with meaningful seasonality means hosts in Blairgowrie need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Blairgowrie, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Blairgowrie?
Low regulation and minimal registration activity in Blairgowrie, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Blairgowrie to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Blairgowrie?
With a compact short-term rental market, Blairgowrie gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blairgowrie Beach | A stunning beach destination known for its picturesque coastline and crystal-clear waters. Ideal for tourists looking for a relaxing getaway with easy beach access and charming seaside vibes. | Blairgowrie Pier, Blairgowrie Beach, Rye Ocean Beach, Sorrento Back Beach, Blairgowrie Marina |
| Sorrento | A popular holiday township with beautiful beaches and vibrant local culture. Attracts visitors seeking both relaxation and adventure, with easy access to restaurants and shops. | Sorrento Beach, Sorrento Ferry Terminal, Point Nepean National Park, Sorrento Golf Club |
| Rye | Known for its family-friendly atmosphere, Rye offers a leisurely beach experience and plenty of outdoor activities. Great for families and groups looking for sun and fun. | Rye Foreshore, Rye Ocean Beach, Rye Back Beach, Ostend Beach, Rye RSL |
| Rosebud | A scenic coastal town with beautiful beaches and a relaxed atmosphere, perfect for families and groups looking for beachside fun. | Rosebud Beach, Rosebud Pier, Rosebud Village Shopping Centre, Sandy Point Beach |
| Dromana | A charming coastal town that combines beautiful beaches with a vibrant atmosphere. Popular for its wineries and local attractions, appealing to a wide range of tourists. | Dromana Beach, Dromana Pier, Dromana Drive-In, Eagle Ridge Golf Course |
| Portsea | An upscale seaside destination known for its stunning scenery and luxury accommodations. Attracts visitors looking for a high-end beach experience. | Portsea Beach, Portsea Golf Club, Point Nepean National Park, Portsea Hotel |
| Cape Schanck | Home to breathtaking views and beautiful landscapes, Cape Schanck appeals to nature lovers and those looking for a peaceful retreat away from the hustle and bustle. | Cape Schanck Lighthouse, Bushwalking Trails, Ramsay Beach, Baldrys Cave |
| Fingal | A hidden gem with pristine beaches and a tranquil atmosphere, perfect for visitors seeking a serene holiday experience away from crowded tourist spots. | Fingal Beach, The Flinders Golf Club, Rye Ocean Beach, Moonah Links Golf Course |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Blairgowrie offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Blairgowrie?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blairgowrie
- The Blairgowrie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blairgowrie, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Blairgowrie Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blairgowrie
- The dominant room capacity in Blairgowrie is 3 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 63.2% of the active Airbnb listings in Blairgowrie, indicating a high concentration in these sizes.
- A significant 79.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blairgowrie.
Blairgowrie Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blairgowrie
- The most common guest capacity trend in Blairgowrie vacation rentals is listings accommodating 8+ guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Blairgowrie STR market, accounting for 63.2% of listings.
- 79.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blairgowrie.
- On average, properties in Blairgowrie are equipped to host 6.6 guests.
How Do Listings in Blairgowrie Compare on Quality?
Listing quality in Blairgowrie can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Blairgowrie
- At 29.4 photos per listing on average, Blairgowrie hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Blairgowrie averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Blairgowrie?
Amenity Prevalence
Amenity Insights for Blairgowrie
- Essential amenities in Blairgowrie that guests expect include: Washer, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blairgowrie: Washer, Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blairgowrie to stay competitive.
Which Airbnb Amenities Boost Revenue in Blairgowrie?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Blairgowrie, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Beach access | 31.6% | $46,000 | $31,688 | 45.2% |
Hair dryer | 68.4% | $39,880 | $28,251 | 41.2% |
Dedicated workspace | 31.6% | $44,447 | $32,405 | 37.2% |
Iron | 63.2% | $40,202 | $29,360 | 36.9% |
Exterior security cameras on property | 31.6% | $44,007 | $32,608 | 35.0% |
Long term stays allowed | 36.8% | $37,980 | $35,173 | 8.0% |
Microwave | 68.4% | $36,663 | $35,221 | 4.1% |
Drying rack for clothing | 36.8% | $37,061 | $35,710 | 3.8% |
Indoor fireplace | 63.2% | $36,670 | $35,415 | 3.5% |
Room-darkening shades | 31.6% | $37,068 | $35,811 | 3.5% |
Revenue Impact Insights for Blairgowrie
- Beach access tops the revenue impact list with a 45.2% uplift — listings with this amenity earn $46,000 vs. $31,688 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Blairgowrie STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blairgowrie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlairgowrie Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Blairgowrie
- The typical guest profile for Airbnb in Blairgowrie consists of primarily domestic travelers (88%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.8% of guests.
- Key international markets include Australia (87.8%) and United Kingdom (4.1%).
- Top languages spoken are English (73.2%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Blairgowrie?
Listings in Blairgowrie average 4.88 out of 5 overall, with about 13.9 reviews per active listing and 47.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Blairgowrie
- With an overall rating of 4.88, Blairgowrie listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Blairgowrie Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blairgowrie
- The most common availability pattern in Blairgowrie falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Blairgowrie (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Blairgowrie?
Average Booking Lead Time by Month
Booking Lead Time Insights for Blairgowrie
- The overall average booking lead time for vacation rentals in Blairgowrie is 43 days.
- Guests book furthest in advance for stays during October (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Blairgowrie.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Blairgowrie averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Blairgowrie?
