Kamala Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand

Source: AirROI
Last updated: 2026-02-01

Is Airbnb profitable in Kamala in 2026? Explore comprehensive Airbnb analytics for Kamala, Phuket Province, Thailand to uncover income potential. This 2026 STR market report for Kamala, based on AirROI data from February 2025 to January 2026, reveals key trends in the bustling market of 1,132 active listings.

Whether you're considering an Airbnb investment in Kamala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kamala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kamala Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$278
The average rental revenue earned for an occupied room per day in Kamala.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,595
Typical annual income for an Airbnb listing in Kamala. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-20.9%
Significant decrease (-20.9%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Kamala.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Kamala.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,132
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kamala (2026)

Understanding the monthly revenue variations for Airbnb listings in Kamala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kamala is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kamala across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,718+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,780 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,710 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $769, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kamala

Kamala Airbnb Occupancy Rate Trends (2026)

Maximize your bookings by understanding the Kamala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kamala:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kamala

Average Daily Rate (ADR) Airbnb Trends in Kamala (2026)

Effective short term rental pricing strategy in Kamala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kamala typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $579+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
  • Typical properties (Median) charge around $110 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Kamala

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Airbnb Seasonality Analysis & Trends in Kamala (2026)

Peak Season (February, January, December)
  • Revenue averages $4,608 per month
  • Occupancy rates average 52.0%
  • Daily rates average $352
Shoulder Season
  • Revenue averages $3,317 per month
  • Occupancy maintains around 46.9%
  • Daily rates hold near $273
Low Season (May, June, September)
  • Revenue drops to average $2,479 per month
  • Occupancy decreases to average 38.1%
  • Daily rates adjust to average $257

Seasonality Insights for Kamala

  • The Airbnb seasonality in Kamala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kamala's highest earning potential, with monthly revenues capable of climbing to $5,118, occupancy reaching a high of 71.7%, and ADRs peaking at $382.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,429, occupancy could drop to 37.8%, and ADRs may adjust down to $255.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kamala.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kamala seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kamala (2026)

Exploring the top neighborhoods for short-term rentals in Kamala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kamala Beach
A stunning beach area popular with tourists for its calm waves and beautiful sunsets. Ideal for families and couples seeking a relaxing vacation with plenty of beachside dining options.
Kamala Beach, Phuket FantaSea, Tsunami Memorial Park, Kamala Village, Dream Beach Club
Luang Por Neng Temple
A serene area perfect for those seeking spiritual experiences and local culture. Appeals to tourists interested in exploring authentic Thai traditions.
Luang Por Neng Temple, Local markets, Cultural festivals, Thai massage centers
Surf House Phuket
A popular spot for surfers and beach enthusiasts, this area draws both adventurous visitors and those looking to enjoy a vibrant beach scene.
Surf House Phuket, Water sports activities, Beach bars, Kamala Surf School
Aquaria Phuket
A family-friendly attraction that draws visitors interested in marine life and education. Great for family-oriented stays close to entertainment.
Aquaria Phuket, Jungceylon Shopping Mall, Patong Beach nearby
Phuket Fantasea
A cultural theme park that offers a unique blend of Thai heritage and entertainment, making it a great attraction for families.
Phuket Fantasea Shows, Cultural exhibits, Shopping opportunities, Dining experiences
Shooting Range Phuket
An exciting activity for thrill-seekers and tourists looking for unique experiences, suitable for hosts targeting adventure-oriented guests.
Shooting Range Phuket, Paintball venues, Outdoor adventure activities
Kamala Market
A vibrant local market area providing an authentic experience of Thai culture and local cuisine. Great spot for food lovers and those looking for local interaction.
Kamala Market, Local food stalls, Artisan shops, Cultural events
Surin Beach
Known as 'Millionaire's Row', a luxurious area appealing to high-end tourists looking for upscale accommodations and services.
Surin Beach, Sunbeds and beach clubs, Fine dining restaurants, Luxury resorts

Understanding Airbnb License Requirements & STR Laws in Kamala (2026)

While Kamala, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kamala to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 1% licensed listings)

Top Performing Airbnb Properties in Kamala (2026)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kamalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Oceanfront 6Brs Villa in Kamala, Chef/Driver/Maids

Oceanfront 6Brs Villa in Kamala, Chef/Driver/Maids

Entire Place • 6 bedrooms

$482,920
Revenue
66.9%
Occupancy
$2083.17
Daily Rate
Kamala Beach Front Sea View 6 Bedroom Villa/Patong Bar Street 10 Minutes to/Private Beach/Chef/House

Kamala Beach Front Sea View 6 Bedroom Villa/Patong Bar Street 10 Minutes to/Private Beach/Chef/House

Entire Place • 6 bedrooms

$346,395
Revenue
58.7%
Occupancy
$1785.62
Daily Rate
Luxury 8-9 Bedroom Villa with Chef, 2 pools, SHA+

