Hawthorn, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hawthorn, Victoria? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $29,485 per year — at a $247 nightly rate, 52.7% occupancy, and a $116 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Hawthorn is a micro-market where solid booking activity throughout the year.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Hawthorn?
In Hawthorn, the headline Airbnb metrics are $29,485 in average annual revenue,52.7% occupancy, $247 ADR, and $116 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hawthorn?
Understanding the monthly revenue variations for Airbnb listings in Hawthorn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hawthorn is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hawthorn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,022+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,529 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,517 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,247, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hawthorn
What Is the Monthly Airbnb Occupancy Rate in Hawthorn?
Maximize your bookings by understanding the Hawthorn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hawthorn:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hawthorn
What Is the Average Airbnb Nightly Rate in Hawthorn?
Effective short term rental pricing strategy in Hawthorn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hawthorn typically peaks in September and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Hawthorn
What Is the RevPAR for Airbnb in Hawthorn?
RevPAR in Hawthorn is currently $116. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $59 RevPAR.
- Typical properties (Median) generate $85 RevPAR.
- Strong performers (Top 25%) earn $108 RevPAR.
- Best-in-class (Top 10%) achieve $154 RevPAR.
Average Monthly RevPAR Trend in Hawthorn
RevPAR Insights for Hawthorn
- The average RevPAR in Hawthorn is $116. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($154) and bottom 25% ($59) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hawthorn benchmarks. If your RevPAR falls below the median of $85, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Hawthorn Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Hawthorn?
Hawthorn's peak Airbnb season falls in August, March, February, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, March, February)
- Revenue averages $4,938 per month
- Occupancy rates average 57.3%
- Daily rates average $254
Shoulder Season
- Revenue averages $2,983 per month
- Occupancy maintains around 54.3%
- Daily rates hold near $205
Low Season (May, September, October)
- Revenue drops to average $1,797 per month
- Occupancy decreases to average 42.5%
- Daily rates adjust to average $248
Seasonality Insights for Hawthorn
- Airbnb seasonality in Hawthorn is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hawthorn's highest earning potential, with monthly revenues climbing to $6,235, occupancy reaching 64.5%, and ADRs peaking at $281.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,554, occupancy could drop to 38.0%, and ADRs may adjust to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hawthorn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hawthorn, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hawthorn?
Low regulation and minimal registration activity in Hawthorn, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hawthorn to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hawthorn?
With a compact short-term rental market, Hawthorn gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hawthorn Village | A vibrant neighborhood with a bustling shopping precinct and a variety of cafes and restaurants. Close to public transport and parks, making it a desirable location for families and visitors. | Hawthorn Aquatic and Leisure Centre, Swindon Street Reserve, Riverside Park, Auburn Village, Hawthorn Arts Centre, Glenferrie Road shops |
| Glenferrie Road | Known for its shopping and dining options, Glenferrie Road is a busy hub that attracts both locals and visitors. The area's cafes, restaurants, and proximity to public transport make it appealing. | Lido Cinemas, Hawthorn Arts Centre, Glenferrie Road shopping strip, Local parks, Restaurants and cafes |
| Fairview Park | A quieter residential area with green spaces, perfect for families and those seeking a tranquil environment. It's a short distance from the lively areas of Hawthorn. | Fairview Park, Local playgrounds, Walking trails, Nearby schools, Family-friendly cafes |
| Auburn | A historically rich suburb with a mix of heritage homes and modern developments. It offers a comfortable neighborhood feel with the benefits of nearby amenities and transport links. | Auburn station, Auburn Village, Frogmore Gardens, Local community center, Parks and recreation |
| Barker Street | A street known for its proximity to Swinburne University, making it popular among students and young professionals. This area sees high demand for short-term rentals due to its demographic. | Swinburne University, Local cafes, Public transport access, Nearby parks, Student-friendly locations |
| Glenferrie | Another busy area along Glenferrie Road, popular for its shops, eateries, and bars. It's an ideal spot for hosting travelers looking for convenience and nightlife. | Glenferrie Road shopping, Local eateries, Pubs and bars, Public transport options, Nearby parks |
| Central Hawthorn | The heart of Hawthorn with easy access to amenities and services. A major draw for both tourists and business travelers alike due to its vibrant atmosphere. | Hawthorn railway station, Local shops and cafes, Community events, Parks, Restaurants |
| Riverside | A scenic area along the Yarra River, providing beautiful views and a relaxing lifestyle. Attracts nature lovers and those looking for a laid-back experience close to urban conveniences. | Yarra River trails, Local parks, Cycling paths, Nearby eateries, Scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hawthorn offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hawthorn?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hawthorn
- The Hawthorn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hawthorn, Apartment/Condo properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
Hawthorn Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hawthorn
- The dominant room capacity in Hawthorn is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.5% of the active Airbnb listings in Hawthorn, indicating a high concentration in these sizes.
