Rye, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rye, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,052 per year — at a $388 nightly rate, 27.3% occupancy, and a $118 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Rye is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rye?
In Rye, the headline Airbnb metrics are $29,052 in average annual revenue,27.3% occupancy, $388 ADR, and $118 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rye?
Understanding the monthly revenue variations for Airbnb listings in Rye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rye is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,459 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,960 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rye
What Is the Monthly Airbnb Occupancy Rate in Rye?
Maximize your bookings by understanding the Rye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rye:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rye
What Is the Average Airbnb Nightly Rate in Rye?
Effective short term rental pricing strategy in Rye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rye typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $601+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $459 or more.
- Typical properties (Median) charge around $322 per night.
- Entry-level properties (Bottom 25%) earn around $239 per night.
Average Daily Rate (ADR) Trend by Month in Rye
What Is the RevPAR for Airbnb in Rye?
RevPAR in Rye is currently $118. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $72 RevPAR.
- Typical properties (Median) generate $98 RevPAR.
- Strong performers (Top 25%) earn $159 RevPAR.
- Best-in-class (Top 10%) achieve $228 RevPAR.
Average Monthly RevPAR Trend in Rye
RevPAR Insights for Rye
- The average RevPAR in Rye is $118. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($228) and bottom 25% ($72) is $156, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rye benchmarks. If your RevPAR falls below the median of $98, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $159+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rye Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rye?
Rye's peak Airbnb season falls in January, December, March, while the softest stretch is April, May, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, March)
- Revenue averages $6,942 per month
- Occupancy rates average 46.1%
- Daily rates average $443
Shoulder Season
- Revenue averages $2,611 per month
- Occupancy maintains around 24.8%
- Daily rates hold near $352
Low Season (April, May, August)
- Revenue drops to average $744 per month
- Occupancy decreases to average 8.2%
- Daily rates adjust to average $324
Seasonality Insights for Rye
- Airbnb seasonality in Rye is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rye's highest earning potential, with monthly revenues climbing to $8,280, occupancy reaching 53.5%, and ADRs peaking at $462.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $290.
- Lower occupancy paired with meaningful seasonality means hosts in Rye need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rye, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rye?
Low regulation and minimal registration activity in Rye, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rye to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rye?
With a compact short-term rental market, Rye gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rye Foreshore | A scenic beach area ideal for families and tourists seeking sun and sand. Perfect for those wanting easy access to the beach and local amenities. | Rye Beach, Rye Pier, Rye Foreshore Reserve, Blairgowrie Yacht Squadron, Rye Hotel, Rye Village Shopping Center |
| Blairgowrie | Known for its gorgeous beaches and relaxed atmosphere, it's a perfect spot for vacationers looking for a tranquil getaway close to nature and the coast. | Blairgowrie Beach, Blairgowrie Yacht Club, Cameron's Bight Beach, Moonah Links Golf Course, Blairgowrie Village, Patterson River |
| Mornington Peninsula National Park | A natural paradise with walking trails and stunning coastal views. Popular with outdoor enthusiasts and families looking to explore nature. | Number 16 Beach, Sorrento Ocean Beach, Baldry's Crossing, The Maze, Boathaven Beach, Bushrangers Bay |
| Rye Shops | The main shopping precinct offering local shops, cafes, and restaurants. A hub for tourists seeking local experiences and conveniences. | Rye Plaza, Big Goose, Rye Library, Local Markets, Bakeries and Cafes, Wine Tasting Rooms |
| Point Nepean National Park | A historic and scenic park with military history and beautiful coastal views. Perfect for those interested in nature and history. | Fort Nepean, Barrenjoey Lighthouse, Quarantine Station, Walking Trails, Picnic Areas, Ferry Access |
| Rye Golf Course | Attracts golf enthusiasts and is a prime spot for those looking to enjoy a round of golf amidst beautiful scenery. | Rye Golf Club, Putting green, Driving Range, Golf Lessons, Pro Shop, Clubhouse |
| Dromana | Close to Rye, offering additional beach access and local dining options. A growing area for Airbnb hosts. | Dromana Beach, Dromana Drive-in Cinema, Local Wineries, Dromana Pier, Western Port Bay, Wineries and Vineyards |
| Tassells Cove | A serene coastal area ideal for nature lovers and those wanting a peaceful beach experience away from the crowds. | Tassells Cove Beach, Walking Trails, Picnic Areas, Fishing Spots, Local Wildlife, Coastal Scenery |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rye offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rye?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rye
- The Rye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rye, House properties are the most common (92.9%), reflecting the local real estate landscape.
