Tourism statisticsCountry2026

Australia Tourism Statistics: 7.6M Arrivals in 2024

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
14,859,908
Typical Airbnb stay
4.8 nights
Busiest Airbnb month
January
From within Australia, among guests who left a review
76%

Key facts

Australia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Tourism Research Australia puts Australia at 7.6 million international tourist arrivals in 2024.

Airbnb stays

  • AirROI puts Airbnb stays in Australia at 3,068,446 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Australia added up to 14,859,908 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Australia lasted 4.8 nights in the 12 months to October 2026, booked about 60 days ahead.

Busiest months

  • AirROI ranks January the busiest Airbnb month in Australia in the 12 months to October 2026, followed by December and October, with May the quietest.
  • AirROI estimates the four busiest Airbnb months in Australia ran unbroken from October to January in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Australia in December were booked furthest ahead, about 81 days, against 42 days for June, in the 12 months to October 2026.

Guests

  • AirROI estimates 76% of Australia Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 5.4% and the United States at 3.5% were the top countries abroad.

By place

  • AirROI ranks Australia 8th for Airbnb stays among the 157 countries in the 12 months to October 2026.
  • AirROI estimates Melbourne had the most Airbnb stays of the 200 towns it lists in Australia in the 12 months to October 2026, at 371,418, ahead of Sydney and Gold Coast City.

Official numbers

How Many Tourists Visit Australia?

Tourism Research Australia counted 7.6 million international tourist arrivals in 2024.

Official tourism figures for Australia: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
7.6 millionInternational tourist arrivalsInternational visitor trips to Australia in the year ending December 20242024Tourism Research Australia

Airbnb stays

Airbnb Stays in Australia

Australia had 118,826 Airbnb homes in the 12 months to October 2026. They took an estimated 3,068,446 stays and 14,859,908 nights. A typical stay lasted 4.8 nights and was booked about 60 days ahead. AirROI's figures cover the 788 towns it tracks in Australia; places it does not track are not counted, so every total is a floor.

Airbnb homes
118,826
Airbnb stays, estimate
3,068,446
Airbnb nights, estimate
14,859,908
Typical stay
4.8 nights
Booked ahead
60 days

Busiest months

When Is the Busiest Time in Australia?

On Airbnb, January was the busiest month in Australia in the 12 months to October 2026, then December and October. May was the quietest. The four busiest months run unbroken from October to January.

January ranks first, May last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: January, December, October, November, March, September, July, August, April, February, June, May.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Australia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
January9.5%66 days
December9.4%81 days
October8.8%63 days
November8.5%66 days
March8.5%54 days
September8.5%50 days
July8.2%51 days
August8.1%51 days
April8.0%58 days
February7.8%54 days
June7.4%42 days
May7.2%46 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Australia Airbnb Guests Come From?

About eight in ten Australia Airbnb guests who left a review as of October 2026 were from within Australia (76%), and the top countries abroad were the United Kingdom at 5.4% and the United States at 3.5%, AirROI estimates. Among the same guests, Melbourne was the top origin city at 6.4%, ahead of Sydney at 5.6%. The figures rest on 9,002,508 reviews, written over many years.

76% from within Australia

Among guests who left a review, as of October 2026

  • From within Australia 76%
  • From abroad 24%

Top countries abroad

Among guests who left a review

  • United Kingdom 5.4%
  • United States 3.5%
  • New Zealand 2.5%
  • Singapore 1.3%

Top origin cities

Among guests who left a review

  • Melbourne 6.4%
  • Sydney 5.6%
  • New South Wales 2.4%
  • Brisbane 1.8%
  • Victoria 1.7%
  • Perth 1.4%

By town

Most Booked Towns in Australia

Melbourne, Sydney and Gold Coast City took 25% of Airbnb stays in Australia in the 12 months to October 2026. January is the busiest Airbnb month in 99 of the 200 towns, led by Gold Coast City, and December in 26, led by Melbourne. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 7.5% in Bright to 48% in Cairns.

Most Booked Towns in Australia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Melbourne371,418
Sydney273,952
Gold Coast City117,272
Greater Brisbane114,046
Adelaide87,712
Sunshine Coast Regional79,242
Hobart55,712
Noosa Heads28,693
Byron Bay26,758
Cairns26,385
Busselton25,601
Margaret River25,068
Shoalhaven City Council23,542
Newcastle-Maitland22,969
Surfers Paradise20,972

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 200 of Australia's 788 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Australia

How many tourists visit Australia?

Australia had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. Domestic trips are not in that count. AirROI estimates 3,068,446 Airbnb stays in Australia in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Australia?

The busiest Airbnb month in Australia in the 12 months to October 2026 was January, then December and October. The four busiest months run from October to January.

What is the quietest month in Australia?

May was the quietest Airbnb month in Australia in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 46 days ahead, against 81 days for December.

How long is a typical Airbnb stay in Australia?

A typical Airbnb stay in Australia lasted 4.8 nights in the 12 months to October 2026, booked about 60 days ahead. By month, stays ran from 4.1 nights in September to 5.6 nights in July.

Where do Airbnb guests in Australia come from?

Of Australia Airbnb guests who left a review as of October 2026, 76% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 5.4% and the United States at 3.5%. Among the same guests, the top origin city was Melbourne at 6.4%, ahead of Sydney at 5.6%.

What is the most booked town in Australia on Airbnb?

Melbourne was the most booked town in Australia on Airbnb, with an estimated 371,418 stays in the 12 months to October 2026, ahead of Sydney and Gold Coast City.

Are Airbnb stays the same as tourists?

No. Tourism Research Australia counts international tourist arrivals (7.6 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 3,068,446 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 788 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 9,002,508 reviews and describes guests who left a review, not everyone who stayed. Read the method page.