Tha Sala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Tha Sala in 2025? Explore comprehensive Airbnb analytics for Tha Sala, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Tha Sala, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Tha Sala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tha Sala Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tha Sala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tha Sala (2025)
Understanding the monthly revenue variations for Airbnb listings in Tha Sala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tha Sala is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tha Sala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,426+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $957 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tha Sala
Tha Sala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tha Sala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tha Sala:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tha Sala
Average Daily Rate (ADR) Airbnb Trends in Tha Sala (2025)
Effective short term rental pricing strategy in Tha Sala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tha Sala typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $146+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Tha Sala
Get Live Tha Sala Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tha Sala (2025)
Peak Season (January, February, December)
- Revenue averages $1,151 per month
- Occupancy rates average 44.2%
- Daily rates average $101
Shoulder Season
- Revenue averages $694 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $105
Low Season (June, August, September)
- Revenue drops to average $468 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $121
Seasonality Insights for Tha Sala
- The Airbnb seasonality in Tha Sala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tha Sala's highest earning potential, with monthly revenues capable of climbing to $1,385, occupancy reaching a high of 45.9%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $465, occupancy could drop to 6.7%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tha Sala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tha Sala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tha Sala (2025)
Exploring the top neighborhoods for short-term rentals in Tha Sala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tha Sala Riverside | A peaceful area along the river, popular for its natural beauty and tranquility. Ideal for families and those seeking a relaxing getaway near nature. | Ping River, Local markets, Scenic cycling routes, Temples, Natural parks |
| Doi Saket | Just outside Tha Sala, a quaint town known for its rural charm, famous hot springs, and beautiful mountain views. Great for eco-tourism and wellness retreats. | Doi Saket Hot Springs, Temples, Local farms, Traditional Thai cooking classes, Nature trails |
| San Kamphaeng | Famous for its hot springs and silk weaving, this area attracts tourists looking for cultural experiences and relaxation. Easy access to local handicrafts and cuisine. | San Kamphaeng Hot Springs, Silk weaving factories, Local handicraft shops, Cafes, Temples |
| Mae On | A picturesque district known for its beautiful countryside, perfect for travelers wanting to escape the busyness of the city. Scenic views of mountains and farmland. | Sticky Waterfall, Mae On Hot Springs, Caves, Local farms, Hiking trails |
| Hang Dong | A popular area for expats and long-term stays, featuring upscale properties, golf courses, and great dining options. Attracts both tourists and expats. | Golf courses, Local markets, Art galleries, Temples, Nature parks |
| Chiang Mai Old City | The historic heart of Chiang Mai, full of temples and cultural sites. A hotspot for tourists interested in history and culture. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai Sunday Market, Local restaurants, Cultural museums |
| Nimmanhaemin | Trendy neighborhood known for its cafes, art galleries, and vibrant nightlife. Altogether appeals to young travelers and digital nomads. | Nimmanhaemin Road, Art galleries, Cafes, Shopping malls, Night markets |
| Doi Suthep | Famed for the stunning Doi Suthep temple, this area offers breathtaking views of Chiang Mai. Suitable for those looking for spiritual experiences and nature hikes. | Wat Phra That Doi Suthep, Doi Pui National Park, Mountain trails, Hill tribe villages, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Tha Sala (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Tha Sala. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tha Sala to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Tha Sala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tha Salabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Baan Nai Suan, Slow Life in the City
Entire Place • 1 bedroom
Wiran's home
Entire Place • 2 bedrooms
Ma-Meaw cottage, simply cozy living
Entire Place • N/A
Upstairs @Lantana, simply cozy living
Entire Place • 1 bedroom
ChiangMai 8-bedroom garden villa
Entire Place • 8 bedrooms
Entire house + Garden/Big C/Int School by Sweetie
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tha Sala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tha Sala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ratana | 3 | $35,310 | 82 | 5.00/5.0 |
| Zhang | 5 | $17,045 | 19 | 4.77/5.0 |
| Wiranya | 1 | $14,035 | 10 | 5.00/5.0 |
| Chiangmai Villa 清迈泳池别墅 | 3 | $13,488 | 21 | 4.98/5.0 |
| 谢姑娘villa Hotel | 3 | $10,994 | 9 | 4.63/5.0 |
| 谢姑娘Villa Hotel | 3 | $10,402 | 7 | 4.80/5.0 |
| Phimtat | 1 | $6,419 | 20 | 4.90/5.0 |
| Alexander | 1 | $5,850 | 3 | 5.00/5.0 |
| Kchan | 1 | $5,471 | 12 | 4.83/5.0 |
| Rose | 1 | $4,582 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tha Sala.
