Chiang Rai City Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Rai Province, Thailand

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Chiang Rai City Municipality in 2025? Explore comprehensive Airbnb analytics for Chiang Rai City Municipality, Chiang Rai Province, Thailand to uncover income potential. This 2025 STR market report for Chiang Rai City Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Chiang Rai City Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chiang Rai City Municipality Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Chiang Rai City Municipality Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$38
The average rental revenue earned for an occupied room per day in Chiang Rai City Municipality.
Occupancy Rate(?)
30.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$2,363
Typical annual income for an Airbnb listing in Chiang Rai City Municipality. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Chiang Rai City Municipality.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Chiang Rai City Municipality.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Chiang Rai City Municipality (2025)

Understanding the monthly revenue variations for Airbnb listings in Chiang Rai City Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chiang Rai City Municipality is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chiang Rai City Municipality across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $739+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $504 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $258 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $125, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chiang Rai City Municipality

Chiang Rai City Municipality Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Chiang Rai City Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chiang Rai City Municipality:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chiang Rai City Municipality

Average Daily Rate (ADR) Airbnb Trends in Chiang Rai City Municipality (2025)

Effective short term rental pricing strategy in Chiang Rai City Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chiang Rai City Municipality typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $54+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
  • Typical properties (Median) charge around $26 per night.
  • Entry-level properties (Bottom 25%) earn around $19 per night.

Average Daily Rate (ADR) Trend by Month in Chiang Rai City Municipality

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Airbnb Seasonality Analysis & Trends in Chiang Rai City Municipality (2025)

Peak Season (December, January, February)
  • Revenue averages $559 per month
  • Occupancy rates average 43.6%
  • Daily rates average $37
Shoulder Season
  • Revenue averages $161 per month
  • Occupancy maintains around 17.3%
  • Daily rates hold near $35
Low Season (August, September, October)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $36

Seasonality Insights for Chiang Rai City Municipality

  • The Airbnb seasonality in Chiang Rai City Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Chiang Rai City Municipality's highest earning potential, with monthly revenues capable of climbing to $583, occupancy reaching a high of 53.5%, and ADRs peaking at $41.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $34.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chiang Rai City Municipality.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Chiang Rai City Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Chiang Rai City Municipality (2025)

Exploring the top neighborhoods for short-term rentals in Chiang Rai City Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Chiang Rai Night Bazaar
A vibrant market filled with local crafts, street food, and cultural performances, attracting both tourists and locals, making it a prime location for Airbnb hosting.
Night Bazaar, Golden Clock Tower, King Mengrai Monument, Street Food Stalls, Local Craft Shops
Wat Rong Khun (White Temple)
A stunning contemporary Buddhist temple and one of Thailand's most famous attractions, drawing numerous visitors, perfect for Airbnb hosts targeting cultural tourists.
Wat Rong Khun, Art Exhibitions, Photogenic Landscapes, Cafes and Souvenir Shops
Mae Fah Luang Art and Cultural Park
An important cultural center showcasing Thai arts and traditions, popular among those interested in history and art, providing a unique stay experience for travelers.
Art and Cultural Exhibits, Gardens and Park, Traditional Thai Architecture, Workshops and Demonstrations
Baan Dam Museum (Black House)
An eclectic museum showcasing art and architecture, attracting visitors interested in unique and off-the-beaten-path experiences, offering potential for interesting Airbnb stays.
Baan Dam Museum, Creative Art Installations, Natural Surroundings, Cultural Tours
Singha Park
A large agricultural park offering beautiful landscapes, outdoor activities, and local products, appealing to nature lovers and families looking for leisure, ideal for casual staying experience.
Tea Plantation, Adventure Activities, Flower Gardens, Local Produce Shops
Doi Tung Royal Villa
A historical site with stunning views and beautiful gardens, attracting tourists seeking both history and natural beauty, making it a desirable location for Airbnb hosts.
Royal Villa, Mae Fah Luang Garden, Doi Tung Temple, Scenic Views
Chiang Rai Clock Tower
An iconic landmark of Chiang Rai known for its impressive architecture and nightly light shows, located at the heart of the city, easy access for visitors looking for an authentic experience.
Chiang Rai Clock Tower, Local Restaurants, Cultural Shows, Shopping Areas
Golden Triangle (Mae Sai)
A famous tourist destination where Thailand, Laos, and Myanmar meet, popular with travelers interested in cross-border experiences, great for hosts looking to attract adventurous tourists.
Golden Triangle Viewpoint, Opium Museum, Boat Trips on Mekong River, Cultural Exchanges

Understanding Airbnb License Requirements & STR Laws in Chiang Rai City Municipality (2025)

With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Chiang Rai City Municipality. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chiang Rai City Municipality to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 29% licensed listings)

Top Performing Airbnb Properties in Chiang Rai City Municipality (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Chiang Rai City Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Entire apartment in Chiangrai City center

Entire apartment in Chiangrai City center

Entire Place • 4 bedrooms

$10,535
Revenue
45.7%
Occupancy
$152.12
Daily Rate
Entire townhouse in Chiang Rai

Entire townhouse in Chiang Rai

Entire Place • 3 bedrooms

$7,095
Revenue
66.3%
Occupancy
$44.30
Daily Rate
Newly renovated room next to Central Chiang Rai

