Amphoe Ko Samui, Surat Thani Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Amphoe Ko Samui, Surat Thani? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $14,622 per year — at a $229 nightly rate, 43.4% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 115 active listings, Amphoe Ko Samui is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Amphoe Ko Samui?
In Amphoe Ko Samui, the headline Airbnb metrics are $14,622 in average annual revenue,43.4% occupancy, $229 ADR, and $81 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Amphoe Ko Samui?
Understanding the monthly revenue variations for Airbnb listings in Amphoe Ko Samui is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amphoe Ko Samui is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amphoe Ko Samui across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,417+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,232 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,416 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $703, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amphoe Ko Samui
What Is the Monthly Airbnb Occupancy Rate in Amphoe Ko Samui?
Maximize your bookings by understanding the Amphoe Ko Samui STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amphoe Ko Samui:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amphoe Ko Samui
What Is the Average Airbnb Nightly Rate in Amphoe Ko Samui?
Effective short term rental pricing strategy in Amphoe Ko Samui involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amphoe Ko Samui typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $503+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Amphoe Ko Samui
What Is the RevPAR for Airbnb in Amphoe Ko Samui?
RevPAR in Amphoe Ko Samui is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $102 RevPAR.
- Best-in-class (Top 10%) achieve $174 RevPAR.
Average Monthly RevPAR Trend in Amphoe Ko Samui
RevPAR Insights for Amphoe Ko Samui
- The average RevPAR in Amphoe Ko Samui is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($174) and bottom 25% ($32) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Amphoe Ko Samui benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $102+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Amphoe Ko Samui?
Amphoe Ko Samui's peak Airbnb season falls in January, August, February, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, August, February)
- Revenue averages $3,092 per month
- Occupancy rates average 57.8%
- Daily rates average $234
Shoulder Season
- Revenue averages $2,476 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $247
Low Season (September, October, November)
- Revenue drops to average $1,338 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $234
Seasonality Insights for Amphoe Ko Samui
- Airbnb seasonality in Amphoe Ko Samui is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Amphoe Ko Samui's highest earning potential, with monthly revenues climbing to $3,202, occupancy reaching 61.8%, and ADRs peaking at $259.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $896, occupancy could drop to 25.9%, and ADRs may adjust to $232.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amphoe Ko Samui.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Amphoe Ko Samui, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Amphoe Ko Samui?
Low regulation and minimal registration activity in Amphoe Ko Samui, Surat Thani, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Amphoe Ko Samui to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Amphoe Ko Samui?
Amphoe Ko Samui is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chaweng Beach | Chaweng Beach is the main tourist hub of Koh Samui, known for its lively atmosphere, beautiful beaches, and vibrant nightlife. It attracts visitors looking for both relaxation and entertainment, making it a prime location for Airbnb investments. | Chaweng Noi Beach, Babylon Pub, Central Festival Samui, Samui Theatre Dolphin Show, Chaweng Walking Street |
| Lamai Beach | Lamai Beach is a quieter alternative to Chaweng, offering a more relaxed environment while still having plenty of amenities. It's popular among families and couples, making it a great spot for cozy vacation rentals. | Lamai Beach, Wat Khunaram, Hin Ta and Hin Yai Rocks, Lamai Night Market, Grandfather and Grandmother Rocks |
| Bophut | Bophut is famous for its charming Fisherman’s Village, a blend of traditional and modern shops, restaurants, and a relaxed beach vibe. This area attracts tourists looking for a more tranquil experience with cultural charm. | Fisherman’s Village, Bophut Beach, Big Buddha, Wat Plai Laem, Bophut Night Market |
| Maenam Beach | Maenam offers a quieter atmosphere with beautiful scenery, popular among long-term travelers and those looking for affordable accommodations. It's perfect for families and backpackers wanting a serene beach experience. | Maenam Beach, Santiburi Samui Country Club, Maenam Night Market, Secret Buddha Garden, Chinese Temple |
