Chiang Rai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Rai Province, Thailand
Is Airbnb profitable in Chiang Rai in 2025? Explore comprehensive Airbnb analytics for Chiang Rai, Chiang Rai Province, Thailand to uncover income potential. This 2025 STR market report for Chiang Rai, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 141 active listings.
Whether you're considering an Airbnb investment in Chiang Rai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chiang Rai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chiang Rai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chiang Rai (2025)
Understanding the monthly revenue variations for Airbnb listings in Chiang Rai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chiang Rai is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chiang Rai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $972+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $555 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $263 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chiang Rai
Chiang Rai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chiang Rai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chiang Rai:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chiang Rai
Average Daily Rate (ADR) Airbnb Trends in Chiang Rai (2025)
Effective short term rental pricing strategy in Chiang Rai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chiang Rai typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $70+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Chiang Rai
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Airbnb Seasonality Analysis & Trends in Chiang Rai (2025)
Peak Season (January, December, February)
- Revenue averages $561 per month
- Occupancy rates average 47.5%
- Daily rates average $40
Shoulder Season
- Revenue averages $396 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $41
Low Season (May, August, September)
- Revenue drops to average $304 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $39
Seasonality Insights for Chiang Rai
- The Airbnb seasonality in Chiang Rai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chiang Rai's highest earning potential, with monthly revenues capable of climbing to $630, occupancy reaching a high of 53.4%, and ADRs peaking at $47.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $289, occupancy could drop to 26.2%, and ADRs may adjust down to $36.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chiang Rai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chiang Rai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chiang Rai (2025)
Exploring the top neighborhoods for short-term rentals in Chiang Rai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chiang Rai City Center | Heart of Chiang Rai with easy access to markets, temples, and local eateries. Perfect for tourists seeking to explore the city's cultural heritage. | Wat Rong Khun (White Temple), Baan Dam Museum (Black House), Chiang Rai Night Bazaar, Wat Phra Kaew, King Mengrai the Great Monument |
| Mae Fah Luang Art and Culture Park | A lush, serene area dedicated to art and cultural heritage, attracting visitors interested in the local arts scene and natural beauty. | Mae Fah Luang Art and Culture Park, Lanna Traditional House Museum, Doi Tung Development Project, Nature trails |
| Golden Triangle | Famous geographical area where Thailand, Laos, and Myanmar meet, attracting those interested in history and scenic views. | Golden Triangle Park, Hall of Opium Museum, Wat Phra That Doi Wao, Mekong River cruises |
| Doi Tung | Known for its beautiful landscapes and the royal family’s influence, making it a popular spot for eco-tourists and seekers of tranquility. | Doi Tung Royal Villa, Mae Fah Luang Garden, Doi Tung Mountain, Viewpoints over the Mekong |
| Singha Park | A beautiful farming park that draws families and tourists for its scenic beauty and recreational activities, ideal for nature lovers. | Singha Park Tea Plantation, Adventure activities, Biking trails, Flower gardens |
| Khun Korn Waterfall | A nature escape on the outskirts of Chiang Rai, perfect for outdoor enthusiasts and those looking to enjoy Thailand's natural beauty. | Khun Korn Waterfall, Hiking trails, Nature photography, Picnic areas |
| Sukhothai Historical Park | A UNESCO World Heritage site that attracts history buffs and tourists interested in ancient Thai history and culture. | Ancient ruins, Temples, Biking around the park, Cultural exhibitions |
| Mae Sai | Border town with Myanmar that draws visitors interested in cross-border experiences and unique local culture. | Mae Sai Border Market, Wat Phra That Waikhao, Caves and natural attractions nearby, Local street food |
Understanding Airbnb License Requirements & STR Laws in Chiang Rai (2025)
While Chiang Rai, Chiang Rai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chiang Rai to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chiang Rai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chiang Raibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kin’s Haus (Japandi Cozy Townhouse Clock Tower)
Entire Place • 2 bedrooms
4 bedrooms, Private & Cozy house @ Walking Street
Entire Place • 4 bedrooms
Borbaimai home
Entire Place • 3 bedrooms
Style Paidoi Resort 4
Entire Place • 1 bedroom
Style Paidoi Resort 3
Entire Place • 1 bedroom
Style Paidoi Resort-A
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chiang Rai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chiang Rai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Style Paidoi | 5 | $48,097 | 364 | 4.90/5.0 |
| Piyaporn | 4 | $30,842 | 238 | 4.92/5.0 |
| Elton And Jin | 4 | $30,282 | 1351 | 4.88/5.0 |
| Mew | 1 | $22,454 | 38 | 4.95/5.0 |
| Tawatchai | 1 | $20,259 | 93 | 4.97/5.0 |
| Pawin | 3 | $14,156 | 148 | 4.51/5.0 |
| Jan Willem | 2 | $13,609 | 55 | 4.91/5.0 |
| Yui | 6 | $12,678 | 94 | 4.70/5.0 |
| Prapapan | 1 | $11,789 | 21 | 4.86/5.0 |
| Tunwaporn | 1 | $10,312 | 39 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chiang Rai.
