Maret Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Surat Thani, Thailand
Is Airbnb profitable in Maret in 2026? Explore comprehensive Airbnb analytics for Maret, Surat Thani, Thailand to uncover income potential. This 2026 STR market report for Maret, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Maret, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maret Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maret Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maret (2026)
Understanding the monthly revenue variations for Airbnb listings in Maret is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maret is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maret across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,647+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,340 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maret
Maret Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Maret STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maret:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maret
Average Daily Rate (ADR) Airbnb Trends in Maret (2026)
Effective short term rental pricing strategy in Maret involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maret typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Maret
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Airbnb Seasonality Analysis & Trends in Maret (2026)
Peak Season (January, December, August)
- Revenue averages $2,416 per month
- Occupancy rates average 50.4%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,661 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $124
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $122
Seasonality Insights for Maret
- The Airbnb seasonality in Maret shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maret's highest earning potential, with monthly revenues capable of climbing to $2,628, occupancy reaching a high of 53.8%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maret.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maret seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maret (2026)
Exploring the top neighborhoods for short-term rentals in Maret? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koh Samui | Popular tropical island known for its beautiful beaches, luxury resorts, and vibrant nightlife. Attracts tourists seeking relaxation, adventure, and a lively atmosphere. | Chaweng Beach, Lamai Beach, Big Buddha, Ang Thong National Marine Park, Fisherman's Village, Wat Plai Laem |
| Koh Phangan | Famous for its Full Moon Party and stunning natural beauty, Koh Phangan offers a mix of party atmosphere and serene beaches. Ideal for young travelers and backpackers. | Haad Rin Beach, Thong Nai Pan Noi, Bottle Beach, Phaeng Waterfall, Elephant Sanctuary, Ang Thong National Marine Park |
| Surat Thani City | The provincial capital offers access to various attractions in Southern Thailand and is a hub for transportation. Great for travelers looking to explore the region. | Surat Thani Whale Museum, Central Plaza Surat Thani, Ratchaprapa Dam, Khun Thale Waterfall, Night Market |
| Koh Tao | An island renowned for scuba diving and snorkeling, attracting adventure seekers and those looking to explore underwater life. Great for sport tourism. | Sairee Beach, Shark Bay, Koh Nang Yuan, Hin Wong Bay, Aow Leuk Beach |
| Koh Nang Yuan | Small island near Koh Tao known for its stunning coral reefs and unique rock formations. Attracts snorkelers and beach lovers looking for picturesque scenery. | Nang Yuan Beach, Coral reefs, Viewpoint, Snorkeling spots |
| Koh Gai (Chicken Island) | Famous for its unique rock formation resembling a chicken's head, it's a popular spot for snorkeling and day trips. Great for nature lovers. | Chicken Rock, Snorkeling sites, Clear waters, Small beaches |
| Koh Sichang | A lesser-known island with a charming local vibe, perfect for those looking to escape the crowds. Offers a more authentic Thai experience. | Koh Sichang Palace, Wang Pha Viewpoint, Chao Pho Khao Yai Shrine, Local markets |
| Koh Talu | An island known for its tranquility and beautiful beaches, ideal for couples and those looking for a quiet getaway. Offers a serene environment and diving spots. | Beach resorts, Diving spots, Snorkeling, Clear waters |
Understanding Airbnb License Requirements & STR Laws in Maret (2026)
While Maret, Surat Thani, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maret to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maret (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maretbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa See10 • Seaview 4BR • 900 m Silver Beach
Entire Place • 4 bedrooms
Tasanee 04 • 4BR + Office • Pool 900m Lamai Beach
Entire Place • 4 bedrooms
Saowanee Villa 6 • 3BR Pool Villa • Lamai Samui
Entire Place • 3 bedrooms
Emerald Villa16 • Yanka 2BR Private Pool • Floor
Entire Place • 2 bedrooms
Emerald Villa11 • Ellia 3BR Private Pool • Lamai
Entire Place • 3 bedrooms
Emerald Villa12 • Zuzana 3BR Private Pool • Lamai
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maret (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Maret based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olga | 7 | $170,875 | 87 | 4.81/5.0 |
| Stephanie | 4 | $156,827 | 32 | 4.93/5.0 |
| Premium Investment | 10 | $80,127 | 89 | 4.80/5.0 |
| Amphairat | 13 | $78,067 | 48 | 4.68/5.0 |
| Nattapol | 3 | $52,756 | 10 | 4.88/5.0 |
| Ilker | 1 | $35,210 | 6 | 5.00/5.0 |
| Alexandre | 2 | $33,077 | 16 | 4.71/5.0 |
| Orawan | 1 | $31,445 | 2 | Not Rated |
| Lloyd | 1 | $28,136 | 9 | 5.00/5.0 |
| The Circle Samui | 2 | $25,907 | 12 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maret.
Dive Deeper: Advanced Maret STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maret. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaret Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maret
- The Maret Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maret, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Maret Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maret
- The dominant room capacity in Maret is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.5% of the active Airbnb listings in Maret, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maret.
Maret Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maret
- The most common guest capacity trend in Maret vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Maret STR market, accounting for 57.2% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maret.
- On average, properties in Maret are equipped to host 4.0 guests.
Maret Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maret
- The most common availability pattern in Maret falls within the 271-366 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maret (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maret Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
7.9% of total
2 Nights
2 listings
3.2% of total
3 Nights
17 listings
27% of total
4-6 Nights
22 listings
34.9% of total
7-29 Nights
2 listings
3.2% of total
30+ Nights
15 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Maret is 4-6 Nights, adopted by 34.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Maret, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34.9% of Maret hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maret.
Maret Airbnb Cancellation Policy Trends Analysis (2026)
Limited
11 listings
17.5% of total
Flexible
9 listings
14.3% of total
Moderate
2 listings
3.2% of total
Firm
39 listings
61.9% of total
Strict
2 listings
3.2% of total
Cancellation Policy Insights for Maret
- The prevailing Airbnb cancellation policy trend in Maret is Firm, used by 61.9% of listings.
- A majority (65.1%) of hosts in Maret utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 61.9% market standard in Maret.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maret.
Maret STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maret
- The overall average booking lead time for vacation rentals in Maret is 33 days.
- Guests book furthest in advance for stays during January (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Maret.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Maret averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maret (2026)
Amenity Prevalence
Amenity Insights for Maret
- Essential amenities in Maret that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Pool, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Maret.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maret: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maret to stay competitive.
Maret Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maret
- The typical guest profile for Airbnb in Maret consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.3% of guests.
- Key international markets include Germany (21.9%) and France (17.5%).
- Top languages spoken are English (42.4%) followed by German (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maret Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Po | 135 | $3,724 | $378.37 | 45% |
| Baan Thong Krut | 30 | $3,723 | $633.64 | 39% |
| Baan Taling Ngam | 38 | $3,122 | $392.66 | 36% |
| Baan Chaweng Noi | 333 | $3,038 | $289.57 | 45% |
| Ko Samui | 904 | $2,890 | $332.21 | 43% |
| Tong Yang | 56 | $2,766 | $562.71 | 38% |
| Baan Pang Ka | 15 | $2,734 | $245.69 | 45% |
| Ban Bang Khao | 58 | $2,702 | $405.58 | 38% |
| Baan Hua Thanon | 96 | $2,490 | $255.74 | 48% |
| Choeng Mon | 206 | $2,421 | $376.58 | 38% |