Bon Accord Homestead Entire home · 5 bedrooms Rated 4.96 - Revenue
- A$56,106
- Occupancy
- 27.4%
- Daily rate
- A$577
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sale brought in A$19,127 over the 12 months through September 2026, about 48% less than the Victoria average of A$36,652.
The short answer
Rates and bookings both trail the Victoria average. Listings averaged A$205 a night and were booked on 36% of available nights, against A$360 and 40% for the Victoria average.
December, usually the best month, brings in about 62% more per listing than February, usually the slowest.
With 72 active listings, Sale is the 64th-largest of 199 Victoria markets AirROI tracks. From a year earlier, average revenue rose 31% while the number of active listings grew 6%.
Browse the live Sale Airbnb market See Every Sale ListingRevenue
Gross bookings per Sale listing averaged A$19,127 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Sale listing brings in A$2,630 in December, its best month, and A$1,620 in February, its slowest. September runs within 3% of February, so either can be the slowest in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 1.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$2,040. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
December 2025 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$1,454 | 27.6% | A$195 | A$48 | 44 days | 2.8 nights |
| Oct 2025 | A$1,962 | 36.4% | A$195 | A$63 | 40 days | 3.9 nights |
| Nov 2025 | A$2,371 | 43.7% | A$195 | A$79 | 61 days | 3.5 nights |
| Dec 2025 | A$2,913 | 50.0% | A$197 | A$94 | 37 days | 4.6 nights |
| Jan 2026 | A$2,396 | 41.5% | A$195 | A$77 | 25 days | 5.3 nights |
| Feb 2026 | A$1,869 | 37.2% | A$191 | A$67 | 61 days | 2.5 nights |
| Mar 2026 | A$2,336 | 41.3% | A$198 | A$75 | 38 days | 2.6 nights |
| Apr 2026 | A$2,358 | 40.1% | A$204 | A$79 | 41 days | 3.7 nights |
| May 2026 | A$2,419 | 35.3% | A$221 | A$78 | 41 days | 4.4 nights |
| Jun 2026 | A$2,704 | 38.0% | A$240 | A$90 | 24 days | 6.1 nights |
| Jul 2026 | A$2,211 | 28.2% | A$244 | A$71 | 21 days | 3.5 nights |
| Aug 2026 | A$2,165 | 29.0% | A$244 | A$70 | 30 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Sale market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Sale Airbnb took in A$19,127 in the 12 months to September 2026, and run by its owner at everyday costs, about A$1,080 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$1,870 a month.
Cleaning it yourself keeps the A$1,110 a year guests pay in cleaning fees, for about A$1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$930 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$18,017 | A$30,970 |
| Cleaning fees guests pay6% of Sale bookings | A$1,110 | A$1,910 |
| Gross bookings | A$19,127 | A$32,880 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Sale listings on Simplified Pricing, 3% for the rest | −A$2,900 | −A$4,980 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$1,110 | −A$1,910 |
| Utilities and internetAbout 5% of bookings | −A$960 | −A$1,640 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$380 | −A$660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$570 | −A$990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$190 | −A$190 |
| Permit and registrationWhere one is required | −A$100 | −A$100 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −A$6,210 | −A$10,470 |
| Left for housing costs, then profit | A$12,917about A$1,080 a month | A$22,410about A$1,870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sale's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sale home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$2,740 a month, against A$1,590 for the average one.
Occupancy
Sale listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Victoria average (40%) and 7 points below the Australia average (43%). In a typical year, occupancy climbs to 45% in December and falls to 28% in August.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
December is usually the busiest month in Sale, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Sale, known as ADR (average daily rate), was A$205 over the past year, about 43% below the Victoria average of A$360 and about 47% below the Australia average of A$385. In a typical year, rates peak in July and August at about A$220 and bottom out in February and March at about A$190.
The top 10% charge about 2.3 times the rate of the bottom quarter.
August rates run 15% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$204.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sale it averaged A$71 over the past year, from about A$55 in a typical September to about A$85 in a typical December.
Per open night, by tier:
December RevPAR is about 1.5 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$67. The 12-month RevPAR of A$71 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Sale has one high season, November and December, which makes it a moderately seasonal market. Business is slowest in February and slows again in August and September.
Average revenue by month in Sale
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$2,040.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | A$2,080 |
| February | Low season | A$1,620 |
| March | Shoulder season | A$2,030 |
| April | Shoulder season | A$2,130 |
| May | Shoulder season | A$2,120 |
| June | Shoulder season | A$2,090 |
| July | Shoulder season | A$2,040 |
| August | Low season | A$1,860 |
| September | Low season | A$1,660 |
| October | Shoulder season | A$1,930 |
| November | High season | A$2,230 |
| December | High season | A$2,630 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonNovember–December | A$2,430 | 43% | A$198 |
| Shoulder seasonJanuary, March–July, October | A$2,060 | 36% | A$205 |
| Low seasonFebruary, August–September | A$1,710 | 31% | A$204 |
Guests book Sale stays 35 days ahead on average (about five weeks). November stays are booked furthest out, about 65 days ahead, and July stays closest to arrival, about 20 days. A typical November booking is made in mid-September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 72 active listings in Sale display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sale.