| Bang Rak | Bang Rak features the Big Buddha and is well-connected to the rest of the island. It attracts tourists seeking cultural landmarks and easy access to ferry services to nearby islands. | Big Buddha, Wat Phra Yai, Bang Rak Beach, Coco Tams Beach Bar, Wat Plai Laem |
| Taling Ngam | Taling Ngam is known for its stunning sunsets and luxurious resorts, offering a more upscale experience for visitors looking for relaxation and natural beauty away from the busier areas. | Taling Ngam Beach, Nikki Beach Resort, Laem Sor Pagoda, Taling Ngam Village, Wat Khao Chedi |
| Nathon | Nathon is the administrative center of Koh Samui and serves primarily as the ferry port. It attracts visitors looking for local experiences and an authentic Thai atmosphere, making it ideal for budget travel. | Nathon Pier, Nathon Walking Street, Koh Samui Hospital, Wat Khunaram, Local markets |
| Lipa Noi | Lipa Noi is renowned for its long, flat sandy beaches and shallow waters, perfect for families with children. It offers a tranquil atmosphere, appealing to visitors looking for a peaceful retreat. | Lipa Noi Beach, Lipa Noi Waterfall, Ko Samui Beach Resort, Dona Restaurant, Wat Samret |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Amphoe Ko Samui offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Amphoe Ko Samui?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amphoe Ko Samui
- The Amphoe Ko Samui Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Amphoe Ko Samui, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Amphoe Ko Samui Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amphoe Ko Samui
- The dominant room capacity in Amphoe Ko Samui is 1 bedroom listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.9% of the active Airbnb listings in Amphoe Ko Samui, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amphoe Ko Samui.
Amphoe Ko Samui Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amphoe Ko Samui
- The most common guest capacity trend in Amphoe Ko Samui vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Amphoe Ko Samui STR market, accounting for 62.6% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amphoe Ko Samui.
- On average, properties in Amphoe Ko Samui are equipped to host 4.1 guests.
How Do Listings in Amphoe Ko Samui Compare on Quality?
Listing quality in Amphoe Ko Samui can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Amphoe Ko Samui
- At 39.8 photos per listing on average, Amphoe Ko Samui hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Amphoe Ko Samui averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Amphoe Ko Samui?
Amenity Prevalence
Amenity Insights for Amphoe Ko Samui
- Essential amenities in Amphoe Ko Samui that guests expect include: Air conditioning, Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Clothing storage are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Amphoe Ko Samui.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amphoe Ko Samui: Air conditioning, Wifi, TV, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amphoe Ko Samui to stay competitive.
Which Airbnb Amenities Boost Revenue in Amphoe Ko Samui?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Amphoe Ko Samui, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 78.3% | $17,491 | $4,293 | 307.4% |
Outdoor kitchenHigh opportunity | 4.3% | $47,739 | $13,116 | 264.0% |
Hair dryer | 67.8% | $18,886 | $5,632 | 235.4% |
Iron | 45.2% | $23,238 | $7,510 | 209.4% |
Coffee maker | 33.0% | $26,432 | $8,793 | 200.6% |
Dishwasher | 20.9% | $30,954 | $10,314 | 200.1% |
Sound systemHigh opportunity | 9.6% | $34,149 | $12,556 | 172.0% |
Wine glasses | 39.1% | $23,538 | $8,890 | 164.8% |
Bed linens | 65.2% | $18,628 | $7,110 | 162.0% |
Cleaning products | 16.5% | $29,880 | $11,602 | 157.5% |
Revenue Impact Insights for Amphoe Ko Samui
- Kitchen tops the revenue impact list with a 307.4% uplift — listings with this amenity earn $17,491 vs. $4,293 without it.
- High-opportunity amenities — Outdoor kitchen, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Outdoor kitchen — it has the best combination of high revenue impact and low market saturation in Amphoe Ko Samui.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Amphoe Ko Samui STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amphoe Ko Samui. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmphoe Ko Samui Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Amphoe Ko Samui
- The typical guest profile for Airbnb in Amphoe Ko Samui consists of predominantly international visitors (96%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.4% of guests.
- Key international markets include Germany (17.5%) and France (16.7%).
- Top languages spoken are English (43.2%) followed by German (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Amphoe Ko Samui?