Luxury 8-9 Bedroom Villa with Chef, 2 pools, SHA+

Entire Place • 9 bedrooms

$284,932
Revenue
66.6%
Occupancy
$1170.96
Daily Rate
Villa Amara - Luxury Infinity Pool with Sea view

Villa Amara - Luxury Infinity Pool with Sea view

Entire Place • 6 bedrooms

$267,940
Revenue
55.1%
Occupancy
$1362.90
Daily Rate
Luxury 10-17 Bedroom Pool Villa with Chef, SHA +

Luxury 10-17 Bedroom Pool Villa with Chef, SHA +

Entire Place • 18 bedrooms

$262,675
Revenue
60.8%
Occupancy
$1187.79
Daily Rate
Beach House

Beach House

Entire Place • 5 bedrooms

$256,106
Revenue
34.5%
Occupancy
$1819.46
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kamala (2026)

Learn from the best! This table showcases top-performing Airbnb hosts in Kamala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Gilles87$2,083,19517854.51/5.0
Sylvain19$1,966,091624.84/5.0
Himmapana20$1,687,67312034.92/5.0
Inter Property41$1,043,1502454.53/5.0
Stefan7$1,036,4492714.82/5.0
Elite Havens Thailand8$1,015,340175.00/5.0
Tantai23$706,40512244.84/5.0
Lofty28$689,2063904.31/5.0
Icon Park21$591,3014974.93/5.0
JH Villas Thailand4$561,252284.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kamala.

Dive Deeper: Advanced Kamala STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kamala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kamala Short-Term Rental Market Composition (2026): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kamala

  • The Kamala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 1,132 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kamala, Apartment/Condo properties are the most common (52.8%), reflecting the local real estate landscape.
  • Houses represent a significant 39.6% portion, catering likely to families or larger groups.
  • The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 0.4%) offer potential for unique stay experiences.

Kamala Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kamala

  • The dominant room capacity in Kamala is 1 bedroom listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Kamala, indicating a high concentration in these sizes.
  • A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kamala.

Kamala Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kamala

  • The most common guest capacity trend in Kamala vacation rentals is listings accommodating 2 guests (37%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Kamala STR market, accounting for 56.5% of listings.
  • 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kamala.
  • On average, properties in Kamala are equipped to host 4.0 guests.

Kamala Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kamala

  • The most common availability pattern in Kamala falls within the 271-366 days range, representing 53.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Kamala (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kamala Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.9%)

1 Night

180 listings

15.9% of total

2 Nights (8.1%)

2 Nights

92 listings

8.1% of total

3 Nights (5.6%)

3 Nights

63 listings

5.6% of total

4-6 Nights (14.3%)

4-6 Nights

162 listings

14.3% of total

7-29 Nights (11.2%)

7-29 Nights

127 listings

11.2% of total

30+ Nights (44.8%)

30+ Nights

507 listings

44.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Kamala is 30+ Nights, adopted by 44.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (44.8%) caters to monthly stays (30+ nights) in Kamala, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 44.8% of Kamala hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 44.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kamala.

Kamala Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

31 listings

2.8% of total

Super Strict 60 Days (7.3%)

Super Strict 60 Days

82 listings

7.3% of total

Limited

13 listings

1.2% of total

Flexible (9.9%)

Flexible

111 listings

9.9% of total

Moderate (10.3%)

Moderate

116 listings

10.3% of total

Firm (40.2%)

Firm

451 listings

40.2% of total

Strict (28.4%)

Strict

319 listings

28.4% of total

Cancellation Policy Insights for Kamala

  • The prevailing Airbnb cancellation policy trend in Kamala is Firm, used by 40.2% of listings.
  • A majority (68.6%) of hosts in Kamala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.2% market standard in Kamala.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kamala.

Kamala STR Booking Lead Time Analysis (2026)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kamala

  • The overall average booking lead time for vacation rentals in Kamala is 45 days.
  • Guests book furthest in advance for stays during January (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Kamala.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Kamala averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kamala (2026)

Amenity Prevalence

Amenity Insights for Kamala

  • Essential amenities in Kamala that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Pool, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kamala.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kamala: Air conditioning, TV, Wifi.
  • Prioritize adding missing essentials: Air conditioning, TV, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Pool to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kamala to stay competitive.

Kamala Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kamala

  • The typical guest profile for Airbnb in Kamala consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 1.5% of guests.
  • Key international markets include United States (16.8%) and United Kingdom (11.3%).
  • Top languages spoken are English (46.4%) followed by French (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kamala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pa Khlok77$5,306$839.7230%
Ban Khlong Son25$2,793$334.1738%
Haad Klong Jaak39$2,046$221.2840%
Kuala Teriang12$2,040$226.2934%
Si Sunthon110$1,982$295.6837%
Tambon Ao Nang76$1,849$196.4044%
Pa Tong151$1,731$235.4441%
Choeng Thale1,853$1,726$261.6639%
Krabi Noi66$1,673$159.2836%
Tengah Island80$1,658$179.6532%

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