Shire of East Gippsland, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shire of East Gippsland, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,467 per year — at a $207 nightly rate, 30.8% occupancy, and a $64 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Shire of East Gippsland's 208 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply expanded 20.9% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Shire of East Gippsland?
In Shire of East Gippsland, the headline Airbnb metrics are $17,467 in average annual revenue,30.8% occupancy, $207 ADR, and $64 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shire of East Gippsland?
Understanding the monthly revenue variations for Airbnb listings in Shire of East Gippsland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of East Gippsland is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of East Gippsland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of East Gippsland
What Is the Monthly Airbnb Occupancy Rate in Shire of East Gippsland?
Maximize your bookings by understanding the Shire of East Gippsland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of East Gippsland:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of East Gippsland
What Is the Average Airbnb Nightly Rate in Shire of East Gippsland?
Effective short term rental pricing strategy in Shire of East Gippsland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of East Gippsland typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Shire of East Gippsland
What Is the RevPAR for Airbnb in Shire of East Gippsland?
RevPAR in Shire of East Gippsland is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $83 RevPAR.
- Best-in-class (Top 10%) achieve $122 RevPAR.
Average Monthly RevPAR Trend in Shire of East Gippsland
RevPAR Insights for Shire of East Gippsland
- The average RevPAR in Shire of East Gippsland is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($122) and bottom 25% ($28) is $94, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shire of East Gippsland benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $83+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shire of East Gippsland?
Shire of East Gippsland's peak Airbnb season falls in January, December, April, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, April)
- Revenue averages $2,771 per month
- Occupancy rates average 39.7%
- Daily rates average $225
Shoulder Season
- Revenue averages $1,921 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $206
Low Season (May, June, September)
- Revenue drops to average $1,508 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $205
Seasonality Insights for Shire of East Gippsland
- Airbnb seasonality in Shire of East Gippsland is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shire of East Gippsland's highest earning potential, with monthly revenues climbing to $3,003, occupancy reaching 40.1%, and ADRs peaking at $242.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,425, occupancy could drop to 25.2%, and ADRs may adjust to $200.
- Lower occupancy paired with meaningful seasonality means hosts in Shire of East Gippsland need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shire of East Gippsland, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shire of East Gippsland?
Low regulation and minimal registration activity in Shire of East Gippsland, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shire of East Gippsland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shire of East Gippsland?
Location within Shire of East Gippsland matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakes Entrance | A popular seaside town known for its stunning beaches, fishing opportunities, and beautiful lakes. Ideal for tourists looking for a relaxing getaway with plenty of outdoor activities. | 90 Mile Beach, Lake Tyers State Park, Lakes Entrance Marine Parade, Ninety Mile Beach, Lakes Entrance Golf Club |
| Bairnsdale | The largest town in East Gippsland, offering a mix of urban amenities and access to natural wonders. Great for visitors looking for both culture and outdoor adventures. | Bairnsdale Railway Station, Bairnsdale Art Gallery, Mitchell River National Park, Toboggan Hill Park, Birdland Reserve |
| Paynesville | Known as the 'Boating Capital of Victoria', this picturesque town is a gateway to Gippsland Lakes and is perfect for water enthusiasts and families. | Gippsland Lakes, Paynesville Foreshore, Raymond Island, Bairnsdale Golf Club, Churchill Island |
| Metung | A charming village known for its waterfront properties and relaxed lifestyle. Attracts visitors seeking peace and tranquility amid beautiful scenery. | Metung Boardwalk, Metung Hot Springs, Shaving Point, Gippsland Lakes Coastal Park, Metung Village |
| Orbost | A historic town close to the Snowy River, offering unique cultural experiences and access to stunning natural landscapes. Ideal for adventure seekers. | Snowy River National Park, Orbost Exhibition Centre, 1st Sun Cinema, Orbost Historic Park, Surfing at Marlo Beach |
| Marlo | A quaint coastal village at the mouth of the Snowy River, known for its pristine beaches and fishing. Perfect for nature lovers and relaxation. | Marlo Beach, Snowy River Estuary, Bunga Arm, Marlo Jetty, Graham's Creek |
| Jarrahmond | A rural area that provides a peaceful retreat into the natural landscape of East Gippsland, perfect for those looking for a rustic escape. | East Gippsland Rail Trail, Bemboka River, Forest walks, Bush camping, Nature photography opportunities |
| Nungurner | A serene location near the lakes, offering beautiful views and tranquility, appealing to those looking to unplug and relax in nature. | Nungurner Jetty, Lakes Entrance, Nungurner Beach, Local Parks, Wildlife viewing |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shire of East Gippsland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shire of East Gippsland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of East Gippsland
- The Shire of East Gippsland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 208 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of East Gippsland, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 6.8%) offer potential for unique stay experiences.
Shire of East Gippsland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of East Gippsland
- The dominant room capacity in Shire of East Gippsland is 1 bedroom listings, making up 24.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.1% of the active Airbnb listings in Shire of East Gippsland, indicating a high concentration in these sizes.
