Tourism statisticsRegion2026
Phillip Island Tourism Statistics: 29,756 Airbnb Stays
AirROI estimates 29,756 Airbnb stays in Phillip Island, in Victoria, Australia, in the 12 months to October 2026, with Cowes the most booked town. The busiest month was January. All of Australia had 7.6 million international tourist arrivals in 2024, Tourism Research Australia reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 119,436
- Typical Airbnb stay
- 4.0 nights
- Busiest Airbnb month
- January
- From within Australia, among guests who left a review
- 82%
Key facts
Phillip Island Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Tourism Research Australia puts all of Australia at 7.6 million international tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Phillip Island at 29,756 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Phillip Island added up to 119,436 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Phillip Island lasted 4.0 nights in the 12 months to October 2026, booked about 64 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Phillip Island in the 12 months to October 2026, followed by December and October, with August the quietest.
- AirROI estimates Airbnb in Phillip Island had no single high season in the 12 months to October 2026: the three busiest months were January, December and October.
- AirROI estimates Airbnb stays in Phillip Island in October were booked furthest ahead, about 122 days, against 29 days for July, in the 12 months to October 2026.
Guests
- AirROI estimates 82% of Phillip Island Airbnb guests who left a review as of October 2026 were from within Australia, and the United Kingdom at 3.3% and the United States at 2.8% were the top countries abroad.
By place
- AirROI estimates Phillip Island took 1.0% of all Airbnb stays in Australia in the 12 months to October 2026.
- AirROI estimates Cowes had the most Airbnb stays of Phillip Island's 7 towns in the 12 months to October 2026, at 15,984, ahead of Cape Woolamai and Bass Coast Shire.
Official numbers
How Many Tourists Visit Australia?
Tourism Research Australia counted 7.6 million international tourist arrivals for all of Australia in 2024. On AirROI's estimates, Phillip Island accounted for 1.0% of Airbnb stays in Australia in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 7.6 millionInternational tourist arrivals, all of Australia | International visitor trips to Australia in the year ending December 2024 | 2024 | Tourism Research Australia |
Airbnb stays
Airbnb Stays in Phillip Island
Phillip Island had 1,379 Airbnb homes in the 12 months to October 2026. They took an estimated 29,756 stays and 119,436 nights. A typical stay lasted 4.0 nights and was booked about 64 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 7 towns it tracks in Phillip Island; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,379
- Airbnb stays, estimate
- 29,756
- Airbnb nights, estimate
- 119,436
- Typical stay
- 4.0 nights
- Booked ahead
- 64 days
Busiest months
When Is the Busiest Time in Phillip Island?
On Airbnb, January was the busiest month in Phillip Island in the 12 months to October 2026, then December and October. August was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, August last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, October, April, February, March, November, July, September, June, May, August.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 13.4% | 75 days |
| December | 10.3% | 87 days |
| October | 8.4% | 122 days |
| April | 8.2% | 47 days |
| February | 8.2% | 57 days |
| March | 8.2% | 47 days |
| November | 8.1% | 62 days |
| July | 7.9% | 29 days |
| September | 7.9% | 36 days |
| June | 6.6% | 32 days |
| May | 6.6% | 32 days |
| August | 6.3% | 33 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Phillip Island Airbnb Guests Come From?
About eight in ten Phillip Island Airbnb guests who left a review as of October 2026 were from within Australia (82%), and the top countries abroad were the United Kingdom at 3.3% and the United States at 2.8%, AirROI estimates. Among the same guests, Melbourne was the top origin city at 23%, ahead of Victoria at 8.4%. The figures rest on 92,087 reviews, written over many years.
82% from within Australia
Among guests who left a review, as of October 2026
- From within Australia 82%
- From abroad 18%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Phillip Island
Cowes, Cape Woolamai and Bass Coast Shire took 75% of Airbnb stays in Phillip Island in the 12 months to October 2026. January is the busiest Airbnb month in all 7 towns. Among guests who left a review, the share from abroad across these towns runs from 14% in Bass Coast Shire to 20% in Ventnor.
| Cowes | 15,984 |
| Cape Woolamai | 3,338 |
| Bass Coast Shire | 3,032 |
| Ventnor | 2,543 |
| Smiths Beach | 1,884 |
| Surf Beach | 1,671 |
| Rhyll | 1,304 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Australia is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Phillip Island
How many tourists visit Phillip Island?
Australia as a whole had 7.6 million international tourist arrivals in 2024, according to Tourism Research Australia. AirROI puts Phillip Island at 1.0% of Airbnb stays in Australia in the 12 months to October 2026. AirROI estimates 29,756 Airbnb stays in Phillip Island in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Phillip Island?
The busiest Airbnb month in Phillip Island in the 12 months to October 2026 was January, then December and October.
What is the quietest month in Phillip Island?
August was the quietest Airbnb month in Phillip Island in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in August were booked about 33 days ahead, against 122 days for October.
How long is a typical Airbnb stay in Phillip Island?
A typical Airbnb stay in Phillip Island lasted 4.0 nights in the 12 months to October 2026, booked about 64 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.9 nights in March to 5.2 nights in December.
Where do Airbnb guests in Phillip Island come from?
Of Phillip Island Airbnb guests who left a review as of October 2026, 82% were from within Australia, AirROI estimates. The top countries abroad were the United Kingdom at 3.3% and the United States at 2.8%. Among the same guests, the top origin city was Melbourne at 23%, ahead of Victoria at 8.4%.
What is the most booked town in Phillip Island on Airbnb?
Cowes was the most booked town in Phillip Island on Airbnb, with an estimated 15,984 stays in the 12 months to October 2026, ahead of Cape Woolamai and Bass Coast Shire.
Are Airbnb stays the same as tourists?
No. Tourism Research Australia counts international tourist arrivals (7.6 million in 2024 across Australia). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 29,756 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 7 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 92,087 reviews and describes guests who left a review, not everyone who stayed. Read the method page.