Rawai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand
Is Airbnb profitable in Rawai in 2025? Explore comprehensive Airbnb analytics for Rawai, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Rawai, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,686 active listings.
Whether you're considering an Airbnb investment in Rawai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rawai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rawai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rawai (2025)
Understanding the monthly revenue variations for Airbnb listings in Rawai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rawai is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rawai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,773+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $669, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rawai
Rawai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rawai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rawai:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rawai
Average Daily Rate (ADR) Airbnb Trends in Rawai (2025)
Effective short term rental pricing strategy in Rawai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rawai typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Rawai
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Airbnb Seasonality Analysis & Trends in Rawai (2025)
Peak Season (January, December, February)
- Revenue averages $4,300 per month
- Occupancy rates average 57.1%
- Daily rates average $248
Shoulder Season
- Revenue averages $2,413 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $173
Low Season (August, September, October)
- Revenue drops to average $1,718 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $152
Seasonality Insights for Rawai
- The Airbnb seasonality in Rawai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rawai's highest earning potential, with monthly revenues capable of climbing to $5,199, occupancy reaching a high of 63.3%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,482, occupancy could drop to 35.8%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rawai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rawai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rawai (2025)
Exploring the top neighborhoods for short-term rentals in Rawai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nai Harn Beach | A beautiful and tranquil area known for its pristine beaches and relaxed atmosphere. Popular among families and those looking for a peaceful getaway with access to restaurants and local markets. | Nai Harn Beach, Laem Phrom Thep, Nai Harn Lake, Rawai Viewpoint, local seafood restaurants |
| Rawai Beach | A vibrant beach area famous for its seafood markets and boat trips to nearby islands. Ideal for tourists looking for a taste of local culture and adventure. Perfect for hosting guests who want to explore the surrounding waters. | Rawai Beach, Phuket Seashell Museum, Visakha Muaya Thai Temple, Island-hopping tours, Rawai Seafood Market |
| Chalong Bay | A bustling area well-known for its pier and water sports activities, making it a hub for yacht rental and diving excursions. Great for tourists interested in active holidays and marine experiences. | Chalong Pier, Diving schools, Big Buddha, Wat Chalong Temple, beachfront dining options |
| Cape Panwa | A stunning area that provides a quieter and more luxurious experience, with beautiful scenery and upscale resorts. Attracts travelers seeking relaxation and an escape from the more crowded tourist spots. | Cape Panwa Beach, Phuket Aquarium, Khao Kad Beach, Panwa Viewpoint, Cape Panwa Hotel |
| Kata Beach | A family-friendly beach that combines vibrant nightlife with serene beach experiences. Suitable for tourists looking for a mix of relaxation and entertainment. | Kata Beach, Kata Noi Beach, Surfing schools, Kata Viewpoint, local shops and restaurants |
| Karon Beach | A long stretch of beach that offers a more laid-back atmosphere with plenty of accommodations. Ideal for tourists who appreciate spacious beaches and water activities. | Karon Beach, Karon Night Market, Big Buddha, Karon Viewpoint, Wat Suwan Khiri Khet |
| Yao Yai Island | A serene tropical island known for its pristine beaches and clear waters, making it perfect for travelers looking to escape and relax away from the busier areas of Phuket. | Yao Yai Beach, scuba diving, snorkeling, traditional local villages, beachfront bungalows |
| Sirey Island | A relatively undiscovered island offering a peaceful getaway with stunning views and a charming local community. Great for travelers seeking a unique local experience away from the tourist traps. | Sirey Beach, local fishing villages, island exploration, cultural immersion, beautiful viewpoints |
Understanding Airbnb License Requirements & STR Laws in Rawai (2025)
While Rawai, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rawai to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Rawai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rawaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand-new 8BR Private Pool Villa
Entire Place • 8 bedrooms
incredible modern 5 bdrs pool villa in rawai
Entire Place • 1 bedroom
Villa Saniya Brand New 4BR Pool Villa 2023
Entire Place • 4 bedrooms
Full Time Maid Feel Like A King Sea view 6BR #v48
Entire Place • 6 bedrooms
Sunset Villa, Luxury 5 Beds, Baan Bua Nai Harn
Entire Place • 5 bedrooms
Riviera Villa, Luxury 5 Beds, Baan Bua Nai Harn
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rawai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rawai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gilles | 68 | $3,090,770 | 1306 | 4.03/5.0 |
| Jérome | 13 | $1,304,613 | 491 | 4.97/5.0 |
| Inter Property Phuket | 30 | $1,256,699 | 274 | 3.81/5.0 |
| Tracey | 18 | $1,152,757 | 936 | 4.67/5.0 |
| Pablo | 24 | $1,106,920 | 296 | 4.63/5.0 |
| Artur | 54 | $1,095,096 | 469 | 4.42/5.0 |
| Jonas & Noi | 22 | $1,059,043 | 1019 | 4.72/5.0 |
| Benoit | 11 | $954,656 | 553 | 5.00/5.0 |
| Phuket Direct | 26 | $872,225 | 770 | 4.49/5.0 |
| Gregory | 31 | $719,147 | 360 | 3.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rawai.
