Region market dataVictoria2026
Phillip Island Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 1,260 active Airbnb homes in 6 Phillip Island towns: Cowes, Cape Woolamai, Ventnor, Smiths Beach, Surf Beach and Rhyll. These homes took an estimated 26,724 stays in the 12 months to October 2026, 82% of them in Cowes, Cape Woolamai and Ventnor. A typical stay ran 4.0 nights and the average home earned A$40,985 at 33% occupancy. Of these homes, 85% are houses, 7.1% are apartments or condos and 54% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 1,260
- Avg. revenue per home
- A$40,985
- Occupancy rate
- 33%
- Avg. nightly rate
- A$439
Towns
Phillip Island Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Cowes | 15,984 | A$431 |
|---|---|---|---|
| 2 | Cape Woolamai | 3,338 | A$422 |
| 3 | Ventnor | 2,543 | A$428 |
| 4 | Smiths Beach | 1,884 | A$518 |
| 5 | Surf Beach | 1,671 | A$467 |
| 6 | Rhyll | 1,304 | A$456 |
Figures cover the 12 months to October 2026. Region figures add up these 6 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in Australian dollars, converted from US dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate on Phillip Island
Across the 3 towns with 100 or more Airbnb homes, revenue per home runs from A$36,297 in Cape Woolamai to A$41,230 in Ventnor a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home
A year, AirROI estimate
- Ventnor A$41,230
- Cowes A$39,725
- Cape Woolamai A$36,297
Occupancy
Nights booked, AirROI estimate
- Ventnor 35%
- Cape Woolamai 33%
- Cowes 33%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Cape Woolamai A$422
- Ventnor A$428
- Cowes A$431
Among the 3 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on Phillip Island
Among guests who left a review, Melbourne is the top home city in all 6. Houses are the largest home type in all 6. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Cowes
Of the 3 towns on Phillip Island with 100 or more homes, Cowes had the most Airbnb homes, at 751, and had the highest nightly rate, at A$431, in the 12 months to October 2026.
- Cape Woolamai
Of the 3 towns on Phillip Island with 100 or more homes, Cape Woolamai had the biggest share of homes that sleep 8 or more, at 57%, and had the highest guest rating, at 4.82, in the 12 months to October 2026.
- Ventnor
Of the 3 towns on Phillip Island with 100 or more homes, Ventnor had the highest revenue per home, at A$41,230, and had the longest typical stay, at 4.5 nights, in the 12 months to October 2026.
When
Busiest and Quietest Months on Phillip Island
January, December and October rank as the busiest months for Airbnb nights on Phillip Island, and June and August as the quietest. January is the busiest month in every one of these towns. Across the 6 towns, nightly rates run lowest in July and September, at about A$417, and highest in January, at about A$479. Across the 6 towns, stays run longest in December, at 5.2 nights, and shortest in March, at 2.9 nights.
January ranks first, August last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, October, April, February, November, March, September, July, May, June, August.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | January | 13.4% | A$479 |
| 2 | December | 10.3% | A$476 |
| 3 | October | 8.5% | A$457 |
| 4 | April | 8.2% | A$430 |
| 5 | February | 8.2% | A$435 |
| 6 | November | 8.2% | A$444 |
| 7 | March | 8.1% | A$434 |
| 8 | September | 7.9% | A$417 |
| 9 | July | 7.8% | A$417 |
| 10 | May | 6.5% | A$425 |
| 11 | June | 6.5% | A$419 |
| 12 | August | 6.3% | A$421 |
Who comes
Where Guests Come From on Phillip Island
Among guests who left a review, 82% come from within Australia. Among those guests, the largest groups from abroad come from the United Kingdom, the United States and Singapore. The top home cities among those guests are Melbourne and Sydney. Ventnor draws the most from abroad, at 20%, among towns with 100 or more homes.
82% from within Australia
Among guests who left a review, as of October 2026
- From within Australia 82%
- From abroad 18%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Phillip Island Airbnb Data
How much do Airbnb homes earn on Phillip Island?
AirROI estimates the average Airbnb home on Phillip Island earned A$40,985 in the 12 months to October 2026, at 33% occupancy and A$439 a night. Across towns with 100 or more homes, revenue per home runs from A$36,297 in Cape Woolamai to A$41,230 in Ventnor.
Which of the 6 Phillip Island towns get the most Airbnb stays?
Cowes (15,984), Cape Woolamai (3,338) and Ventnor (2,543) on Phillip Island, by AirROI's estimated stays in the 12 months to October 2026.
When is Phillip Island busiest on Airbnb?
AirROI ranks January first for Airbnb nights on Phillip Island and August last, in the 12 months to October 2026.
How long do Airbnb guests stay on Phillip Island?
AirROI puts the typical Airbnb stay on Phillip Island at 4.0 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.9 nights in Cowes to 4.5 nights in Ventnor.
How many Airbnb homes are there on Phillip Island?
AirROI counts 1,260 active Airbnb homes on Phillip Island, as of October 2026. Town by town, that runs from 53 in Rhyll to 751 in Cowes.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Phillip Island name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.