Dive Deeper: Advanced Chiang Rai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chiang Rai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChiang Rai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chiang Rai
- The Chiang Rai Airbnb market composition is heavily skewed towards Private Room listings, which make up 50.4% of the 141 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chiang Rai, House properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 31.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Chiang Rai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chiang Rai
- The dominant room capacity in Chiang Rai is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Chiang Rai, indicating a high concentration in these sizes.
Chiang Rai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chiang Rai
- The most common guest capacity trend in Chiang Rai vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chiang Rai STR market, accounting for 46.1% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chiang Rai.
- On average, properties in Chiang Rai are equipped to host 2.8 guests.
Chiang Rai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chiang Rai
- The most common availability pattern in Chiang Rai falls within the 271-366 days range, representing 63.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Chiang Rai (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chiang Rai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
67.9% of total
2 Nights
24 listings
17.9% of total
3 Nights
4 listings
3% of total
7-29 Nights
7 listings
5.2% of total
30+ Nights
8 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Chiang Rai is 1 Night, adopted by 67.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.8%) of the Chiang Rai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.9% of Chiang Rai hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chiang Rai.
Chiang Rai Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
48 listings
34.8% of total
Moderate
36 listings
26.1% of total
Firm
16 listings
11.6% of total
Strict
37 listings
26.8% of total
Cancellation Policy Insights for Chiang Rai
- The prevailing Airbnb cancellation policy trend in Chiang Rai is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Chiang Rai.
- Regularly review your cancellation policy against competitors and market demand shifts in Chiang Rai.
Chiang Rai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chiang Rai
- The overall average booking lead time for vacation rentals in Chiang Rai is 32 days.
- Guests book furthest in advance for stays during December (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Chiang Rai.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Chiang Rai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chiang Rai (2025)
Amenity data is currently unavailable for Chiang Rai.
Chiang Rai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chiang Rai
- The typical guest profile for Airbnb in Chiang Rai consists of predominantly international visitors (96%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.9% of guests.
- Key international markets include United States (16.8%) and France (11.4%).
- Top languages spoken are English (44.9%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chiang Rai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 23 | $1,513 | $141.43 | 40% |
| Ban Tong Kai | 11 | $1,324 | $220.51 | 38% |
| Phudoi | 10 | $1,269 | $117.68 | 37% |
| Ban Ko Klang | 16 | $1,051 | $159.08 | 39% |
| Mae Rim | 18 | $976 | $166.74 | 30% |
| Ban Rong Ruea Kham | 27 | $961 | $143.07 | 38% |
| Nong Hoi | 215 | $876 | $73.83 | 51% |
| San Phra Net | 44 | $858 | $103.58 | 41% |
| Ban Pa Ha | 12 | $855 | $95.35 | 37% |
| Ban Pa Daet North | 13 | $842 | $113.66 | 43% |