Mae Rim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Mae Rim in 2025? Explore comprehensive Airbnb analytics for Mae Rim, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Mae Rim, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mae Rim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mae Rim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mae Rim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mae Rim (2025)
Understanding the monthly revenue variations for Airbnb listings in Mae Rim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mae Rim is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mae Rim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,543+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,105 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mae Rim
Mae Rim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mae Rim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mae Rim:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mae Rim
Average Daily Rate (ADR) Airbnb Trends in Mae Rim (2025)
Effective short term rental pricing strategy in Mae Rim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mae Rim typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Mae Rim
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Airbnb Seasonality Analysis & Trends in Mae Rim (2025)
Peak Season (October, January, August)
- Revenue averages $3,208 per month
- Occupancy rates average 44.3%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,736 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $154
Low Season (February, March, April)
- Revenue drops to average $1,379 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $146
Seasonality Insights for Mae Rim
- The Airbnb seasonality in Mae Rim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mae Rim's highest earning potential, with monthly revenues capable of climbing to $3,452, occupancy reaching a high of 55.8%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,195, occupancy could drop to 24.7%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mae Rim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mae Rim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mae Rim (2025)
Exploring the top neighborhoods for short-term rentals in Mae Rim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mae Rim Valley | Known for its stunning natural beauty and proximity to outdoor activities, Mae Rim Valley attracts nature lovers and adventure seekers, making it ideal for hosting travelers. | Elephant Nature Park, Queen Sirikit Botanical Garden, Nong Hoi Royal Project, Mountain biking trails, Wat Pa Dara Phirom |
| Doi Suthep | Located near the famous Doi Suthep temple, this area attracts tourists looking for cultural experiences and stunning views of Chiang Mai; ideal for spiritual and nature tourism. | Wat Phra That Doi Suthep, Doi Suthep National Park, Bhuping Palace, Local markets, Beautiful hiking trails |
| Bua Thong Waterfalls | Also known as the 'Sticky Waterfalls', this area is famous for its unique limestone waterfalls that allow visitors to climb up them, appealing to adventure tourists. | Bua Thong Waterfalls, Hiking trails, Local food stalls, Surrounding nature views |
| Pai | A bit further north but popular among young travelers for its laid-back atmosphere, artistic vibe, and beautiful landscapes, making it a prime location for Airbnb hosting. | Pai Canyon, Tha Pai Hot Springs, Bamboo Bridge, Waterfalls, Local art scene |
| Samoeng | This area is known for its beautiful landscapes and cooler climate, attracting those looking to escape the heat of the city, ideal for peaceful getaways. | Samoeng Loop, Cool District, Local coffee shops, Scenic viewpoints, Nature trails |
| Hang Dong | With its luxury resorts and proximity to Chiang Mai city, Hang Dong attracts affluent travelers who seek both relaxation and convenience. | Baan Tawai Craft Village, Wat Phra That Doi Kham, Local markets, Nature spots and parks |
| Chiang Mai Zoo | A family-friendly area, best known for the zoo and nearby attractions, attracts families and tourists looking for family-oriented activities. | Chiang Mai Zoo, Chiang Mai Zoo Aquarium, Doi Suthep views, Family parks, Adventure playgrounds |
| Huai Kaew | Located close to the city center, this area is popular for students and young professionals due to its proximity to universities and nightlife. | Nimmanhaemin road, Local cafes, Art galleries, Night life, University campuses |
Understanding Airbnb License Requirements & STR Laws in Mae Rim (2025)
While Mae Rim, Chiang Mai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mae Rim to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mae Rim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mae Rimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Garden Villa - Private Pool / Free Airport Transfe
Entire Place • 3 bedrooms
Rainforest Villa - Private Pool / Free Airport Tra
Entire Place • 4 bedrooms
Grace Villa - Private Pool / Free Airport Transfer
Entire Place • 4 bedrooms
Frangipani Home, 3 Bedrooms, Private Lap Pool
Entire Place • 3 bedrooms
gorgeous peaceful at Mae-rim CNX
Entire Place • 4 bedrooms
Urban Maerim Reidence (Duplex 2 bed)
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mae Rim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mae Rim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mae Rim Grace | 4 | $153,347 | 41 | 4.93/5.0 |
| Ravinan | 2 | $21,053 | 310 | 4.75/5.0 |
| Host #515625886 | 1 | $15,592 | 0 | 0.00/5.0 |
| Host #180829327 | 1 | $10,389 | 0 | 0.00/5.0 |
| Host #11471359 | 1 | $9,017 | 0 | 0.00/5.0 |
| Host #429035826 | 2 | $8,061 | 0 | 0.00/5.0 |
| Suphaporn | 2 | $6,989 | 119 | 4.95/5.0 |
| Host #95969294 | 1 | $6,331 | 0 | 0.00/5.0 |
| Host #446935393 | 1 | $5,260 | 2 | 0.00/5.0 |
| Host #106206042 | 1 | $3,508 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mae Rim.
Dive Deeper: Advanced Mae Rim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mae Rim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMae Rim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mae Rim
- The Mae Rim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mae Rim, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Mae Rim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mae Rim
- The dominant room capacity in Mae Rim is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 44.4% of the active Airbnb listings in Mae Rim, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mae Rim.
Mae Rim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mae Rim
- The most common guest capacity trend in Mae Rim vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Mae Rim STR market, accounting for 55.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mae Rim.
- On average, properties in Mae Rim are equipped to host 4.9 guests.
Mae Rim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mae Rim
- The most common availability pattern in Mae Rim falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mae Rim (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mae Rim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
66.7% of total
2 Nights
4 listings
26.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mae Rim is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Mae Rim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Mae Rim hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mae Rim.
Mae Rim Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
20% of total
Moderate
3 listings
30% of total
Firm
5 listings
50% of total
Cancellation Policy Insights for Mae Rim
- The prevailing Airbnb cancellation policy trend in Mae Rim is Firm, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Mae Rim.
- Regularly review your cancellation policy against competitors and market demand shifts in Mae Rim.
Mae Rim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mae Rim
- The overall average booking lead time for vacation rentals in Mae Rim is 41 days.
- Guests book furthest in advance for stays during December (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Mae Rim.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Mae Rim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mae Rim (2025)
Amenity Prevalence
Amenity Insights for Mae Rim
- Essential amenities in Mae Rim that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mae Rim: Free parking on premises, Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mae Rim to stay competitive.
Mae Rim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mae Rim
- The typical guest profile for Airbnb in Mae Rim consists of predominantly international visitors (95%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 5.5% of guests.
- Key international markets include China (41.8%) and Hong Kong (10.9%).
- Top languages spoken are English (37.7%) followed by Chinese (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mae Rim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 19 | $2,075 | $164.73 | 44% |
| Ban Tong Kai | 12 | $1,903 | $198.85 | 34% |
| Ban Thung Pong Nuea | 10 | $1,896 | $167.88 | 30% |
| Chiang Dao | 36 | $1,853 | $196.85 | 27% |
| Huai Kaeo | 12 | $1,750 | $222.92 | 25% |
| Ban Ko Klang | 12 | $1,505 | $174.39 | 37% |
| Ban Pong Yaeng Nai | 23 | $1,463 | $192.04 | 21% |
| San Phra Net | 29 | $1,431 | $120.12 | 39% |
| Ban Pa Ruak Mu 6 | 14 | $1,362 | $236.79 | 26% |
| Phudoi | 11 | $1,220 | $93.14 | 33% |