Baan Plai Laem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Baan Plai Laem in 2025? Explore comprehensive Airbnb analytics for Baan Plai Laem, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Baan Plai Laem, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 271 active listings.

Whether you're considering an Airbnb investment in Baan Plai Laem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baan Plai Laem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Baan Plai Laem Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$323
The average rental revenue earned for an occupied room per day in Baan Plai Laem.
Occupancy Rate(?)
44.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,723
Typical annual income for an Airbnb listing in Baan Plai Laem. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.3%
Slight decrease (-5.3%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Baan Plai Laem.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Baan Plai Laem.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
271
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Baan Plai Laem (2025)

Understanding the monthly revenue variations for Airbnb listings in Baan Plai Laem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baan Plai Laem is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baan Plai Laem across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,279+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,214 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,850 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $890, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Baan Plai Laem

Baan Plai Laem Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Baan Plai Laem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baan Plai Laem:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Baan Plai Laem

Average Daily Rate (ADR) Airbnb Trends in Baan Plai Laem (2025)

Effective short term rental pricing strategy in Baan Plai Laem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baan Plai Laem typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $676+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $363 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Baan Plai Laem

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Airbnb Seasonality Analysis & Trends in Baan Plai Laem (2025)

Peak Season (January, March, February)
  • Revenue averages $5,538 per month
  • Occupancy rates average 62.5%
  • Daily rates average $345
Shoulder Season
  • Revenue averages $4,250 per month
  • Occupancy maintains around 48.6%
  • Daily rates hold near $323
Low Season (May, June, September)
  • Revenue drops to average $2,956 per month
  • Occupancy decreases to average 35.5%
  • Daily rates adjust to average $312

Seasonality Insights for Baan Plai Laem

  • The Airbnb seasonality in Baan Plai Laem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Baan Plai Laem's highest earning potential, with monthly revenues capable of climbing to $5,888, occupancy reaching a high of 63.6%, and ADRs peaking at $357.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,721, occupancy could drop to 30.0%, and ADRs may adjust down to $308.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baan Plai Laem.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Baan Plai Laem seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Baan Plai Laem (2025)

Exploring the top neighborhoods for short-term rentals in Baan Plai Laem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plai Laem Beach
This area is known for its stunning sunsets and serene atmosphere. Popular with tourists looking for a relaxing beach vacation, it offers proximity to luxurious resorts and calm waters.
Plai Laem Beach, Wat Plai Laem, Big Buddha, Choeng Mon Beach, Fisherman's Village, Koh Samui Water Sports
Choeng Mon
A picturesque beach ideal for families and travelers seeking tranquility. Its clean beaches and family-friendly amenities make it an attractive investment for vacation rentals.
Choeng Mon Beach, Samui Crocodile Farm, Ocean Resort Beach Bar, Wat Plai Laem, Thai Cooking Classes
Fisherman's Village
Famous for its charming old town atmosphere and vibrant night markets. Attracts tourists looking for local culture and shopping experiences in a coastal setting.
Fisherman's Village, Bophut Beach, Night Market, Samui Boat Lagoon, Local boutiques and eateries
Big Buddha
Home to one of the island's most famous landmarks, this area draws tourists for its cultural significance and nearby beaches, making it a strategic spot for vacation rentals.
Big Buddha Temple, Wat Phra Yai, Bang Rak Beach, Local shops, Beachfront dining
Chaweng Beach
As the most popular beach on Koh Samui, it offers a vibrant nightlife and shopping scene, making it an ideal location for high-demand tourist rentals.
Chaweng Beach, Chaweng Walking Street, Central Festival Koh Samui, Night clubs, Water sports activities
Lamai Beach
Known for its stunning scenery and relaxed vibe, Lamai Beach attracts travelers seeking both relaxation and activities, making it a good choice for Airbnb hosting.
Lamai Beach, Grandfather and Grandmother Rocks, Lamai Night Market, Thai boxing shows, Waterfalls
Silver Beach
A hidden gem known for its clear waters and less touristy vibe. It offers a unique experience for visitors, ideal for those looking peaceful surroundings.
Silver Beach, Local restaurants, Rock climbing spots, Snorkeling areas, Sunset views
Taling Ngam
Quieter area on the island with beautiful views, perfect for those looking to escape the crowds while still being able to access popular attractions nearby.
Taling Ngam Beach, Nathon Town, Koh Samui Elephant Sanctuary, Les Petits Angles, Natural scenery

Understanding Airbnb License Requirements & STR Laws in Baan Plai Laem (2025)

While Baan Plai Laem, Surat Thani Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baan Plai Laem to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Baan Plai Laem (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Baan Plai Laembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Turquoise Villas/7 Bedrooms+2 Kids Room

Turquoise Villas/7 Bedrooms+2 Kids Room

Entire Place • 9 bedrooms

$637,771
Revenue
70.5%
Occupancy
$2464.47
Daily Rate
Samujana Twelve

Samujana Twelve

Entire Place • 7 bedrooms

$517,789
Revenue
32.6%
Occupancy
$4341.43
Daily Rate
Luxury Living • Chef/Bar/Gym/Cinema/Golf/Jacuzzi.