Dive Deeper: Advanced Rawai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rawai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRawai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rawai
- The Rawai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 1,686 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rawai, House properties are the most common (53.2%), reflecting the local real estate landscape.
- Houses represent a significant 53.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 5.0%) offer potential for unique stay experiences.
Rawai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rawai
- The dominant room capacity in Rawai is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.3% of the active Airbnb listings in Rawai, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rawai.
Rawai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rawai
- The most common guest capacity trend in Rawai vacation rentals is listings accommodating 2 guests (24.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rawai STR market, accounting for 45.7% of listings.
- 36.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rawai.
- On average, properties in Rawai are equipped to host 4.4 guests.
Rawai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rawai
- The most common availability pattern in Rawai falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rawai (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rawai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
225 listings
14.1% of total
2 Nights
161 listings
10.1% of total
3 Nights
192 listings
12.1% of total
4-6 Nights
295 listings
18.5% of total
7-29 Nights
431 listings
27.1% of total
30+ Nights
288 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rawai is 7-29 Nights, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Rawai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 27.1% of Rawai hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rawai.
Rawai Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
106 listings
8.8% of total
Super Strict 60 Days
7 listings
0.6% of total
Flexible
77 listings
6.4% of total
Moderate
135 listings
11.2% of total
Firm
192 listings
15.9% of total
Strict
691 listings
57.2% of total
Cancellation Policy Insights for Rawai
- The prevailing Airbnb cancellation policy trend in Rawai is Strict, used by 57.2% of listings.
- A majority (73.1%) of hosts in Rawai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.2% market standard in Rawai.
- With 57.2% using Strict terms, this is a viable option in Rawai, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rawai.
Rawai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rawai
- The overall average booking lead time for vacation rentals in Rawai is 50 days.
- Guests book furthest in advance for stays during January (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Rawai.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Rawai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rawai (2025)
Amenity Prevalence
Amenity Insights for Rawai
- Essential amenities in Rawai that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Rawai.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rawai: Wifi, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rawai to stay competitive.
Rawai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rawai
- The typical guest profile for Airbnb in Rawai consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.5% of guests.
- Key international markets include United States (11.7%) and United Kingdom (9.7%).
- Top languages spoken are English (46.3%) followed by French (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rawai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 17 | $8,369 | $2002.90 | 25% |
| Pa Khlok | 62 | $5,400 | $753.98 | 34% |
| Haad Klong Jaak | 35 | $2,685 | $263.02 | 45% |
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Kamala | 869 | $2,499 | $267.11 | 49% |
| Ban Khlong Son | 31 | $2,193 | $230.37 | 38% |
| Krabi Noi | 54 | $2,045 | $185.87 | 39% |
| Tambon Ao Nang | 64 | $1,918 | $171.73 | 43% |
| Choeng Thale | 1,381 | $1,890 | $257.88 | 41% |
| Chong Pli | 50 | $1,843 | $171.71 | 44% |