Tourism statisticsCity2026
Melbourne Tourism Statistics: 14.3M Visitors in 2023
Melbourne, in Victoria, Australia, recorded 14.3 million visitors in 2023, City of Melbourne reports. AirROI estimates 371,418 Airbnb stays in Melbourne in the 12 months to October 2026. The busiest month was December, and the quietest was May.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 2,128,029
- Typical Airbnb stay
- 5.7 nights
- Busiest Airbnb month
- December
- From within Australia, among guests who left a review
- 70%
Key facts
Melbourne Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- City of Melbourne puts Melbourne at 14.3 million visitors in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Melbourne at 371,418 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Melbourne added up to 2,128,029 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Melbourne lasted 5.7 nights in the 12 months to October 2026, booked about 53 days ahead.
Busiest months
- AirROI ranks December the busiest Airbnb month in Melbourne in the 12 months to October 2026, followed by January and November, with May the quietest.
- AirROI estimates the five busiest Airbnb months in Melbourne ran unbroken from September to January in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Melbourne in December were booked furthest ahead, about 74 days, against 34 days for May, in the 12 months to October 2026.
Guests
- AirROI estimates 70% of Melbourne Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 5.6% and the United States at 4.5% were the top countries abroad.
- Among Melbourne Airbnb guests who left a review as of October 2026, Melbourne was the top origin city at 11%, ahead of Victoria at 3.9%, AirROI estimates.
By place
- AirROI ranks Melbourne first for Airbnb stays among the 44 towns it lists in Victoria in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Melbourne?
City of Melbourne counted 14.3 million visitors in 2023.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 14.3 millionVisitors | Total visitors to Melbourne | 2023 | City of Melbourne |
Airbnb stays
Airbnb Stays in Melbourne
Melbourne had 15,407 Airbnb homes in the 12 months to October 2026. They took an estimated 371,418 stays and 2,128,029 nights. A typical stay lasted 5.7 nights and was booked about 53 days ahead.
- Airbnb homes
- 15,407
- Airbnb stays, estimate
- 371,418
- Airbnb nights, estimate
- 2,128,029
- Typical stay
- 5.7 nights
- Booked ahead
- 53 days
Busiest months
When Is the Busiest Time in Melbourne?
On Airbnb, December was the busiest month in Melbourne in the 12 months to October 2026, then January and November. May was the quietest. The five busiest months run unbroken from September to January.
December ranks first, May last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: December, January, November, October, September, March, August, February, July, April, June, May.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| December | 9.5% | 74 days |
| January | 9.5% | 60 days |
| November | 8.6% | 64 days |
| October | 8.5% | 55 days |
| September | 8.4% | 45 days |
| March | 8.4% | 66 days |
| August | 8.4% | 37 days |
| February | 8.3% | 48 days |
| July | 7.9% | 38 days |
| April | 7.7% | 41 days |
| June | 7.4% | 34 days |
| May | 7.3% | 34 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Melbourne Airbnb Guests Come From?
About seven in ten Melbourne Airbnb guests who left a review as of October 2026 were from within Australia (70%), and the top countries abroad were the United Kingdom at 5.6% and the United States at 4.5%, AirROI estimates. Among the same guests, Melbourne was the top origin city at 11%, ahead of Victoria at 3.9%. The figures rest on 1,186,259 reviews, written over many years.
70% from within Australia
Among guests who left a review, as of October 2026
- From within Australia 70%
- From abroad 30%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Melbourne
How many tourists visit Melbourne?
Melbourne had 14.3 million visitors in 2023, according to City of Melbourne. AirROI estimates 371,418 Airbnb stays in Melbourne in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Melbourne?
The busiest Airbnb month in Melbourne in the 12 months to October 2026 was December, then January and November. The five busiest months run from September to January.
What is the quietest month in Melbourne?
May was the quietest Airbnb month in Melbourne in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 34 days ahead, against 74 days for December.
How long is a typical Airbnb stay in Melbourne?
A typical Airbnb stay in Melbourne lasted 5.7 nights in the 12 months to October 2026, booked about 53 days ahead. By month, stays ran from 4.2 nights in September to 6.5 nights in July.
Where do Airbnb guests in Melbourne come from?
Of Melbourne Airbnb guests who left a review as of October 2026, 70% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 5.6% and the United States at 4.5%. Among the same guests, the top origin city was Melbourne at 11%, ahead of Victoria at 3.9%.
Are Airbnb stays the same as tourists?
No. City of Melbourne counts visitors (14.3 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 371,418 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 371,418 stays at 5.73 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,186,259 reviews and describes guests who left a review, not everyone who stayed. Read the method page.