Tourism statisticsState2026
South Australia Tourism Statistics: 439,000 Visitors in 2023
South Australia recorded 439,000 international visitors in 2023, the South Australian Tourism Commission reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 180,067 Airbnb stays in South Australia in the 12 months to October 2026, with Adelaide the most booked town. The busiest month was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 856,874
- Typical Airbnb stay
- 4.8 nights
- Busiest Airbnb month
- January
- From within Australia, among guests who left a review
- 84%
Key facts
South Australia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The South Australian Tourism Commission puts South Australia at 439,000 international visitors in 2023.
Airbnb stays
- AirROI puts Airbnb stays in South Australia at 180,067 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in South Australia added up to 856,874 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in South Australia lasted 4.8 nights in the 12 months to October 2026, booked about 64 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in South Australia in the 12 months to October 2026, followed by December and March, with May the quietest.
- AirROI estimates Airbnb in South Australia had no single high season in the 12 months to October 2026: the three busiest months were January, December and March.
- AirROI estimates Airbnb stays in South Australia in December were booked furthest ahead, about 99 days, against 36 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 84% of South Australia Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 4.3% and the United States at 2.6% were the top countries abroad.
- Among South Australia Airbnb guests who left a review as of October 2026, Adelaide was the top origin city at 11%, ahead of Melbourne at 5.7%, AirROI estimates.
By place
- AirROI estimates Adelaide had the most Airbnb stays of the 11 towns it lists in South Australia in the 12 months to October 2026, at 87,712, ahead of Robe and Mount Gambier.
Official numbers
How Many Tourists Visit South Australia?
The South Australian Tourism Commission counted 439,000 international visitors in 2023.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 439,000International visitors | International visitors to South Australia | 2023 | South Australian Tourism Commission |
Airbnb stays
Airbnb Stays in South Australia
South Australia had 6,793 Airbnb homes in the 12 months to October 2026. They took an estimated 180,067 stays and 856,874 nights. A typical stay lasted 4.8 nights and was booked about 64 days ahead. AirROI's figures cover the 66 towns it tracks in South Australia; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 6,793
- Airbnb stays, estimate
- 180,067
- Airbnb nights, estimate
- 856,874
- Typical stay
- 4.8 nights
- Booked ahead
- 64 days
Busiest months
When Is the Busiest Time in South Australia?
On Airbnb, January was the busiest month in South Australia in the 12 months to October 2026, then December and March. May was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, May last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, March, November, October, April, September, February, July, August, June, May.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.2% | 74 days |
| December | 9.8% | 99 days |
| March | 9.2% | 61 days |
| November | 8.8% | 75 days |
| October | 8.8% | 61 days |
| April | 8.2% | 81 days |
| September | 8.1% | 44 days |
| February | 8.1% | 62 days |
| July | 7.6% | 39 days |
| August | 7.2% | 41 days |
| June | 7.1% | 36 days |
| May | 7.0% | 42 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do South Australia Airbnb Guests Come From?
About eight in ten South Australia Airbnb guests who left a review as of October 2026 were from within Australia (84%), and the top countries abroad were the United Kingdom at 4.3% and the United States at 2.6%, AirROI estimates. Among the same guests, Adelaide was the top origin city at 11%, ahead of Melbourne at 5.7%. The figures rest on 493,085 reviews, written over many years.
84% from within Australia
Among guests who left a review, as of October 2026
- From within Australia 84%
- From abroad 16%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in South Australia
Adelaide, Robe and Mount Gambier took 55% of Airbnb stays in South Australia in the 12 months to October 2026. January is the busiest Airbnb month in 9 of the 11 towns, led by Adelaide, and October in 1, led by Mount Gambier. Among guests who left a review, the share from abroad across these towns runs from 4.8% in Copper Coast Council to 29% in Kingscote.
| Adelaide | 87,712 |
| Robe | 6,927 |
| Mount Gambier | 4,421 |
| Port Lincoln | 3,827 |
| Victor Harbor | 3,507 |
| Kingscote | 3,432 |
| Port Elliot | 3,088 |
| Middleton | 3,080 |
| Copper Coast Council | 2,732 |
| Encounter Bay | 2,692 |
| Normanville | 2,230 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 11 of South Australia's 66 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in South Australia
How many tourists visit South Australia?
South Australia had 439,000 international visitors in 2023, according to the South Australian Tourism Commission. Domestic trips are not in that count. AirROI estimates 180,067 Airbnb stays in South Australia in the 12 months to October 2026, which is a separate count of bookings.
When is high season in South Australia?
The busiest Airbnb month in South Australia in the 12 months to October 2026 was January, then December and March.
What is the quietest month in South Australia?
May was the quietest Airbnb month in South Australia in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 42 days ahead, against 99 days for December.
How long is a typical Airbnb stay in South Australia?
A typical Airbnb stay in South Australia lasted 4.8 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.1 nights in April to 5.6 nights in July.
Where do Airbnb guests in South Australia come from?
Of South Australia Airbnb guests who left a review as of October 2026, 84% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 4.3% and the United States at 2.6%. Among the same guests, the top origin city was Adelaide at 11%, ahead of Melbourne at 5.7%.
What is the most booked town in South Australia on Airbnb?
Adelaide was the most booked town in South Australia on Airbnb, with an estimated 87,712 stays in the 12 months to October 2026, ahead of Robe and Mount Gambier.
Are Airbnb stays the same as tourists?
No. The South Australian Tourism Commission counts international visitors (439,000 in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 180,067 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 66 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 493,085 reviews and describes guests who left a review, not everyone who stayed. Read the method page.