Shire of Wellington, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shire of Wellington, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,284 per year — at a $200 nightly rate, 32.3% occupancy, and a $61 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 98 active listings, Shire of Wellington is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 75.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shire of Wellington?
In Shire of Wellington, the headline Airbnb metrics are $16,284 in average annual revenue,32.3% occupancy, $200 ADR, and $61 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shire of Wellington?
Understanding the monthly revenue variations for Airbnb listings in Shire of Wellington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Wellington is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Wellington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,823+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,510 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,573 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $801, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Wellington
What Is the Monthly Airbnb Occupancy Rate in Shire of Wellington?
Maximize your bookings by understanding the Shire of Wellington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Wellington:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Wellington
What Is the Average Airbnb Nightly Rate in Shire of Wellington?
Effective short term rental pricing strategy in Shire of Wellington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Wellington typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Wellington
What Is the RevPAR for Airbnb in Shire of Wellington?
RevPAR in Shire of Wellington is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Shire of Wellington
RevPAR Insights for Shire of Wellington
- The average RevPAR in Shire of Wellington is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($33) is $66, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shire of Wellington benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shire of Wellington?
Shire of Wellington's peak Airbnb season falls in January, December, April, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, April)
- Revenue averages $2,531 per month
- Occupancy rates average 42.3%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,740 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $196
Low Season (May, June, September)
- Revenue drops to average $1,537 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $187
Seasonality Insights for Shire of Wellington
- Airbnb seasonality in Shire of Wellington is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shire of Wellington's highest earning potential, with monthly revenues climbing to $2,928, occupancy reaching 45.8%, and ADRs peaking at $217.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,452, occupancy could drop to 29.2%, and ADRs may adjust to $183.
- Lower occupancy paired with meaningful seasonality means hosts in Shire of Wellington need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shire of Wellington, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shire of Wellington?
Low regulation and minimal registration activity in Shire of Wellington, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Wellington to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shire of Wellington?
Shire of Wellington is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maffra | Maffra is a charming town known for its agricultural heritage and proximity to the Gippsland Lakes, making it a great spot for nature lovers and those looking for a relaxing getaway. | Maffra Milk Factory, Gippsland Maintained Lakes, Maffra Historical Museum, Local wineries, Sale Common Nature Conservation Reserve |
| Heyfield | Heyfield offers a peaceful rural escape with stunning landscapes and is perfect for visitors seeking outdoor activities, including hiking and fishing. | Bunyip State Park, Heyfield Wetlands, Local bushwalking trails, Historic town center, Wellington River |
| Sale | Sale is a picturesque riverside city known for its rich history and vibrant community, making it a great destination for family holidays and cultural experiences. | Sale Botanic Gardens, Macalister River, Sale Historical Museum, Port of Sale, Local cafes and restaurants |
| Stratford | Stratford is a quaint town along the banks of the Avon River, ideal for those who enjoy water activities and beautiful scenic views. | Avon River, Stratford Lavender Farm, Stratford Courthouse Gallery, Local parks, Nearby wetlands |
| Rosedale | Rosedale offers a mix of rural charm and community spirit. It's a great stop for travelers looking to explore regional Victoria. | Rosedale Historical Society, Local artisan shops, Community markets, Nearby natural reserves, Victoria's rural landscape |
| Glenmaggie | Known for its beautiful lake and outdoor activities, Glenmaggie attracts visitors looking for fishing, boating, and a tranquil environment. | Lake Glenmaggie, Fishing spots, Glenmaggie Caravan Park, Bushwalking trails, Scenic viewpoints |
| Willung | Willung is a small rural community known for its scenic lands and proximity to Sale, making it a quiet retreat for city dwellers. | Rural landscapes, Historic buildings, Local agriculture, Community events, Nearby walking trails |
| Cowwarr | Cowwarr is a small village surrounded by natural beauty, perfect for visitors seeking a rural getaway with historical charm. | Cowwarr Weir, Local heritage trails, Artisan shops, Community events, Rural landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shire of Wellington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shire of Wellington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Wellington
- The Shire of Wellington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Wellington, House properties are the most common (78.6%), reflecting the local real estate landscape.
- Houses represent a significant 78.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 5.0%) offer potential for unique stay experiences.
