Tourism statisticsCity2026
Chiang Mai Tourism Statistics: 83,662 Airbnb Stays
AirROI estimates 83,662 Airbnb stays in Chiang Mai, Thailand, in the 12 months to October 2026. The busiest month was January, and the quietest was April. All of Thailand had 32,974,321 foreign tourist arrivals in 2025, the Ministry of Tourism and Sports reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 653,256
- Typical Airbnb stay
- 7.8 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 97%
Key facts
Chiang Mai Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Ministry of Tourism and Sports puts all of Thailand at 32,974,321 foreign tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Chiang Mai at 83,662 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Chiang Mai added up to 653,256 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Chiang Mai lasted 7.8 nights in the 12 months to October 2026, booked about 40 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Chiang Mai in the 12 months to October 2026, followed by December and February, with April the quietest.
- AirROI estimates the four busiest Airbnb months in Chiang Mai ran unbroken from November to February in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Chiang Mai in November were booked furthest ahead, about 67 days, against 25 days for May, in the 12 months to October 2026.
Guests
- AirROI estimates 97% of Chiang Mai Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 20% and China at 12%.
By place
- AirROI estimates Chiang Mai took 9.7% of all Airbnb stays in Thailand in the 12 months to October 2026.
- AirROI ranks Chiang Mai 2nd for Airbnb stays among the 63 towns it lists in Thailand in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Thailand?
The Ministry of Tourism and Sports counted 32,974,321 foreign tourist arrivals for all of Thailand in 2025. On AirROI's estimates, Chiang Mai accounted for 9.7% of Airbnb stays in Thailand in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 32,974,321Foreign tourist arrivals, all of Thailand | Foreign tourists arriving in Thailand | 2025 | Ministry of Tourism and Sports |
Airbnb stays
Airbnb Stays in Chiang Mai
Chiang Mai had 4,431 Airbnb homes in the 12 months to October 2026. They took an estimated 83,662 stays and 653,256 nights. A typical stay lasted 7.8 nights and was booked about 40 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 4,431
- Airbnb stays, estimate
- 83,662
- Airbnb nights, estimate
- 653,256
- Typical stay
- 7.8 nights
- Booked ahead
- 40 days
Busiest months
When Is the Busiest Time in Chiang Mai?
On Airbnb, January was the busiest month in Chiang Mai in the 12 months to October 2026, then December and February. April was the quietest. The four busiest months run unbroken from November to February.
January ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, February, November, August, July, October, June, March, September, May, April.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.6% | 55 days |
| December | 10.1% | 52 days |
| February | 9.5% | 42 days |
| November | 8.9% | 67 days |
| August | 8.4% | 32 days |
| July | 8.2% | 37 days |
| October | 7.8% | 39 days |
| June | 7.6% | 26 days |
| March | 7.5% | 26 days |
| September | 7.4% | 25 days |
| May | 7.0% | 25 days |
| April | 6.8% | 34 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Chiang Mai Airbnb Guests Come From?
Among Chiang Mai Airbnb guests who left a review as of October 2026, nearly all came from abroad (97%), led by the United States at 20% and China at 12%, AirROI estimates. Among the same guests, London was the top origin city at 2.8%, ahead of Seoul at 2.4%. The figures rest on 210,491 reviews, written over many years.
97% from abroad
Among guests who left a review, as of October 2026
- From abroad 97%
- From within Thailand 3%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Chiang Mai
How many tourists visit Chiang Mai?
Thailand as a whole had 32,974,321 foreign tourist arrivals in 2025, according to the Ministry of Tourism and Sports. AirROI puts Chiang Mai at 9.7% of Airbnb stays in Thailand in the 12 months to October 2026. AirROI estimates 83,662 Airbnb stays in Chiang Mai in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Chiang Mai?
The busiest Airbnb month in Chiang Mai in the 12 months to October 2026 was January, then December and February. The four busiest months run from November to February.
What is the quietest month in Chiang Mai?
April was the quietest Airbnb month in Chiang Mai in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in April were booked about 34 days ahead, against 67 days for November.
How long is a typical Airbnb stay in Chiang Mai?
A typical Airbnb stay in Chiang Mai lasted 7.8 nights in the 12 months to October 2026, booked about 40 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.0 nights in September to 8.8 nights in January.
Where do Airbnb guests in Chiang Mai come from?
Of Chiang Mai Airbnb guests who left a review as of October 2026, 97% came from abroad, AirROI estimates. The largest groups were the United States at 20% and China at 12%. Among the same guests, the top origin city was London at 2.8%, ahead of Seoul at 2.4%.
Are Airbnb stays the same as tourists?
No. The Ministry of Tourism and Sports counts foreign tourist arrivals (32,974,321 in 2025 across Thailand). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 83,662 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 83,662 stays at 7.81 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 210,491 reviews and describes guests who left a review, not everyone who stayed. Read the method page.