Hawthorn Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hawthorn
- The most common guest capacity trend in Hawthorn vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hawthorn STR market, accounting for 57.1% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hawthorn.
- On average, properties in Hawthorn are equipped to host 3.9 guests.
How Do Listings in Hawthorn Compare on Quality?
Listing quality in Hawthorn can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hawthorn
- At 21.3 photos per listing on average, Hawthorn hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hawthorn averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hawthorn?
Amenity Prevalence
Amenity Insights for Hawthorn
- Essential amenities in Hawthorn that guests expect include: Wifi, Kitchen, Air conditioning, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hawthorn: Wifi, Kitchen, Air conditioning, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, Kitchen, Air conditioning, Smoke alarm, Hot water.
- Consider adding popular differentiators like Shampoo or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hawthorn to stay competitive.
Which Airbnb Amenities Boost Revenue in Hawthorn?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hawthorn, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 71.4% | $36,410 | $12,175 | 199.1% |
Outdoor dining area | 28.6% | $54,303 | $19,558 | 177.6% |
Bathtub | 28.6% | $51,336 | $20,745 | 147.5% |
Conditioner | 71.4% | $34,699 | $16,452 | 110.9% |
Drying rack for clothing | 33.3% | $42,147 | $23,155 | 82.0% |
Free street parking | 33.3% | $40,398 | $24,029 | 68.1% |
Extra pillows and blankets | 38.1% | $37,931 | $24,288 | 56.2% |
Private entrance | 23.8% | $35,918 | $27,475 | 30.7% |
Outdoor furniture | 23.8% | $34,904 | $27,792 | 25.6% |
Essentials | 76.2% | $30,751 | $25,435 | 20.9% |
Revenue Impact Insights for Hawthorn
- Free parking on premises tops the revenue impact list with a 199.1% uplift — listings with this amenity earn $36,410 vs. $12,175 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hawthorn STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hawthorn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHawthorn Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hawthorn
- The typical guest profile for Airbnb in Hawthorn consists of primarily domestic travelers (75%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Australia (75%) and United States (3.7%).
- Top languages spoken are English (70%) followed by Chinese (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hawthorn?
Listings in Hawthorn average 4.65 out of 5 overall, with about 19.9 reviews per active listing and 14.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hawthorn
- An average rating of 4.65 places Hawthorn in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hawthorn Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hawthorn
- The most common availability pattern in Hawthorn falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hawthorn (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hawthorn?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hawthorn
- The overall average booking lead time for vacation rentals in Hawthorn is 35 days.
- Guests book furthest in advance for stays during March (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Hawthorn.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Hawthorn averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hawthorn?
Guests in Hawthorn stay about 7.6 nights on average, generating roughly 440 reservations and 21 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hawthorn
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hawthorn
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (11.7 nights) and shorten in Aug (5.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hawthorn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
28.6% of total
2 Nights
3 listings
14.3% of total
3 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hawthorn is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Hawthorn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Hawthorn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hawthorn.
Hawthorn Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Flexible
2 listings
9.5% of total
Moderate
13 listings
61.9% of total
Firm
5 listings
23.8% of total
Cancellation Policy Insights for Hawthorn
- The prevailing Airbnb cancellation policy trend in Hawthorn is Moderate, used by 61.9% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Hawthorn may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.9% market standard in Hawthorn.
- Regularly review your cancellation policy against competitors and market demand shifts in Hawthorn.
How Much Are Airbnb Cleaning Fees in Hawthorn?
Cleaning fees in Hawthorn are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hawthorn
- 90.5% of listings charge a cleaning fee, making it standard practice in Hawthorn. Guests expect it and factor it into their booking decisions.
- The gap between the average ($107) and median ($86) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hawthorn median of $86. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hawthorn Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hawthornbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Hawthorn Getaway 3 Bedroom House
Entire Place • 3 bedrooms
Parking+Style+Super Central Location
Entire Place • 3 bedrooms
Auburn & Ivy—Scandi Charm off Burwood Road
Entire Place • 2 bedrooms
Crimson Clover: Cosy Retreat near Swinburne Uni
Entire Place • 2 bedrooms
Rooftop Hawthorn Retreat near Glenferrie Rd
Entire Place • 2 bedrooms
Modern 1BR Apartment with Smart TV and Views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hawthorn?