Guests in Blairgowrie stay about 3.4 nights on average, generating roughly 488 reservations and 25.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Blairgowrie
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Blairgowrie
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (17 nights) and shorten in Jun (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Blairgowrie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
5 listings
26.3% of total
30+ Nights
13 listings
68.4% of total
Key Insights
- The most prevalent minimum stay requirement in Blairgowrie is 30+ Nights, adopted by 68.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (68.4%) caters to monthly stays (30+ nights) in Blairgowrie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.4% of Blairgowrie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 68.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blairgowrie.
Blairgowrie Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
5.3% of total
Limited
3 listings
15.8% of total
Flexible
2 listings
10.5% of total
Moderate
2 listings
10.5% of total
Firm
8 listings
42.1% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Blairgowrie
- The prevailing Airbnb cancellation policy trend in Blairgowrie is Firm, used by 42.1% of listings.
- A majority (57.9%) of hosts in Blairgowrie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.1% market standard in Blairgowrie.
- Regularly review your cancellation policy against competitors and market demand shifts in Blairgowrie.
How Much Are Airbnb Cleaning Fees in Blairgowrie?
Cleaning fees in Blairgowrie are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Blairgowrie
- 84.2% of listings charge a cleaning fee, making it standard practice in Blairgowrie. Guests expect it and factor it into their booking decisions.
- The gap between the average ($241) and median ($187) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Blairgowrie median of $187. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Blairgowrie Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blairgowriebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New Blairgowrie Beach House
Entire Place • 5 bedrooms
The Dunes with heated spa
Entire Place • 3 bedrooms
Escapades at Blairgowrie
Entire Place • 1 bedroom
Madeleine's Retreat 450M to Beach & 1KM to Shops
Entire Place • 5 bedrooms
Family Beach Retreat With Heated Pool Blairgowrie
Entire Place • 5 bedrooms
Solvista Lodge – A Sunlit Retreat By The Bay
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Blairgowrie?
Learn from the best! This table showcases top-performing Airbnb hosts in Blairgowrie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jellis Craig Short Stays | 2 | $83,868 | 25 | 4.79/5.0 |
| Karen | 1 | $75,587 | 2 | Not Rated |
| Property Mums | 1 | $73,343 | 26 | 4.81/5.0 |
| Peachy Properties | 3 | $72,090 | 29 | 4.87/5.0 |
| Amber | 1 | $46,809 | 7 | 4.57/5.0 |
| Bookabreak.Com.Au | 1 | $43,795 | 4 | 5.00/5.0 |
| Allan | 1 | $40,381 | 19 | 4.89/5.0 |
| Richard And Annette | 1 | $39,149 | 10 | 5.00/5.0 |
| Kate | 1 | $36,017 | 32 | 4.97/5.0 |
| Caitlin | 1 | $34,644 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blairgowrie.
Who Are the Airbnb Hosts in Blairgowrie?
Blairgowrie is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Blairgowrie
- With 57.9% Superhosts, Blairgowrie has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 36.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Blairgowrie averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Blairgowrie
These are the highest-grossing professional property management operations in Blairgowrie, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Property Mums | 1 | $73,343 | $681 | 32.4% | 4.81/5 |
| Peachy Properties | 3 | $72,090 | $300 | 55.1% | 4.87/5 |
| Bookabreak.Com.Au | 1 | $43,795 | $330 | 36.2% | 5.00/5 |
| Lively Properties | 1 | $32,752 | $315 | 31.4% | 4.95/5 |
| Andrew From Allocate | 1 | $9,971 | $402 | 13.7% | N/A |
Management Company Insights for Blairgowrie
- The leading management company, Property Mums, operates 1 listings with $73,343 in gross revenue — a useful benchmark for what scale looks like in Blairgowrie.
- Top managers average 1 properties each, suggesting professional management in Blairgowrie still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Blairgowrie's Airbnb Market Compare to Nearby Cities?
How does the Blairgowrie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Blairgowrie has 17 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| King Island Council | 15 | $3,341 | $445.71 | 31% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
| Hawthorn | 14 | $2,852 | $269.20 | 49% |
Frequently Asked Questions About Airbnb in Blairgowrie
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Blairgowrie.
How much do Airbnb hosts make in Blairgowrie?
Blairgowrie hosts earn about $36,208 per year on average, with an average nightly rate of $345 and RevPAR of $137. Those figures describe the typical revenue environment for active listings in Blairgowrie, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Blairgowrie market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Blairgowrie?
The average Airbnb occupancy rate in Blairgowrie is 38.1%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Blairgowrie?
Listings in Blairgowrie average $345 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Blairgowrie?
Blairgowrie currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Blairgowrie?
AirROI currently classifies the short-term rental regulation level in Blairgowrie as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Blairgowrie?
RevPAR in Blairgowrie is about $137. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Blairgowrie?
Occupancy of 38.1% means Blairgowrie is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,208, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Blairgowrie?
The average booking lead time in Blairgowrie is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Blairgowrie?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Blairgowrie include Blairgowrie Beach, Sorrento, Rye. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Blairgowrie?
entire_home listings make up 100.0% of the active supply in Blairgowrie. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Blairgowrie compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Blairgowrie's $36,208 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Blairgowrie?
The average Airbnb stay length in Blairgowrie is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Blairgowrie?
Airbnb listings in Blairgowrie average 4.88 out of 5 overall. About 47.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Blairgowrie?
Beach access and Hair dryer are among the strongest revenue-linked amenities in Blairgowrie. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Blairgowrie?
Yes. About 84.2% of active Airbnb listings in Blairgowrie charge a cleaning fee, and the average fee is $241. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Blairgowrie?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.