- A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of East Gippsland.
Shire of East Gippsland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of East Gippsland
- The most common guest capacity trend in Shire of East Gippsland vacation rentals is listings accommodating 8+ guests (32.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Shire of East Gippsland STR market, accounting for 50.5% of listings.
- 49.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of East Gippsland.
- On average, properties in Shire of East Gippsland are equipped to host 5.0 guests.
How Do Listings in Shire of East Gippsland Compare on Quality?
Listing quality in Shire of East Gippsland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shire of East Gippsland
- At 26.5 photos per listing on average, Shire of East Gippsland hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shire of East Gippsland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shire of East Gippsland?
Amenity Prevalence
Amenity Insights for Shire of East Gippsland
- Essential amenities in Shire of East Gippsland that guests expect include: Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of East Gippsland: Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of East Gippsland to stay competitive.
Which Airbnb Amenities Boost Revenue in Shire of East Gippsland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shire of East Gippsland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 94.2% | $18,158 | $6,178 | 193.9% |
Air conditioning | 81.3% | $19,611 | $8,176 | 139.9% |
Essentials | 80.8% | $19,636 | $8,356 | 135.0% |
Cable TVHigh opportunity | 6.7% | $35,994 | $16,130 | 123.2% |
Hot water | 88.0% | $18,660 | $8,731 | 113.7% |
Bed linens | 77.9% | $19,777 | $9,332 | 111.9% |
Washer | 73.6% | $20,300 | $9,586 | 111.8% |
Exterior security cameras on property | 12.5% | $31,587 | $15,450 | 104.4% |
Drying rack for clothing | 35.6% | $25,193 | $13,200 | 90.8% |
Dining table | 63.0% | $21,199 | $11,117 | 90.7% |
Revenue Impact Insights for Shire of East Gippsland
- Kitchen tops the revenue impact list with a 193.9% uplift — listings with this amenity earn $18,158 vs. $6,178 without it.
- High-opportunity amenities — Cable TV — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Air conditioning, Essentials, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Cable TV — it has the best combination of high revenue impact and low market saturation in Shire of East Gippsland.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shire of East Gippsland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of East Gippsland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of East Gippsland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shire of East Gippsland
- The typical guest profile for Airbnb in Shire of East Gippsland consists of primarily domestic travelers (83%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 82.8% of guests.
- Key international markets include Australia (82.8%) and United Kingdom (3.9%).
- Top languages spoken are English (61.5%) followed by Chinese (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shire of East Gippsland?
Listings in Shire of East Gippsland average 4.77 out of 5 overall, with about 71.3 reviews per active listing and 39.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shire of East Gippsland
- An average rating of 4.77 places Shire of East Gippsland in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shire of East Gippsland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of East Gippsland
- The most common availability pattern in Shire of East Gippsland falls within the 271-366 days range, representing 58.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of East Gippsland (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shire of East Gippsland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of East Gippsland
- The overall average booking lead time for vacation rentals in Shire of East Gippsland is 56 days.
- Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Shire of East Gippsland.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Shire of East Gippsland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shire of East Gippsland?
Guests in Shire of East Gippsland stay about 3.4 nights on average, generating roughly 4,095 reservations and 19.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shire of East Gippsland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shire of East Gippsland
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (3.6 nights) and shorten in Aug (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shire of East Gippsland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
24.5% of total
2 Nights
77 listings
37% of total
3 Nights
4 listings
1.9% of total
4-6 Nights
2 listings
1% of total
30+ Nights
74 listings
35.6% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of East Gippsland is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Shire of East Gippsland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (35.6%) caters to monthly stays (30+ nights) in Shire of East Gippsland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Shire of East Gippsland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of East Gippsland.
Shire of East Gippsland Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
19 listings
9.1% of total
Super Strict 30 Days
2 listings
1% of total
Limited
6 listings
2.9% of total
Flexible
21 listings
10.1% of total
Moderate
51 listings
24.5% of total
Firm
77 listings
37% of total
Strict
32 listings
15.4% of total
Cancellation Policy Insights for Shire of East Gippsland
- The prevailing Airbnb cancellation policy trend in Shire of East Gippsland is Firm, used by 37% of listings.
- A majority (52.4%) of hosts in Shire of East Gippsland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in Shire of East Gippsland.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of East Gippsland.
How Much Are Airbnb Cleaning Fees in Shire of East Gippsland?
Cleaning fees in Shire of East Gippsland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shire of East Gippsland
- About 47.1% of Shire of East Gippsland listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($105) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shire of East Gippsland median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shire of East Gippsland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of East Gippslandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dunes *Beachfront* Lake Tyers Beach
Entire Place • 4 bedrooms
Meningie Homestead - 6BR, Firepit and Pet-Friendly
Entire Place • 6 bedrooms
The Dunes - Couples *Beachfront*
Entire Place • 1 bedroom
Dreamviews at Metung | Luxury Lakeside Escape
Entire Place • 5 bedrooms
Country Escape with Outdoor Hot Tub and Pizza Oven
Entire Place • 4 bedrooms
Teulu House - Luxury Retreat in Nungurner
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shire of East Gippsland?
