South Yarra, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Yarra, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,769 per year — at a $219 nightly rate, 50.3% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, South Yarra is a micro-market where solid booking activity throughout the year.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in South Yarra?
In South Yarra, the headline Airbnb metrics are $27,769 in average annual revenue,50.3% occupancy, $219 ADR, and $107 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Yarra?
Understanding the monthly revenue variations for Airbnb listings in South Yarra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Yarra is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Yarra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,358+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,734 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,495, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Yarra
What Is the Monthly Airbnb Occupancy Rate in South Yarra?
Maximize your bookings by understanding the South Yarra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Yarra:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Yarra
What Is the Average Airbnb Nightly Rate in South Yarra?
Effective short term rental pricing strategy in South Yarra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Yarra typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in South Yarra
What Is the RevPAR for Airbnb in South Yarra?
RevPAR in South Yarra is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $58 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $121 RevPAR.
- Best-in-class (Top 10%) achieve $227 RevPAR.
Average Monthly RevPAR Trend in South Yarra
RevPAR Insights for South Yarra
- The average RevPAR in South Yarra is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($227) and bottom 25% ($58) is $169, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Yarra benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $121+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Yarra?
South Yarra's peak Airbnb season falls in June, November, December, while the softest stretch is April, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, November, December)
- Revenue averages $4,050 per month
- Occupancy rates average 61.3%
- Daily rates average $215
Shoulder Season
- Revenue averages $3,033 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $200
Low Season (April, May, September)
- Revenue drops to average $1,021 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $194
Seasonality Insights for South Yarra
- Airbnb seasonality in South Yarra is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases South Yarra's highest earning potential, with monthly revenues climbing to $4,206, occupancy reaching 65.2%, and ADRs peaking at $233.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Yarra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like South Yarra, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in South Yarra?
Low regulation and minimal registration activity in South Yarra, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Yarra to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in South Yarra?
With a compact short-term rental market, South Yarra gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Domain Precinct | A cultural and leisure hub featuring the Royal Botanic Gardens and Melbourne Sports and Entertainment Precinct. This area attracts visitors interested in nature, sports, and cultural events. | Royal Botanic Gardens, Melbourne Cricket Ground (MCG), Rod Laver Arena, Arts Centre Melbourne, Flemington Racecourse |
| Chapel Street | A vibrant shopping and dining street known for its trendy boutiques, cafes, and nightlife. Perfect for tourists and locals looking to experience Melbourne's lively atmosphere. | Chapel Street shopping precinct, Pran Central shopping mall, The Jam Factory, D.O.C Pizza & Mozzarella Bar, Chapel Off Chapel |
| Toorak Road | Offers a mix of high-end shopping and dining alongside cultural experiences. It's a popular area for those looking for a touch of luxury while being close to South Yarra. | Toorak Village, The Como Centre, Toorak Road cafes, Toorak Park, The Yarra River |
| South Yarra Train Station | A key transport hub that provides easy access to the city and surrounding areas, making it convenient for short-term rentals for business travelers and tourists alike. | South Yarra Lifestyle, Nearby cafes and restaurants, The Jam Factory cinema, Public transport access |
| Yarra River Walks | Offers scenic walks along the river, attracting fitness enthusiasts and those wanting to enjoy the outdoors. Ideal for Airbnb guests who appreciate nature. | Yarra River trails, Parks and gardens, Outdoor fitness stations, Fishing spots on the river |
| Fawkner Park | A large urban park perfect for families and leisure activities. Provides green space away from the urban bustle, making it attractive for families vacationing in the area. | Fawkner Park lawn, Tennis courts, Picnic areas, Walking trails, Playgrounds |
| Prahran Market | A bustling market known for fresh produce and gourmet food, attracting foodies and locals alike. It's a unique experience for visitors seeking culinary delights. | Fresh produce, Gourmet groceries, Food stalls, Cooking classes, Culinary events |
| The Como Centre | A luxury shopping centre offering a variety of high-end retail options, as well as restaurants and a cinema—ideal for high-end Airbnb experiences. | The Como shopping mall, Dine-in cinema, Fashion outlets, Fine dining restaurants, Medical and wellness services |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Yarra offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Yarra?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Yarra
- The South Yarra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Yarra, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
South Yarra Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Yarra
- The dominant room capacity in South Yarra is 2 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in South Yarra, indicating a high concentration in these sizes.