Shire of Wellington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Wellington
- The dominant room capacity in Shire of Wellington is 2 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Shire of Wellington, indicating a high concentration in these sizes.
- A significant 46.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Wellington.
Shire of Wellington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Wellington
- The most common guest capacity trend in Shire of Wellington vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shire of Wellington STR market, accounting for 58.2% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Wellington.
- On average, properties in Shire of Wellington are equipped to host 5.3 guests.
How Do Listings in Shire of Wellington Compare on Quality?
Listing quality in Shire of Wellington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shire of Wellington
- At 31.7 photos per listing on average, Shire of Wellington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shire of Wellington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shire of Wellington?
Amenity Prevalence
Amenity Insights for Shire of Wellington
- Essential amenities in Shire of Wellington that guests expect include: Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Wellington: Free parking on premises, Heating, TV.
- Prioritize adding missing essentials: Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Wellington to stay competitive.
Which Airbnb Amenities Boost Revenue in Shire of Wellington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shire of Wellington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 88.8% | $17,456 | $7,015 | 148.8% |
Dishes and silverware | 90.8% | $17,057 | $8,635 | 97.5% |
Coffee maker | 56.1% | $19,980 | $11,557 | 72.9% |
Cooking basics | 88.8% | $17,093 | $9,888 | 72.9% |
Iron | 55.1% | $19,942 | $11,794 | 69.1% |
Carbon monoxide alarm | 13.3% | $24,997 | $14,951 | 67.2% |
Wifi | 67.3% | $18,706 | $11,289 | 65.7% |
Rice maker | 16.3% | $24,293 | $14,721 | 65.0% |
Bathtub | 30.6% | $22,225 | $13,663 | 62.7% |
Outdoor furniture | 64.3% | $18,826 | $11,709 | 60.8% |
Revenue Impact Insights for Shire of Wellington
- Air conditioning tops the revenue impact list with a 148.8% uplift — listings with this amenity earn $17,456 vs. $7,015 without it.
- Air conditioning, Dishes and silverware, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shire of Wellington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Wellington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Wellington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shire of Wellington
- The typical guest profile for Airbnb in Shire of Wellington consists of primarily domestic travelers (85%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.3% of guests.
- Key international markets include Australia (85.3%) and United Kingdom (3.9%).
- Top languages spoken are English (62.8%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shire of Wellington?
Listings in Shire of Wellington average 4.87 out of 5 overall, with about 78.5 reviews per active listing and 46.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shire of Wellington
- With an overall rating of 4.87, Shire of Wellington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shire of Wellington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Wellington
- The most common availability pattern in Shire of Wellington falls within the 271-366 days range, representing 61.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shire of Wellington (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shire of Wellington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Wellington
- The overall average booking lead time for vacation rentals in Shire of Wellington is 45 days.
- Guests book furthest in advance for stays during December (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Shire of Wellington.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Wellington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shire of Wellington?
Guests in Shire of Wellington stay about 3.8 nights on average, generating roughly 2,020 reservations and 20.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Shire of Wellington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shire of Wellington
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.7 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shire of Wellington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
19.4% of total
2 Nights
51 listings
52% of total
3 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
2% of total
30+ Nights
24 listings
24.5% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Wellington is 2 Nights, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Shire of Wellington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.5%) caters to monthly stays (30+ nights) in Shire of Wellington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52% of Shire of Wellington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
- A 2-night minimum appears standard (52%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Wellington.
Shire of Wellington Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
4.1% of total
Flexible
24 listings
24.5% of total
Moderate
26 listings
26.5% of total
Firm
33 listings
33.7% of total
Strict
11 listings
11.2% of total
Cancellation Policy Insights for Shire of Wellington
- The prevailing Airbnb cancellation policy trend in Shire of Wellington is Firm, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.7% market standard in Shire of Wellington.
- Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Wellington.
How Much Are Airbnb Cleaning Fees in Shire of Wellington?
Cleaning fees in Shire of Wellington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shire of Wellington
- About 68.4% of Shire of Wellington listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $69 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shire of Wellington median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shire of Wellington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Wellingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pelican Bay Beach House Fast EV charger, Epic View
Entire Place • 5 bedrooms
Escape w the Whole Clan @ Carrajung Estate
Entire Place • 4 bedrooms
The Clouds. A magical property.