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of East Gippsland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 27 | $639,306 | 371 | 4.58/5.0 |
| Holiday Makers | 19 | $369,614 | 222 | 4.17/5.0 |
| Grant J | 2 | $235,276 | 130 | 4.94/5.0 |
| Helen | 3 | $94,332 | 171 | 4.88/5.0 |
| Kim | 1 | $68,957 | 142 | 4.96/5.0 |
| Paula | 2 | $59,822 | 164 | 4.96/5.0 |
| Siba | 5 | $54,523 | 295 | 4.89/5.0 |
| Andrew & Annette | 1 | $51,412 | 62 | 4.95/5.0 |
| Joanne | 8 | $48,736 | 85 | 4.68/5.0 |
| Jack | 4 | $48,443 | 227 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of East Gippsland.
Who Are the Airbnb Hosts in Shire of East Gippsland?
Shire of East Gippsland has a relatively balanced host base.
Host Profile Insights for Shire of East Gippsland
- A 47.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 23.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shire of East Gippsland averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shire of East Gippsland
These are the highest-grossing professional property management operations in Shire of East Gippsland, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gippsland Lakes Escapes | 27 | $639,306 | $249 | 27.9% | 4.58/5 |
| Holiday Makers | 19 | $369,614 | $349 | 22.5% | 4.17/5 |
| Grant J | 2 | $235,276 | $494 | 64.5% | 4.94/5 |
| Jack | 4 | $48,443 | $226 | 22.0% | 4.46/5 |
| Tiny Away | 2 | $26,522 | $144 | 29.5% | 4.67/5 |
| Emily | 1 | $20,527 | $187 | 44.2% | 3.95/5 |
| Bright-Holidays | 1 | $16,798 | $241 | 20.8% | N/A |
| Gerlinda | 1 | $8,254 | $182 | 16.7% | 4.56/5 |
Management Company Insights for Shire of East Gippsland
- The leading management company, Gippsland Lakes Escapes, operates 27 listings with $639,306 in gross revenue — a useful benchmark for what scale looks like in Shire of East Gippsland.
- Top managers average 7 properties each, suggesting professional management in Shire of East Gippsland still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.48/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shire of East Gippsland's Airbnb Market Compare to Nearby Cities?
How does the Shire of East Gippsland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Yanakie, Shire of East Gippsland has 16 percentage points lower occupancy and about $25 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 224 | $3,414 | $398.75 | 34% |
| Crackenback | 10 | $3,359 | $454.07 | 33% |
| East Jindabyne | 120 | $3,216 | $410.69 | 37% |
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Bright | 487 | $2,930 | $284.03 | 38% |
| Yanakie | 17 | $2,872 | $232.57 | 47% |
| Thredbo | 271 | $2,830 | $511.51 | 27% |
| Yarrawonga | 109 | $2,706 | $386.77 | 31% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
| Beechworth | 119 | $2,660 | $256.12 | 39% |
Frequently Asked Questions About Airbnb in Shire of East Gippsland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shire of East Gippsland.
How much do Airbnb hosts make in Shire of East Gippsland?
Shire of East Gippsland hosts earn about $17,467 per year on average, with an average nightly rate of $207 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Shire of East Gippsland, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Shire of East Gippsland market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shire of East Gippsland?
The average Airbnb occupancy rate in Shire of East Gippsland is 30.8%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shire of East Gippsland?
Listings in Shire of East Gippsland average $207 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shire of East Gippsland?
Shire of East Gippsland currently has about 208 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shire of East Gippsland?
AirROI currently classifies the short-term rental regulation level in Shire of East Gippsland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shire of East Gippsland?
RevPAR in Shire of East Gippsland is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shire of East Gippsland?
Occupancy of 30.8% means Shire of East Gippsland is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,467, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shire of East Gippsland?
The average booking lead time in Shire of East Gippsland is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shire of East Gippsland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shire of East Gippsland include Lakes Entrance, Bairnsdale, Paynesville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shire of East Gippsland?
entire_home listings make up 89.4% of the active supply in Shire of East Gippsland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shire of East Gippsland compare to nearby Airbnb markets?
Among neighboring markets, Snowy Monaro Regional Council posts $40,963 in average annual revenue with 34.1% occupancy, compared to Shire of East Gippsland's $17,467 and 30.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shire of East Gippsland?
The average Airbnb stay length in Shire of East Gippsland is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shire of East Gippsland?
Airbnb listings in Shire of East Gippsland average 4.77 out of 5 overall. About 39.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shire of East Gippsland?
Kitchen and Air conditioning are among the strongest revenue-linked amenities in Shire of East Gippsland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shire of East Gippsland?
Yes. About 47.1% of active Airbnb listings in Shire of East Gippsland charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shire of East Gippsland?
A 47.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.