Listings in Amphoe Ko Samui average 4.8 out of 5 overall, with about 9.1 reviews per active listing and 26.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Amphoe Ko Samui
- With an overall rating of 4.8, Amphoe Ko Samui listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.87), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Amphoe Ko Samui Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amphoe Ko Samui
- The most common availability pattern in Amphoe Ko Samui falls within the 271-366 days range, representing 61.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amphoe Ko Samui (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Amphoe Ko Samui?
Average Booking Lead Time by Month
Booking Lead Time Insights for Amphoe Ko Samui
- The overall average booking lead time for vacation rentals in Amphoe Ko Samui is 28 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Fall (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Amphoe Ko Samui.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Amphoe Ko Samui averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Amphoe Ko Samui?
Guests in Amphoe Ko Samui stay about 7.7 nights on average, generating roughly 1,198 reservations and 10.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Amphoe Ko Samui
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Amphoe Ko Samui
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (11.2 nights) and shorten in Nov (5.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Amphoe Ko Samui Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
22.6% of total
2 Nights
22 listings
19.1% of total
3 Nights
21 listings
18.3% of total
4-6 Nights
6 listings
5.2% of total
7-29 Nights
7 listings
6.1% of total
30+ Nights
33 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Amphoe Ko Samui is 30+ Nights, adopted by 28.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Amphoe Ko Samui, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.7% of Amphoe Ko Samui hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amphoe Ko Samui.
Amphoe Ko Samui Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
1.7% of total
Limited
14 listings
12.2% of total
Super Strict 60 Days
10 listings
8.7% of total
Flexible
15 listings
13% of total
Moderate
15 listings
13% of total
Firm
51 listings
44.3% of total
Strict
8 listings
7% of total
Cancellation Policy Insights for Amphoe Ko Samui
- The prevailing Airbnb cancellation policy trend in Amphoe Ko Samui is Firm, used by 44.3% of listings.
- A majority (51.3%) of hosts in Amphoe Ko Samui utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.3% market standard in Amphoe Ko Samui.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Amphoe Ko Samui.
How Much Are Airbnb Cleaning Fees in Amphoe Ko Samui?
Cleaning fees in Amphoe Ko Samui are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Amphoe Ko Samui
- About 67.0% of Amphoe Ko Samui listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($99) and median ($31) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Amphoe Ko Samui median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Amphoe Ko Samui Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amphoe Ko Samuibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Steps to Heaven Tropical Luxury Sea View
Entire Place • 5 bedrooms
K.W Villa 4br Seaview swimming pool garden BBQ kid
Entire Place • 4 bedrooms
Beachfront, romantic villa, pool, breakfast, Luna
Entire Place • 1 bedroom
![[NEW] SOMA Seaview Pool Villa](https://a0.muscache.com/im/pictures/miso/Hosting-1454357017858087857/original/8a879fae-f97a-46b6-81be-107bafe897c8.jpeg?im_w=480&im_format=avif)
[NEW] SOMA Seaview Pool Villa
Entire Place • 5 bedrooms
Hidden Gem The Palms 6Br Sea View Private Pool
Entire Place • 6 bedrooms
Palmaya Villa - Pool & Sea View - 3 Bedrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Amphoe Ko Samui?
Learn from the best! This table showcases top-performing Airbnb hosts in Amphoe Ko Samui based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inter Property | 6 | $113,777 | 38 | 4.55/5.0 |
| Marine | 1 | $113,017 | 4 | 4.75/5.0 |
| Jonathan | 13 | $98,262 | 210 | 4.92/5.0 |
| Dina | 2 | $90,483 | 15 | 4.92/5.0 |
| Laurent | 2 | $85,716 | 14 | 5.00/5.0 |
| Siam-CS Management | 2 | $84,915 | 3 | Not Rated |
| Olga | 2 | $72,371 | 39 | 4.79/5.0 |
| Oleksandra | 1 | $61,720 | 3 | 5.00/5.0 |
| Sara | 5 | $59,359 | 28 | 4.98/5.0 |
| Nora | 1 | $48,103 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amphoe Ko Samui.
Who Are the Airbnb Hosts in Amphoe Ko Samui?
Amphoe Ko Samui has a relatively balanced host base.
