Tourism statisticsCity2026
Byron Bay Tourism Statistics: 2M Visitors in 2024
Byron Bay, in New South Wales, Australia, recorded 2 million visitors in 2024, Destination NSW reports. AirROI estimates 26,758 Airbnb stays in Byron Bay in the 12 months to October 2026. The busiest month was January, and the quietest was June.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 124,794
- Typical Airbnb stay
- 4.7 nights
- Busiest Airbnb month
- January
- From within Australia, among guests who left a review
- 62%
Key facts
Byron Bay Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Destination NSW puts Byron Bay at 2 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Byron Bay at 26,758 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Byron Bay added up to 124,794 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Byron Bay lasted 4.7 nights in the 12 months to October 2026, booked about 79 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Byron Bay in the 12 months to October 2026, followed by December and October, with June the quietest.
- AirROI estimates Airbnb in Byron Bay had no single high season in the 12 months to October 2026: the three busiest months were January, December and October.
- AirROI estimates Airbnb stays in Byron Bay in November were booked furthest ahead, about 114 days, against 51 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 62% of Byron Bay Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 12% and the United States at 6.3% were the top countries abroad.
- Among Byron Bay Airbnb guests who left a review as of October 2026, Sydney was the top origin city at 7.6%, ahead of Brisbane at 4.3%, AirROI estimates.
By place
- AirROI ranks Byron Bay 2nd for Airbnb stays among the 78 towns it lists in New South Wales in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Byron Bay?
Destination NSW counted 2 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2 millionVisitors | Visitors to Byron Bay in the 12 months to September 2024 | 2024 | Destination NSW |
Airbnb stays
Airbnb Stays in Byron Bay
Byron Bay had 996 Airbnb homes in the 12 months to October 2026. They took an estimated 26,758 stays and 124,794 nights. A typical stay lasted 4.7 nights and was booked about 79 days ahead.
- Airbnb homes
- 996
- Airbnb stays, estimate
- 26,758
- Airbnb nights, estimate
- 124,794
- Typical stay
- 4.7 nights
- Booked ahead
- 79 days
Busiest months
When Is the Busiest Time in Byron Bay?
On Airbnb, January was the busiest month in Byron Bay in the 12 months to October 2026, then December and October. June was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, June last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, October, March, November, September, February, April, July, August, May, June.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.4% | 81 days |
| December | 10.3% | 113 days |
| October | 9.5% | 86 days |
| March | 8.7% | 68 days |
| November | 8.5% | 114 days |
| September | 8.3% | 66 days |
| February | 8.3% | 65 days |
| April | 7.9% | 80 days |
| July | 7.3% | 56 days |
| August | 7.3% | 63 days |
| May | 7.0% | 57 days |
| June | 6.4% | 51 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Byron Bay Airbnb Guests Come From?
About six in ten Byron Bay Airbnb guests who left a review as of October 2026 were from within Australia (62%), and the top countries abroad were the United Kingdom at 12% and the United States at 6.3%, AirROI estimates. Among the same guests, Sydney was the top origin city at 7.6%, ahead of Brisbane at 4.3%. The figures rest on 91,651 reviews, written over many years.
62% from within Australia
Among guests who left a review, as of October 2026
- From within Australia 62%
- From abroad 38%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Byron Bay
How many tourists visit Byron Bay?
Byron Bay had 2 million visitors in 2024, according to Destination NSW. AirROI estimates 26,758 Airbnb stays in Byron Bay in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Byron Bay?
The busiest Airbnb month in Byron Bay in the 12 months to October 2026 was January, then December and October.
What is the quietest month in Byron Bay?
June was the quietest Airbnb month in Byron Bay in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 51 days ahead, against 114 days for November.
How long is a typical Airbnb stay in Byron Bay?
A typical Airbnb stay in Byron Bay lasted 4.7 nights in the 12 months to October 2026, booked about 79 days ahead. By month, stays ran from 3.5 nights in September to 5.5 nights in December.
Where do Airbnb guests in Byron Bay come from?
Of Byron Bay Airbnb guests who left a review as of October 2026, 62% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 12% and the United States at 6.3%. Among the same guests, the top origin city was Sydney at 7.6%, ahead of Brisbane at 4.3%.
Are Airbnb stays the same as tourists?
No. Destination NSW counts visitors (2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 26,758 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 26,758 stays at 4.66 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 91,651 reviews and describes guests who left a review, not everyone who stayed. Read the method page.