- Houses represent a significant 92.9% portion, catering likely to families or larger groups.
Rye Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rye
- The dominant room capacity in Rye is 4 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Rye, indicating a high concentration in these sizes.
- A significant 85.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rye.
Rye Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rye
- The most common guest capacity trend in Rye vacation rentals is listings accommodating 8+ guests (78.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rye STR market, accounting for 85.7% of listings.
- 85.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rye.
- On average, properties in Rye are equipped to host 7.1 guests.
How Do Listings in Rye Compare on Quality?
Listing quality in Rye can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rye
- At 29.9 photos per listing on average, Rye hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rye averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rye?
Amenity Prevalence
Amenity Insights for Rye
- Essential amenities in Rye that guests expect include: Wifi, Kitchen, TV, Smoke alarm, Stove, Dining table. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Bed linens, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rye: Wifi, Kitchen, TV, Smoke alarm, Stove, Dining table.
- Prioritize adding missing essentials: Smoke alarm, Stove, Dining table.
- Consider adding popular differentiators like Washer or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rye to stay competitive.
Which Airbnb Amenities Boost Revenue in Rye?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rye, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Toaster | 82.1% | $32,167 | $14,724 | 118.5% |
Coffee maker | 64.3% | $35,957 | $16,624 | 116.3% |
Heating | 82.1% | $31,541 | $17,602 | 79.2% |
Bathtub | 75.0% | $32,646 | $18,270 | 78.7% |
Microwave | 82.1% | $31,447 | $18,034 | 74.4% |
Pets allowed | 32.1% | $39,920 | $23,904 | 67.0% |
Pack ’n play/Travel crib | 28.6% | $38,790 | $25,157 | 54.2% |
Freezer | 75.0% | $31,747 | $20,969 | 51.4% |
High chair | 39.3% | $36,461 | $24,258 | 50.3% |
Exterior security cameras on property | 35.7% | $36,766 | $24,767 | 48.5% |
Revenue Impact Insights for Rye
- Toaster tops the revenue impact list with a 118.5% uplift — listings with this amenity earn $32,167 vs. $14,724 without it.
- Toaster, Heating, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rye STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRye Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rye
- The typical guest profile for Airbnb in Rye consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Australia (94%) and United Kingdom (2.6%).
- Top languages spoken are English (73.8%) followed by German (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rye?
Listings in Rye average 4.86 out of 5 overall, with about 8.1 reviews per active listing and 35.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rye
- With an overall rating of 4.86, Rye listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rye Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rye
- The most common availability pattern in Rye falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rye (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Rye?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rye
- The overall average booking lead time for vacation rentals in Rye is 49 days.
- Guests book furthest in advance for stays during November (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Spring (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Rye.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Rye averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rye?
Guests in Rye stay about 4.2 nights on average, generating roughly 433 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rye
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rye
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (7 nights) and shorten in Jun (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.6% of total
2 Nights
4 listings
14.3% of total
3 Nights
1 listings
3.6% of total
30+ Nights
22 listings
78.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rye is 30+ Nights, adopted by 78.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (78.6%) caters to monthly stays (30+ nights) in Rye, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 78.6% of Rye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 78.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rye.
Rye Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
10.7% of total
Super Strict 60 Days
3 listings
10.7% of total
Flexible
3 listings
10.7% of total
Moderate
9 listings
32.1% of total
Firm
9 listings
32.1% of total
Strict
1 listings
3.6% of total
Cancellation Policy Insights for Rye
- The prevailing Airbnb cancellation policy trend in Rye is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (42.8%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Rye.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rye.