Luxury Living • Chef/Bar/Gym/Cinema/Golf/Jacuzzi.

Entire Place • 5 bedrooms

$305,939
Revenue
64.3%
Occupancy
$1285.78
Daily Rate
Luxurious Masaya Villa 5Br Panoramic Sea View

Luxurious Masaya Villa 5Br Panoramic Sea View

Entire Place • 5 bedrooms

$298,053
Revenue
61.4%
Occupancy
$1290.19
Daily Rate
Villa Raphy - Palatial & Luxurious Retreat

Villa Raphy - Palatial & Luxurious Retreat

Entire Place • 4 bedrooms

$264,934
Revenue
51.9%
Occupancy
$1251.85
Daily Rate
Turquoise Villa with Pool Slide and Sauna

Turquoise Villa with Pool Slide and Sauna

Entire Place • 5 bedrooms

$216,319
Revenue
50.4%
Occupancy
$1167.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Baan Plai Laem (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Baan Plai Laem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jeffrie3$1,041,7141074.98/5.0
Loicq7$792,264734.67/5.0
Samujana5$740,6165Not Rated
Jillian10$537,6114584.89/5.0
Edward3$370,536794.92/5.0
Prapruet4$291,648784.97/5.0
UniQue18$291,4371494.51/5.0
David24$261,8395024.74/5.0
Eldor8$239,2482554.97/5.0
Yoram1$203,538234.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baan Plai Laem.

Dive Deeper: Advanced Baan Plai Laem STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baan Plai Laem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Baan Plai Laem Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Baan Plai Laem

  • The Baan Plai Laem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93% of the 271 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Baan Plai Laem, House properties are the most common (63.1%), reflecting the local real estate landscape.
  • Houses represent a significant 63.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 5.2%) offer potential for unique stay experiences.

Baan Plai Laem Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Baan Plai Laem

  • The dominant room capacity in Baan Plai Laem is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 54.6% of the active Airbnb listings in Baan Plai Laem, indicating a high concentration in these sizes.
  • A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baan Plai Laem.

Baan Plai Laem Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Baan Plai Laem

  • The most common guest capacity trend in Baan Plai Laem vacation rentals is listings accommodating 2 guests (31.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Baan Plai Laem STR market, accounting for 53.5% of listings.
  • 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baan Plai Laem.
  • On average, properties in Baan Plai Laem are equipped to host 4.6 guests.

Baan Plai Laem Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Baan Plai Laem

  • The most common availability pattern in Baan Plai Laem falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Baan Plai Laem (25.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Baan Plai Laem Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.1%)

1 Night

32 listings

13.1% of total

2 Nights (7.8%)

2 Nights

19 listings

7.8% of total

3 Nights (19.7%)

3 Nights

48 listings

19.7% of total

4-6 Nights (21.3%)

4-6 Nights

52 listings

21.3% of total

7-29 Nights (7.4%)

7-29 Nights

18 listings

7.4% of total

30+ Nights (30.7%)

30+ Nights

75 listings

30.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Baan Plai Laem is 30+ Nights, adopted by 30.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (30.7%) caters to monthly stays (30+ nights) in Baan Plai Laem, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 30.7% of Baan Plai Laem hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 30.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baan Plai Laem.

Baan Plai Laem Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

8 listings

3% of total

Super Strict 30 Days

12 listings

4.5% of total

Flexible (14.3%)

Flexible

38 listings

14.3% of total

Moderate (8.7%)

Moderate

23 listings

8.7% of total

Firm (27.5%)

Firm

73 listings

27.5% of total

Strict (41.9%)

Strict

111 listings

41.9% of total

Cancellation Policy Insights for Baan Plai Laem

  • The prevailing Airbnb cancellation policy trend in Baan Plai Laem is Strict, used by 41.9% of listings.
  • A majority (69.4%) of hosts in Baan Plai Laem utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.9% market standard in Baan Plai Laem.
  • With 41.9% using Strict terms, this is a viable option in Baan Plai Laem, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Baan Plai Laem.

Baan Plai Laem STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Baan Plai Laem

  • The overall average booking lead time for vacation rentals in Baan Plai Laem is 50 days.
  • Guests book furthest in advance for stays during February (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Baan Plai Laem.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Baan Plai Laem averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Baan Plai Laem (2025)

Amenity data is currently unavailable for Baan Plai Laem.

Baan Plai Laem Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Baan Plai Laem

  • The typical guest profile for Airbnb in Baan Plai Laem consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 3.6% of guests.
  • Key international markets include Germany (17.2%) and United Kingdom (14.2%).
  • Top languages spoken are English (45.1%) followed by German (14.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Baan Plai Laem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Baan Thong Po130$3,973$382.4048%
Baan Thong Krut26$3,408$673.9547%
Baan Chaweng Noi331$3,124$299.3948%
Ko Samui911$2,985$323.0347%
Ban Bang Khao58$2,976$409.9244%
Baan Taling Ngam37$2,747$380.2437%
Tong Yang57$2,582$569.5040%
Baan Hua Thanon99$2,491$259.4851%
Choeng Mon217$2,341$374.5239%
Baan Nai Wok41$2,312$192.5854%

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