Surf Coast Shire, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Surf Coast Shire, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,731 per year — at a $312 nightly rate, 30.6% occupancy, and a $92 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Surf Coast Shire's 228 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 16.3% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Surf Coast Shire?
In Surf Coast Shire, the headline Airbnb metrics are $22,731 in average annual revenue,30.6% occupancy, $312 ADR, and $92 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Surf Coast Shire?
Understanding the monthly revenue variations for Airbnb listings in Surf Coast Shire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surf Coast Shire is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surf Coast Shire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,590 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,016, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surf Coast Shire
What Is the Monthly Airbnb Occupancy Rate in Surf Coast Shire?
Maximize your bookings by understanding the Surf Coast Shire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surf Coast Shire:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surf Coast Shire
What Is the Average Airbnb Nightly Rate in Surf Coast Shire?
Effective short term rental pricing strategy in Surf Coast Shire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surf Coast Shire typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $561+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $397 or more.
- Typical properties (Median) charge around $272 per night.
- Entry-level properties (Bottom 25%) earn around $184 per night.
Average Daily Rate (ADR) Trend by Month in Surf Coast Shire
What Is the RevPAR for Airbnb in Surf Coast Shire?
RevPAR in Surf Coast Shire is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $76 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $157 RevPAR.
Average Monthly RevPAR Trend in Surf Coast Shire
RevPAR Insights for Surf Coast Shire
- The average RevPAR in Surf Coast Shire is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($157) and bottom 25% ($48) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Surf Coast Shire benchmarks. If your RevPAR falls below the median of $76, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Surf Coast Shire?
Surf Coast Shire's peak Airbnb season falls in January, December, April, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, April)
- Revenue averages $4,027 per month
- Occupancy rates average 42.2%
- Daily rates average $344
Shoulder Season
- Revenue averages $2,549 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $325
Low Season (May, June, August)
- Revenue drops to average $2,107 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $307
Seasonality Insights for Surf Coast Shire
- Airbnb seasonality in Surf Coast Shire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Surf Coast Shire's highest earning potential, with monthly revenues climbing to $4,717, occupancy reaching 47.1%, and ADRs peaking at $364.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,896, occupancy could drop to 23.4%, and ADRs may adjust to $304.
- Lower occupancy paired with meaningful seasonality means hosts in Surf Coast Shire need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Surf Coast Shire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Surf Coast Shire?
Low regulation and minimal registration activity in Surf Coast Shire, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Surf Coast Shire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Surf Coast Shire?
Location within Surf Coast Shire matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torquay | The surfing capital of Australia, Torquay is famous for its beaches and surfing culture. It attracts tourists throughout the year, making it a prime location for Airbnb investments. | Bells Beach, Torquay Surf Beach, Point Impossible Beach, Torquay Farmers Market, Surf World Museum |
| Jan Juc | Known for its stunning coastal views and laid-back vibe, Jan Juc offers a quieter alternative to Torquay, appealing to families and those seeking relaxation by the beach. | Jan Juc Beach, Bird Rock, Surf Coast Walk, Local cafes and eateries |
| Lorne | A picturesque coastal town with beautiful beaches and scenic landscapes, Lorne attracts both tourists and locals for its vibrant arts scene and outdoor activities. | Lorne Beach, Erskine Falls, Lorne Pier, Great Ocean Road walking trails, Lorne Botanical Gardens |
| Anglesea | A charming coastal village known for its natural beauty and family-friendly atmosphere, Anglesea is popular among visitors looking for a peaceful getaway. | Anglesea Beach, Point Roadknight Beach, Anglesea Golf Club, Great Ocean Road Eco Walking Tours |
| Apollo Bay | Located along the Great Ocean Road, Apollo Bay is a perfect spot for nature lovers and anyone wanting to explore the surrounding rainforests and beaches. | Apollo Bay Beach, Great Otway National Park, Cape Otway Lightstation, Apollo Bay Harbour |
| Fairhaven | A small but scenic beach town, Fairhaven is known for its unspoiled beaches and tranquility, making it appealing to Airbnb hosts looking for a quiet retreat. | Fairhaven Beach, Fairhaven Surf Life Saving Club, Surf Coast Walk |
| Deans Marsh | A delightful village in the hinterland, Deans Marsh offers a unique bushland experience and is popular among travelers seeking tranquility and nature activities. | Deans Marsh Community Market, Local galleries, Birdwatching opportunities |
| Winchelsea | The gateway to the Otways, Winchelsea is a charming town with a rich history and access to bushland adventures, suitable for those looking to explore regional Victoria. | Winchelsea's Historic Buildings, Barwon River Walking Trail, Local wineries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Surf Coast Shire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Surf Coast Shire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surf Coast Shire
- The Surf Coast Shire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 228 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surf Coast Shire, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.8%) offer potential for unique stay experiences.