Newly renovated room next to Central Chiang Rai

Entire Place • 1 bedroom

$3,945
Revenue
65.2%
Occupancy
$27.07
Daily Rate
Cozy place @ Chiangrai

Cozy place @ Chiangrai

Private Room • 1 bedroom

$3,915
Revenue
45.0%
Occupancy
$39.59
Daily Rate
Cozy home in city of Chiang Rai

Cozy home in city of Chiang Rai

Entire Place • 2 bedrooms

$3,873
Revenue
37.6%
Occupancy
$48.57
Daily Rate
House in Chiang Rai

House in Chiang Rai

Entire Place • 3 bedrooms

$3,838
Revenue
37.2%
Occupancy
$46.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Chiang Rai City Municipality (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Chiang Rai City Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pai3$12,906284.96/5.0
Tk1$7,09555.00/5.0
Panot1$3,945174.94/5.0
Tammikachon1$3,915354.94/5.0
Simple1$3,873524.92/5.0
Kitipong1$3,838354.69/5.0
Host #5105091601$3,1191N/A/5.0
Tawatchai1$2,69945.00/5.0
Baan3$2,645115.00/5.0
Ornrumpa1$2,23355.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chiang Rai City Municipality.

Dive Deeper: Advanced Chiang Rai City Municipality STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chiang Rai City Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chiang Rai City Municipality Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chiang Rai City Municipality

  • The Chiang Rai City Municipality Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.9% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Chiang Rai City Municipality, Apartment/Condo properties are the most common (38.1%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.
  • The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Chiang Rai City Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chiang Rai City Municipality

  • The dominant room capacity in Chiang Rai City Municipality is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 61.9% of the active Airbnb listings in Chiang Rai City Municipality, indicating a high concentration in these sizes.
  • With over half the market (52.4%) consisting of studios or 1-bedroom units, Chiang Rai City Municipality is particularly well-suited for individuals or couples.

Chiang Rai City Municipality Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chiang Rai City Municipality

  • The most common guest capacity trend in Chiang Rai City Municipality vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Chiang Rai City Municipality STR market, accounting for 57.2% of listings.
  • A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Chiang Rai City Municipality.
  • 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chiang Rai City Municipality.
  • On average, properties in Chiang Rai City Municipality are equipped to host 2.9 guests.

Chiang Rai City Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chiang Rai City Municipality

  • The most common availability pattern in Chiang Rai City Municipality falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Chiang Rai City Municipality (42.9%), reflecting common guest stay durations or potential owner blocking patterns.

Chiang Rai City Municipality Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (71.4%)

1 Night

15 listings

71.4% of total

2 Nights (14.3%)

2 Nights

3 listings

14.3% of total

7-29 Nights (4.8%)

7-29 Nights

1 listings

4.8% of total

30+ Nights (9.5%)

30+ Nights

2 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Chiang Rai City Municipality is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.7%) of the Chiang Rai City Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 71.4% of Chiang Rai City Municipality hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chiang Rai City Municipality.

Chiang Rai City Municipality Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.9%)

Flexible

9 listings

42.9% of total

Moderate (33.3%)

Moderate

7 listings

33.3% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Chiang Rai City Municipality

  • The prevailing Airbnb cancellation policy trend in Chiang Rai City Municipality is Flexible, used by 42.9% of listings.
  • The market strongly favors guest-friendly terms, with 76.2% of listings offering Flexible or Moderate policies. This suggests guests in Chiang Rai City Municipality may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.9% market standard in Chiang Rai City Municipality.
  • Regularly review your cancellation policy against competitors and market demand shifts in Chiang Rai City Municipality.

Chiang Rai City Municipality STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Chiang Rai City Municipality

  • The overall average booking lead time for vacation rentals in Chiang Rai City Municipality is 14 days.
  • Guests book furthest in advance for stays during May (average 28 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (23 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Chiang Rai City Municipality.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
  • Monitor your own booking lead times against these Chiang Rai City Municipality averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Chiang Rai City Municipality (2025)

Amenity Prevalence

Amenity Insights for Chiang Rai City Municipality

  • Essential amenities in Chiang Rai City Municipality that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Chiang Rai City Municipality: Wifi, Air conditioning.
  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Chiang Rai City Municipality to stay competitive.

Chiang Rai City Municipality Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chiang Rai City Municipality

  • The typical guest profile for Airbnb in Chiang Rai City Municipality consists of predominantly international visitors (95%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 4.6% of guests.
  • Key international markets include France (12.5%) and Germany (11.2%).
  • Top languages spoken are English (40.3%) followed by Spanish (11.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Chiang Rai City Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Don Keow Village24$1,459$144.6439%
Ban Ko Klang15$1,189$189.3634%
Mae Rim17$1,074$161.3632%
Ban Rong Ruea Kham26$1,005$151.2639%
Ban Tom10$957$137.9837%
Ban Pa Daet North13$956$147.4941%
Ban Tong Kai19$868$140.8726%
Ban Pa Daet Tai16$861$124.8538%
Ban Pa Ha12$838$94.3837%
Ban Nong Khwai10$829$85.6643%

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