Pattaya Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chon Buri Province, Thailand
Is Airbnb profitable in Pattaya in 2025? Explore comprehensive Airbnb analytics for Pattaya, Chon Buri Province, Thailand to uncover income potential. This 2025 STR market report for Pattaya, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 166 active listings.
Whether you're considering an Airbnb investment in Pattaya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pattaya Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pattaya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pattaya (2025)
Understanding the monthly revenue variations for Airbnb listings in Pattaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pattaya is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pattaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,985+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,806 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,097 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $453, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pattaya
Pattaya Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pattaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pattaya:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pattaya
Average Daily Rate (ADR) Airbnb Trends in Pattaya (2025)
Effective short term rental pricing strategy in Pattaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pattaya typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $523+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Pattaya
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Airbnb Seasonality Analysis & Trends in Pattaya (2025)
Peak Season (January, December, February)
- Revenue averages $2,918 per month
- Occupancy rates average 50.5%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,371 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $222
Low Season (April, May, June)
- Revenue drops to average $2,085 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $264
Seasonality Insights for Pattaya
- The Airbnb seasonality in Pattaya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pattaya's highest earning potential, with monthly revenues capable of climbing to $2,992, occupancy reaching a high of 53.9%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,060, occupancy could drop to 27.6%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pattaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pattaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pattaya (2025)
Exploring the top neighborhoods for short-term rentals in Pattaya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jomtien Beach | A quieter alternative to Pattaya Beach, Jomtien Beach offers a family-friendly atmosphere with beautiful sandy shores and water sports. It's popular among both local and international tourists. | Jomtien Beach, Pattaya Floating Market, Underwater World Pattaya, Buddha Mountain, Jomtien Night Market |
| Pattaya Beach | The main beach area of Pattaya, known for its vibrant nightlife, shopping, and dining. It's a prime location for tourists wanting to experience the lively atmosphere of Pattaya. | Walking Street, Central Festival Pattaya, Pattaya Beach, Pattaya Viewpoint, Art in Paradise |
| Naklua | A charming area in the north of Pattaya, Naklua is known for its laid-back vibe, seafood restaurants, and proximity to the Sanctuary of Truth, making it a great spot for cultural tourism. | Sanctuary of Truth, Naklua Beach, Bangla Road, Thepprasit Night Market, Pattaya Dolphin World |
| South Pattaya | This area is known for its nightlife, clubs, and bars, making it a popular destination for party-goers and younger travelers looking to experience the nightlife of Pattaya. | Walking Street, Pattaya Beach, Soi 6, King Power Pattaya, Tiffany's Show |
| Pratumnak Hill | Known for its beautiful views and upscale residential options, Pratumnak Hill offers proximity to both the beach and local attractions, making it ideal for families and couples. | Big Buddha Temple, Khram Temple, Viewpoint, Pattaya Park Tower, Pratumnak Beach |
| Sattahip | A quieter area south of Pattaya, Sattahip offers beautiful beaches, a local vibe, and attractions such as the Sattahip Naval Base. It's perfect for those looking for a more tranquil experience. | Navy Beach, Sattahip Beach, Bang Saray Beach, Plutaluang Navy Golf Course, Tawaen Beach |
| Bang Saray | A small fishing village known for its serene beaches and seafood. Bang Saray attracts visitors looking for a peaceful beach experience away from the crowded tourist areas of Pattaya. | Bang Saray Beach, Tawaen Beach, Wat Yansangwararam, Sattahip Aquarium, Silverlake Vineyard |
| Huai Yai | A less commercialized area that offers a more authentic Thai experience. Huai Yai is growing in popularity for its local markets and attractions, perfect for those wanting to escape the hustle and bustle. | Huai Yai Temple, Baan Amphoe Beach, Nong Nooch Tropical Garden, Thai Polo & Equestrian Club, Ranch Chokchai |
Understanding Airbnb License Requirements & STR Laws in Pattaya (2025)
While Pattaya, Chon Buri Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pattaya to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pattaya (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pattayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great Oasis
Entire Place • 10 bedrooms
Ultra Luxury 4-6 Beds Pool Villa
Entire Place • 4 bedrooms
Emmarin Villa Pattaya | 8 BR Luxury Pool Villa
Entire Place • 8 bedrooms
Grand Oasis (Pattaya)
Entire Place • 13 bedrooms
Pattaya Luxury Large Villa 6 Rooms 8 Bathrooms (Private Pool, KTV, Sauna, Fitness Area)
Entire Place • 8 bedrooms
Emmarin Villa Pattaya | 10BR Luxury Pool Villa
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pattaya (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pattaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Panupone | 5 | $372,293 | 27 | 4.52/5.0 |
| Taridar | 2 | $251,300 | 3 | Not Rated |
| Changjiang | 2 | $192,208 | 11 | 4.61/5.0 |
| 伟 | 2 | $156,340 | 24 | 4.95/5.0 |
| Perry | 1 | $148,724 | 59 | 5.00/5.0 |
| Chananphicha | 3 | $126,657 | 44 | 4.94/5.0 |
| Ratthanan | 2 | $125,952 | 60 | 4.83/5.0 |
| Armie | 2 | $86,144 | 84 | 4.98/5.0 |
| Toktak | 10 | $75,988 | 706 | 4.81/5.0 |
| Hans | 2 | $65,931 | 95 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pattaya.