Host Profile Insights for Amphoe Ko Samui
- A 47.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 24.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 49.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Amphoe Ko Samui averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Amphoe Ko Samui
These are the highest-grossing professional property management operations in Amphoe Ko Samui, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jonathan White Lagoon Resort | 13 | $98,262 | $99 | 42.4% | 4.92/5 |
| Siam-CS Management | 2 | $84,915 | $707 | 30.8% | N/A |
| Sara | 5 | $59,359 | $121 | 46.3% | 4.98/5 |
| Ann | 2 | $38,832 | $135 | 56.9% | 4.86/5 |
| Kim - Sublime Samui Villas | 1 | $34,652 | $402 | 56.5% | 5.00/5 |
Management Company Insights for Amphoe Ko Samui
- The leading management company, Jonathan White Lagoon Resort, operates 13 listings with $98,262 in gross revenue — a useful benchmark for what scale looks like in Amphoe Ko Samui.
- Top managers average 5 properties each, suggesting professional management in Amphoe Ko Samui still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Amphoe Ko Samui's Airbnb Market Compare to Nearby Cities?
How does the Amphoe Ko Samui Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bo Put, Amphoe Ko Samui has 0 percentage points higher occupancy and about $45 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Krut | 29 | $4,183 | $659.84 | 36% |
| Tong Yang | 51 | $4,056 | $643.66 | 32% |
| Baan Thong Po | 130 | $3,686 | $382.43 | 42% |
| Baan Taling Ngam | 37 | $3,301 | $392.10 | 36% |
| Bo Put | 78 | $2,907 | $273.45 | 43% |
| Ban Bang Khao | 51 | $2,876 | $422.72 | 33% |
| Ko Samui | 834 | $2,870 | $361.11 | 40% |
| Baan Chaweng Noi | 316 | $2,795 | $296.34 | 41% |
| Ko Samui District | 47 | $2,704 | $324.99 | 41% |
| Baan Pang Ka | 16 | $2,566 | $446.61 | 37% |
Frequently Asked Questions About Airbnb in Amphoe Ko Samui
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Amphoe Ko Samui.
How much do Airbnb hosts make in Amphoe Ko Samui?
Amphoe Ko Samui hosts earn about $14,622 per year on average, with an average nightly rate of $229 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Amphoe Ko Samui, Surat Thani, not the ceiling for the best operators. Source: AirROI 2026 data, Amphoe Ko Samui market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Amphoe Ko Samui?
The average Airbnb occupancy rate in Amphoe Ko Samui is 43.4%. January is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Amphoe Ko Samui?
Listings in Amphoe Ko Samui average $229 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Amphoe Ko Samui?
Amphoe Ko Samui currently has about 115 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Amphoe Ko Samui?
AirROI currently classifies the short-term rental regulation level in Amphoe Ko Samui as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Amphoe Ko Samui?
RevPAR in Amphoe Ko Samui is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Amphoe Ko Samui?
At 43.4% occupancy, Amphoe Ko Samui can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,622, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Amphoe Ko Samui?
The average booking lead time in Amphoe Ko Samui is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Amphoe Ko Samui?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Amphoe Ko Samui include Chaweng Beach, Lamai Beach, Bophut. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Amphoe Ko Samui?
entire_home listings make up 86.1% of the active supply in Amphoe Ko Samui. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Amphoe Ko Samui compare to nearby Airbnb markets?
Among neighboring markets, Baan Thong Krut posts $50,193 in average annual revenue with 35.8% occupancy, compared to Amphoe Ko Samui's $14,622 and 43.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Amphoe Ko Samui?
The average Airbnb stay length in Amphoe Ko Samui is about 7.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Amphoe Ko Samui?
Airbnb listings in Amphoe Ko Samui average 4.8 out of 5 overall. About 26.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Amphoe Ko Samui?
Kitchen and Outdoor kitchen are among the strongest revenue-linked amenities in Amphoe Ko Samui. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Amphoe Ko Samui?
Yes. About 67.0% of active Airbnb listings in Amphoe Ko Samui charge a cleaning fee, and the average fee is $99. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Amphoe Ko Samui?
A 47.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.