Neighborhoods
AirROI's area guide picks eight Sale neighborhoods that draw short-term rental guests, led by Lakeside, Ballarat CBD and Sovereign Hill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lakeside | Situated near the stunning Lake Wendouree, this area is popular with both tourists and locals looking to enjoy outdoor activities such as boating, fishing, and picnicking. | Lake Wendouree, Botanical Gardens, Ballarat Wildlife Park, Ballarat Golf Club, Rodondo Beach |
| Ballarat CBD | The heart of Ballarat, known for its historic architecture, shops, and restaurants. A hub for cultural experiences, art, and events, attracting visitors year-round. | Eureka Centre, Ballarat Art Gallery, Historic Arboretum, Central Square, Ballarat Tramway Museum |
| Sovereign Hill | A living museum that recreates the gold rush era, attracting history buffs and families alike. Offers a unique experience and draws large crowds. | Sovereign Hill, Gold Museum, Goldfields Railway, Ballarat Botanical Gardens, Eureka Stockade |
| Mount Helen | A quieter suburban area surrounded by nature, ideal for families and those seeking a peaceful retreat. Close to universities and parks. | Mount Helen Nature Reserve, Federation University, Ballarat Vegan Festival, Mount Clear College, Ballarat Golf Course |
| Miners Rest | A growing suburb with easy access to the Ballarat city center, popular among families looking for affordable housing options and local amenities. | Local parks, Miners Rest Primary School, Wendouree Railway Station, Shopping facilities, Nearby wineries |
| Sebastopol | A family-friendly suburb with a strong community vibe. It offers good access to local amenities and is perfect for longer-term stays. | Sebastopol Library, Bunnings Warehouse, Local Markets, Schools, Community parks |
| Delacombe | An emerging suburb with new developments and shopping centers. Ideal for tourists looking for modern accommodations close to the city. | Delacombe Town Centre, Local parks, Ballarat Sports and Events Centre, Short drive to Lake Wendouree, Community events |
| Ballarat East | This area offers a mix of historical significance and natural beauty, with historical landmarks and access to scenic trails. | Mt. Pleasant Reservoir, Ballarat East Public Hall, Bushwalking trails, Historical monuments, Local eateries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 75% of listings in Sale, alongside 15 private-room listings (21%). Apartments or condos (39%) and houses (35%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Sale Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 75.0% | 54 |
| Private room | 20.8% | 15 |
| Hotel room | 4.2% | 3 |
Apartments and houses split the stock
Sale Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 38.9% | 28 |
| House | 34.7% | 25 |
| Hotel/Boutique | 16.7% | 12 |
| Others | 6.9% | 5 |
| Cabin/Outdoor | 2.8% | 2 |
One-bedroom homes are the most common size in Sale (40% of entire homes), and 32% have three or more bedrooms. Shares are of the 53 entire homes that give a bedroom count; rented rooms are left out.
Sale entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.7% | 3 |
| 1 bedroom | 39.6% | 21 |
| 2 bedrooms | 22.6% | 12 |
| 3 bedrooms | 18.9% | 10 |
| 4 bedrooms | 7.5% | 4 |
| 5+ bedrooms | 5.7% | 3 |
A typical one-bedroom home in Sale earned A$13,700 over the past year, against A$37,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 21 | A$13,700 | A$14,500 | A$173 | 33% |
| 2 bedrooms | 12 | A$21,700 | A$19,700 | A$194 | 39% |
| 3 bedrooms | 10 | A$37,000 | A$35,300 | A$296 | 45% |
Most Sale listings are sized for couples and small families: 66% sleep four guests or fewer, and just 15% take eight or more. Shares are of the 65 listings with a guest capacity on file (90% of the market).
Sale listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 35.4% | 23 |
| 3 guests | 7.7% | 5 |
| 4 guests | 23.1% | 15 |
| 5 guests | 4.6% | 3 |
| 6 guests | 10.8% | 7 |
| 7 guests | 3.1% | 2 |
| 8+ guests | 15.4% | 10 |
Sale hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Sale: 96% of listings offer it, and 61% offer self check-in.
Share of Sale listings with each common amenity
Guests
Sale draws mostly domestic guests: 88% of those who left reviews live in Australia. Melbourne alone accounts for 17% of reviews. Of the 12% from abroad, the largest groups come from the United Kingdom and the United States.