Dive Deeper: Advanced Pattaya STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pattaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPattaya Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pattaya
- The Pattaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 166 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pattaya, House properties are the most common (57.8%), reflecting the local real estate landscape.
- Houses represent a significant 57.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.4%) offer potential for unique stay experiences.
Pattaya Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pattaya
- The dominant room capacity in Pattaya is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 56.6% of the active Airbnb listings in Pattaya, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pattaya.
Pattaya Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pattaya
- The most common guest capacity trend in Pattaya vacation rentals is listings accommodating 8+ guests (46.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Pattaya STR market, accounting for 66.9% of listings.
- 51.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pattaya.
- On average, properties in Pattaya are equipped to host 5.3 guests.
Pattaya Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pattaya
- The most common availability pattern in Pattaya falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pattaya (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pattaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
52.1% of total
2 Nights
16 listings
11% of total
3 Nights
6 listings
4.1% of total
4-6 Nights
6 listings
4.1% of total
7-29 Nights
11 listings
7.5% of total
30+ Nights
31 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pattaya is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Pattaya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Pattaya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Pattaya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pattaya.
Pattaya Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
33 listings
21.2% of total
Moderate
31 listings
19.9% of total
Firm
32 listings
20.5% of total
Strict
58 listings
37.2% of total
Cancellation Policy Insights for Pattaya
- The prevailing Airbnb cancellation policy trend in Pattaya is Strict, used by 37.2% of listings.
- A majority (57.7%) of hosts in Pattaya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.2% market standard in Pattaya.
- With 37.2% using Strict terms, this is a viable option in Pattaya, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pattaya.
Pattaya STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pattaya
- The overall average booking lead time for vacation rentals in Pattaya is 42 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Pattaya.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Pattaya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pattaya (2025)
Amenity data is currently unavailable for Pattaya.
Pattaya Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pattaya
- The typical guest profile for Airbnb in Pattaya consists of predominantly international visitors (80%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Thai.
- Domestic travelers account for 20.3% of guests.
- Key international markets include Thailand (20.3%) and United States (11.5%).
- Top languages spoken are English (46.3%) followed by Thai (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pattaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huai Yai | 35 | $1,562 | $298.33 | 33% |
| Ban Nong Hiang | 56 | $1,517 | $216.95 | 40% |
| Na Chom Thian | 169 | $1,429 | $213.04 | 35% |
| Bang Lamung | 20 | $1,260 | $244.63 | 28% |
| Nong Pla Lai | 15 | $1,247 | $231.30 | 34% |
| Ban Malai Thap Tai | 14 | $1,108 | $267.24 | 30% |
| Khao Chi Chan | 85 | $1,100 | $213.27 | 33% |
| Ban Nong Bua | 35 | $1,078 | $181.13 | 30% |
| Nong Prue | 56 | $1,039 | $194.44 | 31% |
| Khao Noi | 120 | $963 | $141.73 | 37% |