Surf Coast Shire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surf Coast Shire
- The dominant room capacity in Surf Coast Shire is 3 bedrooms listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.5% of the active Airbnb listings in Surf Coast Shire, indicating a high concentration in these sizes.
- A significant 59.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surf Coast Shire.
Surf Coast Shire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surf Coast Shire
- The most common guest capacity trend in Surf Coast Shire vacation rentals is listings accommodating 8+ guests (41.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Surf Coast Shire STR market, accounting for 59.7% of listings.
- 62.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surf Coast Shire.
- On average, properties in Surf Coast Shire are equipped to host 5.7 guests.
How Do Listings in Surf Coast Shire Compare on Quality?
Listing quality in Surf Coast Shire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Surf Coast Shire
- At 28 photos per listing on average, Surf Coast Shire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Surf Coast Shire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Surf Coast Shire?
Amenity Prevalence
Amenity Insights for Surf Coast Shire
- Essential amenities in Surf Coast Shire that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surf Coast Shire: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surf Coast Shire to stay competitive.
Which Airbnb Amenities Boost Revenue in Surf Coast Shire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Surf Coast Shire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on propertyHigh opportunity | 7.5% | $55,065 | $20,126 | 173.6% |
Outdoor kitchenHigh opportunity | 2.6% | $52,021 | $21,939 | 137.1% |
Smoke alarm | 89.5% | $24,081 | $11,254 | 114.0% |
Arcade games | 4.4% | $40,584 | $21,912 | 85.2% |
Children's playroom | 5.3% | $39,978 | $21,773 | 83.6% |
Toaster | 62.3% | $27,397 | $15,028 | 82.3% |
TV | 94.3% | $23,321 | $12,977 | 79.7% |
EV charger | 5.7% | $38,056 | $21,804 | 74.5% |
Stove | 68.4% | $26,066 | $15,506 | 68.1% |
Baking sheet | 29.8% | $31,727 | $18,908 | 67.8% |
Revenue Impact Insights for Surf Coast Shire
- Exterior security cameras on property tops the revenue impact list with a 173.6% uplift — listings with this amenity earn $55,065 vs. $20,126 without it.
- High-opportunity amenities — Exterior security cameras on property, Outdoor kitchen — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Exterior security cameras on property — it has the best combination of high revenue impact and low market saturation in Surf Coast Shire.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Surf Coast Shire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surf Coast Shire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurf Coast Shire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Surf Coast Shire
- The typical guest profile for Airbnb in Surf Coast Shire consists of primarily domestic travelers (83%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.4% of guests.
- Key international markets include Australia (83.4%) and United Kingdom (4.2%).
- Top languages spoken are English (65.3%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Surf Coast Shire?