How Much Are Airbnb Cleaning Fees in Rye?
Cleaning fees in Rye are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rye
- 85.7% of listings charge a cleaning fee, making it standard practice in Rye. Guests expect it and factor it into their booking decisions.
- The gap between the average ($290) and median ($213) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rye median of $213. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rye Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ryebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dixie by Property Mums
Entire Place • 3 bedrooms
Solara Rye
Entire Place • 5 bedrooms
Maori in Rye walk to beach and shops in minutes
Entire Place • 4 bedrooms
Dune House
Entire Place • 4 bedrooms
Harlech House Rye - newly renovated, pool, gardens
Entire Place • 4 bedrooms
Coastmere at Rye - Luxury Poolside Retreat
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rye?
Learn from the best! This table showcases top-performing Airbnb hosts in Rye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Property Mums | 2 | $127,252 | 15 | 5.00/5.0 |
| Caitlin | 3 | $83,817 | 18 | 4.75/5.0 |
| Amber & Ella | 2 | $74,961 | 27 | 4.92/5.0 |
| Pete | 2 | $63,357 | 27 | 4.87/5.0 |
| Jellis Craig Short Stays | 1 | $60,427 | 8 | 4.88/5.0 |
| Peter | 2 | $58,411 | 12 | 4.95/5.0 |
| Coast And Country Getaways | 1 | $57,649 | 4 | 5.00/5.0 |
| Go Coastal Holidays | 2 | $52,397 | 8 | 4.83/5.0 |
| Shelley | 1 | $37,126 | 18 | 5.00/5.0 |
| Jaison | 1 | $33,166 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rye.
Who Are the Airbnb Hosts in Rye?
Rye is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rye
- With 57.1% Superhosts, Rye has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 50.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rye averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rye
These are the highest-grossing professional property management operations in Rye, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Property Mums | 2 | $127,252 | $652 | 36.0% | 5.00/5 |
| Coast And Country Getaways | 1 | $57,649 | $479 | 46.6% | 5.00/5 |
| Go Coastal Holidays | 2 | $52,397 | $370 | 20.9% | 4.83/5 |
| Lively Properties | 1 | $13,884 | $526 | 14.9% | N/A |
| Zara | 1 | $7,740 | $240 | 23.6% | 4.86/5 |
Management Company Insights for Rye
- The leading management company, Property Mums, operates 2 listings with $127,252 in gross revenue — a useful benchmark for what scale looks like in Rye.
- Top managers average 1 properties each, suggesting professional management in Rye still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rye's Airbnb Market Compare to Nearby Cities?
How does the Rye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Rye has 28 percentage points lower occupancy and about $44 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| King Island Council | 15 | $3,341 | $445.71 | 31% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
Frequently Asked Questions About Airbnb in Rye
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rye.
How much do Airbnb hosts make in Rye?
Rye hosts earn about $29,052 per year on average, with an average nightly rate of $388 and RevPAR of $118. Those figures describe the typical revenue environment for active listings in Rye, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Rye market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rye?
The average Airbnb occupancy rate in Rye is 27.3%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rye?
Listings in Rye average $388 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rye?
Rye currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rye?
AirROI currently classifies the short-term rental regulation level in Rye as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rye?
RevPAR in Rye is about $118. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rye?
Occupancy of 27.3% means Rye is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,052, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rye?
The average booking lead time in Rye is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rye?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rye include Rye Foreshore, Blairgowrie, Mornington Peninsula National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rye?
entire_home listings make up 100.0% of the active supply in Rye. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rye compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Rye's $29,052 and 27.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rye?
The average Airbnb stay length in Rye is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rye?
Airbnb listings in Rye average 4.86 out of 5 overall. About 35.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rye?
Toaster and Coffee maker are among the strongest revenue-linked amenities in Rye. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rye?
Yes. About 85.7% of active Airbnb listings in Rye charge a cleaning fee, and the average fee is $290. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rye?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.