South Yarra Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Yarra
- The most common guest capacity trend in South Yarra vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Yarra STR market, accounting for 72.0% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Yarra.
- On average, properties in South Yarra are equipped to host 3.7 guests.
How Do Listings in South Yarra Compare on Quality?
Listing quality in South Yarra can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Yarra
- At 27 photos per listing on average, South Yarra hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Yarra averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Yarra?
Amenity Prevalence
Amenity Insights for South Yarra
- Essential amenities in South Yarra that guests expect include: Wifi, Kitchen, Washer, Air conditioning, Stove, Refrigerator, Bed linens, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Yarra: Wifi, Kitchen, Washer, Air conditioning, Stove, Refrigerator, Bed linens, Hair dryer, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, Air conditioning, Stove, Refrigerator, Bed linens, Hair dryer, Heating.
- Consider adding popular differentiators like Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Yarra to stay competitive.
Which Airbnb Amenities Boost Revenue in South Yarra?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Yarra, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dryer | 72.0% | $36,445 | $5,458 | 567.8% |
Dishwasher | 76.0% | $32,323 | $13,346 | 142.2% |
Essentials | 60.0% | $34,598 | $17,526 | 97.4% |
Outdoor furniture | 40.0% | $37,376 | $21,364 | 74.9% |
Outdoor dining area | 40.0% | $36,686 | $21,824 | 68.1% |
Free parking on premises | 64.0% | $30,994 | $22,036 | 40.7% |
BBQ grill | 24.0% | $34,931 | $25,507 | 36.9% |
Long term stays allowed | 76.0% | $29,574 | $22,051 | 34.1% |
Bathtub | 24.0% | $34,038 | $25,789 | 32.0% |
Coffee | 56.0% | $30,939 | $23,734 | 30.4% |
Revenue Impact Insights for South Yarra
- Dryer tops the revenue impact list with a 567.8% uplift — listings with this amenity earn $36,445 vs. $5,458 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Yarra STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Yarra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Yarra Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Yarra
- The typical guest profile for Airbnb in South Yarra consists of a mix of domestic (57%) and international guests, often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 56.5% of guests.
- Key international markets include Australia (56.5%) and United Kingdom (11.3%).
- Top languages spoken are English (65.6%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Yarra?
Listings in South Yarra average 4.7 out of 5 overall, with about 12 reviews per active listing and 12.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Yarra
- An average rating of 4.7 places South Yarra in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
South Yarra Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Yarra
- The most common availability pattern in South Yarra falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Yarra (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Yarra?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Yarra
- The overall average booking lead time for vacation rentals in South Yarra is 34 days.
- Guests book furthest in advance for stays during March (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in South Yarra.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these South Yarra averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Yarra?
Guests in South Yarra stay about 8 nights on average, generating roughly 515 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in South Yarra
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Yarra
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (10.2 nights) and shorten in Mar (5.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Yarra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
7 listings
28% of total
7-29 Nights
4 listings
16% of total
30+ Nights
13 listings
52% of total
Key Insights
- The most prevalent minimum stay requirement in South Yarra is 30+ Nights, adopted by 52% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52%) caters to monthly stays (30+ nights) in South Yarra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52% of South Yarra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Yarra.
South Yarra Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4% of total
Flexible
3 listings
12% of total
Moderate
10 listings
40% of total
Firm
9 listings
36% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for South Yarra
- The prevailing Airbnb cancellation policy trend in South Yarra is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (44.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in South Yarra.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Yarra.
How Much Are Airbnb Cleaning Fees in South Yarra?
Cleaning fees in South Yarra are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Yarra
- 88.0% of listings charge a cleaning fee, making it standard practice in South Yarra. Guests expect it and factor it into their booking decisions.