Listings in Surf Coast Shire average 4.82 out of 5 overall, with about 72.5 reviews per active listing and 38.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Surf Coast Shire
- With an overall rating of 4.82, Surf Coast Shire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Surf Coast Shire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surf Coast Shire
- The most common availability pattern in Surf Coast Shire falls within the 271-366 days range, representing 62.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Surf Coast Shire (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Surf Coast Shire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Surf Coast Shire
- The overall average booking lead time for vacation rentals in Surf Coast Shire is 63 days.
- Guests book furthest in advance for stays during November (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Surf Coast Shire.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Surf Coast Shire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Surf Coast Shire?
Guests in Surf Coast Shire stay about 4.3 nights on average, generating roughly 4,186 reservations and 18.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Surf Coast Shire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Surf Coast Shire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.7 nights) and shorten in Jun (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Surf Coast Shire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
12.3% of total
2 Nights
51 listings
22.4% of total
3 Nights
5 listings
2.2% of total
4-6 Nights
7 listings
3.1% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
135 listings
59.2% of total
Key Insights
- The most prevalent minimum stay requirement in Surf Coast Shire is 30+ Nights, adopted by 59.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (59.2%) caters to monthly stays (30+ nights) in Surf Coast Shire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 59.2% of Surf Coast Shire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 59.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surf Coast Shire.
Surf Coast Shire Airbnb Cancellation Policy Trends Analysis (2026)
Limited
13 listings
5.7% of total
Super Strict 30 Days
29 listings
12.7% of total
Super Strict 60 Days
13 listings
5.7% of total
Flexible
21 listings
9.2% of total
Moderate
45 listings
19.7% of total
Firm
93 listings
40.8% of total
Strict
14 listings
6.1% of total
Cancellation Policy Insights for Surf Coast Shire
- The prevailing Airbnb cancellation policy trend in Surf Coast Shire is Firm, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (28.9%) and stricter (46.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.8% market standard in Surf Coast Shire.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Surf Coast Shire.
How Much Are Airbnb Cleaning Fees in Surf Coast Shire?
Cleaning fees in Surf Coast Shire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Surf Coast Shire
- About 69.3% of Surf Coast Shire listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($143) and median ($113) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Surf Coast Shire median of $113. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Surf Coast Shire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surf Coast Shirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Pole House
Entire Place • 1 bedroom
Wensley - Rustic Luxury, Great Ocean Rd Hinterland
Entire Place • 3 bedrooms
'The Farmhouse' Pennyroyal VIC
Entire Place • 7 bedrooms
Jan Juc Surfcoast Retreat. Sleeps up to 14. Pets
Entire Place • 6 bedrooms
Windform House
Entire Place • 7 bedrooms
Cliff Edge Luxury I An Oceanview Escape Above Fa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Surf Coast Shire?
Learn from the best! This table showcases top-performing Airbnb hosts in Surf Coast Shire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Great Ocean Road Holidays | 21 | $652,047 | 120 | 4.64/5.0 |
| Ocean Edge Holiday Rentals: Re | 10 | $373,697 | 661 | 4.89/5.0 |
| Regional Escapes | 17 | $295,996 | 161 | 4.47/5.0 |
| Nicole | 6 | $254,730 | 176 | 4.97/5.0 |
| Fran | 1 | $136,178 | 181 | 4.97/5.0 |
| Sara | 1 | $123,650 | 62 | 4.87/5.0 |
| Sally - Airready | 4 | $115,283 | 160 | 4.75/5.0 |
| Brett | 1 | $111,396 | 46 | 4.96/5.0 |
| Surf Coast Holiday Rentals | 8 | $106,666 | 34 | 4.16/5.0 |
| Marissa | 7 | $101,459 | 126 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surf Coast Shire.
Who Are the Airbnb Hosts in Surf Coast Shire?
Surf Coast Shire has a relatively balanced host base.
