Cha-am Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phetchaburi Province, Thailand
Is Airbnb profitable in Cha-am in 2025? Explore comprehensive Airbnb analytics for Cha-am, Phetchaburi Province, Thailand to uncover income potential. This 2025 STR market report for Cha-am, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Cha-am, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cha-am Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cha-am Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cha-am (2025)
Understanding the monthly revenue variations for Airbnb listings in Cha-am is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cha-am is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cha-am across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $481 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $204, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cha-am
Cha-am Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cha-am STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cha-am:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cha-am
Average Daily Rate (ADR) Airbnb Trends in Cha-am (2025)
Effective short term rental pricing strategy in Cha-am involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cha-am typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Cha-am
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Airbnb Seasonality Analysis & Trends in Cha-am (2025)
Peak Season (January, December, February)
- Revenue averages $1,241 per month
- Occupancy rates average 39.3%
- Daily rates average $117
Shoulder Season
- Revenue averages $938 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $113
Low Season (June, September, October)
- Revenue drops to average $581 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $96
Seasonality Insights for Cha-am
- The Airbnb seasonality in Cha-am shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cha-am's highest earning potential, with monthly revenues capable of climbing to $1,296, occupancy reaching a high of 43.1%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 15.0%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cha-am.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cha-am seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cha-am (2025)
Exploring the top neighborhoods for short-term rentals in Cha-am? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cha-am Beach | A beautiful beach destination known for its long stretches of sand and relaxed atmosphere. It's popular with both local and international tourists looking for a laid-back beach vacation. | Cha-am Beach, Santorini Park, Marukkhathaiyawan Palace, Cha-am Forest Park, PlearnWan, Hua Hin Night Market |
| Khao Takiev | A unique area known for its scenic views and proximity to the sea, perfect for those who want a quieter beach experience while still being close to amenities. | Khao Takiev Beach, Wat Khao Takiap, Khao Takiab Viewpoint, Cicada Market, Thai Culinary Festival |
| Cha-am Town | The town center offers an authentic Thai experience with local markets and eateries, appealing to visitors wanting to immerse themselves in local culture. | Cha-am Walking Street, Local Street Food Stalls, Cha-am Honey Farm, Cha-am Night Market, Mrigadayavan Palace |
| Pak Nam Pran | A serene and picturesque area offering a peaceful environment with lovely beaches and an escape from the hustle and bustle of more touristy locations. | Pak Nam Pran Beach, Pranburi Forest Park, Khao Kalok, Pranburi Market, Vana Nava Water Jungle |
| Nong Chaang | A more rural setting that provides a real slice of Thai life, great for those seeking adventure and nature with less tourist traffic. | Nong Chaang Reservoir, Local Rice Farms, Cycling Routes, Scenic Countryside, Traditional Thai Culture |
| Ban Krut | A hidden gem known for its unspoiled beaches and charm, ideal for those looking to escape the crowds and enjoy nature. | Ban Krut Beach, Wat Tana Nimit, Local Seafood Restaurants, Fishing Village, Tropical Plant Gardens |
| Baan Puk | A lovely beach area that attracts families and those looking for relaxing beach activities without the chaos of the main tourist spots. | Baan Puk Beach, Fishing and Snorkeling Spots, Beachfront Restaurants, Sunset Views, Local Craft Markets |
| Hua Hin (near Cha-am) | Just a short drive away, Hua Hin is a more developed tourist area with amenities, shopping, and golf courses, appealing to a range of visitors. | Hua Hin Beach, Hua Hin Night Market, Cicada Market, Royal Hua Hin Golf Course, Black Mountain Water Park |
Understanding Airbnb License Requirements & STR Laws in Cha-am (2025)
While Cha-am, Phetchaburi Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cha-am to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Cha-am (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cha-ambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Royal beach pool villa พูลวิลล่าชะอำ ใกล้ทะเล
Entire Place • 5 bedrooms
Boulevard Tuscany Cha am-Hua hin with golf cart
Entire Place • 3 bedrooms
Bronte BnB, Pool villa 8 rooms walk to the beach
Entire Place • 8 bedrooms
Designer’s dream pool villa at 5* beach resort
Entire Place • 3 bedrooms
Baan Loukkluen/private poolvilla
Entire Place • 4 bedrooms
Supreme Pudpichaya
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cha-am (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cha-am based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #474620379 | 2 | $76,319 | 0 | N/A/5.0 |
| Bronte | 2 | $53,133 | 50 | 4.99/5.0 |
| Onanong | 2 | $45,663 | 35 | 5.00/5.0 |
| Host #153348186 | 1 | $43,433 | 0 | N/A/5.0 |
| Talay Hotel And Villa | 5 | $39,793 | 5 | 5.00/5.0 |
| Krista | 1 | $38,505 | 28 | 5.00/5.0 |
| Yui | 1 | $35,046 | 1 | N/A/5.0 |
| Anan | 1 | $29,999 | 5 | 5.00/5.0 |
| Paul | 3 | $27,883 | 288 | 4.77/5.0 |
| Cam Serge Luxury Houses | 1 | $27,082 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cha-am.