Dive Deeper: Advanced Tha Sala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tha Sala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTha Sala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tha Sala
- The Tha Sala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tha Sala, House properties are the most common (90.3%), reflecting the local real estate landscape.
- Houses represent a significant 90.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Tha Sala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tha Sala
- The dominant room capacity in Tha Sala is 4 bedrooms listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 61.3% of the active Airbnb listings in Tha Sala, indicating a high concentration in these sizes.
- A significant 64.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tha Sala.
Tha Sala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tha Sala
- The most common guest capacity trend in Tha Sala vacation rentals is listings accommodating 7 guests (38.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 7 guests and 4 guests dominate the Tha Sala STR market, accounting for 51.6% of listings.
- 58.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tha Sala.
- On average, properties in Tha Sala are equipped to host 5.5 guests.
Tha Sala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tha Sala
- The most common availability pattern in Tha Sala falls within the 271-366 days range, representing 80.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tha Sala (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tha Sala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
77.4% of total
2 Nights
3 listings
9.7% of total
3 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
2 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tha Sala is 1 Night, adopted by 77.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.1%) of the Tha Sala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.4% of Tha Sala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tha Sala.
Tha Sala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
37% of total
Moderate
2 listings
7.4% of total
Firm
1 listings
3.7% of total
Strict
14 listings
51.9% of total
Cancellation Policy Insights for Tha Sala
- The prevailing Airbnb cancellation policy trend in Tha Sala is Strict, used by 51.9% of listings.
- A majority (55.6%) of hosts in Tha Sala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.9% market standard in Tha Sala.
- With 51.9% using Strict terms, this is a viable option in Tha Sala, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tha Sala.
Tha Sala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tha Sala
- The overall average booking lead time for vacation rentals in Tha Sala is 19 days.
- Guests book furthest in advance for stays during June (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Tha Sala.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Tha Sala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tha Sala (2025)
Amenity Prevalence
Amenity Insights for Tha Sala
- Essential amenities in Tha Sala that guests expect include: Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tha Sala: Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Washer or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tha Sala to stay competitive.
Tha Sala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tha Sala
- The typical guest profile for Airbnb in Tha Sala consists of predominantly international visitors (89%), with top international origins including Thailand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 10.9% of guests.
- Key international markets include China (47.8%) and Thailand (10.9%).
- Top languages spoken are English (41%) followed by Chinese (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Thailand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tha Sala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 24 | $1,459 | $144.64 | 39% |
| Ban Ko Klang | 15 | $1,189 | $189.36 | 34% |
| Mae Rim | 17 | $1,074 | $161.36 | 32% |
| Ban Rong Ruea Kham | 26 | $1,005 | $151.26 | 39% |
| Ban Tom | 10 | $957 | $137.98 | 37% |
| Ban Pa Daet North | 13 | $956 | $147.49 | 41% |
| Ban Tong Kai | 19 | $868 | $140.87 | 26% |
| Ban Pa Daet Tai | 16 | $861 | $124.85 | 38% |
| Ban Nong Khwai | 10 | $829 | $85.66 | 43% |
| San Phra Net | 45 | $822 | $103.20 | 38% |