88% of Sale guests are domestic
Where guests who left reviews live
Where Sale guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Melbourne | 16.7% |
| Sydney | 2.5% |
| Canberra | 1.9% |
| Denison | 1.1% |
Where Sale guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 87.7% |
| United Kingdom | 3.3% |
| United States | 1.5% |
| Germany | 1.0% |
| New Zealand | 1.0% |
Languages spoken by Sale guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.8% |
| Chinese | 5.8% |
| French | 5.3% |
| Spanish | 4.5% |
| Italian | 1.6% |
Sale Airbnbs average 4.85 stars, and 46% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in Sale; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.87 |
| Communication | 4.89 |
| Location | 4.86 |
| Check-in | 4.91 |
| Value | 4.81 |
Booking patterns
Nearly nine in ten Sale listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Sale listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.4% | 37 |
| 181-270 days | 36.1% | 26 |
| 91-180 days | 12.5% | 9 |
Days a year Sale listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.5% | 9 |
| 91-180 days | 37.5% | 27 |
| 31-90 days | 31.9% | 23 |
| 1-30 days | 18.1% | 13 |
The average Sale booking lasts 4.3 nights, longest in June and shortest in March. Listings took about 21 bookings each over the year, some 1,510 in all. About three-quarters of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sale
Average nights per booking, by month of stay
Two-year average by calendar month.
More than nine in ten listings in Sale accept stays of one or two nights.
Minimum stay set by Sale listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Sale, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 56% of listings offer Flexible or Moderate terms, against 43% on Firm or stricter ones.
Cancellation policies of Sale listings, from most to least flexible
Share of listings by the policy they use
More than two-thirds of Sale listings charge a cleaning fee. The typical fee is A$29, but a minority of much higher fees lifts the average to A$64, so the median is the better guide. Spread over the average stay of 4.3 nights, that adds roughly A$7 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Sale, a five-bedroom home, took in A$56,100 over the past year, about three times the city's average of A$19,100.
Bon Accord Homestead Entire home · 5 bedrooms Rated 4.96
Johns Place - John's Place - Three-bedroom house Entire home · 3 bedrooms Rated 4.74
Impala Stays | Stylish 5BR Group Stay Sleeps 12 Entire home · 5 bedrooms Rated 4.94
Family Farmhouse 3-Bed Retreat Near Sale Entire home · 3 bedrooms Rated 4.90
Centre of Sale-Close to hospital/Lake/Gym Entire home · 3 bedrooms Rated 4.97
At Home Apartments - Modern Styled 4 Br House Entire home · 4 bedrooms Rated 4.84 Only 4% of Sale listings are classed as professionally managed. 65% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 86 km, Lakes Entrance (86 km away) earned the most per listing, about 67% more than Sale. Traralgon was the busiest, booked on 42% of nights against 36% in Sale.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shire of Wellington 15 km | 91 | A$23,997 | A$311 | 32% |
| Golden Beach 30 km | 43 | A$20,396 | A$249 | 34% |
| Loch Sport 46 km | 50 | A$14,683 | A$295 | 25% |
| Traralgon 49 km | 54 | A$27,715 | A$222 | 42% |
| Paynesville 61 km | 100 | A$27,265 | A$301 | 32% |
| Metung 73 km | 114 | A$29,074 | A$352 | 31% |
| Baw Baw Village 76 km | 37 | A$11,797 | A$323 | 25% |
| Lakes Entrance 86 km | 195 | A$31,916 | A$335 | 34% |
FAQ
An active Sale Airbnb grossed A$19,127 on average in the 12 months to September 2026, according to AirROI's tracking of 72 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$3,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sale listings earn between A$879 and A$3,230 in a typical month, and the top tenth A$4,550 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sale were booked on 36% of available nights over the past year. That compares with 40% for the Victoria average. December is usually the busiest month.
The average booked night in Sale cost A$205 before fees. Half of listings charge between A$145 and A$240, so bedroom count and location move the price more than the average suggests.
None of the active Sale listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sale Airbnb grossed A$19,127 in the 12 months to September 2026, 48% below the Victoria average of A$36,652. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$12,917 a year (about A$1,080 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$1,870 a month. Check a specific home in the Airbnb estimator.
December usually pays best, averaging A$2,630 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sale listing was open to book earned A$71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$147 or more.
Sale stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sale Airbnb stay lasted 4.3 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Sale Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
Lakeside, Ballarat CBD and Sovereign Hill draw the most short-term rental interest in Sale. The neighborhood guide explains what brings guests to each.
AirROI counted 72 active Airbnb listings in Sale as of September 2026. The closest tracked market is Shire of Wellington, 15 km away.
In Sale, more than two-thirds of listings add a cleaning fee. The median fee is A$29, but a minority of much higher fees lifts the average to A$64, so the median is the better guide.
Method
Figures on this page cover 72 active Airbnb listings in Sale from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.