Entire Place • 3 bedrooms
The Nest @ Carrajung Estate
Entire Place • 1 bedroom
Listen to the ocean crash against the shore.
Entire Place • 2 bedrooms
The Glenmaggie Lakehouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shire of Wellington?
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Wellington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 4 | $167,661 | 87 | 4.95/5.0 |
| Simon | 1 | $75,601 | 165 | 4.95/5.0 |
| Colleen | 1 | $56,713 | 46 | 5.00/5.0 |
| Sima | 2 | $55,744 | 499 | 4.92/5.0 |
| Golden Beach | 6 | $49,760 | 93 | 4.76/5.0 |
| Ben | 1 | $44,945 | 213 | 4.92/5.0 |
| Sharyn & Colin | 2 | $40,281 | 258 | 4.97/5.0 |
| Val And Andy | 2 | $40,094 | 1493 | 4.98/5.0 |
| Tammy | 1 | $37,097 | 107 | 4.87/5.0 |
| Michael | 1 | $36,200 | 54 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Wellington.
Who Are the Airbnb Hosts in Shire of Wellington?
Shire of Wellington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shire of Wellington
- With 51.0% Superhosts, Shire of Wellington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shire of Wellington averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shire of Wellington
These are the highest-grossing professional property management operations in Shire of Wellington, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tiny Away | 2 | $28,907 | $160 | 25.5% | 4.91/5 |
| Gippsland Lakes Escapes | 2 | $18,599 | $185 | 16.4% | 5.00/5 |
| Maria | 1 | $7,225 | $241 | 13.1% | 4.67/5 |
Management Company Insights for Shire of Wellington
- The leading management company, Tiny Away, operates 2 listings with $28,907 in gross revenue — a useful benchmark for what scale looks like in Shire of Wellington.
- Top managers average 2 properties each, suggesting professional management in Shire of Wellington still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shire of Wellington's Airbnb Market Compare to Nearby Cities?
How does the Shire of Wellington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Flinders Council, Shire of Wellington has 16 percentage points lower occupancy and about $25 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Yanakie | 17 | $2,872 | $232.57 | 47% |
| Flinders Council | 16 | $2,775 | $224.89 | 48% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
| Mansfield | 132 | $2,603 | $323.48 | 34% |
| Merrijig | 51 | $2,597 | $400.35 | 28% |
| Meeniyan | 13 | $2,556 | $248.64 | 40% |
| Sawmill Settlement | 87 | $2,362 | $395.91 | 29% |
| Shire of Baw Baw | 52 | $2,257 | $236.91 | 37% |
| Foster | 16 | $2,196 | $245.71 | 34% |
Frequently Asked Questions About Airbnb in Shire of Wellington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shire of Wellington.
How much do Airbnb hosts make in Shire of Wellington?
Shire of Wellington hosts earn about $16,284 per year on average, with an average nightly rate of $200 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Shire of Wellington, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Shire of Wellington market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shire of Wellington?
The average Airbnb occupancy rate in Shire of Wellington is 32.3%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shire of Wellington?
Listings in Shire of Wellington average $200 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shire of Wellington?
Shire of Wellington currently has about 98 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shire of Wellington?
AirROI currently classifies the short-term rental regulation level in Shire of Wellington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shire of Wellington?
RevPAR in Shire of Wellington is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shire of Wellington?
Occupancy of 32.3% means Shire of Wellington is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,284, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shire of Wellington?
The average booking lead time in Shire of Wellington is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shire of Wellington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shire of Wellington include Maffra, Heyfield, Sale. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shire of Wellington?
entire_home listings make up 100.0% of the active supply in Shire of Wellington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shire of Wellington compare to nearby Airbnb markets?
Among neighboring markets, Shire of Mansfield posts $35,515 in average annual revenue with 31.1% occupancy, compared to Shire of Wellington's $16,284 and 32.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shire of Wellington?
The average Airbnb stay length in Shire of Wellington is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shire of Wellington?
Airbnb listings in Shire of Wellington average 4.87 out of 5 overall. About 46.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shire of Wellington?
Air conditioning and Dishes and silverware are among the strongest revenue-linked amenities in Shire of Wellington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shire of Wellington?
Yes. About 68.4% of active Airbnb listings in Shire of Wellington charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shire of Wellington?
A 51.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.