- The gap between the average ($563) and median ($158) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Yarra median of $158. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Yarra Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Yarrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Como Penthouse
Entire Place • 3 bedrooms
Alexandra Elegance: Riverside Living in Style
Entire Place • 2 bedrooms
3BD | The Ivy Retreat with Car Parking
Entire Place • 3 bedrooms
The Lookout by Ready Set Stay
Entire Place • 2 bedrooms
Spacious South Yarra Apt | Free Parking & Terrace
Entire Place • 2 bedrooms
Bright & Modern 2BR Apt on Iconic Chapel Street
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Yarra?
Learn from the best! This table showcases top-performing Airbnb hosts in South Yarra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxico | 1 | $80,277 | 1 | Not Rated |
| Christy | 1 | $76,109 | 32 | 4.88/5.0 |
| Ready Set Stay | 2 | $75,569 | 15 | 4.89/5.0 |
| Advante Homes | 2 | $71,689 | 29 | 4.66/5.0 |
| Chris | 2 | $59,324 | 7 | 5.00/5.0 |
| BnB Butler | 1 | $51,565 | 5 | 4.80/5.0 |
| Todd & Andrea | 1 | $40,563 | 17 | 4.71/5.0 |
| Daniel | 1 | $32,790 | 13 | 5.00/5.0 |
| Justin | 1 | $25,670 | 10 | 4.20/5.0 |
| David | 1 | $22,533 | 10 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Yarra.
Who Are the Airbnb Hosts in South Yarra?
South Yarra leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for South Yarra
- A 44.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 32.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Yarra averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Yarra
These are the highest-grossing professional property management operations in South Yarra, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Luxico | 1 | $80,277 | $1,107 | 35.9% | N/A |
| Advante Homes | 2 | $71,689 | $196 | 56.8% | 4.66/5 |
| BnB Butler | 1 | $51,565 | $434 | 43.1% | 4.80/5 |
| Tony | 1 | $19,059 | $109 | 48.1% | 4.78/5 |
| Zara | 1 | $18,560 | $176 | 45.0% | 5.00/5 |
| Fresh Onn | 1 | $14,306 | $178 | 37.6% | 4.17/5 |
| Melbourne Furnished Apartments | 1 | $8,977 | $164 | 31.8% | N/A |
Management Company Insights for South Yarra
- The leading management company, Luxico, operates 1 listings with $80,277 in gross revenue — a useful benchmark for what scale looks like in South Yarra.
- Top managers average 1 properties each, suggesting professional management in South Yarra still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.68/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Yarra's Airbnb Market Compare to Nearby Cities?
How does the South Yarra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, South Yarra has 5 percentage points lower occupancy and about $125 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Shire of Strathbogie | 38 | $2,879 | $341.42 | 35% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
Frequently Asked Questions About Airbnb in South Yarra
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Yarra.
How much do Airbnb hosts make in South Yarra?
South Yarra hosts earn about $27,769 per year on average, with an average nightly rate of $219 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in South Yarra, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, South Yarra market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Yarra?
The average Airbnb occupancy rate in South Yarra is 50.3%. June is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Yarra?
Listings in South Yarra average $219 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Yarra?
South Yarra currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Yarra?
AirROI currently classifies the short-term rental regulation level in South Yarra as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Yarra?
RevPAR in South Yarra is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Yarra?
At 50.3% occupancy, South Yarra can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,769, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Yarra?
The average booking lead time in South Yarra is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Yarra?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Yarra include Domain Precinct, Chapel Street, Toorak Road. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Yarra?
entire_home listings make up 96.0% of the active supply in South Yarra. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Yarra compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to South Yarra's $27,769 and 50.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Yarra?
The average Airbnb stay length in South Yarra is about 8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Yarra?
Airbnb listings in South Yarra average 4.7 out of 5 overall. About 12.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Yarra?
Dryer and Dishwasher are among the strongest revenue-linked amenities in South Yarra. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Yarra?
Yes. About 88.0% of active Airbnb listings in South Yarra charge a cleaning fee, and the average fee is $563. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Yarra?
A 44.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.