Host Profile Insights for Surf Coast Shire
- A 43.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 27.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Surf Coast Shire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Surf Coast Shire
These are the highest-grossing professional property management operations in Surf Coast Shire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Great Ocean Road Holidays | 21 | $652,047 | $559 | 22.7% | 4.64/5 |
| Ocean Edge Holiday Rentals: Re | 10 | $373,697 | $301 | 35.9% | 4.89/5 |
| Regional Escapes | 17 | $295,996 | $389 | 22.1% | 4.47/5 |
| Sally - Airready | 4 | $115,283 | $313 | 40.7% | 4.75/5 |
| Surf Coast Holiday Rentals | 8 | $106,666 | $383 | 22.4% | 4.16/5 |
| Property Mums | 1 | $88,098 | $1,054 | 29.3% | 4.81/5 |
| Felicity | 3 | $73,484 | $312 | 30.7% | 4.83/5 |
| Terry | 2 | $51,081 | $200 | 35.6% | 4.79/5 |
| Surf Coast Holidays | 3 | $45,720 | $387 | 21.7% | 4.64/5 |
| Eve | 2 | $31,607 | $116 | 37.3% | 4.86/5 |
Management Company Insights for Surf Coast Shire
- The leading management company, Great Ocean Road Holidays, operates 21 listings with $652,047 in gross revenue — a useful benchmark for what scale looks like in Surf Coast Shire.
- Top managers average 7 properties each, suggesting professional management in Surf Coast Shire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.68/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Surf Coast Shire's Airbnb Market Compare to Nearby Cities?
How does the Surf Coast Shire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Melbourne, Surf Coast Shire has 24 percentage points lower occupancy and about $32 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Melbourne | 10 | $5,471 | $344.26 | 55% |
| Mount Martha | 15 | $4,800 | $579.85 | 32% |
| Macedon | 10 | $4,192 | $479.18 | 38% |
| King Island Council | 15 | $3,341 | $445.71 | 31% |
| Leopold | 12 | $3,083 | $449.23 | 35% |
| Blairgowrie | 19 | $3,017 | $345.38 | 38% |
| Lancefield | 19 | $2,935 | $231.14 | 38% |
| Daylesford | 436 | $2,909 | $294.52 | 36% |
| Sorrento | 17 | $2,884 | $358.52 | 31% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
Frequently Asked Questions About Airbnb in Surf Coast Shire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Surf Coast Shire.
How much do Airbnb hosts make in Surf Coast Shire?
Surf Coast Shire hosts earn about $22,731 per year on average, with an average nightly rate of $312 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Surf Coast Shire, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Surf Coast Shire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Surf Coast Shire?
The average Airbnb occupancy rate in Surf Coast Shire is 30.6%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Surf Coast Shire?
Listings in Surf Coast Shire average $312 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Surf Coast Shire?
Surf Coast Shire currently has about 228 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Surf Coast Shire?
AirROI currently classifies the short-term rental regulation level in Surf Coast Shire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Surf Coast Shire?
RevPAR in Surf Coast Shire is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Surf Coast Shire?
Occupancy of 30.6% means Surf Coast Shire is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,731, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Surf Coast Shire?
The average booking lead time in Surf Coast Shire is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Surf Coast Shire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Surf Coast Shire include Torquay, Jan Juc, Lorne. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Surf Coast Shire?
entire_home listings make up 94.7% of the active supply in Surf Coast Shire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Surf Coast Shire compare to nearby Airbnb markets?
Among neighboring markets, Port Melbourne posts $65,656 in average annual revenue with 55.3% occupancy, compared to Surf Coast Shire's $22,731 and 30.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Surf Coast Shire?
The average Airbnb stay length in Surf Coast Shire is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Surf Coast Shire?
Airbnb listings in Surf Coast Shire average 4.82 out of 5 overall. About 38.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Surf Coast Shire?
Exterior security cameras on property and Outdoor kitchen are among the strongest revenue-linked amenities in Surf Coast Shire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Surf Coast Shire?
Yes. About 69.3% of active Airbnb listings in Surf Coast Shire charge a cleaning fee, and the average fee is $143. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Surf Coast Shire?
A 43.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.