Dive Deeper: Advanced Cha-am STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cha-am. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCha-am Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cha-am
- The Cha-am Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Cha-am, Apartment/Condo properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Cha-am Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cha-am
- The dominant room capacity in Cha-am is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.1% of the active Airbnb listings in Cha-am, indicating a high concentration in these sizes.
- A significant 30.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cha-am.
Cha-am Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cha-am
- The most common guest capacity trend in Cha-am vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Cha-am STR market, accounting for 49.3% of listings.
- 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cha-am.
- On average, properties in Cha-am are equipped to host 4.1 guests.
Cha-am Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cha-am
- The most common availability pattern in Cha-am falls within the 271-366 days range, representing 77.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cha-am (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cha-am Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
60.4% of total
2 Nights
15 listings
11.2% of total
3 Nights
9 listings
6.7% of total
4-6 Nights
4 listings
3% of total
7-29 Nights
16 listings
11.9% of total
30+ Nights
9 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Cha-am is 1 Night, adopted by 60.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.6%) of the Cha-am Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.4% of Cha-am hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cha-am.
Cha-am Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
34.7% of total
Moderate
15 listings
15.3% of total
Firm
17 listings
17.3% of total
Strict
32 listings
32.7% of total
Cancellation Policy Insights for Cha-am
- The prevailing Airbnb cancellation policy trend in Cha-am is Flexible, used by 34.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.7% market standard in Cha-am.
- With 32.7% using Strict terms, this is a viable option in Cha-am, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cha-am.
Cha-am STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cha-am
- The overall average booking lead time for vacation rentals in Cha-am is 38 days.
- Guests book furthest in advance for stays during January (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Cha-am.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Cha-am averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cha-am (2025)
Amenity Prevalence
Amenity Insights for Cha-am
- Essential amenities in Cha-am that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Pool, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Cha-am.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cha-am: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Free parking on premises or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cha-am to stay competitive.
Cha-am Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cha-am
- The typical guest profile for Airbnb in Cha-am consists of predominantly international visitors (78%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Thai.
- Domestic travelers account for 21.7% of guests.
- Key international markets include Thailand (21.7%) and United States (11.5%).
- Top languages spoken are English (48.5%) followed by Thai (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cha-am Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bang Kao | 15 | $1,904 | $345.68 | 18% |
| Hat Chao Samran | 15 | $1,642 | $497.94 | 21% |
| Ban Nong Hiang | 53 | $1,445 | $217.15 | 38% |
| Huai Yai | 56 | $1,424 | $391.85 | 26% |
| Na Chom Thian | 201 | $1,384 | $256.74 | 31% |
| Pattaya | 232 | $1,272 | $266.64 | 31% |
| Ban Nong Bua | 39 | $1,166 | $199.04 | 29% |
| Tambon Hua Hin | 19 | $1,115 | $168.58 | 37% |
| Bang Lamung | 28 | $1,018 | $293.34 | 22% |
| Khao Noi | 124 | $992 | $157.66 | 33% |