Learn from the best! This table showcases top-performing Airbnb hosts in Hawthorn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shani (Ancal) | 1 | $146,434 | 9 | 4.67/5.0 |
| Juliet | 6 | $137,211 | 65 | 4.63/5.0 |
| Justin | 2 | $90,920 | 30 | 4.37/5.0 |
| Shoba | 1 | $71,575 | 10 | 5.00/5.0 |
| Dean R | 3 | $66,897 | 208 | 4.84/5.0 |
| Steven | 1 | $22,225 | 8 | 4.13/5.0 |
| Jay | 1 | $20,632 | 53 | 4.60/5.0 |
| Tania | 1 | $19,908 | 2 | Not Rated |
| Victoria | 1 | $16,536 | 6 | 5.00/5.0 |
| Ivana | 1 | $9,580 | 0 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hawthorn.
Who Are the Airbnb Hosts in Hawthorn?
Hawthorn leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Hawthorn
- Only 28.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 38.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 9.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 57.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hawthorn averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hawthorn
These are the highest-grossing professional property management operations in Hawthorn, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Juliet | 6 | $137,211 | $144 | 51.2% | 4.63/5 |
| Justin | 2 | $90,920 | $181 | 65.5% | 4.37/5 |
| Steven | 1 | $22,225 | $215 | 50.7% | 4.13/5 |
Management Company Insights for Hawthorn
- The leading management company, Juliet, operates 6 listings with $137,211 in gross revenue — a useful benchmark for what scale looks like in Hawthorn.
- Top managers average 3 properties each, suggesting professional management in Hawthorn still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.38/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hawthorn's Airbnb Market Compare to Nearby Cities?
How does the Hawthorn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Hawthorn has 3 percentage points higher occupancy and about $60 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macedon | 10 | $4,247 | $496.53 | 37% |
| Mount Martha | 26 | $4,214 | $620.32 | 34% |
| Port Melbourne | 22 | $3,698 | $306.40 | 50% |
| Lancefield | 18 | $3,209 | $241.35 | 38% |
| Leopold | 12 | $3,152 | $477.78 | 35% |
| Barwon Heads | 11 | $3,120 | $475.65 | 36% |
| Dromana | 15 | $2,990 | $498.48 | 35% |
| Shire of Strathbogie | 34 | $2,979 | $338.29 | 36% |
| Sorrento | 22 | $2,962 | $432.45 | 29% |
| Shire of Mansfield | 83 | $2,943 | $397.34 | 31% |
Frequently Asked Questions About Airbnb in Hawthorn
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hawthorn.
How much do Airbnb hosts make in Hawthorn?
Hawthorn hosts earn about $29,485 per year on average, with an average nightly rate of $247 and RevPAR of $116. Those figures describe the typical revenue environment for active listings in Hawthorn, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Hawthorn market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Hawthorn?
The average Airbnb occupancy rate in Hawthorn is 52.7%. August is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hawthorn?
Listings in Hawthorn average $247 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hawthorn?
Hawthorn currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hawthorn?
AirROI currently classifies the short-term rental regulation level in Hawthorn as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hawthorn?
RevPAR in Hawthorn is about $116. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hawthorn?
At 52.7% occupancy, Hawthorn can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,485, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hawthorn?
The average booking lead time in Hawthorn is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hawthorn?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hawthorn include Hawthorn Village, Glenferrie Road, Fairview Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hawthorn?
entire_home listings make up 85.7% of the active supply in Hawthorn. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hawthorn compare to nearby Airbnb markets?
Among neighboring markets, Macedon posts $50,960 in average annual revenue with 37.2% occupancy, compared to Hawthorn's $29,485 and 52.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hawthorn?
The average Airbnb stay length in Hawthorn is about 7.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hawthorn?
Airbnb listings in Hawthorn average 4.65 out of 5 overall. About 14.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hawthorn?
Free parking on premises and Outdoor dining area are among the strongest revenue-linked amenities in Hawthorn. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hawthorn?
Yes. About 90.5% of active Airbnb listings in Hawthorn charge a cleaning fee, and the average fee is $107. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hawthorn?
At 28.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.